Experience Strategic Marketing Consultant, LifestyleInTech.com, Boston, MA 2010 - 2011

• Engage in business development with clients for the sale of consulting and design services.

• Lead project manager on 16 long term marketing/creative consulting contracts.

• Operate in a cross functional team to generate new advertising & marketing programs.

• Manage project execution with creative/tech teams to produce websites, apps & digital media.

• Produce proposals & reports to communicate project scope, objectives, strategies, deliverables, target audiences, & analysis.

• Design customer experiences for websites & mobile apps, including an analytics dashboard for a major investment bank.

Information Technology Services, Harvard Law School Cambridge, MA 2009 - 2010

• Provided a full range of desktop support to a diverse multilingual community of 3,000+ including 4 international Chief Justices.

• Delivered exemplary customer service in a demanding environment.

• Provided individual software training in MS Office, Symantec, & Adobe software.

• Performed diagnostics & troubleshooting of system issues including re-imaging and replacing hard drives.

Marketing Associate, Next Generation Media Group Boston, MA 2007 - 2008

• Managed a team of 12 promoters, 5 subcontractors, and 10 venue stafff members.

• Produced schedules, financial statements, performance metrics to manage projects.

• Planned & managed events/experience marketing programs including product launches, corporate events, conferences, brand promotions, concerts, & networking events.

• Built & managed relationships with strategic partners & vendors.

• American Express Black Card Concierge Service representative for nightlife in Boston area.

• Negotiated Bacardi sponsorship contract from Bacardi for $10K to book MySpace.com’s #1 ranked DJ for event with 1,500+ attendants.

• Maintained & stimulated a variety of internet media accounts, linking content across communities, conducting market research, & generating weekly analytical reports.

Content Manager, No Comments Magazine Boston, MA 2006 - 2007

• Recruited & managed a team of 20 professional photographers.

• Built magazine company from ground up to a valuation of $1,000,000+.

• Managed the content of 10,000 images per month, by processing for media production team.

• Developed a print media vehicle to target difficult to reach market segments.

• Raised $32,000 in seed capital from angel investor.

• Sold $120,000 in corporate campaigns & sponsorships to Rolls Royce, Leblon, LVMH.

• Directed production highly stylized digital & print ads targeting a niche gen-y audience.

EducationNortheastern University, Boston, MAMasters of Technological Entreprenuership, 2010 // Concentration: Digital Media GPA: 3.8; Venture Development Project Leader

B.S. Business Administration, 2009 // Concentration: Finance & Insurance Sigma Alpha Lambda Business Honors Society; Finance & Investments Club, Tech Chair

Babson College, Wellesley, MACandidate for B.S. Business Administration, 2008 // Concentration: Entrepreneurship; Tau Kappa Epsilon; HTML Web Developer Champion; Transfered

172 Commonwealth Ave, Boston, MA // michael@lifestyleintech.com // 401-218-8292 //michaelsalafia.com

MICHAEL SALAFIAcustomer exper ience & bus iness deve lopment

Skills

Business DevelopmentSales PresentationsBusiness AnalysisFinancial AnalysisClient RelationsProject ManagementMarket ResearchMarketing StrategyCustomer Experience DesignBuilding Web PresenceSocial Media StrategyBrandingUX design

Technology

Adobe CS5HTML 5 / CSS3WordpressExcel (pivot tables)MS Office SuiteMYSQLOmniGraffleiWork / iLifeFacebookTwitterLinkedInGoogle Site search integrationGoogle AnalyticsGoogle Adwords