Microsoft TechEd Australia 2007 keynote presentation

8/14/2019 Microsoft TechEd Australia 2007 keynote presentation

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What we doWhat we do..


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Who we areWho we are


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Animal logicAnimal logic

Established in 1991Established in 1991

Traditionally business centered around visual effectsTraditionally business centered around visual effects(VFX) for television series and commercials(VFX) for television series and commercials

1997 Animal Logic Film was established and the1997 Animal Logic Film was established and thecompany expanded its capabilities to include film VFX.company expanded its capabilities to include film VFX.

In 2002, Animal Logic Animation was formed and soonIn 2002, Animal Logic Animation was formed and soonafter, commenced work on the animated feature Happyafter, commenced work on the animated feature HappyFeetFeet


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The IndustryThe Industry

There are an estimated 25,000 30,000 people involvedThere are an estimated 25,000 30,000 people involved

in the digital media industry (TV, Film, Animation)in the digital media industry (TV, Film, Animation)

Of the dozens of companies in the world, most areOf the dozens of companies in the world, most are

based in the USA or UKbased in the USA or UK

Animal Logic is ranked among the worlds top 10Animal Logic is ranked among the worlds top 10

animation & visual effects studiosanimation & visual effects studios


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The PeopleThe People

Project based crew varies with production demands -Project based crew varies with production demands -

during Happy Feet Animal Logic grew to over 500during Happy Feet Animal Logic grew to over 500people representing 26 nationalities.people representing 26 nationalities.

People involved in the CG industry are part of a globalPeople involved in the CG industry are part of a global

community many of whom migrate between facilitiescommunity many of whom migrate between facilities

or projects.or projects.

Skills experience techniques and methodologies tendSkills experience techniques and methodologies tend

to travel with the artists.to travel with the artists.


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Our clientsOur clients

3 general cg areas:3 general cg areas:

Tv commercials. Tv seriesTv commercials. Tv series

Film Vfx,Film Vfx,

Animated featuresAnimated features

Clients include:Clients include:

Advertising agencies, TVC production companiesAdvertising agencies, TVC production companies Film studios, Film production companies, producerFilm studios, Film production companies, producer

and directorsand directors


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Our clientsOur clients

Our clients expect us to understand their visions andOur clients expect us to understand their visions and

apply our expertise to bring into being.apply our expertise to bring into being.

Very few are interested in the technology, or itsVery few are interested in the technology, or its

limitations.limitations.

Time and budget rarely match the expectationTime and budget rarely match the expectation


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The Industry General trendsThe Industry General trends

More digital F/x shots per film.More digital F/x shots per film.

Faster turn around shorter production schedules.Faster turn around shorter production schedules.

More complex shots and greater realismMore complex shots and greater realism

Greater interactivity (more aligned to live action filmGreater interactivity (more aligned to live action filmmaking).making).

More for less.More for less.


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Combining Art and TechnologyCombining Art and Technology

Challenging technical environment. Complex systems.Challenging technical environment. Complex systems.

Continually evolving - Difficult to procedualise.Continually evolving - Difficult to procedualise.

Best practiceusually means; whatever it takes toBest practiceusually means; whatever it takes to

get the job done.get the job done.


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How We Do It.

Tv Commercials and Series


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CUB Big Ad


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How We Do It.

Film Digital F/X


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Water shoot


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Rotomation shootDust & Debris shoot


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Twins Phasing


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How We Do It

Animated Features


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The Production pipelineThe Production pipeline


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The Production pipelineThe Production pipeline

Represents the combination and order of processesRepresents the combination and order of processes

required to take us from concept to completion.required to take us from concept to completion.

Specific to each project tailored to meet technical andSpecific to each project tailored to meet technical and

creative methodologiescreative methodologies

Represents the greatest opportunity for innovationRepresents the greatest opportunity for innovation

Combining Art and Technology


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A Simple CG Production Pipeline




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Happy feet Production Pipeline

The Technology - OverviewThe Technology - Overview


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The Technology - OverviewThe Technology Overview

Animal Logics primary infrastructure is comprised ofAnimal Logics primary infrastructure is comprised of

Network Appliance systems for primary & secondaryNetwork Appliance systems for primary & secondarystoragestorage

Foundry Networks equipment for our Gb networkFoundry Networks equipment for our Gb network

IBM Blade infrastructure makes up the majority of thIBM Blade infrastructure makes up the majority of the

render farmrender farm

HP workstations on the desktop running Windows NTHP workstations on the desktop running Windows NT

The Technology the Render FarmThe Technology the Render Farm


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The Technology the Render FarmThe Technology the Render Farm

Our render farm was expanded to over 2000 dual CPUsOur render farm was expanded to over 2000 dual CPUs

render hosts providing 97,000 CPU hours per day whichrender hosts providing 97,000 CPU hours per day whichwhen supplemented by the desktop workstationwhen supplemented by the desktop workstation

processors at night provided over 100,000 CPU hoursprocessors at night provided over 100,000 CPU hours

per day at full utilization.per day at full utilization.

Animal Logic was ranked in the top 50 supercomputingAnimal Logic was ranked in the top 50 supercomputing

sites worldwide.sites worldwide.


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E

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Ex


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over


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over

$20,000value


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Object Consulting - 1 licensedcopy of Process MeNtOR

TeamGuide

Red Balloo

WacomTablet

Myer Gift V

Hutchison 3, Palm Treo 750

VSoft - Automise 2 NamedUser License


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Photo

Core InfrasOptimisatio

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Business PrSolut

Application

Optimisatio

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Sessions start at 8.15am

Ask The Experts tonight at 6.15pm Thursday night

Movieworld Closing PartyBuses depart at 6.15pm

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2,400 delegates

14 Tracks 67 speakers

180 sessions

3 social/networking events


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Documents

Microsoft TechEd Australia 2007 keynote presentation