MICE and City Marketing

邱佩珊 Faro黃郁庭 Tina

林依璇 Berry

MotivationAttracting clients to exhibitions in HK

local—organizing shows and platforms for exchange

Global—consigning agencies to attract marketers

Inter-city collaboration

HKTDC’s Taiwan office agent invites companies to HK fairs

HKTDC servicesBefore—registration on the

internet guarantees advertisingDuring—exchange between

buyer and sellerAfter—new partnerships

Pay for publication, get more partners!

線上平台提供產品目錄及廠商諮詢

Nanjing InitiativeAdvantage

Outstanding economic competitiveness among Chinese cities

Top investment environment among Chinese cities

131 star-quality hotels, 15 5-star hotels

Well-spread transportation systems reach 40 major cities in China

南京華新世博展覽公司2009 南京台灣名品交易會

Plans and Services:Offering support and incentive to

industries that host their events in Thai cities

Incentives include flexible discounts and bonuses depending on size of event, type of hotels, and nature of activities

Sponsorship for small-size groupsSpecial privilege in clearing customs

Thai Iniative

Welcoming package size of group bonus for travel

agencies or associations and

organizations

welcoming package for participants

Over 20 50,000 bahts 30,000 bahts

Over 30 80,000 bahts 45,000 bahts

Over 40 120,000 bahts 60,000 bahts

TCEB’s welcoming package is worth 1,500 Bahts/person, accepted at tourist attractions and facilities and performances in Bangkok such as admission tickets. Applicable to firms from China, Japan, South Korea, Singapore, Taiwan only.

Advantages and Disadvantages in Thai MICEadvantage disadvantage

(1) Adequate tourist and venue facilities No related education programs in local universities

(2) star-quality lodging at moderate prices

(3) Tourist bureau offers suggestions for venue and tour arrangements

Future ProspectsRegional Union: Faced with the rise of China, Thai MICE industries are collaborating with other Asian nations in promoting Asian MICE industries

TaipeiTaipei city government collaborates with

MICE industries in promoting the cityTaipei Bureau of Tourism subsidizes

agencies and institutions in organizing international conferences, exhibitions

TaichungTaichung city collaborates with industries

to promote the cityTaichung Information Bureau publishes to

that purpose

TaichungPromotional DVD

TainanCounty Government quite aggressive in

promoting MICE industry and publishes pamphlets to advertise

Bureau of Tourism and MICE industries work hand in hand

CITY MARKETING

廖翎 Lisa

呂慧勤 Cynthia

Competition in exhibition plans

HSINCHU明新科技大學

設計主軸： 客家傳統花鼓節宣傳方式：嘉年華會 踩街

重現花鼓隊隊員 花鼓隊隊員造型 ( 指揮 )

中國文化大學設計主軸 : 新埔鎮文化宣傳方式 : 柿餅試吃

體驗花布之美客家花布為背景的攤位

TAINAN 台南南台科技大學

設計主軸 : 府城風華宣傳方式 :

春行府城一日遊台南美食試吃

← 台南美食地圖

人文風景明信片 ↓

台南立德大學設計主軸 : 台南自然生態之美宣傳方式 :

黑面琵鷺 live 秀 綠色環保概念的攤位設計

KAOHSIUNG 高雄義守大學 - 結合會展與觀光渡假的大學城