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PRINCIPLES OF
MANAGEMENT
PRESENTATIONGROUP 3
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Background
Express Media is part of the Lakson Group of Companies
It initially had one head office in Karachi, Pakistan, but
later on the Express News branch had its own head office
in Lahore.
Express News consists 5 branches, Express News, Express
Tribune, Daily Express, Sindhi Express and Express
Entertainment.
Express follows a divisional organizational structure i.e.
on the basis of its products
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Mission and Vision
Continuous emphasis on the fact that they have to cover whatever ishappening around the globe
The company is still struggling to fulfill their mission statement.
Heavy investments on Digital Vehicles(DSNG) for live reporting
Senior reporters located around the countrys major cities
Express News is aiming to be the most credible and reliable source ofnews.
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Express has tried to retain its reputation as one of the most trusted andreliable sources of news in the country
Special concentration on authenticity
Vision Statement reflects to be one of the top notch news delivering channelsacross the nation
Striving to maintain and expand its market share to retain competitiveness
and rigidity in the market
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DSNG VANS
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Structure Of Organization
Divisional Organizational structure, leading to diversification andspreading of risks
Levels of hierarchy
Costs resulting as a result of this structure
Tall and narrow organizational structure. Virtues and Vices
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CEO
Express News
Director News
News Room
ControllerNews 1
SeniorProducer
Producer
Senior
AssociateProducer
AssociateProducer
Editor
Editor
Editor
AssociateProducer
Senior
AssociateProducer
Producer
SeniorProducer
ControllerNews 2
Bureaus
Bureau Chief
SeniorProducer
Reporter
TraineeReporter
TraineeReporter
Reporter
CameramanNon Linear
Editor
ExpressTribune
Daily Express Sindhi EpressExpr
Entertai
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Human Resource Management
Is there room for authority and delegation on the structure Express follows?
Maintenance of Job Description after an effective need assessment
Expectations of zero deviations from Job Description leads to lesser scope of
creativity and innovation within the organisation
Appraisal system. How does it work?
Recruitment preferences? External or Internal
Recruitment is mainly internal, and there is low turnover of employees.
Employee motivation resulting from higher job prospects within Express and
up to the mark working conditions
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Planning and Strategic Management
Plans are analyzed, implemented and if they are deemed unfit theyare discarded.
Planning is considered crucial for the company. Most of the future of
the company is planned, and contingency plans are always kept ready
for unpredictable events. There is even a separate department for
planning.
As part of strategic management, Express English channel waslaunched, as the company thought it would be a good strategy and the
country needed an English news channel.
However it failed and was closed down as locals, even those who
knew English, preferred to watch news in Urdu.
Long term plan is to maximize speed and efficiency.
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Planning plays a crucial role
Have to be on the top in order to maintain viewership and ratings
Pre-planning about events such as World Cup, Ramzan, Eid. Contingency plans about unforeseen circumstances like blasts or events that
require prolonged coverage like droughts, floods etc.
Assignment of air-time to different sectors during news like entertainment,sports
All these events have to be decided before hand else they run short of airtime
and hence lose revenue in terms of advertisements that they recieve
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External Threats and Opportunities
The media industry today is an ever-growing industry It is expanding on a regular basis
Within the past 5 years around 15 new channels have emerged
This tough competition always require the existing organizations to
DO MORE
Competitor analysis showed 25 news channels currently operating inPakistan.
Express News face competition from only 4 namely Samaa, ARY, DAWN
and GEO, and considers itself one of the top 5 news channels.
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Recognizes GEOs dominance and strives to become first.
Director News has 4-5 screens in his control room where he is benchmarking the
performance of Express in accordance to his competitors.
However, due to the tightening control of PEMRA, the new news channels tendto face a lot of issues pertaining to survival
Express has an edge of an established brand name. They have many ventureswaiting to be exploited whilst other competitors like Dawn, Samaa etc. dont
have much at their disposal
They are expanding exponentially. Their growth rate has been phenomenal sochances for future are even better.
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Internal Strengths and Weaknesses
A professional CEO is considered a great strength of Express News, givingthem advantage over other news channels.
Well-organized structure due to a lot of preplanning, ensuring smooth running
of the company even in difficult times.
Constant creation of plans and contingency plans to create or seize
opportunities.
Employees follow heavily controlled job descriptions which are needed to
ensure consistency and efficiency.
They have been known for being creative and innovative. First ever virtual
studio in Pakistan
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First Ever Virtual Studio of Pakistan
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Structure is too tall needs to be simplified for rapid decision makingprocesses, as well as ease communication through the levels of hierarchy.
Since news industry is very fast paced it gives little time for decision makingof the quality and quantity of news items and this can some times result in
errors.
The levels of hierarchy at times lead to excessive bureaucracy, which leads to
an uncalled for delay in decision making. Although they have specified layers of management, yet they are still working
on it. After so many years of operations, they are still unable to define aproper defined structure to follow. This is a cause of worry.
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Ethics
Business Ethics: What are they?
Moral philosophy
Concept of Egoism and utilarianism
Universalism
Caux principles
Relativism
Ethical leader and the trade-off between the ethical principles
Ethics within the organisation: the inside environment
Compliance to ethical standards:
Integrity based ethics programmes
Compliance based ethics programmes
In terms of business operations
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Ethics
Corporate social responsibility
Ethical responsibility
Philanthropic responsibilities
Transcendent education and social responsibility
With regard to people outside the organization
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Speaking of ethical issues and external environment, Express has beentrying to leave a formidable impact on the viewers and all those associated
with Express News in any manner
The workers usually get allowances to finance their childs education They also implement a pension plan to ensure that the workers have a
secured future once they retire
Apart from this, they also introduce shows that increase social awarenessamongst the general public
They also have shows that tingle a sense of humour amongst theindividuals
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JURM
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THANKING YOU!
ABDULLAH ISMAIL
MAHIRA MIRZA
AYESHA ABID
MUSFIRAH SHAMIM
DANYAL HAQ
AYESHA QADRI