Microlight

Esthetics

Jane Mann, EstheticianDarren Starwynn, O.M.D.

How to Master

the Business of

Facial

Rejuvenation

Nothing great is achieved easily

• You need to choose your identity, what is your mission?

• What are you passionate about?

• How do you want to develop that?

Advice to new estheticians

Establish who you are

People / Clients are attracted to you when you are firm in who you are, what you stand for, what you believe.

READ!These great books inspired me.

• Simon Sinek – Start with WHY –

• Twyla Tharp – The Creative Habit

• Jeffrey Gitomer – Getting Your Way

• Napolian Hill – Dancing with the Devil

• Brene’ Brown – The Gifts of Imperfection

Be prepared to work

No one succeeded with a half assed attempt.

– Give more to stand out from the norm.

• Time

• Samples

• Information

• Knowledge

• Reevaluate what did you like/ not like in what you have done

• Where is my $ coming from and do I love doing that?

• Have the courage to go in a new direction

Advice to experienced or mature estheticians

Why Do Some

Practitioners Thrive and

Some Dive?

Ability to create a powerful team

Why Do Some

Practitioners Thrive and

Some Dive?

Commitment to training and continued learning

Why Do Some

Practitioners Thrive and

Some Dive?

Getting clear and specific about your passion and mission and following it courageously

Being a specialist, not a generalist

Why Do Some

Practitioners Thrive and

Some Dive?

Multi-Dimensional approach

3D – 4D – 5D

You need to invest money to make money

What are the Biggest

Mistakes Estheticians and

Holistic Practitioners Make?

• Lack of clear direction

• Lack of adequate knowledge

• Too unmotivated to learn anatomy and science

• Lack of dedication, just want to get by

• Too scared to focus on what they really love, so stay too general

• Afraid to let go of doing what does not inspire them

Marketing your business verses marketing yourself

Your ability to get new clients is often based on their perception and belief in you. The better your reputation, the more likely you are able to influence other.

Always re-evaluate

Ask yourself

– Would I come to me?

– Do I offer what I would expect?

– Does my office represent who I am?

– When I walk in to my treatment room – Is it what I would like to see as a client?

– What can I do to become more?

Then, ask a friend or client those questions…..

Create a mastermind group of people much smarter.

• Meet monthly

• Hold each other accountable.

• Express ideas and plans of action.

• Share experiences.

• Have a sense of humor

What I did personally

Energy Light Rejuvenation (ELR)

An application of Microlight therapy that utilizes a unique combination of:

� Frequency-specific microcurrent

� Color Light chromo-therapy

� Pure, healant skin care products

ELR is based on the principle that:

Inner Balance = Outer Beauty

“The Whole Body Healing

Disguised as a Facial”

For more information about Microlight Therapy:

www.eastwestseminars.com/getinfo

Email Contact:

Darren: dstarwynn@eastwestmed.com

www.microlightinstitute.com