MFour & POS present first national political survey hosted on

mobile and tablet devices

http://www.mfour.com

The Interactive Mobile Platform• Mobile in the market research world has

grown its reputation exponentially over the recent years, opening new innovative techniques for businesses to utilize. For our political survey research, we applied mobile question types including:

• Two-tap matrix questions• Rank-order displays• Multi-way apportionment• Audio clip playback• Picture capture• Audio recording• Heat map displays• Moment-to-moment video capture

Surveys on the Go National Mobile Survey

• Public Opinion Strategies in partnership with MFour Mobile Research conducted and organized the first ever national political survey hosted exclusively on mobile phones and tablets.

• The survey was launched May 2nd through May 3rd, 2013.

• 800 adults were interviewed, from age 18 years and older.

Areas of Research• Issue priorities

• Party images

• Bumper stickers

• Immigration audio and video testing

• Heat maps

Heat Map Feature

Heat maps are an advanced survey feature, allowing participants to view an image on their tablet or phone and select areas that grab their attention the most. Participants then type a short response describing the selection.

This feature can be utilized for:

• Print ad testing• Candidate biography testing• Website testing• Logo testing• Much more

Immigration Dial TestDial tests are capable of being implemented among hundreds or thousands of respondents with hard quantitative data as opposed to only a few respondents for qualitative testing.

• Mobile dial testing provides quantitative data quickly with the ability to segment

• The volume of responses over a short period of time makes this feature beneficial in rapidly moving campaigns.

Bumper Sticker SurveyA crucial advantage of Surveys On The Go is the opportunity of multimedia testing, which is not available in traditional telephone surveys. For the national political surveys, we wanted to test which (liberal or conservative) bumper stickers Americans felt most likely to use on their cars.

This feature leaves potential for:

• 1 on 1 comparisons of logos, campaign spokespeople, and web design

• Pairing of print message with visual media• Utilization of non-traditional images to extract

emotional responses.

36%

28%

26%

24%

Picture Capture Feature

“Family values and self-sufficiency.”

Male, Age 35-44, Lean Republican

• The image capture feature is utilized to gain insight into each party by allowing participants to take a photo of an item that most reminded them of each party. In addition, participants rated how well a range of attributes described the Republican party, as well as which attributes would make up their ideal candidate

Contact Us

Mobile research is opening the door to consumer insights never before thought possible and MFour exists to help you uncover them. We design the best platform, recruit the best panels and deliver the highest-quality mobile market research in the world.

Available for Droid and Apple smartphones and tablets, our Surveys On The Go app was designed by researchers and programmed by a team of the most talented in-house developers around which is why Surveys On The Go is the most downloaded, highest-rated and technologically advanced native application in the mobile research market.