A Patient’s Journey into Health

Care Social Media,

but where’s Pharma?

March 13, 2013 – Health 2.0 NYC

Michael A. Weiss, Esq., MBA

Founder – Crohn’s Disease Warrior Patrol

Blog – HospitalPatient.com

@HospitalPatient

Diagnosed w/ Crohn’s Disease

See Doctor/Hospital

@HospitalPatient

Now What?

@HospitalPatient

Patient Education

@HospitalPatient

Patient Support

Peer-to-Peer

Patient Support

Visiting a NEW Crohn’s

Patient

@HospitalPatient

Patient Engagement

@HospitalPatient

Patient Options – Analog/Digital

Analog Digital

@HospitalPatient

Options

1-on-1 “Word of Mouth” – Analog

GLOBAL Patient Movement - #HCSM - Digital

@HospitalPatient

Interactive

Health Care Social Media (#HCSM)

@HospitalPatient

Introverted

Health Care Social Media (#HCSM)

• Wikipedia

• WebMD – Web Portals

• Yahoo Groups –

“Living w/ Crohn’s”

• Google Key Word

Searches

• Blogs – RSS Feeds

• Podcasts

• Vlogs

@HospitalPatient

A Vlog

@HospitalPatient

A Blog

@HospitalPatient

Virtual Patient Communities

@HospitalPatient

Where’s Pharma?

@HospitalPatient

Pharma – Print/Websites (Analog)

Drug – Humira/Abbott Drug – Cimzia/UCB

@HospitalPatient

TV Pharma Ads to Patients

ONLY in US & New Zealand

SNL Parody Ad (Analog)

@HospitalPatient

#HCSM Helpful Patient Pharma

Data ?????

@HospitalPatient

FDA Regulating Facebook “Likes”?

@HospitalPatient

#HCSM FDA “Piecemeal Policy-Making”

“But one must ask whether this

purposeful ambiguity is any way to run a

regulatory process.”

@ScottGottliebMD

Forbes Magazine

@HospitalPatient

FDA Analog Solutions BUT Digital Pharma

Opportunities

iPhone/Smartphones

Music/Video Tablets

@HospitalPatient

Why Pharma MUST ActPatient/Physician Intel

Real-Time

Refinement of Drugs

Real-Time

@HospitalPatient

How Can Pharma Act?Facilitate Patient

Influencers

Nurture Organic Patient

Community

@HospitalPatient

Pharma MUST LEAD FDALead with Intent to

HELP

Help Define FDA

Regulations

@HospitalPatient

Michael A. Weiss, Esq., MBABlog – HospitalPatient.com

Vlog – YouTube.com/HealthcareInterview

Founder - www.CrohnsDiseaseWarriorPatrol.org

@HospitalPatient