Microsoft Data Center Management- Umesh Pandit

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    DatacenterManagementMicrosoft Sales University- Infrastructure

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    Objective and Agenda

    To demonstratethe primary

    benefits of usingthe System Centersuite, including:

    Cost

    Comprehensivemanagement

    Simplicity of use

    Objective Agenda

    Customer pains

    Microsoft SystemCenter Solutions fordatacentermanagement

    Identifying salesopportunities

    Common customer

    objections

    Licensing andresources

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    Datacenter Management: Key Takeaways

    Automate themanagementof server anddatacenterresources

    Automationlowers costs

    Optimizephysical and

    virtualenvironments through asingle set of

    managementtools

    Physical andvirtual

    managementoptimizesdatacenter Simplify

    datacentermanagementthrough a set

    of familiar,integrated

    solutions

    Integratedmanagement

    increasessimplicity

    Microsoft System Center Solutions fordatacenter management lower the cost of

    delivering datacenter services throughintegrated, end-to-end management of physical

    and virtual environments

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    Customer Pains Driving DatacenterManagement

    Plannedand

    UnplannedDowntime

    PoorResponseto Service

    LevelAgreement

    s

    EscalatingDatacenter

    Costs

    DatacenterComplexity

    On the server side, the [AGC Automotive IT] staff spentup to 70 percent of its time fighting fires. The IT staffused several different products for server configuration,patch management, network management, and systemmonitoring. ACG

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    Microsoft Datacenter ManagementSolutions

    Deliver Service Health and Performance

    Automate Deployment andServer Management

    Support Compliance andManage Change

    Deliver DatacenterBusiness Continuity

    Consolidate Servers ThroughVirtualization

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    Microsoft Datacenter Management SolutionsBenefits

    AUTOMATIONLower costs through serverand resource managementautomation

    OPTIMIZATIONOptimize datacenterinfrastructure throughunified physical and virtualmanagement

    SIMPLIFICATIONIncrease simplicity throughintegrated management

    Using System Center solutions, weve realized a 50 percent reductionin the overall time it takes to manage our datacenter.

    Steve Gray, manager of Support Services, AGC Automotive

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    Identifying Sales Opportunities

    Key questions to ask

    Do you plan to upgrade your servers with new versions ofWindows Server 2008 R2 or Exchange 2010?

    How do you currently deploy and manage virtualization in yourdatacenter?

    Approximately what percentage of your servers is on Windows

    platform?Do you feel that you are maximizing your datacentermanagement resources?

    Would you like to know how:

    AGC Automotive reduced their overall management timeby 50 percent?

    Dartmouth-Hitchcock saves $325,000 annually withconsolidation?

    Convergent Computing frees up their IT staff to focus onstrategic projects?

    On one hand, our IT infrastructure has been critical to our ability toexpand the business quickly; but at the same time, our fast-growinginfrastructure began to require so much attention that it was animpediment to business growth.

    Todd Slan, Director of Technology, Total Wine & More

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    Customer Scenarios

    Situation How to Sell

    Migrating andupgradinginfrastructure

    Existing System Centercapabilities

    Growing virtualization

    Scenario

    1

    2

    3

    4 Existing WindowsServer platform

    Position System Center as the bestchoice for Microsoft products with freebest-practice guides. A conversationmight start out with How would youdeploy, patch, and monitor yourinfrastructure?

    Cost savings of suite

    Best choice for Windows

    Virtualization

    Physical and virtual

    VMware and Microsoft

    Application aware

    Cost

    Best choice for Windows

    Best-practice guides

    Cost

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    Developing Sales Opportunities

    Tools Microsoft Assessment and Planning (MAP)Toolkit

    Infrastructure Planning and Design Guides

    Microsoft Integrated Virtualization ROI Tool

    Microsoft Deployment ToolkitSales andMarketingMaterials

    http://partner.microsoft.com/optimizeddatacenter

    Case Studieswww.microsoft.com/casestudies

    We looked at VMware but decided against it because we wanted tobenefit from the end-to-end integration that Microsoft virtualizationand management technologies provide us.

    Pontus Blomkvist, Service Design Manager, Banverket

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    Customer Stories

    Computing IT organization takes control of IT projects.

    Now that our IT staff isnt chained to the backup and recovery process,IT projects that had been on hold for 2-6 months are now beingcompleted in real time.

    Medical center consolidates and saves $325,000annually.

    We expect to consolidate an additional server using Hyper-V,which will lead to $325,000 annually. [With System Center] weve reduced the time spent on physical to virtual from allnight to an hour.

    Automotive company reduces management by 50%.

    Using System Center solutions, weve realized a 50%reduction in the overall time it takes to manage our

    datacenter.

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    Customer Objections

    Objection Resolution

    I have already invested inVMware.

    VMware and MicrosoftPhysical and virtual; applicationawareCost

    I am considering othersoftware.

    Microsoft manages both virtual

    and physical environments, drivingsimplicity and integration to saveyou money.

    Can Microsoft datacentermanagement solutionswork outside of non-Microsoft-based

    environments?

    System Center solutions providevisibility across UNIX and Linuxservers.

    Do Microsoft datacentermanagement technologiesmanage storage andnetwork resources?

    Microsoft provides a rich ecosystemof partners who are committed tobuilding integrated solutions tospecific customized-infrastructuremanagement needs.

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    Integrated Server ManagementSuites Drive Simplification

    Per-device subscription

    Perprocessor

    Per server

    PerserverPer operating system

    environment (OSE)

    Per processor

    Enrollment for CoreInfrastructure

    SMSE SMSD

    Customer SituationPhysical and lightly virtualizedservers

    High-density virtualized servers

    Products Included

    Enterprise Server Management Licenses for System Center OperationsManager 2007, System Center Configuration Manager 2007, SystemCenter Data Protection Manager 2007, and System Center Virtual MachineManager 2008.

    Virtual Rights 4 OSEs Parent OSE Unlimited OSEsLicense Type Per device Per processor

    Alignment Windows Server Enterprise Edition Windows Server Datacenter Edition

    SMSD

    TheMicrosoftlicensingmodel

    helpscustomersgetthemostfor

    theirdollar.JamieWaterfield,Solutions

    Manager,CDW

    SMSE

    PerProcessor ECI available only to select

    customers. See licensing details formore information.

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    Next Steps

    IdentifyIdentify an

    account thatwould benefitfromDatacenterManagementsolutions.

    PlanGet prepared

    by reviewingthe tools,resources,and evidencein thispresentation.

    PreparePrepare a

    dialogue sheetwith key painsto listen forand questionsto ask thepotentialcustomer.

    ContactRequest proof

    of conceptand trial. UseMAP andInfrastructurePlanning toolsforassessment.

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    2009 Microsoft Corporation. All rights reserved.

    Microsoft, Active Directory, Windows, and Windows Vista are either registered trademarks or trademarks of Microsoft Corporation in the United

    States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

    The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this

    presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of

    Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO

    WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.