Michal TIK - Sustainable Final Paper

8/4/2019 Michal TIK - Sustainable Final Paper

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Student: TIK Michal

Academic Year: 2010-2011

Sustainable development

Better Place project and its expansion inIsrael

Accelerating The Transition To Sustainable Transportation.

ISG final Assignment prepared for Professor Eric Britton

1



Table of content

Executive Summary………...………………………………………………………….………………………..P.3

The importance of the project ……………………………………………………….

…………………………P.4

The presentation of the project and its costs.

………………………………………………….……………P.4

The offer……………………………………….………………………………………….

………………………P.6

Is it a monopoly?……………………………………………………………………….….

…………….………P.8

Better Place in the future…………..……………………………………………..

…………………………….P.8

The car sharing service…………...

…………………………………………………………………………..P.10

Conclusion………………………………………………………………………………………………………P.11

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Executive summary

The world is most definitely shifting to environmental awareness. More and more

companies are being created in order to improve, reduce or at least take into

consideration the environment. Better Place was created exactly for these

reasons. Shai Agassi, the founder and chief executive of Better Place, the leading

electric vehicle services provider, was inspired by a profound question posed at

the World Economic Forum in 2005, “How do you make the world a better place

by 2020?” With a passion for tackling large-scale challenges, Agassi sought to

answer this question with a pragmatic solution to change the world and reduce

global dependency on petroleum, by creating an infrastructure that would

support the electric car.

Agassi works with government leaders, auto manufacturers, energy companies

and others to make his vision, zero-emission vehicles powered by electricity, a

reality in countries around the globe.1 Israeli President Shimon Peres and Prime

Minister Ehud Olmert were prime forces that believed in this project. This effort

will lead Israel to be the first nation in the world that partnered with Better Place

to have an all-electric car infrastructure that will free the country from gas

consumption.

98% of transportation vehicles are powered by oil whereas only 2% are

environmental friendly. The obvious question is why only 2% is environmentally

friendly if the world is becoming greener? The answer is that the electrical car

factors have made it impractical for drivers: the price, the size, the constant need

to charge the battery for long hours, distance restrictions and speed. Better

Places’ solution is to combine a vast country-wide network of convenient

recharge points, with the ability to switch to a full battery in less than a minute,less time than it takes to fill up a regular car with petrol. The car that was chosen

for the project is a very comfortable family car manufactured by Renault – the

Fluence Z.E2. Without suitable infrastructure, a well spread grid, this project

could not succeed. Just as the cell phone without antenna coverage providing

reception could not work. The plan is to have entire areas around the country

covered with battery switching stations providing drivers of electric cars with an

unlimited driving range for long distance trips.

1 http://www.betterplace.com/the-company-leadership-detail/index/id/shai-agassi2 http://www.betterplc.co.il/default.asp?catid={5BFEB3E8-E777-4F8B-8A3D-71BE7B826A33}

3

http://www.betterplace.com/the-company-leadership-detail/index/id/shai-agassi

http://www.betterplc.co.il/default.asp?catid=%7B5BFEB3E8-E777-4F8B-8A3D-71BE7B826A33%7D





Subscription to Better Places’ project will provide the customer with access to the

switching and charging network for an overnight or workday charge. Members

will pay a monthly fixed fee which is similar to the cell phone companies system.

However, regardless of ones’ usage one will have to pay this fixed price. If a

customer drove more than he paid for, he will have to add the additional fee.

What will happen if he went on vacation or just did not use his full quota? Well,he will have to pay it anyway.

This point is creating a negative approach toward this project as people do not

accept paying for what one has not consumed. The company has its own reasons

for this fixed charge; however, we have a solution – Car Sharing.

Car sharing is a form of car rental where people rent cars for short periods of

time. This is attractive to customers who make only occasional use of a vehicle,

as well as others who would like occasional access to a vehicle of a different type

than they use day-to-day.3 The principle of car sharing is simple: individuals gain

the benefits of private cars without the costs and responsibilities of ownership. Itis a group of people that share the same resource. The car sharing concept was

actually implemented for years in Israel, in the kibbutz. Unfortunately it’s the only

place where it exists today. Car sharing is the solution for these fixed fees and in

addition will market the new cars across the country. The benefit from this new

service is only positive and will help the citizens, the company and the

environment.

Better Place had already changed the Israeli way of thinking regarding vehicles.

Its concept can increase the mind switch even more by adding this service in

order to create better environmental conditions through sustainabletransportation.

The importance of the project

Environment

Gasoline-powered vehicles are a major contributor to the carbon emissions and

air pollution in the world. Carbon emissions from vehicles accounts for 33% of

carbon emissions in the United States, and as much as 50% of carbon emissionsin some of the countries in Europe. Air pollution is increasing in urban centers

around the world. According to the World Health Organization, 900,000 people

die each year from causes directly attributable to outdoor air pollution. If we will

find ways to increase the energy efficiency of our transportation system and shift

away from products that burn fossil fuels, we will achieve major emissions

reductions. If more and more people will adopt the electric vehicles instead of the

gasoline-powered ones, we will achieve both of these goals simultaneously. 4

Some people that criticize the project claim that the mass production of batteries

3 http://en.wikipedia.org/wiki/Car_sharing4http://www.betterplace.com/the-opportunity-environment

4

http://en.wikipedia.org/wiki/Car_sharing

http://www.betterplace.com/the-opportunity-environment





will harm the environment, however; Better Place stated that more than 95% of

the battery materials can be recovered and reused.

Economical

The oil industry represented a market of $440 billion only in the US in 2008 and

globally nearly $3 trillion in the same year. Research has shown that the global

demand for oil has increased at an average of about 1% per year with a strong

volatility of pricing.

A shift to an electric transportation system based on renewable energy would

inevitably result in a significant reduction in oil demand and potentially create

one of the economic opportunities of the 21st century: The development of

renewable energy, the construction of a new infrastructure to support electric

vehicles, and the efficiencies of electric power for transportation providesignificant economic opportunity for the countries and the individuals willing to

take on the challenges.

The shift to EVs also provides an opportunity for transportation cost savings in

the future due to the stable cost of electricity relative to that of oil and the

economy scale related to EVs production.5

Presentation of the project and its costs

Better Place Inc. is an international company that aims to reduce global

dependency on petroleum through the creation of the infrastructure that

supports electric vehicles while providing access to a network of charge spots,

battery switch stations, and systems that optimize the driving experience. This

international company was officially launched in 2007 by Shai Agassi, the

company’s founder and current CEO. The company is based in Palo Alto,

California and has operations in Israel, Denmark, and Australia. Better Place is

building its first electric vehicle network in Israel and has selected Denmark asthe second test market. The reason Israel was selected, is divided into five:

• The country is geographically small, 70 switching battery stations will

cover the entire country. All major urban centers are less than 150

kilometers apart, and 90% of car owners drive less than 70 kilometers per

day.

• It has closed borders as it is surrounded by countries that, unfortunately,

Israel has conflicts with.

5 http://www.betterplace.com/the-opportunity-economics

5

http://www.betterplace.com/the-opportunity-economics




• Like Europe, it has high taxation on gasoline coupled with an economic

policy to incent consumers to buy zero-emission vehicles.

• It has a growing solar power sector that stands to gain an important new

market for its green energy with the electric recharge grid. 6

• Israel’s need to be independent of oil as most of the oil producers are

unfriendly to Israel.

Israel will be the first nation in the world that partnered with Better Place to have

an all-electric car infrastructure.

The reason Denmark was chosen is related not only to its small size but also to

its citizen’s environmental awareness.

Agassi’s vision is to move the world from oil-based transportation to a sustainable

one. In order to achieve his goal, the company has created a strategic

partnership with Renault - Nissan after announcing a Memorandum Of

Understanding (MOU).This is a document describing a bilateral agreementbetween two parties. It expresses a convergence of will between the parties,

indicating an intended common line of action. It is a more formal alternative to a

gentlemen’s agreement. Under the agreement, Better Place will build the electric

recharge grid and will provide the entire infrastructure whereas; Renault will

provide the electric cars with swappable batteries. Renault-Nissan was willing to

contribute over $1.5 billion in capital to see the vision turn to reality.

The company’s goal is to enable electric cars to sell for $5,000 less than the price

of the average gasoline car sold in the US. "We environmentalists made a

mistake," Agassi says. "We ask people to pay more to be green, and we should

ask them to pay less." Agassi estimates his customers will pay no more for

battery power than they would spend on gasoline to travel the same distance.

The only way this could be possible, is by selling electric cars separately from

their batteries just as petrol cars are sold separately from their fuel. Better Place

will allow customers to pay incrementally for battery costs including everything

that is related to the battery: electric power, battery life, degradation, warranty

issues, maintenance, capital cost, quality and technology advancement. The

company owns the batteries and the consumer buys a monthly contract to

charge their cars.

Better Place plans on decreasing the charge as the company will charge US$0.08/mile in 2012, then US$ 0.04/mile by 2015 and US$ 0.02/mile by 2020. In

addition, the company believes that the price of cars and battery will decrease as

more people will use electrical cars and the competition will increase. Another

factor that supports the decreasing price in the future will be related to the raw

material. The price of gas is going up whereas the price of battery is going down.

The car market in Israel represents two million vehicles.7 Better Place will be able

to provide electricity for two million electric cars without adding a single

electricity generator or transmission line by using software that will oversee and

6

http://www.betterplace.com/global-progress-israel7 http://www.euractiv.com/en/innovation/better-place-ceo-biggest-obstacle-electric-cars-auto-industry-scepticism-interview-500451

6

http://www.betterplace.com/global-progress-israel

http://www.euractiv.com/en/innovation/better-place-ceo-biggest-obstacle-electric-cars-auto-industry-scepticism-interview-500451







manage the recharging of electric cars that connect with Better Place. The

system which generates electricity only when it’s needed and sends it only where

it’s needed, could reduce the number of new electric plants. An experiment which

shows five electric cars hooked up at a charge post in the company garage used

20 percent less power than they would have consumed without smart-grid

management.8 Most of the cars will be charged by night when there is lesspressure on the electric system. Moreover, Better Place is searching for an Israeli

utility company to purchase electricity from solar generators, to reduce his

company’s carbon footprint. The Israeli government has already approved a 600-

megawatt solar project in the country's southern desert that can power a half-

million cars a year. 9

In order to succeed with this project Better Place needs to provide and cover

Israel with at least 70 switching battery stations. Every 25 miles there will be a

station. As the range of the car running on just one battery is from about

160 kilometers (100 miles) to 190 kilometers (120 mi)10

Each station costs about 1million U.S$. The entire project in Israel should costs

150 million U.S$.. This entire cost is equal to the price of one week of gas for the

entire state of Israel. This project, equal to 7 days of petroleum use, will pay for

the country’s independence on petroleum forever. The same proportion is

equivalent to the US. (plus minus two days). A battery switch station using only

15 batteries has the ability to swap batteries for 2,500 EV's less than 1% in store

for the number of cars. The company already raised 700 million dollars.11

In order for this project to be profitable the company needs to cover 1 per cent of

the Israeli car market which is about 20,000 people.12 Better Place has bought

from Renault 100,000 Renault Fluence Z.E and already sold around 70,000vehicles mostly to commercial vehicle fleets.13

The offer

EV is Faster

The electric car is two-times faster on acceleration versus a traditional

combustible engine car equivalent. The electric car may not reach the top

speeds of traditional gasoline cars; however, since EVs have no gears, instant

acceleration is achieved.

Improving Battery Technology

8http://www.google.com/hostednews/afp/article/ALeqM5hywFVhqyu6QVnz6NcTQxhgsu8YIg?docId=CNG.f6fcd5bb2a7f891c8156a12d7845d240.c119 http://www.smithsonianmag.com/specialsections/40th-anniversary/Charging-Ahead-With-a-New-Electric-Car.html10 http://pcworld.about.net/od/softwareservices/Catching-up-With-Shai-Agassi.htm11

http://www.youtube.com/watch?v=Hk-aVB7LgFI12http://www.msnbc.msn.com/id/3036789/#4047140713 http://www.ynetnews.com/articles/0,7340,L-4020489,00.html

7

http://www.google.com/hostednews/afp/article/ALeqM5hywFVhqyu6QVnz6NcTQxhgsu8YIg?docId=CNG.f6fcd5bb2a7f891c8156a12d7845d240.c11


http://www.smithsonianmag.com/specialsections/40th-anniversary/Charging-Ahead-With-a-New-Electric-Car.html


http://pcworld.about.net/od/softwareservices/Catching-up-With-Shai-Agassi.htm

http://www.youtube.com/watch?v=Hk-aVB7LgFI

http://www.msnbc.msn.com/id/3036789/#40471407

http://www.ynetnews.com/articles/0,7340,L-4020489,00.html











The cost of lithium-ion batteries has come down by over 75% in the past

decade, creating both a cost effective, and high-performance solution for EVs.

The batteries are expected to perform for over 8 years and 2,000 recharges. If

each charge gets 100 miles, the battery is projected to last 200,000 miles.14

Declining Cost Curve

Over the last 35 years battery life has traditionally doubled every 5-7 years. In

addition, the cost per unit of energy and number of cycles on a battery is

doubling every two years. Moreover, the consumer benefits as some of the

cost savings are passed on to lower the cost of the car. On a total cost per

mile basis, Better Place cars can be 70% lower than a gas-powered vehicle in

some markets, even after accounting for the amortized cost of the battery.

Convenient Networks

The most common type of charge spot will provide a standard charge,which will take anywhere from 4-8 hours to fully recharge a typical EV

lithium-ion battery, depending on the amount of charge remaining in the

existing battery. As far as battery switching, about 70 station will cover the

country and in many cases the process will take less than a minute, less

time than the average petroleum refuel. There will be no more trips to gas

stations or the volatility of the charging price such as with gasoline

prices.15 Customers simply swipe their membership card, which

authenticates the car and subscription via the Operations Center, to

activate the battery switch. The rest of the process is automated, similar to

going through a car wash, so the driver never has to leave the car. In just afew minutes, a robotic arm removes the depleted battery and replaces it

with a full one and the driver is back on the road.16

The company offers a subscription for 3 years that will include:17

Car + 25,000 kilometers per year = 32,000 Euro

This car is 35% cheaper than the same car with petrol as cars are very expensive

in Israel as the tax rate is extremely high (150%).

Table 1: Presentation of pricing packages per month 18

Kilometers per

year

Up to

20,000

Up to 23,000 Up to 26,000 Up to 30,000

14 http://www.betterplace.com/the-solution-batteries15 http://wallstcheatsheet.com/trading/are-electric-cars-about-to-deliver-electrifying-profits-2.html/16

http://www.greencarcongress.com/2011/06/bp-20110628.html17 http://www.betterplc.co.il/default.asp?catid={2AC43228-18E7-4FD2-99A2-05B432082124}18 http://www.betterplc.co.il/default.asp?catid={220A159B-BA86-4C72-8CA9-AC77D98EB8B2}

8

http://www.betterplace.com/the-solution-batteries

http://wallstcheatsheet.com/trading/are-electric-cars-about-to-deliver-electrifying-profits-2.html/

http://www.greencarcongress.com/2011/06/bp-20110628.html

http://www.betterplc.co.il/default.asp?catid=%7B2AC43228-18E7-4FD2-99A2-05B432082124%7D

http://www.betterplc.co.il/default.asp?catid=%7B220A159B-BA86-4C72-8CA9-AC77D98EB8B2%7D








Price per

month

1,090 1,300 1,470 1,599

Price for every

additional

kilometer

1 0.95 0.90 0.85

Is it profitable?

The price of gas in Israel is 7.22 shekels per liter19

A family cars average performance is 10.1 kilometer per one liter of gas.20

20,000/10.1= 1980 liters of gas per year

1980* 7.22 = 14,297 gas expenses per year

14,297/12= 1,191 gas expenses per month

1191- 1090 = 101 saved shekel per month

101* 12= 1212 saved shekel per year

Is it a monopoly?

People that criticize the project are afraid that this situation where the company

has no competitors will create a monopoly that will eventually harm the citizens.

Better Place thinks otherwise. The company has stated that every country that

joins the EV system has to adhere to two things: All charge spots have to be internationally standard based. In order for

other competitors to enter the market.

All charge networks will be forced to provide open access to all other

charge networks at the same price across networks. This is in order to

provide a fair chance for all potential actors in the market.

In case of competition, all players will have the same connector and the

connector has to be decided by the ISO (International Organization for

Standardization) not by Better Place nor by its future competitors. The physical

lock is gone. In the future Better Places’ customer will be able to charge the carwith competitors and vice versa. The companies will transfer a fee to one another

not the customer. This will be similar to the use of ATMs across banks with no

fees for the customer.21

Better Place battery switch stations can swap multiple battery types of all kinds

of electric cars as long as the battery can be removed from under the car. From

day one, accommodation of multiple battery types has been a core engineering

requirement for the battery switch stations. The company had made significant

R&D investments to develop an adapter in the battery switch stations that can

19

http://www.betterplc.co.il/default.asp?catid={2AC43228-18E7-4FD2-99A2-05B432082124}20 http://www.kml.co.il/ 21 http://www.cnet.com.au/qanda-better-places-electric-car-plans-brilliant-or-nuts-339296126.htm

9


http://www.kml.co.il/

http://www.cnet.com.au/qanda-better-places-electric-car-plans-brilliant-or-nuts-339296126.htm






anticipate and supply different battery types for different vehicles with different

battery-to-vehicle connection mechanisms. Therefore, Better Place does not

require one single standardized battery type. In fact, the only element that

requires standardization is that the battery be removed from under the vehicle.22

Better Place in the future

The company is starting its sales this month and planning to officially launch the

project by the end of this year. The main issue in this project is related to the

subscription. People are obliged to buy a subscription for three years however

they might not use it all up. In this case, cars are available, people are paying for

them however, no one is using them. This access to capacity can lead to a new

service for Better Place – car sharing. The company will have a unit that will manage the offer and demand for short

term rentals of the company’s’ EVs.

Car sharing is a model of car rental where people rent cars for short periods of

time. They are attractive to customers who make only occasional use of a

vehicle, as well as others who would like occasional access to a vehicle of a

different type than they use on a daily basis.23 The principle of car sharing is

simple: individuals gain the benefits of private cars without the costs and

responsibilities of ownership.24

SWOT Analysis

Before launching an innovative idea, it is important to analyze the environment in

order to evaluate the company’s strengths and weaknesses in relation to the

opportunities and threats the company might face.

Table 2: Presentation of the SWOT analysis:

STRENGTHS WEAKNESSES

Hugh database Two projects rely on each other.Existing platform Customers are not paying for their useImproving customer serviceSupport servicesEasy access for customersWell equipped carsVery Green

22 http://blog.betterplace.com/2010/12/myth-buster-can-our-switch-stations-accommodate-

different-battery-types/23 http://en.wikipedia.org/wiki/Car_sharing24 http://76.12.4.249/artman2/uploads/1/UCD-ITS-RP-98-14.pdf

10

http://blog.betterplace.com/2010/12/myth-buster-can-our-switch-stations-accommodate-different-battery-types/



http://76.12.4.249/artman2/uploads/1/UCD-ITS-RP-98-14.pdf







OPPORTUNITIES THREATS

Fixed prices Volatility of electricity price.Exposure to new clients CompetitionBecoming even greenerCustomer satisfaction

Strengths

• Hugh database:In order to start a car sharing service, the company has all the informationof the EVs in the company that are connected to Better Place Israel.

• Existing platform: There is no need for big investments as the platform and technologyalready exists. (website, cars, database, customers)

• Improving customer service: Today people are criticizing the company’s business model as they areobliged to pay even when they don’t use the mileage. This new serviceswill provide them with the possibility for narrowing their expenses byoffering the possibility for car sharing to potential new customers.

• Support services: The company is providing all EVs services and therefore, in case of aproblem it will provide technical help for the renter.

• Easy access for customers:As Better Place will be known all over the country it will be easier tomarket the new service to the potential buyers.

• Well equipped cars: The driving experience is very pleasant as its smooth, calm, has a GPS that

gives information about the battery and changing battery stations.• Very Green:

This service will provide people with the possibility, instead of using a taxior renting a regular car, to use the greenest possibility.

Weakness

• Two projects rely on each other:Incertitude of the Better Place project, as it is an innovative idea in Israelcould affect the car sharing project. If the project will not work the carsharing will not work.

• Customers are not paying for their mileage use:

Today People are paying for unused mileage

Opportunities

• Fixed prices: Users are already paying for the car and their mileagetherefore, no extra charges are required.

• Exposure to new clients:One of the main reasons to do car sharing is to experience a new car. Nodoubt these EVs will create a buzz in the street once they are going to beall over the country. This way a potential client can try the service, tellpeople about it and maybe, when the time comes buy one of his own.

• Becoming even greener:Instead of people renting a car from the rental cars agency, they will rentthe greenest car possible.

• Customer satisfaction:11



Knowing that as a customer you have the possibility to share yourexpenses whenever you need to or want to will always create satisfaction.

Threats

•

Volatility of the electricity price.Price of electricity might rise.

• CompetitionRental companies and public transportation.

The SWOT analysis provides us with an optimistic evaluation of this innovativeservice.

The Car Sharing Service

It is important to understand that if Better Place will provide this service, thecompany will reach new customers and satisfy the current ones. Once the project

is launched, more and more people will want to try the car before committing to

it. With this car sharing service, they will have the opportunity to do this around

the country and not only in the visitor center near Tel – Aviv. This service will

provide a solution to people who are interested in the car but do not want to

commit to such subscription knowing they will not reach the mileage they will

have to pay for. As for current clients, knowing that you have the possibility to

share you expenses whenever you need to or want to - will always create

satisfaction.

EVs car owners who are interested in car sharing will pay a onetime registrationfee to Better Place. This registration will give them access to all the car sharing

offers and demand. However the potential customer will not pay this fee as he

needs to be motivated in order to be exposed to the EV. This registration fee will

be very symbolic around 100 shekels (about 20 Euros) and the only income the

company will get from this service.

The people that rent the car will pay the owners per hour or per day up to 250

kilometers, however, there will be the possibility to rent a package of up to 500

kilometers, up to 850 kilometers (The distance back and forth from Tel Aviv –

Eilat – Tel Aviv is 700 km) or up to 1000. (The kilometers package offer should be

created after financial research within the company).

The price per hour will be 50 shekels which is about 10 Euros The price per day will be 150 shekels which is about 30 Euros

If the customer passes on his kilometer packages he will pay 1 shekel more forevery additional kilometer (about 20 European cents).

With these figures, a car owner can rent his car for 7.5 days a month and use thecar the rest of the month free of charge.

Conclusion

12



Will Better Place make the world a Better Place? Only time will answer this

question. Personally I think it will.

The biggest challenge the company has to deal with is the installation of a grid

that will support an entire country. The nature of transportation as we know it

cannot change until Better Place provides a complete new system. Nobody has

ever tried anything even remotely close to the entire system Better Place is

working on today. Some build electric cars, others batteries and charging

systems. However, no one has ever even attempted to create an entire

revolutionary transport system.

There are electric taxis in Tokyo that are driving 180 days, non-stop, day in day

out and are providing really good results. If this project is working with taxis,

Better Place believes it will definitely work with private users as well.25

If this effort will succeed, Israel will be the first nation in the world that will have

an all-electric car infrastructure that will free the country from gas consuming.

The company will continue to grow and spread in other countries while creatingbetter environmental conditions through sustainable transportation. Today,

Better Place is in communication with many countries, carmakers and other

potential partners around the globe in order to expand their project worldwide.

Even if for some reason this project should fail, it has already succeeded in

changing the global way of thinking regarding vehicles and transportation.

.Better Place has created a revolutionary concept of human transportation and

greatly increased our awareness of the environment and the various possibilities

of improving how we treat planet earth.

In this report we are suggesting a solution to the company for its main criticism,the subscription package for three years - Car Sharing. This will provide Better

Places’ customers with the possibility of sharing their expenses with others. In

addition, this service will promote the marketing of new cars across the country

and will probably attract new customers. The benefits from this new proposed

service are only positive and will help the citizens, the company and the

environment.

25


13







Web Sites• Israel gears up to go electric: By Gavin Rabinowitz (AFP) – Feb 12, 2011

http://www.google.com/hostednews/afp/article/ALeqM5hywFVhqyu6QVnz6NcTQxhgsu8YIg

?docId=CNG.f6fcd5bb2a7f891c8156a12d7845d240.c11

• Better Place about Shai Agassi


• The importance of the project



• Better Place - Better Place opens first electric vehicle demonstration

center, 11 Feb 2010


• Presentation of kilometers package

http://www.betterplc.co.il/default.asp?catid={220A159B-BA86-4C72-8CA9-

AC77D98EB8B2}

• Better Place CEO: Biggest obstacle to electric cars is auto industry

'scepticism' -13 December 2010


• Charging Ahead With a New Electric Car, Joshua Hammer,Smithsonian magazine, August 2010


• Catching up With Shai Agassi17 Sep 2008


Shai Agassi: A Better Model? Common wealth club Jul 23, 2010


• Morning Joe – an interview with Shai Agassi


14


































• Better Place – The solution, the battery http://www.betterplace.com/the-solution-batteries

Are Electric Cars About to Deliver Electrifying Profits? By Wade Slome Wall

St. cheat sheet, December 16 2010


Better Place unveils Europe’s first battery switch station in Denmark 28 June

2011


• Better Places’ Savings calculation

http://www.betterplc.co.il/default.asp?catid={2AC43228-18E7-4FD2-99A2-05B432082124}

• calculation of average kilometer per liter of gas


Cnet Australia- Better Place's electric car plans, brilliant or nuts? By Martin

LaMonica on April 24, 2009


Better place blog: can our switch stations accommodate different battery types?By Mirko Kerschbaum, Dec7,2010

http://blog.betterplace.com/2010/12/myth-buster-can-our-switch-stations-accommodate-

different-battery-types/

• Promoter of electric cars sees global change, associated Press, 01.29.11

Israel Business.


• Wikipedia – Car Sharing


• Carsharing in Europe and North America: Past, Present, and Future, by

Susan Shaheen, Daniel Sperling, and Conrad Wagner ,Summer 1998


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• Better Place car offer

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Documents

Michal TIK - Sustainable Final Paper