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By Michael Norton Director, Centre for Innovation in Voluntary Action AIMS •To understand better what makes a good proposal •To use these ideas to improve your written proposals 1. Come up with a grant- winning idea 2. Facts, facts… …and more facts 3. Think about the reasons WHY…as well as the WHAT 4. Tell stories 5. Input, output, outcome and impact 6. Sustainability 7. Your credentials as an organisation 8. Thinking about it from the donor’s point of view 9. Understanding the fundraising process
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Writing a Winning Fundraising ProposalBy Michael Norton
Director, Centre for Innovation in Voluntary Action
AIMS
• To understand better what makes a good proposal
• To use these ideas to improve your written proposals
1. Come up with a grant-
winning idea
2. Facts, facts…
…and more facts
3. Think about the reasons
WHY… as well as the WHAT
4. Tell stories
5. Input, output, outcome and
impact
6. Sustainability
7. Your credentials as an
organisation
8. Thinking about it from the
donor’s point of view
9. Understanding the
fundraising process
Putting it all together…
1. What to do before you get started
2. A suggested structure for your fundraising
proposal
• Introduce yourself
• State the problem
• Say what you will do about it
• Describe how you wil know if you are successful
• State how much you will need
• Say where you plan to get the money from
• Ask them to support you
• Give some reasons why they might be interested
• Talk about long term plans and sustainability
• Sign off
TEN STEPS TO SUCCESS
1. Know all the facts
2. Promote the work of your organisation
3. Develop grant-winning ideas
4. Sort out your fundraising strategy
5. Research and identify likely grant sources
6. Manage the application process
7. Write a really good proposaland then if you are successful…
8. Say thank you
9. Keep in touch
10. Go back