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Boost Your Business with a New Kind of Localized Funding Erica Dorn Community Development Manager, Accion Ben Rossen Co-Founder & COO, Smallknot October 4th, 2012

Microfinance Meets Crowdfunding

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At Accion, we're committed to bringing affordable microfinance solutions to small business owners who need them. We're an organization with a nationwide reach that has helped thousands of small business owners grow and thrive. A recognized leader in U.S. microfinance, we help small business owners use microloans to build their businesses. We are part of the U.S. ACCION Network, the largest domestic microlending network, with over $272 million lent since inception in 1991. About the Accion/Smallknot Partnership Accion and Smallknot have partnered to create a revolutionary co-funding product that brings microlending and crowfunding together to provide a new funding alternative for small business owners. This partnership helps small businesses leverage crowdfunded capital on Smallknot to get access to loans from Accion and helps increase visibility of the business' campaign. How It works Small business owners apply for a microloan through Accion (loan requirements)and are prequalified for loans ranging from $500-$50,000 (average size $8,000). In order to improve and grow credit history and grow the visibility of the business, small businesses create a crowdfunding campaign on Smallknot and use the money raised to guarantee a larger loan with Accion. Once the Smallknot campaign has been created, Accion, the small business owner, and Smallknot promote the campaign. When the goal is reached, all or a portion of the money raised on Smallknot is sent to Accion who then disburses a larger loan to the small business owner. Once the loan is paid in full, Accion returns the cash collateral (money raised on Smallknot) to the business owner who uses it to continue to invest in the business. Why the Smallknot/Accion co-funding program? Co-funding with Accion/Smallknot helps build your credit history which is very important for small business owners who are trying to grow their business and eventually access higher amounts of capital. In addition to the business owner and Smallknot, Accion helps bring more visibility to the campaign on Smallknot increasing the chances of funding success and ultimately raising the visibility of the business itself. Once the loan is paid in full, the business owner has a cash cushion that can be used to further invest in the business.

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Page 1: Microfinance Meets Crowdfunding

Boost Your Business with a New Kind of Localized Funding

Erica Dorn Community Development Manager, Accion

Ben RossenCo-Founder & COO, Smallknot

October 4th, 2012

Page 2: Microfinance Meets Crowdfunding

Agenda

• Introductions

• Who are Accion and Smallknot

• Funding Products

• How to Prepare for a loan and for a crowdfunding campaign

• Group introductions

• Growing your business

• Questions

Page 3: Microfinance Meets Crowdfunding

Who is Accion?

Page 4: Microfinance Meets Crowdfunding

• Limited credit history

• Informal financial documentation

• Small capital needs

• High risk industries

• Under two years in business

• Flexible, community-based lender

• Cater to home-based business"I wanted to create a welcoming space for all," says Lyn, who began the studio with the help of her first ACCION USA small business loan two years ago. The business became profitable one year after opening and grew to employ twelve part-time employees. "Just as important," she continues, "I wanted to create work for myself that was fulfilling.“

- Lyn Genet Recitas, owner of Neighborhood Holistic in Harlem

Why Accion?

Page 5: Microfinance Meets Crowdfunding

20% African American

Who do we lend to?

Page 6: Microfinance Meets Crowdfunding

Friends & Family Crowdfunding PersonalSavings Equity

Credit Cards

ACCION MICROLOANS

BankSBA Loans

An overview of the credit continuum

Equity and Investments

Jesse, recipient of the Sprout Loan at ACCION, owner of Brooklyn Taco. Manhattan, NY

Jason, Accion client and owner of a home-based soap company

*Credit cards, Microloans and Bank Loans build a credit history.

Page 7: Microfinance Meets Crowdfunding

Product Definition

Established Businesses(> 6 months)

Up to $50k

Emerging Businesses(> 6 months but not yet profitable)

Up to $30K with outside cosigner

Sprout Loan(< 6 months)

Home-based/incubator up to $5-*10K without cosigner

Products and ProgramsProducts and Programs

Page 8: Microfinance Meets Crowdfunding

• Registered business owner

• Credit Score over 525 (FICO)

• No more than $3,000 in past due debt*

• No Bankruptcy in the last year

• No Foreclosure in the last 2 years

• No late payments on mortgage and rent in the last year

Natasha, Accion client and owner of Natasha Wozniak Jewelry. Brooklyn, NY

*Except The Sprout Loan, which cannot exceed $500

Basic Loan Requirements

Page 9: Microfinance Meets Crowdfunding

What is Smallknot?

Smallknot is a crowdfunding platform that allows

anyone to fund a local businesses in exchange

for in-kind returns like goods, services and

special benefits.

Page 10: Microfinance Meets Crowdfunding

Option 1: Raise Funding

Page 11: Microfinance Meets Crowdfunding

Option 2: Build a Crowd

Page 12: Microfinance Meets Crowdfunding

Benefits of Using Smallknot

• Inexpensive access to extra capital

• Build real customer loyalty and get word-of-mouth marketing

• In-kind rewards at a premium offer real value to customers

• Improve and connect with your community

• Keep money local

• We make it easy to activate your networks

Page 13: Microfinance Meets Crowdfunding

Microfinance Meets Crowdfunding

Page 14: Microfinance Meets Crowdfunding

Accion/ Small Knot Partnership

Build your credit history (bridge to accessing higher amounts of capital)

Increase the visibility of your business

Create a cash cushion for future investment into your business

Page 15: Microfinance Meets Crowdfunding

The Accion/Smallknot Partnership

Page 16: Microfinance Meets Crowdfunding

The Accion/ Small Knot Partnership

First Accion/ Small Knot Partnership:

A7

Brooklyn | NY

Hand crafted leather camera straps, made with care in Brooklyn.

Amount invested: $8,110 of $7,500

Page 17: Microfinance Meets Crowdfunding

• Loan process: 5 to 10 business days* plus 30 days to raise on Smallknot

• Terms up to 60 months

• Optional auto payments

• Interest fixed rates: start at 8.99% average 11.99%

• 3-5% closing fee

• No prepayment penalties

• Payments applied to principle and interest

*Once all documents are collected

Affordable Loans

Page 18: Microfinance Meets Crowdfunding

How to Prepare for a Loan

Page 19: Microfinance Meets Crowdfunding

Credit Today: Scoring Systems

FICO is still the most widely used system among lenders. Scores range from 300 to 850.

New Credit

Amounts Owed

Types of Credit UsedLength of Credit History

Payment History

Page 20: Microfinance Meets Crowdfunding

Key Strategies for Managing Credit

• Pay on time

• Keep a healthy percentage of available revolving credit

• Diversify your trade lines

• Pay credit cards down one by one

• Be proactive in calling your creditors

• Check credit reports annually for errors at www.annualcreditreport.com

• Use www.myfico.com to see a copy of your FICO credit score

Key Strategies for Managing Credit

Page 21: Microfinance Meets Crowdfunding

Things to Consider: Coverage for a Loan Payment

• Can your business afford the loan payments?

• Is net income greater than 2x the loan payment?

• Can you afford to pay yourself and cover your personal expenses?

Page 22: Microfinance Meets Crowdfunding

How much would my monthly payment be?

Principal Portion

$2,000 $5,000 $10,000 $20,000

Loan Total (including closing fee & UCC fee)

$2,130 $5,280 $10,610 $20,910

Term 12 24 30 40

Monthly Interest Rate

0.75 0.75 0.75 0.75

Monthly Payment

$186 $241 $396 $607

Page 23: Microfinance Meets Crowdfunding

Things to Consider: Bank Statements

• Are deposits greater than withdrawals?

• Are there Insufficient Funds Fees (NSFs)?

• Are the balances declining or increasing over time?

• What are the frequent expenses?

Page 24: Microfinance Meets Crowdfunding

Sample Personal Bank account analysis:

Example of your bank statement analysis

Page 25: Microfinance Meets Crowdfunding

ACCION USA’s Products

Page 26: Microfinance Meets Crowdfunding

• One-on-one: We provide coaching throughout the loan process on credit, cash flow and record keeping

• Online: Free webinars and a monthly newsletter help create meaningful connections with our clients

• Partnerships: We team up with other organizations to leverage resources and maximize strengths

More Than a Loan

Page 27: Microfinance Meets Crowdfunding

Have More Questions?Contact Accion:

Erica Dorn, Community Development Manager

[email protected]

Contact Small Knot:Ben Rossen , Chief Operating Officer

[email protected]