MGT 4380-095 , GROUP 1

JACOB FELTYSABREA HEBB

ALEXANDRA HILLSHAADY IBRAHIM

CALLIE MYERSCOLBY WULF

Foundations of Strategy: Chapter 1

The Role of Strategy in Success

1) Simple, Consistent and Long Term Goals

2) Profound Understanding of the Competitive Environment

3) Objective Appraisal of Resources

4) Effective Implementation

Goals

Simple

Consistent

Long Term

Competitive Environment

Brand

• Simple and exclusive

• Staying connected

Rival Products

• MySpace• Friendster

New Realities

• Revolutionized social networking

Objective Appraisal of Resources

Positioning

Product Protection

Utilizing Talents

A Brief History of Strategy

Military strategy and business strategy share common concepts

Origins

Driven by practical needs of the business

Evolution of

Business Strategy

Origins

Military Strategy is a Precursor to Modern Business Strategy Three common characteristics between them

Evolution of Business Strategy

1950s & 1960s:Corporate Planning

1970s & 1980s:

Strategic Management

1990s :Competitiv

e Advantage

2000s:Strategic

Innovation

Social Legitimacy

TOM’s shoes exemplified Corporate Social Responsibility in their Business Model

“1 for 1” Strategy

Strategy Today

Describing a Firm’s Strategy

Identifying a Firm’s Strategy

Making Strategy: Design vs. Emergence

Roles Strategies Perform

Shareholders vs.

Stakeholders

What is Strategy?

Strategy Today

What is Strategy? Corporate Strategy Business Strategy

Describing a Firm’s Strategy

Identifying a Firm’s Strategy Statements of mission, principles (or values), vision,

and strategy Checked by questions of investments, development,

and released products/projects

Strategy Development

Design vs. Emergence Intended strategy Realized strategy Emergent strategy

Planned Emergence

Roles of Strategy

Decision SupportCoordinating DeviceA TargetAnimation and Coordination

In whose interests? Stakeholder approach

Whose Interests Should be Prioritized?

Balancing Interests of Shareholders, Customers and Employees

Profit and Purpose

Most successful companies are not motivated by profits alone

Becoming the best at what they doA sense of purpose is needed

Corporate Social Responsibility

The Property Conception vs. The Social Entity Conception

VS.

Discussion Questions

Which companies could you think of that have a really good strategy? Bad strategy?

According to Great by Choice, great leaders often emerge from extreme environments. What strategies help Target survive in its environment?

In the long-run, will focusing on the social entity be enduring?