MICE: EXHIBITIONS

Presented by:Annalyn Pena

Events Management

What is an Exhibition?

Exhibition/exhibit Presentation Products and

Services Audience Demo/taste Promotion

Types of Exhibitions

Agricultural Show

Consumer shows

Types of Exhibitions

Types of Exhibitions

Specialized Trade Show/ Exhibition

Types of Exhibitions Private

Exhibitions

Types of Exhibition Confex – Combined Conference and

Exhibition shows

Purpose and Benefits

exchange of information between companies and potential clients.

Buying and selling Social welfare have direct linkages

with tourism

Part of marketing mix

Medium for research and development

Provides opportunity for consumers to compare products

introducing and testing new products

The Hospitality and Tourism Industries› WOFEX› Tourism Expo› Promotion of

destinations - seasonality

Contribution to the Industry

Creating and Designing Trade Fairs

Trade Show Manager Contractor Accounts Executive Exhibitors

Design: Focus on your Target Audience What do the

audience expect from exhibitors?

What is the emotional profile of the target audience?

Reduce your offering to the essentials

Reduce your graphics text to only one main message

Consider using questions in your messaging.

Thoughtful use of materials, colors and shapes

Use of emotional imagery

Exhibition Layout & Design Considerations Logic

› Chronological (for Art Exhibits)

› Like With Like

Use of the Space

Lighting

Flow

Exhibition Layout & Design Considerations

Exhibition Centers in S.E. Asia Asia World Expo – Hong Kong Hong Kong Convention and Exhibition Center

Exhibition Centers in S.E. Asia Jakarta Convention Center Kuala Lumpur Convention Center

Singapore Expo Bangkok International Trade and Exhibition

Center

Exhibition Centers in S.E. Asia

Conference/Exhibition CentersWorld-class exhibition

centers in the Philippines:

PICC SMX Convention

Center World Trade Center-

Manila CICC

Upcoming Exhibitions!

World Food Expo – Aug. 1-4 Green Philippines – Aug. 16-18 Food and Drinks Asia – Sep 6-9 Food Franchising – Sep 6-9 Asia Food Expo – Sep 12-15 Bakery Asia – Sep 12-15 Manila Food & Beverage Expo – Jun 12-16,

‘13

Thank You!

"As long as your going to be thinking anyway, think big."

-Donald Trump