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Michigan Credit When It’s DueWebinar Series:
Communications with Students
August 26, 2013
A Partnership between:
CWID Webinar/Meeting Series
Student eligibility and degree requirements
Monday, July 29th – 1:30 to 3:00pm
Communications with students – 8/26
Monday, August 26th – 1:30 to 3:00 pm
University/community college partnerships
In-person meeting – Thursday, September 19th – 9:00 to 11:00am at Kellogg Center, East Lansing
Topics for today's webinar:
1. Survey responses on communications with students
a) Mode and frequency of direct communication with students
b) Role of community colleges in direct communications with students
c) Messages that resonate with students about the reverse transfer opportunity
2. Recent research with implications for messaging to students
Michigan Reverse Transfer Institutional Survey Responses on
Communications with Students
Mode and Frequency of Direct Communication with Students
All 13 university respondents indicated they used email, 3 also send letters, and one also sends postcards
While some universities had not decided how often to communicate, 5 indicated that they communicate once, 1 communicates twice, and another does so each term
Six universities have websites and several others have plans to create one
Examples of University Webpages
Eastern Michigan University http://www.emich.edu/ccr/reversetransfer.php
Ferris State University www.ferris.edu/HTMLS/colleges/university/transfer/postsecondary/reversetransfer.htm
Grand Valley State University www.gvsu.edu/reversetransfer
Activities Universities Engaged in to Promote Reverse Transfer
(Beyond direct communications and webpages):
Advisors promote it during orientation
Information about reverse transfer included in articulation agreements
Student newspaper writes an article a couple times a year
Admissions staff discuss the process
Feature signing in faculty/staff e-newsletter
Press releases issued, along with media advisories, for the signing ceremonies
Included in university catalog
Role of CCs in Direct Communications with Students:
This activity is limited initially but some institutions take the following steps:
Advise students about the opportunity prior to transferring to a university
Joint e-mail between community college and university registrar.
CC counselors and advisors often educate students on these agreements
Activities CCs Engaged in to Promote Reverse Transfer
(Beyond direct communications): Posters and brochures displayed around campus and at
universities
Press releases and media events when agreements were signed
Communicate with alumni through newsletters
You tube video (GRCC example: http://www.youtube.com/watch?v=yMP1sZZkhX0)
Communication piece sent to any student who have their transcript sent to a university
Letters describing the program are sent to students based on lists provided from universities
Examples of Community College Webpages
Lansing CC
www.lcc.edu/articulation/reverse/
Macomb CC- www.macomb.edu/Current+Students/Student+Services/Transfer/Reverse+Transfer.htm
Messages that Resonate with Students about Reverse Transfer
General themes from survey responses: The general idea of getting credit for all the hard work,
time, money that was expended for the degree There is no additional work or cost required to receive
degree It is a credential that can never be taken away. You
earned it Provides the opportunity to add an important credential
to their resume
Messages that Resonate with Students about Reverse Transfer
Labor market themes from survey responses: Degree completion at the associate level is desirable
for career success Receiving the associate degree can provide an edge in
the job market An associate degree can provide better job
opportunities while completing your bachelor’s degree The unemployment rate was 30% lower for associate
degree holders compared with high school graduates
Messages that Resonate with Students about Reverse Transfer
Academic success themes: Degree completion at the associate level is desirable
for planning for a four-year degree The associate degree is the nation’s fastest growing
work credential and employers recognize its value Students who earn an associate degree are more likely
to complete their bachelor’s degree Obtaining an associate’s degree decreases your
chances of having to repeat courses at the university
Recent Research with Implications for Messaging to Students
Recent Research with Implications for Messaging to Students: Labor Market Themes
College Payoff (2011) from the Center on Education and the Workforce (CEW) highlight the value of associates degrees in the labor market…this is even higher in STEM and health fields
Recent Research with Implications for Messaging to Students: Labor Market Themes
CEW projects in Help Wanted (2010) that between 1973 & 2018, the jobs available for workers w/ postsecondary education will increase from 28 % to 63 % of all occupations.
Recent Research with Implications for Messaging to Students: Labor Market Themes
CEW indicates in Help Wanted (2010) that people who do not complete postsecondary education are falling out of the middle class
Recent Research with Implications for Messaging to Students: Labor Market Themes
CEW indicates in The College Advantage (2012) that Workers with high school diplomas or less bore the brunt of the recession’s job losses. Job gains in the recovery have been confined to those with education beyond high school
Recent Research with Implications for Messaging to Students: Academic Success Themes
The recent NSC Signature Report (2013) illustrates the BA outcomes for students who transferred from CCs
to four-year public institutions of students with/without pre transfer two-year credential (6 years after transfer)
Recent Research with Implications for Messaging to Students: Academic Success Themes
The recent NSC Signature Report (2013) illustrates the BA outcomes for students who transferred from CCs to four-year
public institutions by the time between most recent CC enrollment and transfer to four-year institution (6 years after
transfer)
Recent Research with Implications for Messaging to Students: Academic Success Themes
A recent NSC Snapshot Report (2012) on mobility illustrates the number of years between degree
completion at all four-year institutions and the most recent enrollment at two-year institutions
Recent Research with Implications for Messaging to Students: Academic Success Themes
A forthcoming study coming from the Community College Research Center (CCRC) seeks to answer the following question: Are transfer students who earn an associate degree more likely to earn a bachelor’s degree?
The study examines the six-year outcomes of 18,000 North Caroline students who earned at least 50 credits and then transferred. The study looks at transfer-oriented degrees (AA/AS) as well as applied degrees (AAS).
While the findings are not yet public, initial results indicate that students who earn a two-year credential first are 5.5 percentage points more likely to complete a BA after transferring. When the analysis looked specifically at students who complete an AA/AS before transferring, these students were 10.7 percentage points more likely to complete a BA.
Recent Research with Implications for Messaging to Students: Academic Success Themes
Another project from CCRC (also using NC data) seeks to answer the question: What are the net economic benefits to earning an associates degree before a bachelor’s degree?
References Cited Help Wanted: Projections of Jobs and Education Requirements Through 2018
(2010) Center on Education and the Workforce http://cew.georgetown.edu/jobs2018/
College Payoff: Education, Occupations and Lifetime Earnings (2011) Center on Education and the Workforce http://cew.georgetown.edu/collegepayoff/
The College Advantage: Weathering The Economic Storm (2012) Center on Education and the Workforce http://cew.georgetown.edu/collegeadvantage/
The Economic Benefits of Attaining an Associate Degree Before Transfer: Evidence From North Carolina (2013) Community College Research Center http://ccrc.tc.columbia.edu/publications/economic-benefits-associate-degree-before-transfer.html
Baccalaureate Attainment: A National View of the Postsecondary Outcomes of Students Who Transfer from Two‐Year to Four‐Year Institutions (2013) National Student Clearinghouse Research Center http://research.studentclearinghouse.org/our_projects.php?signature=show
Outcomes of Students Who Transferred from Two-Year to Four-Year Institutions (2012) National Student Clearinghouse Research Center http://research.studentclearinghouse.org/our_projects.php?snapshot=show
New Research on the Benefits of an Associate Degree for Transfer Students: Evidence from North Carolina (forthcoming) Community College Research Center
Next Steps
University/community College Partnerships In-Person Meeting (prior to the 2013 Student Success Summit)
Thursday, September 19th – 9:00 to 11:00am in Lansing
Agenda topics:
Metrics to evaluate the effectiveness of agreements
Sharing of data and information between local partners
Discussion about moving toward a common platform for e-transcripts
Finalize plans for qualitative research to be launched this academic year
Chris Baldwin
Michigan Center for Student Success
Patty Farrell-Cole
Presidents Council, State Universities of Michigan
