Upload
xeeshan-shah
View
223
Download
0
Embed Size (px)
Citation preview
8/13/2019 MIB Handbook 201314 Sept Campus v3
1/46
Faculty of Business & Law
School of Accounting, Finance and Economics
Management of International Business
2013-14
Level 6 Semester 1
CRN 4672
MODULE HANDBOOK
Student name:
E-mail address
Course Group
Module tutor
E-mail address
Telephone number
Communication Protocol: module staff will reply to student questions within a reasonable time but
this wil l normally be within office hours only. Students are advised to check this Handbook and
also to see if there are any online announcements or FAQ answers that deal with their enquiry
before contacting staff.
8/13/2019 MIB Handbook 201314 Sept Campus v3
2/46
8/13/2019 MIB Handbook 201314 Sept Campus v3
3/46
1
1. What this Module is About
Introduction from the Module Leader
International business, whether conducted via trade and/or investment, comprises a large
and growing proportion of the worlds total business. To this extent, the world of business is
becoming increasingly globalised. To operate effectively in this context, managers require a
knowledge and understanding of the international business environment, the different
modes by which international business is transacted and the operational and strategic
constraints acting upon managerial decision making. This module aims to develop students
awareness and understanding of the dynamics of globalisation, the role of international
business as both cause and consequence of that process and the variety of internationalmarket servicing strategies adopted by international businesses. It also requires students to
develop an awareness of the ethical dimensions of decisions made by businesses operating
in global markets.
The module further develops students knowledge in international business after study
module in organisation and environment, and global business context at level 4 and 5. It
becomes essential for international business and management students to develop
international perspective, to prepare themselves to lead the corporate and to compete in a
global market.
Dr Mary Leung
Module Leader
School of Accounting, Finance and Economics
Rose Bowl, City campus
Tel: +44 (0)113 813 4205
Email: [email protected]
Meeting with students by appointment only
8/13/2019 MIB Handbook 201314 Sept Campus v3
4/46
2
Module Aim
To enable students to develop critical insights into the decision making process of
multinational businesses in terms of appraising and entering global markets, including an
appreciation of the ethical consequences of their actions in respect of stakeholders
Module Learning Outcomes
On completion students will be able to:
1. critically evaluate the nature, role and importance of research from the perspective
of country selection and foreign market servicing strategy;
2. identify and explain the operational requirements for the successful management
of international and multinational enterprises3. critically evaluate the theoretical and empirical literature on the strategic and
operational problems confronting managers of international and multinational
enterprises;
4. Undertake applied research individually which identify the problems confronting
international businesses, analyse these problems and propose policy solutions.
Module Learning Activities
One hour lecture per week. Each lecture will cover key issues and concepts that help
students to develop appropriate awareness and knowledge of international business. The
lectures on market entry modes will assist students to development the understanding one
of the key strategic decision of multinational enterprises.
This follows one hour seminars/tutorials. Students are instructed to undertake weekly
tutorial activities. These activities intent to develop students their further understanding
and appreciation of the key issues of international business. The assigned tasks will facilitate
students to develop their ability in applying relevant concepts/models in writing. Able to
express ones view in limited word count. In addition, students are given opportunity to
develop their digital l iteracy by presenting evidences through data management program
and/or document management program.
In tutorials tutors will facilitate the discussion and provision of direct formative feedback on
evidenced student performance in achieving the learning outcomes: international operation
of multinational enterprises; evaluation and application of theoretical and empirical
literature in conjunction with foreign market servicing strategy of MNEs; conduct individualresearch and offer policy solution to corporate in light of their international operation.
8/13/2019 MIB Handbook 201314 Sept Campus v3
5/46
3
Graduate Attributes Developed and Assessed
Attribute Developed Assessed
Enterprise Critical evaluation of decision making processes and
strategies of businesses in relation to foreign market
servicing strategies
Assessed in
written
assessment
Digital
Literacy
Use of VLE, and online file sharing for posting and
modifying seminar case study answers. Engagement with
electronic sources.
Assessed in
written
assessment
Global
Outlook
Critical appraisal of country opportunities and threats,
and foreign market servicing strategies, benchmarked
against academic models of entry mode choice.
Assessed in
written
assessment
8/13/2019 MIB Handbook 201314 Sept Campus v3
6/46
4
2. Schedule of Work
Semester 1
Week Lecture Seminar Reading etc Directed study and
additional resources
1
(w/c
16/09/13)
The Globalisation
of International
Business
Tutorial 1
Introduction to
International
Business (Podcast)
Ch 1 and 2 International
Business by Griffin and Pustay
Complete tutorial 2 activity
sheet and bring 1 copy to
tutorial
2
(w/c
23/09/13)
Ethics and Social
Responsibility
Tutorial 2
The Globalisation
of International
Business
Ch 5 International Businessby
Griffin and Pustay
Complete tutorial 3 activity
sheet and bring 1 copy to
tutorial
3
(w/c
30/10/13)
International Trade
and Investment
Tutorial 3
Ethics and Social
Responsibility
Ch 6 and 9 International
Business by Griffin and Pustay
Ch 4 Sitkin and BowenInternational Business
Complete tutorial 4 activity
sheet and bring 1 copy to
tutorial
4
(w/c
07/10/13)
International
Finance
Tutorial 4
International Trade
and Investment
Ch 7 and 8 International
Business by Griffin and Pustay
Complete tutorial 5 activity
sheet and bring 1 copy to
tutorial
5
(w/c
14/10/13)
Understanding
Environments
Tutorial 5
International
Finance
Ch 10 International Business
by Griffin and Pustay
Complete tutorial 6 activity
sheet and bring 1 copy to
tutorial
6
(w/c
21/10/13)
No Lecture No Tutorial Chs 3, 4, 10 International
Business by Griffin and Pustay
Each student brings an outline
sheet
7
(w/c28/10/13)
International
StrategicManagement and
Control
Tutorial 6
Assignmentpreparation 1
Ch 11 and 14 International
Business of Griffin and Pustay
Complete tutorial 7 activity
sheet and bring 1 copy totutorial
8
(w/c
04/11/13)
Entering Foreign
Markets (1):
Exporting,
Licensing and
Franchising
Podcast
Tutorial 7
International
Strategic
management and
FMSS
Ch 12 International Business
by Griffin and Pustay
Ch. 13 in International
Business by Daniels,
Radeburgh and Sullivan
Complete tutorial 8 activity
sheet and bring 1 copy to
tutorial
9
(w/c
11/11/13)
Entering Foreign
Markets (2): FDI
Tutorial 8
Exporting,
Licensing and
Franchising
Ch 6 International Business by
Griffin and Pustay pp 189-195.
Ch 7 International Business by
Wild Wild and Han pp. 219-45Dunning,J and Lundan, S.
2008 The Motives for Foreign
Production
Complete tutorial 9 activity
sheet and bring 1 copy to
tutorial
10
(w/c
18/11/13)
Entering Foreign
Markets (3): FDI
International
strategic alliances
Tutorial 9
FDI
International
strategic alliances
Ch 13 International Business
by Griffin and Pustay.
Ch. 14 in International
Business by Daniels,
Radeburgh and Sullivan
Each student brings an outline
sheet at one of the
preparation tutorials
Collect
11
(w/c
25/11/13)
Tutorial 10a
Assignment
preparation 2
Each student brings an outline
sheet at one of the
preparation tutorials
8/13/2019 MIB Handbook 201314 Sept Campus v3
7/46
5
12
(w/c
02/12/13)
Tutorial 10b
Assignment
preparation 3
13
(w/c
09/12/13)
Revision and Assessment
14
(w/c
16/12/13)
Revision and Assessment
8/13/2019 MIB Handbook 201314 Sept Campus v3
8/46
6
3. Key Resources to Support Learning
The recommended textis that by;
Griffin, R.W and Pustay, M. W. (2013)International Business(7th Ed), Pearson Prentice
Hall: New Jersey. (658.049 GRI)
The required reading for this module is mostly based on this text, and all students must
have access to this in order to prepare for their tutorials.
Supplementary texts.
There are a wide range of texts available that can supplement the required reading for
this course. Perhaps the best of these are the following:
Ball Donald, Mcculloch Wendell H. Geringer Michael, Frantz Paul L. and Minor Michael
S. (2010), International Business: The challenge of Global Competition, (12th
ed.)
McGraw Hill:New York. (658.049 INT)
Bartlett, Christopher A. & Ghoshal Sumantra (2008)Transnational Management: text,
cases and readings in cross-border,(5th
ed.) McGraw Hill, Boston. (658.049 BAR)
Cavusgil, S. Tamer., Knight Gary, and Riesenberger John R. (2013) A framework for
international business, (International ed.), Boston, [Mass]; London: Pearson. (658.049
CAV)
Daniels, J.D., Radebaugh, L. H., Sullivan, D. P. (2013) International Business:
Environments and Operations(14th
ed) Pearson Prentice Hall: New Jersey. (658.18 DAN)
Dicken P. (2011) Global Shift,(6th
ed) Sage, London. (338.0904 DIC)
Dunning, J. H., Lundan, S. M. (2008) Multinational Enterprises and the Global Economy
(2nd
ed. ), Edward Elgar: Cheltenham (e-book available)
Hill C, (2009), International Business: competing in the Global market Place (7th
ed)
McGraw Hill. (658.049 HIL)
http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=SYXc32Qh4p/INFO-CNTR/234080020/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=SYXc32Qh4p/INFO-CNTR/234080020/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=SYXc32Qh4p/INFO-CNTR/234080020/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=DTFNVdImDh/INFO-CNTR/103770066/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=DTFNVdImDh/INFO-CNTR/103770066/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=DTFNVdImDh/INFO-CNTR/103770066/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=Apa5DrLuqI/INFO-CNTR/105660024/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=Apa5DrLuqI/INFO-CNTR/105660024/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=Apa5DrLuqI/INFO-CNTR/105660024/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=xxGUbXhl8K/INFO-CNTR/234080020/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=xxGUbXhl8K/INFO-CNTR/234080020/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=xxGUbXhl8K/INFO-CNTR/234080020/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=xxGUbXhl8K/INFO-CNTR/234080020/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=yMlroqdEyY/INFO-CNTR/234080020/18/X970/XCLASSMARKS/658.18http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=yMlroqdEyY/INFO-CNTR/234080020/18/X970/XCLASSMARKS/658.18http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=yMlroqdEyY/INFO-CNTR/234080020/18/X970/XCLASSMARKS/658.18http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=t14LP0srQc/INFO-CNTR/105660024/18/X970/XCLASSMARKS/338.0904http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=t14LP0srQc/INFO-CNTR/105660024/18/X970/XCLASSMARKS/338.0904http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=t14LP0srQc/INFO-CNTR/105660024/18/X970/XCLASSMARKS/338.0904http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=FJ6VgxkC51/INFO-CNTR/105660024/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=FJ6VgxkC51/INFO-CNTR/105660024/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=FJ6VgxkC51/INFO-CNTR/105660024/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=FJ6VgxkC51/INFO-CNTR/105660024/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=t14LP0srQc/INFO-CNTR/105660024/18/X970/XCLASSMARKS/338.0904http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=yMlroqdEyY/INFO-CNTR/234080020/18/X970/XCLASSMARKS/658.18http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=xxGUbXhl8K/INFO-CNTR/234080020/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=xxGUbXhl8K/INFO-CNTR/234080020/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=Apa5DrLuqI/INFO-CNTR/105660024/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=DTFNVdImDh/INFO-CNTR/103770066/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=SYXc32Qh4p/INFO-CNTR/234080020/18/X970/XCLASSMARKS/658.0498/13/2019 MIB Handbook 201314 Sept Campus v3
9/46
7
Lymbersky, Christoph (2010) Market entry strategies: test, cases and readings in
market entry management (2nd
International ed.) Hamburg: Management Laboratory
Press. (658.84 LYM)
Peng, Mike W., and Meyer Klaus E. (2011) International Business. Cengage Learning
(338.88 PEN)
Rugman, A. M and Collinson, Simon (2012) International Business (6th
ed) Pearson
Prentice Hall: New Jersey. (e-book) (658.049 RUG)
Sitkin Alan and Bowen Nick (2010) International BusinessOxford University Press,
Oxford (338.88 SIT)
Wild, J. J., Wild, K. L., Han, J. C. Y (2009) International Business: The Challenges of
Globalisation (5th
ed) Pearson Prentice Hall: New Jersey. (658.049 WIL)
Journals
Students are highly recommended to consult journal articles to enhance their knowledge of
the subject and add credibility of their course work. Here are some recommended journals
that you can find in the librarys database.
Journal of International Business Studies
International Business Review
Journal of World Business
Management International Review
International Business Management
International Journal of Business and Management
http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=JIUXwRzMhw/INFO-CNTR/103770066/18/X970/XCLASSMARKS/658.84http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=JIUXwRzMhw/INFO-CNTR/103770066/18/X970/XCLASSMARKS/658.84http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=JIUXwRzMhw/INFO-CNTR/103770066/18/X970/XCLASSMARKS/658.84http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=SSahm2XICw/INFO-CNTR/15820028/18/X970/XCLASSMARKS/338.88http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=SSahm2XICw/INFO-CNTR/15820028/18/X970/XCLASSMARKS/338.88http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=SSahm2XICw/INFO-CNTR/15820028/18/X970/XCLASSMARKS/338.88http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=JIIknGWlq7/INFO-CNTR/234080020/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=JIIknGWlq7/INFO-CNTR/234080020/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=JIIknGWlq7/INFO-CNTR/234080020/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=z5k6gIWd2A/INFO-CNTR/103770066/18/X970/XCLASSMARKS/338.88http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=z5k6gIWd2A/INFO-CNTR/103770066/18/X970/XCLASSMARKS/338.88http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=z5k6gIWd2A/INFO-CNTR/103770066/18/X970/XCLASSMARKS/338.88http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=uSPcNCKIcV/INFO-CNTR/105660024/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=uSPcNCKIcV/INFO-CNTR/105660024/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=uSPcNCKIcV/INFO-CNTR/105660024/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=uSPcNCKIcV/INFO-CNTR/105660024/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=z5k6gIWd2A/INFO-CNTR/103770066/18/X970/XCLASSMARKS/338.88http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=JIIknGWlq7/INFO-CNTR/234080020/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=SSahm2XICw/INFO-CNTR/15820028/18/X970/XCLASSMARKS/338.88http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=JIUXwRzMhw/INFO-CNTR/103770066/18/X970/XCLASSMARKS/658.848/13/2019 MIB Handbook 201314 Sept Campus v3
10/46
8
4.Assessment
Assessment Summary
Assessment
Method:Weighting: Hand in date:
Feedback
Method:Feedback date:
1. Individual
written
report 100%Monday
9/12/2013
On-line
feedback
(turnitin)
4 weeks after
submission*
Reassessment
Method:Weighting: Hand in date:
Feedback
Method:Feedback date:
1. Individual
written
report 100%Thursday
17/04/2014
On-line
feedback
(turnitin)
4 weeks after
submission
*Christmas closure does not count as a working week
8/13/2019 MIB Handbook 201314 Sept Campus v3
11/46
9
Assessment Details
Coursework
Module Title Management of International Business
Assessment Title Written report
Individual/Group Individual
Weighting 100%
Latest Hand in Date 9th
December 2013
Learning Outcomes Assessed 1,2,3,4
Student Instructions for Submission of Coursework
This module requires you to submit your work on-line.
You MUST submit your work through X-stream using the link set up by the tutor. Receipt of
your work will be recorded. Yet, you are advised to keep the receipt for future reference.
Where your tutor requires you to submit work using TurnItIn (a worldwide text-matching
service), you can then use this to help check your referencing. You can then revise, re-check
and resubmit your work right up to the submission date and time. To make use of this
checking service you must submit your work early.
Please note:Tutors will follow up any suspected plagiarism and unfair practice found after the
submission date as per University policy. Late penalties will apply as per University regulations.
Assessment Details
Students are required to produce a 4000 word (not including diagrams; tables or
references)individualWRITTENreport, (including 400 word executive summary) which
is worth 100% of the mark for the module.
The report will assess your ability to research a problem of real international
businesses, in this case the most appropriate way to expand into foreign markets. You
will need to demonstrate your ability to logically structure your investigation and
identify issues associated with the operation of international businesses and to analyse
the critical aspects of these and to evaluate and to propose solutions.
In preparing for your assignment you should carefully read the guidance notes and the
assessment criteria for the marking of the assignment.
8/13/2019 MIB Handbook 201314 Sept Campus v3
12/46
10
Assessment scenario
You are to assume a position in the corporate strategy department of a MNE, which is
seeking to further expand internationally. You are to choose a country (not the UK)from
within a given Regional Organisation into which a multinational company might wish to
expand. (Note: you will choose the country but the Regional Organisation will be allocated)
You must analyseboth the countryand the regional organisationusing appropriate models
and theoretical insights from the course and your own empirical research. You will be
allocated a regional organisation from the following: the European Union (EU), the
Association of South East Asian Nations (ASEAN), the South African Development
Community (SADC), Asia Pacific Economic Cooperation (APEC), and MERCOSUR (Common
market of the South).
You will then identify a MNE not currently operating in the specified country and again using
appropriate conceptual frameworks and empirical evidence analyse both the company and
the sector in which it operates. The main focus of the report will then be the
recommendation and justification of a suitable FMSS (mode of entry) for the company
into the chosen country.You are expected to use appropriate conceptual models and to
draw on your preceding analysis to support your recommendation of a suitable FMSS.
Your report should include the following sections (all section word counts are only
suggestions):
Cover sheet: Report title; modules name: Management of International Business; your
Name; Student ID (must); your degree title, for example BA (Hons) International Business;
and Tutor Name
Plagiarism Declaration (see below - one page MUST be inserted here)
Table of Contents (one page)
1. Executive summary
This is a summary of the main contents, findings, conclusions and recommendations in the
report. The executive summary should contain enough information for a reader to become
familiarised with what is discussed in the full report without having to read it. (Not more
than 400 words) This part will be written last but must be inserted here.
2. Introductiona brief introduction stating what the report will cover (200 words)
8/13/2019 MIB Handbook 201314 Sept Campus v3
13/46
11
3. MNE Analysis
Choose a specific firm (MNE) not currently operating in the country and analyse its
strengths and weaknesses using appropriate theoretical models from the course and
empirical evidence from your own research. In this section present only the key, relevant
findings from this research, not the full analysis. (Approximately 300 words)
4. Industry/sector analysis
Analyse the industry sector within which the company predominantly operates. Again you
should use conceptual models from the course and empirical research evidence. Present
only the relevant findings from the research in this section. (Approximately 300 words)
5. Country Analysis
Using appropriate conceptual models and empirical research evidence analyse the businessenvironment in the chosen country (not the UK). Present the relevant findings, not the full
analysis in this part of your work. (Approximately 300 words)
6. Analysis of regional organisation
Analyse the ways in which the regional organisation shapes the environment for business in
that region. Present only the key findings. (Approximately 300 words)
Note:In respect of both the country and the regional organisation, consideration should be
given to policy in relation to trade and investment and factors such as improvements toinfrastructure, economic development, education, training and any other initiatives and
policies aimed at improving trade and ease of doing business.
7. FMSS/Mode of Entry analysis and recommendation
This is the substantive core of the report. Using appropriate conceptual models and
theoretical insights from the course identify and justify a suitable FMSS (Mode of Entry) for
the company into the chosen country. For this final section, which represents the main
focus of the module assessment, you must draw on your findings from the earlier parts of
your report to develop analysis and demonstrate synthesis of theoretical and empirical
material to justify your choice and recommendation of a suitable FMSS.(Approximately
2000 words)
8. Conclusiona short conclusion re-stating the key points in the argument presented in
the report (200 words)
8/13/2019 MIB Handbook 201314 Sept Campus v3
14/46
12
Plagiarism Declaration
All students must sign or print their names after the following declaration at the front of
their assignments when they submit their works. If students are unable to do so, their
works will not be marked. Students should notice that the University takes pl agiarism very
seriously and to avoid it please read the Leeds Met Little Book of Plagiarism.
(https://www.leedsmet.ac.uk/staff/files/Little_Book_of_Cheating_Plagiarism_and_Unfair_P
ractice_-_v1.pdf)
I certify by my signature/printed name that this is my own work. The work has not, in whole
or in part, been presented elsewhere for assessment. Where material has been used from
other sources it has been properly acknowledged and referenced. If this statement is untrue
I acknowledge that I will have committed an assessment offence.
I also certify that I have taken a copy of this assignment, to be made available upon request,which I will retain until after the Board of Examiners has published results.
Your Name: (signed/printed)
https://www.leedsmet.ac.uk/staff/files/Little_Book_of_Cheating_Plagiarism_and_Unfair_Practice_-_v1.pdfhttps://www.leedsmet.ac.uk/staff/files/Little_Book_of_Cheating_Plagiarism_and_Unfair_Practice_-_v1.pdfhttps://www.leedsmet.ac.uk/staff/files/Little_Book_of_Cheating_Plagiarism_and_Unfair_Practice_-_v1.pdfhttps://www.leedsmet.ac.uk/staff/files/Little_Book_of_Cheating_Plagiarism_and_Unfair_Practice_-_v1.pdfhttps://www.leedsmet.ac.uk/staff/files/Little_Book_of_Cheating_Plagiarism_and_Unfair_Practice_-_v1.pdfhttps://www.leedsmet.ac.uk/staff/files/Little_Book_of_Cheating_Plagiarism_and_Unfair_Practice_-_v1.pdf8/13/2019 MIB Handbook 201314 Sept Campus v3
15/46
13
Particular Instructions to Students:
Guidance notes and restrictions
i. In all parts of the report you are expected to present findings resulting from
evidence based analysis not merely description or speculation.ii. In the final (FMSS) section you are expected to develop synthesis and evaluation
based on key empirical findings from the earlier sections and appropriate
conceptual/theoretical models from the module
iii. You are expected to reference your report accurately and comprehensively using the
Harvard System as required by the university. If you are unsure of these conventions
and requirements see the document Quote, unquote available on X -Stream
(http://skillsforlearning.leedsmet.ac.uk/local/academic_communication/quote_unq
uote_online/index.shtml )
iv. A full bibliography (not part of the word count) should be provided
v. Word count should be shown at the end of the documentvi. Word count must be adhered to but to an extent you can adjust the suggested
words for each section of the report to allow for a suitable introduction and
conclusion in each case.
vii. The final report should not longer than 4000 words, (including 400 word executive
summary), marks will be deducted for excess wording
viii. The UK must not be selected as a country to analyse
ix. The firm chosen must not currently be active in the country chosen
x. All work must be uploaded in word document format (i.e.. docx/.doc not PDF) to X-
Stream/turnitin on the due date
Penalties for late submission:
All work submitted late (without valid mitigating circumstances) will be penalised by the
deduction of marks after the report has been marked out of 100.
1 day late: 5% of the possible total mark will be deducted from the mark achieved by
the student.
2 to 9 days late: 5% of the possible total mark will be deducted from the mark
achieved by the student for every day on which the work remains unsubmitted.
10 days late or more: a mark of zero will be recorded.
For the penalties for part-time students, please refer to the assessment regulations at
http://www.leedsmet.ac.uk/about/files/C1_Assessment_-_General_Provisions_1213.pdf
http://skillsforlearning.leedsmet.ac.uk/local/academic_communication/quote_unquote_online/index.shtmlhttp://skillsforlearning.leedsmet.ac.uk/local/academic_communication/quote_unquote_online/index.shtmlhttp://skillsforlearning.leedsmet.ac.uk/local/academic_communication/quote_unquote_online/index.shtmlhttp://skillsforlearning.leedsmet.ac.uk/local/academic_communication/quote_unquote_online/index.shtmlhttp://skillsforlearning.leedsmet.ac.uk/local/academic_communication/quote_unquote_online/index.shtml8/13/2019 MIB Handbook 201314 Sept Campus v3
16/46
14
Penalties for excessive length:
Written reports of excessive length will be penalised by the deduction of marks after the
paper has been marked out of 100.
Written report longer than 4,000 words, including 400 word executive summary, will bepenalised 2 marks for every 200 extra words. You MUST display a word count at the end of
your report; misrepresentation of the number of words will be treated as academic
misconduct. The word count should include main text, including reference citations, but not
the cover page, diagrams, tables, figures, legends, reference lists, appendices or
acknowledgements.
Please read carefully the assessment and marking criteria overleaf:
8/13/2019 MIB Handbook 201314 Sept Campus v3
17/46
15
Reassessment Details
Coursework
Module Title Management of International Business
Assessment Title Written report
Individual/Group Individual
Weighting 100%
Latest Hand in Date 17th
April 2014
Learning Outcomes Assessed 1,2,3,4
Student Instructions for Submission of Coursework
This module requires you to submit your work on-line.
You MUST submit your work through X-stream using the link set up by the tutor. Receipt ofyour work will be recorded. Yet, you are advised to keep the receipt for future reference.
Where your tutor requires you to submit work using TurnItIn (a worldwide text-matching
service), you can then use this to help check your referencing. You can then revise, re-check
and resubmit your work right up to the submission date and time. To make use of this
checking service you must submit your work early.
Please note:Tutors will follow up any suspected plagiarism and unfair practice found after the
submission date as per University policy. Late penalties will apply as per University regulations.
Reassessment Details
The reassessmentof this module is a 4,000word (not including diagrams; tables or
references)individualWRITTENreport, (including 400 word executive summary) which is
worth 100% of the mark for the module. This report will be based on the same question as
the original written assignment. If the student submitted the first written assignment but
has to resubmit the assessment, they will not be permitted to use the same company, but
produce a new report, utilising empirical material from a different company. Failure to use a
different company for the resit assessment will result in automatic failure. The submission
date for the reassessment is on Thursday 17/4/2014 and it is to be submitted via Turnitin.
Please refer to 4.2 for assessment scenario, and instruction.
N.B. Any changes to the assessment package (e.g. as a consequence of External
Examiner advice) will be notified to students immediately upon receipt. If no changes
are announced, the assessment will proceed as above.
8/13/2019 MIB Handbook 201314 Sept Campus v3
18/46
16
Course Title: BA (Hons) Business and Management, BA (Hons) International Business
Module Title: Management of International Business Level: 6
Assessment Title: Individual written coursework Weighted: 100%
Criteria and Weighting
(same criteria for first-sit
and re-sit )
100-70 69-60 59-50 49-40 39-30 29-15 14-0
Structure their work 10%
Very well
structured well
written.
Excellent
contextualised
focus to the work.
Aims and
objectives are
clearly stated.
Arguments were
overall sound and
logically
developed.
Fairly well
structured and well
written.
Good
contextualised
focus to the work.
Aims and
objectives are
reasonably clearly
stated.
Arguments were
overall logically
developed.
Reasonably well
structured Parts of
the writing style
needs attention.
Some
contextualised
focus to the work.
Aims and
objectives are
reasonably clearly
stated / need to be
stated more
clearly.
Arguments were
logically presented
but needed to be
developed further
in parts
Report was poorly
structured and the
writing style needs
attention.
Little
contextualised
focus to the work.
Aims and
objectives need to
be stated more
clearly.
Arguments were
weak in parts and
needed to be
developed further
Structure was
weak and the
writing style needs
very much
attention.
Little
contextualised
focus to the work.
Aims and
objectives were
generally ignored.
Arguments were
weak in most of the
report and needed
to be reorganised
and developed.
Little structure of
the work and very
weak writing style.
No contextualised
focus to the work.
Aims and
objectives were
none exists.
No arguments
were made in the
report.
No attempt to
answer the
question. Report
was out of focus.
Mark Range 100-70 69-60 59-50 49-40 39-30 29-15 14-0
Present their work 10%
Bibliography was
good.
References wereHarvard style.
Good range of
academic
references and
empirical sources
cited.
Good use of tables
and diagrams.
Bibliography was
good.
References wereHarvard style.
Good range of
academic
references and
empirical sources
cited.
Bibliography was
acceptable with
occasional mistakemade.
Some references
missing or not in
Harvard style.
Some academic
references and
empirical sources
were cited
Bibliography was
moderate/ weak
with mistakesmade.
Some references
missing or not in
Harvard style.
Lack of
academic/empirical
references
Bibliography was
weak with mistakes
made.Some references
missing or not in
Harvard style.
Lack of
academic/empirical
references
Bibliography was
very weak with
mistakes made.Most references
not Harvard style
or were missing.
Lack of
academic/empirical
references
Bibliography was
very weak with
mistakes made.All references not
in Harvard style or
were missing.
Lack of
academic/empirical
references
8/13/2019 MIB Handbook 201314 Sept Campus v3
19/46
17
Mark Range 100-70 69-60 59-50 49-40 39-30 29-15 14-0
Demonstrate knowledge
and understanding 30%
Students should ensure they
identify and make accurate
use of relevant and
appropriate conceptual,
theoretical and empirical
material.
Notethat in the early sections
of your report you are
expected to present the
key/rele vant results of your
analysisnot the full analysis
Good knowledge
and understanding
Relevant and
appropriate
conceptual,
theoretical and
empirical material
was used correctly.
Empirical and
relevant evidence
was well used.
Good knowledge
and understanding
Relevant and
appropriate
conceptual,
theoretical and
empirical material
was used correctly.
Empirical evidence
was generally well
used.
Some knowledge
and understanding
Relevant and
appropriate
conceptual,
theoretical and
empirical material
was used.
Empirical evidence
was generally well
used.
Some
understanding
although overall,
insufficient relevant
or appropriate
conceptual,
theoretical and
empirical material
was used correctly.
Empirical evidence
was generally
weak
Weak
understanding
Occasionally
insufficient relevant
or appropriate
conceptual,
theoretical and
empirical material
was used.
Weak use of
empirical evidence.
Poor
understanding
Frequent used of
insufficient relevant
or appropriate
conceptual,
theoretical and
empirical material.
No application of
empirical evidence.
No understanding
Used of insufficient
relevant or
appropriate
conceptual,
theoretical and
empirical material
No application of
empirical evidence.
Mark Range 100-70 69-60 59-50 49-40 39-30 29-15 14-0
Synthesise, evaluate and
apply the material 50%
Students should demonstrate
an ability to synthesise rel evant
and appropriate theore tical
and empirical literature;
critically evaluate and apply
theoretical frameworks and
principles to the analysis of
foreign market servicing and
propose an appropriate choice
of strategy.
Notethat the majority of these
marks will be awarded for the
synthesis and evaluation
develope d in support of your
recommendation of a suitable
FMSS for your chosen MNE
into the desi gnated country
Very good level of
synthesis between
appropriate
theoretical and
empirical material
Substantial high
degree of critical
evaluation and
application of
relevant
frameworks in
analysing FMSS
and the proposal of
an appropriate
strategy.
Executive
summary very well
written
Introduction and
conclusion serve
their purpose well
Good level of
synthesis between
appropriate
theoretical and
empirical material
A degree of cr itical
evaluation and
application of
relevant
frameworks in
analysing FMSS
and the proposal of
an appropriate
strategy.
Executive
summary was well
written.
Introduction and
conclusion were
generally good
Reasonable use of
appropriate
theoretical material
Some sense of
evaluation and
application of
relevant
frameworks in
analysing FMSS
and the proposal of
an appropriate
strategy
Executive
summary was of
acceptable as were
the introduction
and conclusion.
Modest use of
theory and limited
empirical data
Little critical
evaluation and
insufficient
attention in
identification and
justification of a
FMSS.
Poor executive
summary did not
summarise the
main finding of the
report
Weak introduction
and conclusion.
Weak use of theory
and limited
empirical data
Little critical
evaluation and
insufficient
attention in
identification and
justification of a
FMSS.
Poor executive
summary and did
not summarise the
main finding of the
report.
Introduction and
conclusion were
missing
No evidence of
using theory and
limited empirical
data was evident in
this work.
No critical
evaluation and
insufficient
attention in
identification and
justification of a
FMSS.
Executive
summary,
introduction and
conclusion was
either missing or
very poorly written.
No evidence of
using theory and
limited empirical
data was evident in
this work.
No critical
evaluation and
insufficient
attention in
identification and
justification of a
FMSS.
No executive
summary, or
introduction and
conclusion.
8/13/2019 MIB Handbook 201314 Sept Campus v3
20/46
18
Feedback
Formative feedback
Two formative feedback opportunities will be given out during tutorial 6 and 10a/10b when eachstudent will bring a short written work related to the assignment to the tutorial for discussion. The
aims are intended to help students to familiar the marking criteria and understand the assessment.
Summative feedback
Students could access their individual written feedback through turnitin about 4 weeks after the
submission dateline. Individual verbal feedback could be made upon request by appointment only
after the release of result. To make an appointment or any enquiry you are required to send an
email to your respective tutor with your name, course, module name and the student ID.
Appointment may not be made if the students failed to read their feedback before contact their
tutor for further advices.
8/13/2019 MIB Handbook 201314 Sept Campus v3
21/46
19
5. Understanding Your Assessment ResponsibilitiesMitigation and Extenuating Circumstances
If you are experiencing problems which are adversely affecting your ability to study (called
'extenuating circumstances'), then you can apply for mitigation. You can find full details of how to
apply for mitigation at:
http://www.leedsmet.ac.uk/studenthub/mitigation.htm
Late Submission
Without any form of extenuating circumstances, standard penalties apply for late submission of
assessed work. These range from 5% to 100% of the possible total mark, depending on the number
of days late. Full details (section C1.5.7) of the penalties for late submission of course work are
available at:
http://www.leedsmet.ac.uk/about/files/C1_Assessment_-_General_Provisions.pdf
Academic Misconduct
Academic misconduct occurs when you yourself have not done the work that you submit. It may
include cheating, plagiarism and other forms of unfair practice. What is and what is not permitted is
clearly explained in The Little Book of Cheating, Plagiarism and Unfair Practice, available at:
http://www.leedsmet.ac.uk/studenthub/plagiarism.htm
The serious consequences of plagiarism and other types of unfair practice are detailed in section C9
of the Academic Regulations at:
http://www.leedsmet.ac.uk/about/academic-regulations.htm
http://www.leedsmet.ac.uk/studenthub/mitigation.htmhttp://www.leedsmet.ac.uk/about/files/C1_Assessment_-_General_Provisions.pdfhttp://www.leedsmet.ac.uk/studenthub/plagiarism.htmhttp://www.leedsmet.ac.uk/about/academic-regulations.htmhttp://www.leedsmet.ac.uk/about/academic-regulations.htmhttp://www.leedsmet.ac.uk/studenthub/plagiarism.htmhttp://www.leedsmet.ac.uk/about/files/C1_Assessment_-_General_Provisions.pdfhttp://www.leedsmet.ac.uk/studenthub/mitigation.htm8/13/2019 MIB Handbook 201314 Sept Campus v3
22/46
20
6. Module Contents
The module consists of six, two week units of inter-related study
UNIT ONE INTRODUCTION TO INTERNATIONAL BUSINESS
This unit will lead into the module by giving an introduction to international business. You will
explore what international business is, what form international business takes, how
international businesses operate across the global economy and in what ways the global
environment shapes international business, with particular emphasis on the role of global
ethics and social responsibility
UNIT TWO INTERNATIONAL TRADE AND FINANCE
This unit builds on the themes of the previous unit by locating international business within an
exploration of the broad processes of international trade and finance. It will explore key
theoretical approaches to understanding international trade and finance, locate current
international trade and finance systems within their historical context and explain their
evolution in order to explain their current form, and outline the types of governance that
regulate and manage these.
UNIT THREE INTERNATIONAL BUSINESS ENVIRONMENT
This unit will explore analytical frameworks that highlight the importance of recognising and
understanding the nature of the internal and external environment in which international
businesses operate, focussing on the international economic, political, technological and social
environment, that both cause and effect of the strategies adopted by international businesses.
It extends the exploration of the external environment and globalisation via the examination
of cross national cooperation and agreements
UNIT FOUR THE EXPANSION OF INTERNATIONAL BUSINESS
This unit highlights the strategic, operational and organisational requirements of international
business. In particular, it focuses on the links between the dynamic environment confronting
multinational enterprises, the strategies adopted by such companies to manage the
relationships between the parent company and its overseas subsidiaries and the
organisational structuresappropriate to the successful operation of these relations. It will
8/13/2019 MIB Handbook 201314 Sept Campus v3
23/46
21
begin to explore Foreign Market Servicing Strategies (FMSS) via a focus on FDI as a key mode
of international expansion. It will describe and analyse the determinants of FDI and lead onto
the exploration of FMSS in Unit 5
UNIT FIVE FOREIGN MARKET SERVICING STRATEGIES (CONTINUED)
This unit builds on unit four, by continuing the focus on how international business accesses
foreign markets, via a focus on exporting, licensing and franchising and international strategic
alliances as methodsof international market servicing. Units Four and Five will provide a basis
for the work that you will undertake in your individual written assignment. On completion of
these units you will be able to distinguish between a range of FMS strategies (FMSS); critically
evaluate the different FMS modes and apply your knowledge and understanding of these modes
in the context of a firms seeking overseas markets.
8/13/2019 MIB Handbook 201314 Sept Campus v3
24/46
22
MODULE PROGRAMME
UNIT ONE INTRODUCTION TO INTERNATIONAL BUSINESS
TUTORIAL 1: INTRODUCING THE MODULE
The first tutorial for this module will be devoted to meeting your tutor, ensuring you have a
full understanding of what this module entails, how it is assessed and the study requirements.
LECTURE 1: THE GLOBALISATION OF INTERNATIONAL BUSINESS
The world is becoming increasingly globalised. There is a growing interconnectedness between
individual national economies as measured by international trade and investment. The process of
globalisation results both in the development of world products which are traded in most
countries and world production which is then integrated on a global scale. It is vital that you are
familiar with the process of globalisation and the role and importance of international
businesses in both creating and responding to that process. As such this lecture will explore the
nature of change in global markets and the contested understandings of globalisation.
TUTORIAL 2: EXPLORING THE GLOBALISATION OF INTERNATIONAL BUSINESS
In preparation for Tutorial 2 you are required to read:
Chapters 1 and 2 of International Business by Griffin and Pustay.
These chapters explore the meaning and forms of international business, and assess the
growing role of emerging markets in the global economy and the opportunities these offer
international business.
When you have read both chapters, complete Tutorial 2 activity sheet, print out 1 copy, and
bring it to the tutorial with you.
LECTURE 2: CORPORATE SOCIAL RESPONSIBILITY
The concepts of ethics and social responsibility are increasingly important to the conduct of
international business, with Corporate Social Responsibility (CSR) policies becoming central to
the management of international business. Firms increasingly have recognised the benefits ofdeveloping such policies, and indeed the costs of ignoring them, however this can be a
8/13/2019 MIB Handbook 201314 Sept Campus v3
25/46
23
controversial area, with the motivations for and remit of CSR sometimes coming into question.
This lecture will explore the realm of international ethics and social responsibility, the
proliferation of CSR policies and the governance that exists internationally around these.
TUTORIAL 3: ETHICS AND SOCIAL RESPONSIBILITY
In preparation for tutorial 3 you are required to read:
Chapter 5 of International Businessby Griffin and Pustay.
The tutorial will explore in more depth how organisations manage social responsibility and
ethical behaviour across borders and the regulations and governance that exist around
international ethics and social responsibility which contextualise and shape the operations of
international business.
When you have read both chapters, complete Tutorial 3 activity sheet, print out 1 copy, and
bring it to the tutorial with you.
End of Unit Checklist
At the end of Unit 1, you should be able to:
Characterise the nature of the global economy via the application of core interpretations of
globalisation and its inter-relationship with international business
Identify and assess the core and emerging markets within the global economy, and the nature of
international business activity and management within these.
Understand the principles that underpin CSR and the reasons why international businesses are
increasingly concerned about ethics and social responsibility
8/13/2019 MIB Handbook 201314 Sept Campus v3
26/46
24
UNIT TWO INTERNATIONAL TRADE AND FINANCE
LECTURE 3: AN INTRODUCTION TO INTERNATIONAL TRADE
This lecture will examine the role of international business in international trade and the
theoretical approaches that underpin it.You will also be introduced to the role of global and
regional organisations in the facilitation and regulation of international trade.
TUTORIAL 4: NATIONAL TRADE POLICIES
In preparation for tutorial 4 you are required to read:
Chapter 4 Sitkin and Bowen (2010) Theories of International Business International Business
OUP: Oxford
Chapter 9 of International Businessby Griffin and Pustay
These chapters explore the theories that underpin the idea of international trade and
business, and explore the forms of policies that can impact upon the international trade.
When you have read both chapters, complete Tutorial 4 activity sheet, print out 1 copy, and
bring it to the tutorial with you.
LECTURE 4 (PODCAST): AN INTRODUCTION TO INTERNATIONAL FINANCE
The lecture will describe how demand and supply determine the price of foreign exchange,
the central role of international banks in the foreign-exchange market. and the business
implication of exchange-rate changes.
Students are required to view an online lecture on other international finance issues. The
online lecture will focus on the inter-relationship between international trade and finance,with particular focus on the recent financial crisis in order to locate the current position of
international business within the broader financial context. This will help you understand the
context in which international business operates and how this is shaped by global financial
markets.
TUTORIAL 5: EXPLORING INTERNATIONAL FINANCE
In preparation for tutorial 5 you are required to read:
8/13/2019 MIB Handbook 201314 Sept Campus v3
27/46
25
Chapter 7 and 8 of International Businessby Griffin and Pustay.
This chapter will explore the role of the International Monetary System in promoting trade
and investment, locates its evolution in historical context and examine the balance of
payments system. Taken together with the Chapter 9 and with Chapter 4 of Sitkin and Bowen,
it will provide the context for a broad discussion of International trade and finance,
particularly within the context of globalisation
After reading both chapters, complete Tutorial 5 activity sheet, print out 1 copy, and bring this
to the tutorial with you.
End of Unit Checklist
At the end of Unit 2 you should be able to:
Understand what is meant by the terms international trade and finance
Evaluate the evolution of current networks of trade and finance
Assess how international business engages with and shapes these networks
8/13/2019 MIB Handbook 201314 Sept Campus v3
28/46
26
UNIT THREE THE INTERNATIONAL BUSINESS ENVIRONMENT
LECTURE 5: UNDERSTANDING THE EXTERNAL ENVIRONMENT
This lecture will focus on the analysis of the external environment, via the exploration of the
PEST framework, and the manner in which this helps international businesses decision -making
processes. It will include a general discussion of cross-national organisations and to explore
the way in which the agreements between states shape and condition international business,
and in turn how international business shapes the interactions of states. In turn this lecture
will help you in your group work, and in the individual assignment at the end of the module.
PLEASE NOTE THAT ON THE WEEK BEGINNING 21/10/12 THERE ARE NO LECTURES ORTUTORIALS. YOU SHOULD UTILISE THIS TIME TO REVISE THE MATERIALS OF THE LAST TWO
UNITS. YOU SHOULD ALSO START TO PREPARE YOU INDIVIDUAL ASSIGNMENT, YOUR
TUTOR WILL EXPLAIN THE ASSIGNMENT WITH YOU IN THE FOLLOWING WEEKS.
REQUIRED READING FOR THIS WEEK:
Chapters 3, 4 and 10 of International Businessby Griffin and Pustay
TUTORIAL 6: Assignment preparation 1
Each student will bring an outline of their individual assignment to the tutorial for discussion.
End of Unit Checklist
At the end of Unit 3 you should be able to:
Outline and apply the PEST analysis
Understand the utility of the PEST framework
Identify the form and scope of a range of regional organisations and international cooperation
Demonstrate your ability to work within a group
8/13/2019 MIB Handbook 201314 Sept Campus v3
29/46
8/13/2019 MIB Handbook 201314 Sept Campus v3
30/46
28
UNIT FIVE FOREIGN MARKET SERVICING STRATEGIES (cont.)
LECTURE 7: (PODCAST) EXPORTING, LICENSING AND FRANCHISING
This online lecture will explore exporting, often viewed as the easiest, least costly and least risky
of the variety of FMS strategies and the potential problems of this approach. It will provide an
in-depth analysis of decisions that underpin engagement in export and import, and how the
problems inherent in this strategy might induce firms to service their foreign markets by
alternative means, particularly licensing and franchising. The lecture includes an examination
of the advantages and problems inherent in these strategies.
TUTORIAL 8: EXPORTING, LICENSING AND FRANCHISING
In preparation for tutorial 8 you are required to read:
Export and Import Strategies by Daniels, Radeburgh and Sullivan (available as a PDF via X-
stream)
When you have read this chapter, complete Tutorial 8 activity sheet and bring this to the
tutorial with you.
LECTURE 8: FOREIGN DIRECT INVESTMENT
This lecture will begin the exploration in more depth of Foreign Market Servicing (FMS)
strategies. This lecture will explore foreign direct investment (FDI) and examine the rationale
for adopting FDI as a particular mode of servicing foreign markets. It will explore the O.L.I.
paradigm that explains FDI via a set of ownership advantages which MNEs combine with the
location specific advantages that exist in particular countries in a process which results in
internalisation across national frontiers.
TUTORIAL 9: EXPLORING FOREIGN DIRECT INVESTMENT
In preparation for tutorial 8 you are required to read:
Chapter 6 ofInternational Businessby Griffen and Pustay
Chapter 7 FDI in International Businessby Wild Wild and Han pp. 219-245 available as a PDF
via x-stream
Dunning,J and Lundan, S. 2008 The Motives for Foreign Production in Multinational
Enterprises and the Global Economyavailable as a PDF via X-stream
8/13/2019 MIB Handbook 201314 Sept Campus v3
31/46
29
When you have read these chapters, complete Tutorial 8 activity sheet and bring this to the
tutorial with you.
LECTURE 9: INTERNATIONAL STRATEGIC ALLIANCES
International strategic alliances in general and 'joint ventures' (JVs) in particular are increasingly
important for international business. Recent trends indicate that the numbers of new
international joint venture agreements concluded are considerably greater than the number of
new FDI projects. This lecture focuses on why international businesses are increasingly entering
into co-operative arrangements with other firms and examines the managerial implications of
JVs. It will describe the nature of strategic alliances and joint ventures, highlight their growing
importance, outline the rationale for firms adopting this strategy and the advantages and
disadvantages in doing so.
TUTORIAL 10a and 10b: Assignment preparation 2
Each student will bring an outline of their individual assignment
End of Unit Checklist
When you have completed this unit you should be able to:
critically evaluate the nature, role and importance of country selection and foreign market
servicing strategy;
Understand the operational and managerial implications of the decisions that underpin FMS
strategies
Evaluate the strategic and operational problems confronting managers of international and
multinational enterprises; Engage with real problems confronting international businesses seeking international expansion
8/13/2019 MIB Handbook 201314 Sept Campus v3
32/46
30
7. Tutorial Exercises
All materials are available on X-stream unless otherwise stated
8/13/2019 MIB Handbook 201314 Sept Campus v3
33/46
31
Tutorial 2: Exploring the Globalisation of International Business
8/13/2019 MIB Handbook 201314 Sept Campus v3
34/46
32
Tutorial 3: Ethics and Social Responsibility
Consider the questions posed at the end of the closing case in the required reading for thisweek, entitled The Oil Curse (pp.165 - 167). The idea of oil as a curse brings into question the
social responsibility and ethics of large petroleum companies. In order to develop the central
themes of responsibility and accountability, research the case of Shell vs Ken Saro Wiwa and
consider these questions: What prompted Shells decision to settle the claim brought by the
Saro-Wiwa family and the other plaintiffs? Was the company right to settle this case and
according to the models of CSR how would you describe Shells approach to CSR?
Write at least 300 words justifying your answer, and be prepared to discuss this in the tutorial.
______________________________________________________________________________
8/13/2019 MIB Handbook 201314 Sept Campus v3
35/46
33
Tutorial 4: National Trade Policy
In 2013, the EU has requested the World Trade Organization to rule in an argument over
Chinese anti-dumping duties on imports of high-performance stainless steel faultless tubes from
the EU. Commentators suggest Chinas action was a retaliate action to the dispute between EU
and China on solar-panels. Now read the closing case of Chapter 9 (p. 277-78) in Griffin and
Pustay to familiar yourselves with the background to the incident. You are required to prepare
answers to the questions at the end of the case.
______________________________________________________________________________
8/13/2019 MIB Handbook 201314 Sept Campus v3
36/46
34
Tutorial 5: International Finance
In March 2009, the UK treasury and the Bank of England undertook a policy of quantitativeeasing also known as printing money. Read the following article and video
http://www.guardian.co.uk/business/2009/mar/06/bank-of-england-printing-money1
http://www.bbc.co.uk/news/business-16974497
and find additional resources on the internet to answer the following question:
From a business perspective, was the strategy of printing money a correct one? Why? Who is
likely to benefit from the action of the Bank of England? Who is hurt by the action? Consider the
impact onto both domestic business and the global economy.
Write 200 words to answer this question, giving the name of at least one piece of research (eg. a
webpage).
______________________________________________________________________________
http://www.guardian.co.uk/business/2009/mar/06/bank-of-england-printing-money1http://www.bbc.co.uk/news/business-16974497http://www.bbc.co.uk/news/business-16974497http://www.guardian.co.uk/business/2009/mar/06/bank-of-england-printing-money18/13/2019 MIB Handbook 201314 Sept Campus v3
37/46
35
Tutorial 6: Assignment preparation 1
In this tutorial we are going to explain and discuss the written assignment. You are required tocomplete and print 2 copies of the outline below and bring these to the tutorial with you.
Assignment preparation 1
Name: Tutorial date/time
Company: Country:
Your company (MNE):
In 50-80 words introduce your company and briefly assess its strengths and weaknesses.
You may consider compare the performance of the company to industry average or to its
nearest competitors.
Your industry is:
In less than 50 words assess the competition environment of the industry. You may use
Porters 5 forces with specific consideration to the market structure of the host/global
market (vertical elements of Porters 5 forces) or supply chain value (horizontal elementsof Porters 5 forces in the host/global market). You may not use the whole Porters 5
forces in your analysis. For example, the market structure of global markets is more
relevant if you are selling consumer goods, whereas for a car manufacturer the supply
chain of the host country will be of more concern.
Your Host Country is:
In 50-80 words identify the essential and desirable characteristics (PEST framework or
other relevant analytical tool) of the host country that will influence your consideration
of entering that country. You are also required to identify the potential risks in the host
county. Bear in mind the market structure such as monopoly vs. perfect competition and
local regulation on FDI that will affect the profitability of your business.
8/13/2019 MIB Handbook 201314 Sept Campus v3
38/46
36
Your Regional Organisation:
In 50-80 words explore the ways the assigned regional organisation shapes the
environment for business in that region that relates to your company/industry.
Resources:
To support and cite references for your arguments, you are strongly advised to consult
relevant and appropriate academic materials. List at least 5 sources of information used
in the study of the above elements.
8/13/2019 MIB Handbook 201314 Sept Campus v3
39/46
37
Tutorial 7: International Strategic Management
Read the closing case of Chapter 14 (p. 419-420) in Griffin and Pustay and complete the
questions at the end of the case.
In a competitive global market, any change in competition would affect a corporations own
strategy. This applies to Unilever and its competitor P&G. Both are now under pressure to
change structure to response the changing environment.
Research what P&G did in reorganising its structure and compare this to Unilever. Identify the
causes of changes with a critical analysis of the new structure.
You may refer to this advanced study (see the web-link) to understand the forces behind the
recent P&G structural reorganisation.
http://globadvantage.ipleiria.pt/files/2009/07/working_paper-33_globadvantage.pdf
News regarding the latest structural change of P&G
http://www.bloomberg.com/news/2013-06-05/p-g-reorganizes-into-four-industry-groups.html
______________________________________________________________________
http://globadvantage.ipleiria.pt/files/2009/07/working_paper-33_globadvantage.pdfhttp://www.bloomberg.com/news/2013-06-05/p-g-reorganizes-into-four-industry-groups.htmlhttp://www.bloomberg.com/news/2013-06-05/p-g-reorganizes-into-four-industry-groups.htmlhttp://globadvantage.ipleiria.pt/files/2009/07/working_paper-33_globadvantage.pdf8/13/2019 MIB Handbook 201314 Sept Campus v3
40/46
38
Tutorial 8: Exporting, Licensing and Franchising
1) A firm might choose to forgo exporting to a foreign market when ________.
A) the current size of market is small
B) many other firms are already exporting
C) there are high trade barriers
D) the company wants to use the market as a platform to other markets
E) the firm's existing foreign operations are geographically distant
2) ________ is the most common form of international business activity.
A) Exporting
B) Licensing
C) Greenfield strategyD) Management contract
E) Franchising
3) ________ for exporting are those that push a firm into foreign markets.
A) Reactive motivations
B) Proactive motivations
C) Opportunity motivations
D) Avoidance motivations
E) Attraction motivations
4) A company engaging in indirect exporting __________
A) sells to a domestic customer which then sells to a foreign customer
B) sells directly to the foreign customer
C) sells to an affiliated company
D) sells to a foreign customer only after serving domestic customers
5) ________ occur(s) through sales to customers located outside the firm's home country.A) Indirect exporting
B) Direct exporting
C) Intercorporate transfers
D) Intracorporate transfers
E) All are forms of exporting.
6) ________ is/are the sale of goods by a firm in one country to an affiliated firm in another
country.
A) Indirect exportingB) Direct exporting
8/13/2019 MIB Handbook 201314 Sept Campus v3
41/46
39
C) Intercorporate transfers
D) Intracorporate transfers
E) All are forms of exporting.
7) Which form of exporting is used by firms in order to lower their production costs?
A) indirect exporting
B) direct exporting
C) intercorporate transfers
D) intracorporate transfers
E) interfirm transfers
8) What are the impositions that discourage international firms from relying on exports as an
entry mode?
A) tariffsB) export promotion policies
C) export financing programs
D) home country subsidization
E) all of the above
9) What are the third parties that specialize in facilitating imports and exports called?
A) intermediaries
B) wholesalers
C) retailersD) exporters
E) distributors
10) Which of the following services are provided by international trading companies?
A) market research
B) customs documentation
C) international transportation
D) host country distribution
E) all of the above
8/13/2019 MIB Handbook 201314 Sept Campus v3
42/46
40
Heinekens 3 step approach
When Heineken enters a new market, it follows a basic set of steps designed to maximise its
potential profits in that market:
1. It often begins to export its beer into that market as a way to boost brand familiarity and
image.
2. If sales look promising, it then licenses its brands to a local brewer. Doing this allows
Heineken to build its sales further while simultaneously becoming more familiar with
local distribution networks
3. If this relationship also yields promising results, Heineken then either buys partial
ownership of the local brewer or forms a new joint venture with that brewer.
The end result is a two-tier arrangement with the more expensive Heineken label at the top of
the market and the lower priced local brands at the bottom, all sharing a common brewery,
sales force and distribution network.
Consider Heinekens approach, byanswering the following questions:
1. What are the specific factors that enable Heineken to use this 3 step approach, and make
it difficult for other firms to copy it
2. Identify a product or brand that you believe could use the same three step approach for
entering foreign markets. Develop a clear rationale to support this example.
3. Identify a product that probably could not use this strategy. Develop a rationale to
support this example
Additional reading: Fraanchising:
Forte, R, & Carvalho, J 2013, 'Internationalisation through franchising: the Parfois case study',
International Journal Of Retail & Distribution Management, 41, 6, pp. 380-395.
___________________________________________________________________________________
8/13/2019 MIB Handbook 201314 Sept Campus v3
43/46
41
Tutorial 9: Exploring Foreign Direct Investment
Read the case of the Wal Mart internationalisation process and answer questions 1 to 3 at theend of the case. Bring your answer, and be prepared to discuss this in the tutorial.
8/13/2019 MIB Handbook 201314 Sept Campus v3
44/46
42
Read Filippaios, F, & Rama, R 2011, 'Cultural distance and internationalization: the world's largest
food and drink multinationals', Agribusiness, 27, 4, pp. 399-419. Comment if the research findings
are relevant to Wal-Marts internationalization experiences.
8/13/2019 MIB Handbook 201314 Sept Campus v3
45/46
43
Tutorial 10a and Tutorial 10b Assignment preparation 2
In this tutorial we are going to explain and discuss the written assignment. You are required tocomplete and print 2 copies of the outline below and bring these to the tutorial with you
Assignment preparation 2
Name: Tutorial/date:
Company: Country:
MNE Analysis (not more than 50 words)
Industry/sector analysis (not more than 50 words)
Country analysis (not more than 50 words)
Analysis of regional organisation (not more than 50 words)
FMSS/Modes of Entry analysis and recommendation (not more than 200 words)
What entry mode would your propose and what are the rationales?
You may consider the following questions:
What are the firms specific advantages?
What are the locations specific advantages? (You should also consider the countries risks)
What are the advantages of different internationalisation entry modes that may be of benefit tothe firm? What are the merits and limitations of market entry modes?
8/13/2019 MIB Handbook 201314 Sept Campus v3
46/46
Any information mentioned in the above boxes that contributed to your mode selection?
Resources:
To support and cite references for your arguments, you are strongly advised to consult relevant
and appropriate academic materials. List at least 5 sources of information here, in the Harvard
Reference system, used to prepare this report. You are suggested to quote at least 3 academic
journal articles in you final report.