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Microsoft Windows Server 2012Ensure a successful transition to Windows Server 2012 with help from Zones.

Since the release of Microsoft Windows Server 2012, many organizations have been evaluating the benefits and challenges of transitioning to the new platform. With the end of Microsoft support for Windows Server 2003 in July 2015, it’s critical to accelerate your transition plan to avoid possible server management, performance, security, and compliance issues.

This paper will explore the new features and benefits of Windows Server 2012, as well as key considerations for moving from legacy platforms. You’ll also learn how Zones can help you prepare for the move, transition workloads efficiently, and manage your environment efficiently.

Windows Migration Services

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IntroductionWith the world of information technology (IT) changing rapidly, traditional approaches to solving infrastructure problems are inadequate. Microsoft envisions a data center without boundaries – where you can extend beyond the resources you have on-premises to more easily use cloud resources when you need them. At the heart of the solution is Windows Server 2012 R2.

Today’s Microsoft technologies offer another great advantage: dynamic delivery of applications. This can help your IT professionals respond to the needs of the business more quickly and with greater agility. Leveraging the power of automation, IT professionals are equipped to provision, deploy, monitor, and manage nearly everything – applications and infrastructure – from a consistent platform across clouds.

Table of ContentsMicrosoft Windows 2012 R2 Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Business Benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Deployment Options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Licensing Overview and Considerations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Professional IT Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Zones Discovery Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Software Licensing Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Software Asset Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

About Zones . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

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Microsoft Windows 2012 R2 OverviewDelivered as an enterprise-class solution, the simple and cost-effective server and cloud platform Windows Server 2012 R2 delivers significant value around seven key capabilities:

• Server virtualization

• Storage

• Networking

• Server management and automation

• Web and application platform

• Access and information protection

• Virtual desktop infrastructure

Windows Server 2012 R2 empowers you to efficiently utilize the capacity of your data center, while delivering best-in-class performance for your Microsoft workloads. Access to corporate resources such as workloads, storage, and networks help increase the agility of your business while protecting corporate information.

Offering a proven, enterprise-class cloud and data center platform, Windows Server 2012 R2 can easily scale to continuously run the largest workloads with support for up to 64 processors and 1 terabyte of memory for Hyper-V guests, and VHDX virtual hard disks up to 64 terabytes. In addition, powerful availability features protect against service outages. And with automated protection and recovery for cost-effective business continuity on-premises and across clouds, you can improve your workload SLAs while reducing downtime risks.

To help you protect your investments in existing cross-platform technologies, Windows Server 2012 R2 also offers expanded support for a heterogeneous data center, including rich Linux support.

Take a look at just a few of the most valuable attributes.

Simple and cost effectiveWindows Server 2012 R2 enables you to blend your on-premises solutions with the cloud without having to re-engineer infrastructure, systems management, or applications.

With Windows Server 2012 R2, you can achieve enterprise-class storage for a wide range of workloads at a fraction of the cost of standalone storage solutions. Scale-out file-based storage clusters, virtual storage pooling, and automatic tiering deliver high-performance storage and availability coupled with efficient capacity utilization using industry-standard hardware.

In addition, features such as increased virtual machine density and improved virtual machine performance help you grow your capacity at a lower cost than premium-priced converged infrastructure solutions. And with Hyper-V Network Virtualization, the Hyper-V Extensible Switch, and a multi-tenant edge gateway built-in, Windows Server 2012 R2 offers a seamless and cost-effective software-defined networking solution in-box.

Application focusedWindows Server 2012 R2 enables you to build and deploy applications in your data center that utilize higher-level, cloud-based application services and APIs that are compatible with service provider clouds and Microsoft Azure. This functionality provides improved application portability between on-premises, public, and partner hosted clouds, increasing the flexibility and elasticity of your IT services.

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Windows Server 2012 R2 also provides frameworks, services, and tools to increase scalability and elasticity for multi-tenant aware applications and websites. Features such as NUMA-aware scalability, centralized SSL certificate support, and application initialization help improve site density, site scalability, and performance.

The best platform for the .NET framework, Windows Server 2012 R2 also offers enhanced support for open frameworks, open source applications, and various development languages.

User centricWindows Server 2012 R2 empowers end users by helping provide them access to information and data regardless of the infrastructure, network, device, or application. Your IT staff can provide consistent access to corporate resources by managing and federating user identities and credentials across the organization and into the cloud, while providing secure, always-available access to your corporate network. Windows Server 2012 R2 also makes it easier to deploy a virtual desktop infrastructure (VDI) and lowers costs by supporting a range of storage options and storage de-duplication for VDI.

In addition, Windows Server 2012 R2 helps you better protect information and manage risk by validating user identities, verifying their devices, and taking advantage of data classification.

Business benefitsThe end of support for Windows Server 2003, provides the opportunity to transform your data center and open up a whole new world of opportunities.

Together, Zones and Microsoft can help you create a modern data center that enables you to:

• rapidly build new global-scale applications or websites;

• scale to run your most important workloads with robust recovery options;

• build, deploy, operate, and monitor applications on premises and in the cloud;

• and reduce the cost of storage, backup, and recovery.

With Windows Server 2012 R2, you can achieve automated protection, recovery of assets, and cost-effective business continuity on-premises and in the cloud, enabling you to improve your workload service level agreements (SLAs) while reducing downtime risks. These all have an impact on service delivery across your organization.

Here are some key business benefits:

• Do more with less: Consolidate applications onto fewer servers to save on hardware costs and get more from your investment in IT. Virtualization is built into Windows Server 2012 R2 at no additional cost.

• Protect your business: Know that when downtime occurs from an unexpected event or natural disaster, your data is safe and you can get your business back up and running in minutes.

• Reduce cost: Give employees exactly as much storage as they need, when they need it, and scale storage up and down quickly – all without paying for underutilized storage solutions.

• Enhance remote access: Enable mobile workers to access line-of-business applications hosted on-premises or in the cloud, while providing peace of mind that corporate data remains on the server.

Zones solution architects and engineers provide a broad, strategic vision that can help your organization understand how a Windows Server upgrade can create an agile, responsive, and cost-effective services framework that supports organizational goals and objectives.

Whether your organiza-tion is a large enterprise, a service provider, or a small or medium-sized business, Windows Server 2012 R2 can help you build an enterprise-class server and cloud platform.

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Deployment OptionsTransitioning to Windows Server 2013 R2 is a multistep process. You’ll need to discover your current environment; catalog all applications and workloads; choose a migration destination for each; and move it all to the new environment.

Guiding you through each step are Zones data center solution architects, systems engineers, cloud experts, and software licensing specialists. Your Zones project team collaborates to ensure that you come away with a highly scalable, powerful, and efficient infrastructure.

Software deployment optionsThe process of moving to Windows Server 2012 R2 might vary greatly depending on which operating system you are starting with and the pathway you take.

Microsoft uses the following terms to distinguish among different actions, any of which could be involved in a new Windows Server 2012 R2 deployment.

• Upgrade: Moving from your existing operating system release to a more recent release, while staying on the same hardware.

• License conversion: In some operating system releases, you can convert a particular edition of the release to another edition of the same release in a single step with a simple command and the appropriate license key.

• Migration: Moving from your existing operating system to Windows Server 2012 R2 by transferring to a different set of hardware.

• Installation: The basic concept of getting the new operating system on your hardware. Specifically, a clean installation requires deleting the previous operating system.

Step-by-Step transitionWhatever step you’re currently at in your project, Zones can assist you with helpful tools and deep Microsoft expertise that can smooth the way and shave precious days, weeks, or months off the transition process for most organizations.

Step 1: DiscoverDiscover and catalog all of the software and workloads currently running on Windows Server 2003 R2 in your environment.

Step 2: AssessAssess your cataloged applications and workloads based on type, criticality, complexity, and risk.

Step 3: TargetEvaluate then choose the best destination for each application and workload.

• Windows Server 2012 R2

• Office 365

• Microsoft Azure

• Microsoft Cloud OS

With Windows Server 2012 R2, you can get more value from your server hardware, empower mobile workers, protect your business, and secure your data. Combine that with Microsoft Azure, and Microsoft Office 365, and you’ll create an infrastructure that enables IT to respond to the needs of the business more quickly and with greater agility.

By providing project

management and experienced

certified Microsoft engineers,

our team makes the migration

process seemless.

— Ronald Bell, Project Management Professional, Zones

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Windows Server LicensingMicrosoft Volume Licensing is the most cost-effective, flexible, and manageable way to acquire Microsoft software and cloud services. Microsoft offers several Volume Licensing programs, each tailored to the needs of different sizes and types of organizations.

Zones has a software team dedicated to extracting the best value from software licensing programs. These specialists have the knowledge, experience, and Microsoft certifications necessary to evaluate and recommend economical licensing options that also provide long- term value.

Edition overviewSometimes the biggest challenge is choosing the right software. Microsoft eases the process by offering four editions of Windows Server, based on the size of the organization and requirements for virtualization and cloud computing.

Zones solution architects can help you choose a Windows Server based on features, key server roles, and your virtualization strategy.

• Datacenter edition for highly virtualized private and hybrid cloud environment

• Standard edition for physical or lightly virtualized environment

• Essentials edition for small businesses with up to 25 users running on servers with up to two processors

Since there is feature parity between Windows Server Datacenter and Standard editions, your decision will be based on your virtualization strategy as virtualization rights are the only differentiator between editions.

But don’t worry if you purchase Standard edition today only later to discover that you need to expand the virtualization capacity of your licensed server. Zones software licensing experts can help you choose the most efficient and cost-effective method to grow your virtualization environment – add additional licenses or step-up to the Datacenter edition.

Licensing considerationsThe options available to your organization are unique to your environment, your current operating system, and your existing Microsoft agreement, so part of the transition steps with Zones is establishing the most cost-effective and efficient way to acquire server licenses.

• Software Assurance (SA) entitlement: To qualify for transitional license grants to Windows Server 2012 R2, you must have active Software Assurance coverage on your current Windows Server licenses at the time of the Windows Server 2012 R2 General Availability.

• New license: If you don’t have Software Assurance, it’s necessary to purchase a full license for Windows Server when you are ready to upgrade.

• License conversion: In some operating system releases, Software Assurance enables you to convert a particular edition of the release to another edition of the same release in a single step with a simple command and the appropriate license key. For example, if you are running Windows Server 2012 R2 Standard, you can convert it to the Datacenter edition.

New licensing models are available in response to the adoption of Software as a Service (SaaS), virtualization, cloud computing, and usage-based licensing. When your company is ready to choose new methods of software deployment, our knowledge and expertise are available to help refresh your software licensing strategy.

With decisions to be made about licenses, subscriptions, renewals and maintenance, software acquisition and deployment can be confusing and time consuming. That’s why you need to know the best way to get your software – Zones.

Microsoft Excellence in Operations – Gold Level Award in 2014

The award recognizes that Zones delivers “high quality, innovative solu-tions and an exemplary customer experience. We thank them for their commitment and look forward to a long, strong partnership.”

– Microsoft

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Professional IT Services

Moving to a modern Microsoft Windows operating system is a complex process that can put a strain on your IT resources. What’s more, there’s potential for incompatibility issues, data corruption, and disruptions to operations.

Zones has the expertise and experience to identify the right transitional plan for each application and workload. Our Advanced Solutions Group practices proven IT methodologies and Zones Discovery Services (ZDS) can help ensure data center readiness. In addition, you can leverage Zones professional IT services and project management services along with our procurement capabilities to streamline and carry out a successful Windows Server deployment.

Key reasons to partner with Zones:

• Commitment to follow best practices and proven methodologies

• Pool of experts that can accelerate migration and minimize risks

• Specialized expertise in Windows Server software, server hardware

• Knowledge of server roles along with key applications and workloads

• Project management experience in data center builds and upgrades

• Dedicated team of specialists for cloud implementations

• Experienced engineers performing integrations, consolidations, and redesigns

• Forward-thinking, custom IT investment strategy

Zones Advanced Solutions GroupZones can help you accelerate the Windows Server transition plan you have in progress or help you get started on your strategy. Using a holistic approach, our solution architects and engineers provide strategic guidance and ongoing support – every step of the way.

But before making any final decisions, knowing the details about the current IT infrastructure is critical to strategically choosing the most beneficial path for your organization.

Discovery and Assessment Using Zones Discovery Services, we inventory hardware and software.

Dependency Analysis Identify application-to-server dependencies and workload dependencies, and then build a roadmap of business services.

Performance Analysis Establish pre-migration application performance and the desired post-migration performance requirements (high or low latency).

Design Determine the most effective and efficient migration approach for each application and workload. Designate the target environment for each workload (physical, virtual, private cloud, hybrid cloud, or public cloud).

Planning Work with solution architects and project manager to develop schedule and step-by-step migration plan. Optimize and automate migration tasks.

Rollout Conduct compatibility testing and remediation where necessary.

Migration Execute deployment plan, including coordination with stakeholders, system testing, and user acceptance testing. Ongoing support services are also available from Zones.

The Zones Advanced Solutions

Group provides knowledge and

expertise to enterprise customers

looking to migrate to the next

generation Microsoft Server platform.

The team has a proven track record

in migrating server infrastructures

of large organizations.

— Asif Hudani, Sr. Vice President, Zones Advanced Solutions Group

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Solution Strategy WorkshopZones offers a Solution Strategy Workshop that’s conducted by one of our solution architects. Stakeholders participating in the workshop will:

• Define and prioritize organization needs and wants

• Outline high level operational requirements

• Determine dependencies of data and applications

• Assign risk tolerance to data and applications

• Establish performance requirements

• Summarize compliance regulations and IT governance

Workshop participants also discuss and agree on future state, or the desired end-state, and the existing technologies that are available to bridge the gap. A compare and contrast of Windows Server editions and licensing strategy can also take place during the meeting.

After the meeting, the Zones solution architect prepares the following documents:

• Strategic roadmap

• Workshop summary

• Budgetary costs

Solution Definition WorkshopA strategic roadmap prepares you for the pre-deployment phase of your Windows Server upgrade. The Zones solution architect along with other Zones IT specialists and your IT staff will participate in a Solution Definition Workshop. This involves in-depth meetings, pre-deployment planning, and software licensing consultations that can take a couple of days or several weeks when the project is complex.

Your Zones account executive along with the Zones project team will then develop quotes, establish service levels, and can help you put plans in place for ongoing management.

Microsoft certifications and competenciesZones holds multiple certifications that reflect our skills and expertise to implement business solutions using Microsoft technologies. Some of these certifications are:

• Microsoft Certified System Administrator (MCSA)

• Microsoft Certified System Engineer (MCSA)

• Advanced Security Architecture Specialization

• Advanced Enterprise Networks Architecture Specialization

Zones holds the highest levels of competency in Microsoft products:

• Server platform

• Management and virtualization

• Identity and access

• Collaboration and content

• Communications

• Software asset management

• Volume licensing

• Devices and deployment

Zones simplifies decision making and provides the information you need to make the best decisions for your organizations.

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Zones Discovery ServicesZones can help you move forward with your Windows Server deployment or any other IT project by providing a full discovery and analysis of your workloads and applications. After gathering the necessary information from Zones Discovery Services (ZDS), we’ll work with you to determine the right steps to complete a successful project.

ZDS leverages a simple, non-intrusive, agentless technology to rapidly inventory all hardware and software assets at every IP address in your environment – regardless of operating system.

The Advanced Solutions Group at Zones uses a combination of the data gathered and conversations with your IT staff to provide you with deep insight into your environment.

Discovery, insight, and analyticsUsing a proprietary toolset to collect data and measurements throughout your IT environment, ZDS automates the collection of hard data to generate reports that accurately represent the scope and status of your environment.

ZDS provides complete analytics for visibility into every endpoint. The resulting reports deliver invaluable analytics that Zones solutions architects leverage to help you make informed decisions on the state and future of your data center.

Our methodologies and experience provide the expertise you need from Zones’ pool of specialists in data center, cloud, mobility, security, and software technologies.

You’ll come away with a clear understanding of how prepared your organization is for your move to a Windows Server 2012 environment. Additionally, Zones solutions architects and systems engineers can help you map out a strategy for improving the strengths and eliminating any risks they find within the infrastructure.

Simple, smart, and secureZDS use a hardened physical or virtual appliance to poll an environment, collecting rich and detailed information from every endpoint – routers, switches, PCs, servers, printers or any other device connected to the network.

ZDS can also detect the presence of mobile devices running Android, iOS and Windows phone/tablets – anything on the network with an IP address. Where applicable, it also collects a full software inventory to identify potential lapses in maintenance coverage, security vulnerabilities, non-standard operating systems, out-of-date software, and more.

Best of all, no agent resides on any endpoint. ZDS represents a fully centralized collection activity; network-light and agent-free. A Zones solution architect can explain how ZDS avoids interfering with industry regulations or compliance requirements (e.g. healthcare’s HIPAA rules).

Snapshot and subscription optionsZDS is available for either a one-time analysis and report on the status of your infrastructure, or as an ongoing service that includes monthly updates and the ability to run your own ad hoc reports on key metrics at any time.

Rollout and migrationWith solid project management, a well-designed plan, and the engineering expertise in place, the Zones Advanced Solutions Group (ASG) routinely executes its server migration services. When the time comes to execute, the Zones project team works with your IT team to implement the plan. The Zones ASG team uses best practices and methodologies to ensure the project is successfully completed with minimal impact on day-to-day activities. The end user experience is enhanced and your IT team obtains the newest tools it needs to provide the enterprise support required to run your day-to-day operations.

Zones Discovery Services: Leverage the power of information.

Enlighten• Data collection• Consulting

Empower• Itemized roadmap• Web-based analytics

Enable • Drive outcomes• Leverage partnerships

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Software ServicesOrganizations spend a lot of time and effort on tasks related to licensing agreements, so Zones wants to help you be sure that your Windows Server 2012 R2 deployment, or any software deployment, is successful for the long-term. At Zones we take a proactive, forward-thinking approach to all IT projects.

Licensing agreeements and subscriptionsChoosing the right licensing plan is as important as aligning a workload to the perfect software solution. We’ll scope out pricing options based on the use cases for specific workloads and applications. And during software licensing agreement negotiations, we advise on critical points that can be costly later or open a door to potential risks.

Zones licensing specialists:

• Act as an advocate during initial license agreement negotiations, as well as assist with true-ups and renewals

• Reduce total cost of ownership (TCO) related to software assets by automating processes, determining areas of possible overspend and identifying ways to reduce costs

• Recommend methods to properly eliminate or reallocate software applications not used or, perhaps more commonly, underutilized

• Bring market visibility and monitor licensing models that map to your organization’s current and future needs, as well as assist with migration and upgrade planning

Microsoft license statementAs part of your Windows Server deployment, Zones can provide you with a Microsoft License Statement (MLS) that reviews, catalogs, and evaluates all of your organization’s licensing agreements for products. This helps you understand where you stand and ensures that you receive maximum value from the licenses you own.

Frequently, these reviews uncover opportunities that save Zones customers considerable amounts of money, helping to control costs going forward in a number of ways:

• Consolidate all of Microsoft software licenses into a single, more easily managed agreement

• Ensure timely activation and use of Software Assurance benefits

• Uncover possible over- or under-licensing issues

• Build and implement a SAM strategy to ensure compliance and increase ROI

• Identify discrepancies between Microsoft’s records and your own

• Ensuring timely renewals of your agreements in the future, eliminating lapses and overspending

Software Asset Management (SAM)During your Windows Server deployment, you’ve inventoried your software and updated your licensing agreements. So how do you stay compliant and organized going forward?

Zones recommends the implementation of a software asset management (SAM) strategy to gain the utmost in asset value and to uncover opportunities that may otherwise go unnoticed.

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Implementing SAM protects your software investments and helps you recognize what you have, where it’s running, and if your organization is using your assets efficiently. Here are some other key advantages:

• Increase efficiency by automating inventory and management processes

• Escalate the ROI of assets by choosing the most advantageous options

• Effectively plan for migrations and new deployments using accurate license data

• Ease deployments and lower support costs by resolving software incidents faster

• Minimize security risks by identifying and preventing unauthorized applications

A SAM strategy typically includes a comprehensive analysis tool. This tool accurately reports what software assets your organization currently has, identifies opportunities to realize significant cost savings, and uncovers any potential security risks.

Zones simplifies SAM for you. We conquer the technology behind SAM and you get positive results – management best practices, efficient processes, full license entitlements, and strengthened security.

Zones specialists share their knowledge, tap into their years of experience, and leverage our business relationships with software publishers to add value to your software licensing assets.

For example, when you choose Zones as your Microsoft Enterprise Agreement (EA) partner, our Microsoft Certified Professionals provide a variety of consulting services throughout the term of the EA – from analysis and negotiations to true-ups and renewals.

ConclusionWindows Server 2012 R2 has a lot to offer your organization. So whether you’ve already started on your transition or are not sure where to start, Zones can help by providing as much or as little assistance as you need.

With Zones solutions and services you can ensure a successful move to Windows Server 2012 R2. Zones can also help you effectively manage your modern data center, including solutions around Internet of Things (IoT), big data, mobility, security, and everyday IT infrastructure management.

Zones has built a solid national reputation of helping organizations meet business challenges with industry-leading products and solutions. When you do business with Zones, we become an extension of your team – bringing experience, flexibility, and reliability you won’t find anywhere else.

By adopting Windows Server 2012 R2, IT teams are better equipped to support business agility, efficiency, and innovation, helping create competitive advantage. To take a deeper look at how Windows Server 2012 R2 can help your organization attain new levels of agility and efficiency, contact your Zones account executive or call 800.408.9663.

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About ZonesFor more than 25 years, Zones has acted as a trusted advisor for customers by providing the solutions, support, acquisition, deployment, and lifecycle management of IT infrastructures. With locations in Chicago, Seattle, Dallas, Houston, Portland, Los Angeles, London, Sydney, Toronto, and New Delhi, Zones provides our customers with immediate access to inventory, configuration, and deployment, and IT lifecycle services from all time zones.

Zones has achieved Microsoft Gold competencies in Desktop, Volume Licensing, Management & Virtualization, Software Asset Management. Zones is also an eight-time recipient of the Microsoft Excellence in Operations Award and was recognized as the 2013 Microsoft Partner of the Year for Volume Licensing. When you combine Zones expertise with Microsoft’s prestigious recognitions, Zones is one of the most trusted and accomplished Microsoft implementation and support organizations in the country.

Zones is a certified Minority Business Enterprise (MBE) under the guidelines of the National Minority Supplier Development Council, Inc. (NMSDC). Zones also holds Corporate Plus Certification from the National Minority Supplier Development Council.

Corporate HeadquartersZones, Inc.1102 15th Street SW, Suite 102Auburn, WA 98001-6524

Sources:• Windows Server 2012 R2 Datasheet. Microsoft. 2013• Windows Server 2012 R2 Licensing Datasheet, Microsoft. 2013• Windows Server 2012 R2: Cloud Optimize Your Business White Paper, Microsoft. 2013

©2015 Zones, Inc. All rights reserved. Unauthorized duplication is a violation of federal laws. Zones, Zones.com, The Mac Zone, Multiple Zones and Zones Government & Education are registered trademarks of Zones, Inc. All product and company names used in this publication are trademarks or registered trademarks of their respective holders. Not responsible for typographical errors. This document may contain copyrighted material whose use has not been specifically authorized by the copyright owner. Zones, Inc. is making this article available in our efforts to advance the understanding of technology, through commentary, critique and education. We believe that this constitutes a ‘fair use’ of the copyrighted material as provided for in section 107 of the U.S. Copyright Law.