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Michael van Dijken Michael van Dijken Marketing Communications Marketing Communications Communications Sector Communications Sector Microsoft Corporation Microsoft Corporation

Michael van Dijken Marketing Communications Communications Sector Microsoft Corporation

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Page 1: Michael van Dijken Marketing Communications Communications Sector Microsoft Corporation

Michael van DijkenMichael van DijkenMarketing CommunicationsMarketing CommunicationsCommunications SectorCommunications SectorMicrosoft CorporationMicrosoft Corporation

Page 2: Michael van Dijken Marketing Communications Communications Sector Microsoft Corporation

Microsoft and Parallels

A long and important history togetherA long and important history together

Page 3: Michael van Dijken Marketing Communications Communications Sector Microsoft Corporation

Microsoft Year In Review

Windows Server 2008 with IIS 7

Visual Studio 2008 & Expression

Hyper-V

SQL Server 2008

Microsoft Silverlight Momentum

Microsoft Dynamics CRM 4.0

Online Services

SQL Server Data Services

Microsoft is investing in hosted products and services

Microsoft is investing in hosted products and services

Page 4: Michael van Dijken Marketing Communications Communications Sector Microsoft Corporation

Key Industry Trends

Rapid growth continues

Web 2.0 is driving customer demand for innovative user experiences

The competition has a new face

Utility cloud computing enters the “Hype” phase

Commodity hosting margins are decreasing

Managed hosting & SaaS opportunities increasing

Page 5: Michael van Dijken Marketing Communications Communications Sector Microsoft Corporation

Mar-06 Mar-06 ForecastForecast

May-07 May-07 ForecastForecast

Key Key Takeaways:Takeaways:

Rapid growth!Rapid growth!Total WW Total WW

revenue CAGR revenue CAGR of 30% over 5 of 30% over 5 YearsYears

Key Key Takeaways:Takeaways:

Rapid growth!Rapid growth!Total WW Total WW

revenue CAGR revenue CAGR of 30% over 5 of 30% over 5 YearsYears

Source: IDC Worldwide Software on Demand 2007-2011 Forecast Update and 2006 Vendor Shares: Sky's the Limit for On-Demand Providers," Doc # 207491, July 2007

($B

)($

B)

($B

)($

B)

Worldwide Software On Worldwide Software On DemandDemandRevenue, 2006 and 2011Revenue, 2006 and 2011

WW Software On Demand Revenue 2005-2011:WW Software On Demand Revenue 2005-2011:Comparison Of May 2006 And March 2007 Comparison Of May 2006 And March 2007 ForecastsForecasts

The SaaS Market Opportunity

Page 6: Michael van Dijken Marketing Communications Communications Sector Microsoft Corporation

Our Mission

World-ClassPlatform

World-ClassPlatform

Partnering on Software +

Services

Partnering on Software +

ServicesNext-

Generation Experiences

Next-Generation Experiences

Broad Range of Services

Broad Range of Services

Partner Program

Page 7: Michael van Dijken Marketing Communications Communications Sector Microsoft Corporation

7

Built-in Tracing & Trouble-shooting

Built-in Tracing & Trouble-shooting

Platform Investments

Module Core

Module Core

Extensible Design

Extensible Design

ASP.NET Integration

ASP.NET Integration

PHPInterop

PHPInterop

NEW UI & Management

NEW UI & Management

Improved SecurityImproved Security

Page 8: Michael van Dijken Marketing Communications Communications Sector Microsoft Corporation

Tito LeveretteTito LeveretteWeb Platform Architect EvangelistWeb Platform Architect EvangelistMicrosoft CorporationMicrosoft Corporation

Page 9: Michael van Dijken Marketing Communications Communications Sector Microsoft Corporation

Comprehensive Data Platform

Mission-CriticalCapability

Mission-CriticalCapability

DeveloperProductivityDeveloper

ProductivityBusiness

IntelligenceBusiness

Intelligence

Agile WebApplicationsAgile Web

ApplicationsScale without

LimitsScale without

LimitsBusiness-Level

SLAsBusiness-Level

SLAs

No Memory or DB Size Limits

Publishing Tools,

Policy-based Mgt

Low MonthlyLicensing Fee

Page 10: Michael van Dijken Marketing Communications Communications Sector Microsoft Corporation

Full Portfolio of Services

Page 11: Michael van Dijken Marketing Communications Communications Sector Microsoft Corporation

Tito LeveretteTito LeveretteWeb Platform Architect EvangelistWeb Platform Architect EvangelistMicrosoft CorporationMicrosoft Corporation

Page 12: Michael van Dijken Marketing Communications Communications Sector Microsoft Corporation
Page 13: Michael van Dijken Marketing Communications Communications Sector Microsoft Corporation

Next-Generation Experiences

Page 14: Michael van Dijken Marketing Communications Communications Sector Microsoft Corporation

Tito LeveretteTito LeveretteWeb Platform Architect EvangelistWeb Platform Architect EvangelistMicrosoft CorporationMicrosoft Corporation

Page 15: Michael van Dijken Marketing Communications Communications Sector Microsoft Corporation

Microsoft Services Model for S+S

Microsoft Services Microsoft Services InvestmentsInvestments

ScaleScale

BrandBrand

Market awareness Market awareness

Current versionsCurrent versions

Service Provider OpportunityService Provider Opportunity

ChoicesChoices

Customized and Customized and differentiateddifferentiated

Lower capital investmentLower capital investment

Compelling business modelCompelling business model

Services

Hosting

platforms

On-premis

e softwa

re

Page 16: Michael van Dijken Marketing Communications Communications Sector Microsoft Corporation

Partnering for S+S

Business Software markets Business Software markets

are pyramidsare pyramids

Platform providers market Platform providers market a basic value propositiona basic value proposition

Customers explore and Customers explore and learn at the baselearn at the base

Many have broader Many have broader requirementsrequirements

Success in each segment Success in each segment helps grow demand across helps grow demand across all segmentsall segments

Custom Solutions

Targeted Variations

Basic Value Proposition

Page 17: Michael van Dijken Marketing Communications Communications Sector Microsoft Corporation

Service Provider Licensing

Subscription licensingSubscription licensing

No upfront costsNo upfront costs

Always up to date softwareAlways up to date software

Page 18: Michael van Dijken Marketing Communications Communications Sector Microsoft Corporation

Microsoft Partner Program

An integrated partner An integrated partner program:program:

Recognizes your expertiseRecognizes your expertise

Rewards you for your impactRewards you for your impact

Delivers value to help you Delivers value to help you be successfulbe successful

Helps you:Helps you:

Realize your business Realize your business potentialpotential

Extend your market reachExtend your market reach

Increase operational Increase operational efficienciesefficiencies

Registered Members

Partner Program

Page 19: Michael van Dijken Marketing Communications Communications Sector Microsoft Corporation

Next Steps

Visit http://www.microsoft.com/hosting Visit http://www.microsoft.com/hosting

Visit http://www.IIS.net Visit http://www.IIS.net

Visit http://www.asp.netVisit http://www.asp.net

Visit the new Communications Sector CommunityVisit the new Communications Sector Community

https://partner.microsoft.com/US/program/https://partner.microsoft.com/US/program/pmcommsectorpmcommsector

Learn more about the SPLA Learn more about the SPLA

http://www.microsoft.com/hostinghttp://www.microsoft.com/hosting

Visit us in our boothVisit us in our booth

Page 20: Michael van Dijken Marketing Communications Communications Sector Microsoft Corporation