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The official magazine of the Home Builders Association of Maryland
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Vol. 56 Issue 1January/February 2014www.homebuilders.org
remodeler awards oF excellence
Mid-AtlAntic
HBam remodelers announce 2013 award winners
BeforeandAfter
Vintage SecurityA Dedicated Partner to theBuilding Industry.
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Contact Rick Brokaw or Bob Hartwick toll free:1-877-767-1800Offices in Jessup, MD and Chantilly, VA
• Security Systems
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Vintage SecurityA Dedicated Partner to theBuilding Industry.
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MID-ATLANTIC BUILDER JANUARY/FEBRUARY 2014 www.homebuilders.org2
Mid-Atlantic Builder text and cover pages are printed on SFI certifi ed Anthem Gloss using soy ink.
• The Sustainable Forestry Initiative® program promotes sustainable forest management.
MID-ATLANTIC
Departments46 Maryland Center
for Housing52 Stats and Facts54 New Members58 Government Affairs
January/February 2014Vol. 56 Issue 1
ECO BOX
Pages 29-32Pull-Out Section
8 Remodeler Award Winners HBAM Remodelers Announce 2013 Award Winners.
22 IBSPreview of the International Builders’ Show.
24 The New 2014 American HomeThe 2014 New American Home will display the innovative elevation design of the future of home building.
26 How Your IRA Can Become Your Tax NightmareFinancial expert offers tips to avoid a hefty bill from Uncle Sam.
34 Homeownership Among VeteransVeterans make up a notable share of the new home sales market.
36 Empowering Your Workforce: Bringing Your Company Together Through Thought LeadershipEmpowered employees are known to be more productive in their work.
38 Chef Night Fan FestOver 400 HBAM members attended this event which included fabulous culinary delights created by our builder and remodeler members.
40 ICON RecapIcons of the industry recognized.
42 Get What You Need From Your Company’s Marketing8 values you should be getting for your marketing dollars.
HBAM Remodelers Award of ExcellenceKitchen Remodel up to $100,000Wall to Wall Construction, Campbell Project
MID
-ATL
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A supplement to Mid-Atlantic Builder
Remodeler
EDITORKristin Josephson Hogle, Communications [email protected]
ADVERTISINGChris Baughan, Advertising Sales Manager410-265-7400, ext. 121 [email protected]
DESIGNHeather Winkel, Art DirectorKelsy Stone, Graphic DesignerCorinne Thompson, Graphic DesignerNetwork Design [email protected]
HBAM LEGAL COUNSELLinowes and Blocher
MID-ATLANTIC BUILDERis a publication of HBAM Member Services, Inc., a subsidiary of the Home Builders Association of Maryland, Inc., 6030 Daybreak Circle #A150PMB 362Clarksville, MD 21029410-265-7400, www.homebuilders.org.
Postmaster: Send address changes to Home Builders Association of Maryland, Inc., 6030 Daybreak Circle #A150PMB 362Clarksville, MD 21029
Also48 Green Building:
Can you Hear Me Now?
ON THE COVER AND ABOVE Interior Remodel under $50,000, T. W. Ellis LLC, Waites Project
Design assistance, installation, service and
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See security &peace of mind in a new light
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or to schedule an appointment with a BGE Private
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See our lighting and pole options.Ask for a copy of our brochure.
MID-ATLANTIC BUILDER january/february 2014 www.homebuilders.org4
“May you live in interesting times.” Many of you have heard the ancient Chinese proverb - did you know it was actually meant as a curse? It was part of a three-part curse, the second part being “May you come to the at-tention of those in authority”, or sometimes rendered “May the Government be aware of you.” I wouldn’t wish that on anyone.
As we head into 2014, it appears that our industry is constantly in the Government’s focus - County, State and National. Our in-dustry is an attractive target from well-funded environmental groups who seem to be slow to realize that we support many of the same issues, we just are seeking a fairer and more justified distribution of the costs to get there. Over the last two years we have finished bat-tling the proposed State Septic Bill, the sub-sequent Bill 236 on Tier Structures, the IDOT Tax Expansion and a Visitability Bill on the State legislative plate, along with numerous other State and County proposals. As this let-ter is being drafted, we are in the midst of the Accounting for Growth negotiations, and are waiting on the final draft of the regulations to be published. This resulting policy will probably have profound implications for all HBAM members involved in the development and housing industry. We are also gearing up to petition for State relief and modifications before adoption of an onerous national energy code that was passed in October. As we head back into Session for 2014, we can be certain to be presented with another set of challenges.
In line with addressing these challenges in a more efficient manner, we have been involved with merger negotiations with Maryland Na-tional Capital Building Industries Association to create a new, unified entity. The final voting took place in November. This should make us more efficient and open up more opportunities for many members, but most importantly it
will enable us to speak with one voice in An-napolis. The hard work of actually putting the two entities together will take place in 2014 with the final merger to be consummated some time before January 2015. We need to work together. One person can exert a level of energy toward an issue, but 1,200 companies (expected approximate membership with merger) representing over 100,000 employees can definitely be heard!
Additionally, we expect to move into our new home in 2014. The Maryland Center for Housing at Maple Lawn has been under construction through 2013, and is nearing completion. I would like to thank all of you, but in particular the leadership of Bob Ward, Tim Ellis and Mark Bennett for their count-less hours (days/weeks/months) of coordina-tion and direction. But most of all I would like to thank Lori Graf, who has taken on the role of a GC/Building Superintendent without any prior experience (well, she did remodel her kitchen) and without any grousing about it being outside her job description or area of expertise. With John Kortecamp’s retirement and the lack of budget to replace him, Lori was tasked with the EVP responsibilities as well as her COO responsibilities. Just as she was getting comfortable wearing those two hats simultaneously, we dropped a hard hat on her. She came through with flying colors!
The final part of the three-part curse was “May your wishes be granted.” As curses go, I’ll take my chances on that one wishing for a prosperous 2014!
president’smessage
Interesting Times
2014 HBAM LeAdersHip
ExEcutivE committEERussell DickensPresident
tom BaumPresident Elect
Steve BreedenFirst Vice President
Lisa Junker Associate Vice President
Steve Smith Secretary
Kimberly Palmisano Treasurer
Scott ArmigerImmediate Past President
chAPtER PRESiDEntSJim Krapf Anne Arundel County
James mathias Carroll County
David murphy Baltimore County
Russ Robertson Baltimore City
James Fraser Howard County
Dan Whitehurst Upper Chesapeake
counciL PRESiDEntSSandy marenbergLand Development Council
Bruce RosenblattSales and Marketing Council
tim EllisHBAM Remodelers
thom marstonMaryland Residential Green Building Council Co-Chairs
tim nicholsBuilder Mart Chair
Jeff AleshireLou BakerMarka GuindonJay HergenroederJoe Hikel
Steve JamesTim MorrisDan MurtaughTim NaughtonDennis O’Neil
Robb AumillerMichael BaldwinMark BennettJ. Michael BreenPatrick CostelloSean DavisBrenda
DesjardinsMorgan GilliganJoe GregoryFrank Hertsch
Donald Lynch Jr.Cindy McAuliffeMichael McCannJohn MeadeJeff OttCindy PlackmeyerJeffrey PowersLeslie RosenthalJeremy RutterJoseph SmithWilliam Zahler
ALtERnAtE DiREctoRS
Ex oFFicio mEmBERSJack OrrickHoward PerlowRobert Ward
russell dickens2014 HBAM president
mEmBERS At LARGE
2014 HBAM LeAdersHip
ExEcutivE committEERussell DickensPresident
tom BaumPresident Elect
Steve BreedenFirst Vice President
Lisa Junker Associate Vice President
Steve Smith Secretary
Kimberly Palmisano Treasurer
Scott ArmigerImmediate Past President
chAPtER PRESiDEntSJim Krapf Anne Arundel County
James mathias Carroll County
David murphy Baltimore County
Russ Robertson Baltimore City
James Fraser Howard County
Dan Whitehurst Upper Chesapeake
counciL PRESiDEntSSandy marenbergLand Development Council
Bruce RosenblattSales and Marketing Council
tim EllisHBAM Remodelers
thom marstonMaryland Residential Green Building Council Co-Chairs
tim nicholsBuilder Mart Chair
8441 Dorsey Run Road Suite A Jessup, Maryland 20794
MID-ATLANTIC BUILDER january/february 2014 www.homebuilders.org6
· 1st ever Builder Mart networking After Party from 6:00 – 8:00 featuring live rock n’ roll music by Foreplay! This will take place on the show floor where everyone will be “dancing in the aisles”!
· Expanded educational offerings including: trends in Building & Remodeling industry, design, technology, etc. Of course, we’ll continue to offer many CEU credit courses throughout the day.
· Expanded exhibitor marketing.· First ever Builder Mart Cornhole tourna-ment sponsored by ProBuild.
· Early Bird Ticket Prices Now Available! Visit www.buildermart.org.
MAX AwardsMay 1Martins Valley Mansion, Hunt Valley, MDThe MAX program recognizes local home builders who provide buyers with excel-lence in design, livability and value. The program also recognizes excellence in sales and marketing across the home building industry. The event is black tie optional; features a 90 minute open bar cocktail reception and a seated dinner during the awards program.
Submission DeadlineDon’t miss you chance to receive a presti-gious MAX award! Visit www.homebuild-ers.org/page/max for details.
Joint Council Happy HourMay 15Join the HBAM Remodelers, Sales and Marketing, Maryland Residential Green Building, Land Development and Women in Building Councils when they get together for a fun and casual evening of networking.
Meet the HBAM BoardFebruary 19 at 5 pmFloors Etc. in TimoniumNetwork with members after the HBAM Board of Directors Meeting. It’s a fun an ca-sual atmosphere perfect for making new con-nections and catching up with colleagues.
Builder MartMarch 19Maryland State FairgroundsBuilder Mart boasts over 400 exhibit booths and 4,000 attendees delivering all the prod-ucts and services of the industry from start to finish! Here are some exciting additions to Builder Mart 2014:
International Builders’ Show in Las VegasFebruary 4-6By co-locating with the Kitchen & Bath Industry Show, IBS 2014 gives you more of everything. The HBAM contingent will be there, will you? Don’t miss HBAM’s planned activities.· Wednesday, February 5th - Breakfast at the Wynn from 8-10 am in the Petrus 2 room
· Thursday, February 6th - Breakfast at the Wynn from 8-10 am in the Palmer room
· Thursday, February 6th - Cocktail Reception at the Wynn from 6 - 8 pm in the Palmer room
Events CALL 410-265-7400 for information on registration for our events or visit www.homebuilders.org.
RESIDENTIAL WARRANTY COMPANY, LLCwww.rwcwarranty.com
WE TAKE THE LOAD OFF. IT
,S
THAT SIMPLE.
For thousands of years, simple machines like the pulley havehelped civilizations build structures that would have otherwisebeen impossible. And since 1984, Builders Mutual has beendedicated to helping builders ease the burden of choosingand managing insurance. We offer straightforward tools like risk management and Builders University to help protect your bottom line. If you’re in construction, the insurance choice is simple.
Ask your agent about us. Or read more at buildersmutual.com.
The Remodelers Council of the Home Builders Associa-tion of Maryland, the HBAM
Remodelers, announced the win-ners of its 23th annual Remodeling Award of Excellence competition on Thursday, November 7th at the Towson Golf and Country Club. This program serves to recognize excellence in remodeling design and craftsmanship, to create a greater public interest in the remodeling industry and to recog-nize outstanding contributions by individuals and companies in the remodeling industry.
An evaluation team that consisted of remod-eling contractors from around the Baltimore Metropolitan area rated all entries. The criteria used to judge the entries included: quality of construction, degree of difficulty, value and cost effectiveness, unique and creative design approach and sensitivity to existing structure.
Exterior Remodel $150,000-$250,000Delbert Adams Construction Group
Remodel & Form and FunctionLutherville, MD
AFTER
BEFORE
www.homebuilders.org january/february MID-ATLANTIC BUILDER 9
HBAM Remodelers Announce 2013 Award Winners
BeforeandAfter
MID-ATLANTIC BUILDER january/february 2013 www.homebuilders.org10
Outdoor Living up to 100,000T.W. Ellis LLCFeldman ProjectCatonsville, MD
Commercial $200,000-$300,000DACG Commercial/Delbert Adams Construction Group
Baltimore Country ClubLutherville, MD
AFTER
BEFORE
www.homebuilders.org january/february MID-ATLANTIC BUILDER 11
Whole House $600,000-$700,000
Delbert Adams Construction GroupRoland Park Gem
Baltimore, MD
Kitchen Remodel $300,000-$400,000Delbert Adams Construction GroupApplecroft KitchenHunt Valley, MD
AFTER
BEFOREBEFORE
MID-ATLANTIC BUILDER january/february 2013 www.homebuilders.org12
Kitchen Remodel $100,000-$200,000Owings Home ServicesReisterstown Kitchen ProjectReisterstown, MD
AFTER
BEFORE
Green Remodel up to 50,000T.W. Ellis LLC
Marston ProjectGlen Burnie, MD
www.homebuilders.org january/february MID-ATLANTIC BUILDER 13
Whole House $300,000-$400,000Doug PruetStopa ResidenceShady Side, MD
AFTER
Other 150,000-$200,000Wall to Wall Construction
Lamb ProjectCatonsville, MD
BEFORE
MID-ATLANTIC BUILDER january/february 2013 www.homebuilders.org14
Kitchen Addition $100,000-$200,000Starcom Design BuildSimpson ProjectSilver Spring, MD
Bathroom Remodel $60,000-$100,000Owings Home ServicesLythe Hill Master Bath
Westminster, MD
Outdoor Living $400,000-$500,000
Molior Construction, Inc.Berg’s Clarksville Overlook
Clarksville, MD
AFTER
BEFORE
AFTER
BEFORE
www.homebuilders.org january/february MID-ATLANTIC BUILDER 15
Commercial $1,000,000 to $2,000,000DACG Commercial/Delbert Adams Construction GroupBoyle BuickAbingdon, MD
Outdoor Living $400,000-$500,000
Molior Construction, Inc.Berg’s Clarksville Overlook
Clarksville, MD
AFTER
BEFORE
Kitchen Remodel up to $100,000Wall to Wall Construction
Campbell ProjectCatonsville, MD
Green Remodel $150,000-$250,000T.W. Ellis LLCFox ProjectBaltimore, MD
AFTER
BEFORE
www.homebuilders.org january/february MID-ATLANTIC BUILDER 17
Whole House $700,000-$800,000Timberlake Building and RenovationGibson Island ProjectGibson Island, MD
Bathroom Remodel up to $60,000Robert Kutner Associates
Tucker Master BathLutherville, MD
AFTER
BEFORE
Photo by Tommy Sheldon
MID-ATLANTIC BUILDER january/february 2013 www.homebuilders.org18
Exterior Remodel $150,000-$250,000Delbert Adams Construction Group Bring The Outside In!Baltimore, MD
Other 200,000-250,000 Starcom Design Build
Miller-Smith ProjectSilver Spring, MD
AFTER
BEFORE
www.homebuilders.org january/february MID-ATLANTIC BUILDER 19
Bathroom Remodel up to $60,000Starcom Design Build
Fennell Master BathColumbia, MD
Whole House $500,000-$600,000Owings Brothers ContractingAmberwoods ProjectSykesville, MD
AFTER
BEFORE
MID-ATLANTIC BUILDER january/february 2013 www.homebuilders.org20
Other $200,000-$250,000Wall to Wall ConstructionYousem ProjectOwings Mills, MD
Interior Remodel under $50,000T.W. Ellis LLC
Waites ProjectBaltimore, MD
AFTER
BEFORE
www.homebuilders.org january/february MID-ATLANTIC BUILDER 21
Other $100,000 - $150,000Wall to Wall Construction
Saltzman ProjectColumbia, MD
AFTER
Exterior Remodel $50,000-$150,000Fick Bros Roofing & Exterior RemodelingFront Portico Standing Seam CorperBaltimore, MD
BEFORE
MID-ATLANTIC BUILDER JANUARY/FEBRUARY 2014 www.homebuilders.org22
NAHB’sInternational Builders’ Show
and Kitchen & Bath Industry Show Hit Las Vegas
New mega-event creates nation’s largest gathering focused on all aspects of home design and construction.
In case you haven’t heard, the National Association of Home Builders and the National Kitchen & Bath Association are co-locating the International Builders’ Show® and the Kitchen & Bath Industry Show! This first annual
Design & Construction Week™ takes place February 4-6, 2014 in Las Vegas! The two events will remain separate and distinct shows held simultaneously at the Las Vegas Convention Center through 2016, creating Design and Construction Week, one of the world’s largest gatherings focused on new ideas, products and technologies to design, build and remodel homes.
IBS is the largest annual light construction show in the world with 50,000 at-tendees expected at the 2013 show. Builders, remodelers, developers, architects and other industry professionals from more than 100 countries attend to see the latest products and services from nearly 1,000 exhibitors in more than 200 construc-tion categories, attend dozens of cutting-edge education sessions, visit show homes featuring the latest trends and innovations and network with peers.
Visit www.buildershow.com for a complete listing of events and offerings.
IBS HIGHLIGHTSTuesday, February 4Opening Ceremonies from 8 – 9:15 amHeadlining the Opening Ceremonies is General Stan McChrystal, a four-star general and the for-mer commander of U.S. and international forces in Afghanistan and the former leader of Joint Special Operations Command, which oversees the military’s most sensitive forces.
The Opening Ceremonies also feature perfor-mances by Cirque Fantastic—an unforgettable fantasy for the eyes and feast for the senses. Formed in Montreal, Quebec 15 years ago, Cirque Fantastic has traveled the world delighting audi-ences with their distinctive and elegant acrobatic circus performances. The troupe has created awe inspiring spectacles for over 1,000 events in 30 different countries.
IBS House Party 6 – 8 pmHit the Hard Rock Cafe Las Vegas on the Strip for the return of the IBS House Party where you can link up after hours with your fellow attendees and exhibitors in a laid back environment and just have fun!
Wednesday, February 5Young Professionals After Hours Party from 8:30 – 10:30 pmIf you are under 40, your Wednesday night of the Show should include this first-time event! Young professionals will pack the House of Blues at Mandalay Bay to enjoy a live band, open bar and light hors d’oeuvres. It will be a great place to meet and network with people as passionate as you are about the building industry.
IBS Spike Concert from 5 – 7:30 pmTease your hair, break out the black leather pants and torn fishnets and enjoy a private concert fea-turing four-time Grammy winner and rock’n’roll superstar Pat Benatar with Neil Giraldo.
On the Show FloorPart education, part entertainment, IBS Live! is a theater area on the Show floor, South Hall, Booth S1036, with activities that cover the gamut – from the BALA Live Design Competition, to the 40 Un-der 40 panel, to insights on green building, con-sumer trends and builder finance! Check out the full IBS Live! schedule and add an event or two to your show planner! And, IBS Live! will also have a small lounge area, making it the perfect place to grab a beverage and sit down to relax with friends and colleagues for a few minutes while you’re out on the Show floor.
New in Education for the 2014 International Builders’ ShowRoundtable at IBSThe NAHB International Builders’ Show® is again enhancing its education programs to meet the growing needs of building profession-als. The 2014 education enhancements focus not only on what attendees learn in terms of content, but also how this information is delivered. Attend-ees can expect a variety of new session formats, technology upgrades in many of the education rooms, a variety of interactive architectural and design plan reviews, and more hands-on demon-strations both on and off the show floor, all aimed at further improving the learning experience.
HBAM EVENTSWednesday, February 5Breakfast from 8-10 am in the Petrus 2 room at the Wynn HotelWednesday we will be joined by County Execu-tives Rushern Baker (Prince Georges County) and Kevin Kamentz (Baltimore County)
Thursday, February 6Breakfast from 8-10 am in the Palmer room at the Wynn Hotel
Cocktail Reception from 6-8 pm in the Palmer room at the Wynn Hotel
SPONSORSThe Home Builders Association of Maryland’s free networking events during IBS are made pos-sible by our generous sponsors.
PLATINUMResidential Title/Commercial
Settlement Services
GOLDBob Ward CompaniesChesapeake Bank of MarylandContinental Title GroupGoodier BakerGreenebaum EnterprisesLakeside Title CompanyMorris & Ritchie AssociatesGTAWilliamsburg Homes
SILVERAxiom Engineering
Design, LLCBaldwin Homes, Inc.Baltimore/Central MD New
Home DirectoryClark Turner CompaniesColbert Matz Rosenfelt, Inc.Development Design
Consultants, Inc.DewberryForty West Builders, Inc.New Home Development
StrategiesRachuba GroupRosenberg Martin Greenberg, LLPSunTrust Mortgage, Inc.T.W. Ellis, LLCWells Fargo Home Mortgage
BRONZECarroll Land Services, Inc./
TA CLSIMNCBIASandy Spring BankSecurity Development GroupZahler Construction &
Development LLC
MID-ATLANTIC BUILDER january/february 2014 www.homebuilders.org24
Cutting-edge energy efficiency, sustainability and a stunning desert contemporary with transitional interior designs are the keywords for the 2014 edition of The New American Home, America’s premier show home and construction technology laboratory. The
New American Home offers real-world demonstration of the latest concepts in architecture, construction techniques, new products and lifestyle trends.
The New American Home 2014, the 31st edition of the NAHB show home is being built in the exclusive foothills of Henderson, Sky Terrace development featuring 44 custom and semi-custom home sites. From all levels, the 6,706 SF desert contemporary multi generational show home takes full advantage of the spectacular views of the Las Vegas strip.
The New American Home2014Don’t miss your opportunity to tour this home at IBS.
www.homebuilders.org january/february 2014 MID-ATLANTIC BUILDER 25
JUNE
FIRST FLOOR
SEPTEMBER
OCTOBER
JULY
SECOND FLOOR
AUGUST
NOVEMBER
By Gary MarriaGe, Jr
How Your IRA Can Become Your Tax
Nightmare
Financial expert Offers Tips to avoid a Hefty Bill from Uncle Sam
www.homebuilders.org january/february 2014 MID-ATLANTIC BUILDER 27
Uncle Sam wants you! That is, he wants you to spend your Individual Retirement Account in a manner that he finds appropriate, says
independent retirement advisor Gary Marriage, Jr.
“Millions of Americans have put away money into their IRA throughout their professional life, which the government encour-ages with tax-deferred growth throughout the working years, allowing employees to accumulate more money faster – but there’s a catch,” says Marriage, CEO of Nature Coast Financial Advisors, which specializes in maximizing retirees’ finances. “The govern-ment’s Required Minimum Distribution, RMDs including 401(k)s, 403(b)s or 457 plans, paint retirees and their employer-sponsored retirement plans into a corner.”
That’s because by the time retirees reach the age of 70½, RMDs require individuals to make withdrawals, which are heavily taxed, he says. Marriage explains the process further with the theoretical example of John and Mary Smith:
• Smooth sailing…at first: By age 65, the couple has saved $500,000 in their IRA, and because they have been taking no income from it, they’re averaging a 6 percent return each year. They sail along smoothly, compounding the growth in the account and earn a return of $40,147 by age 70. But halfway through that year…
• Compounded tax liability: At 70½, John’s IRA has an accumulated value of $669,113. Therefore, his RMD – the amount he’s required to withdraw – is $24,420. John and Mary weren’t expecting the tax bill this creates, which, in their 25 percent tax bracket, is a staggering $6,105! More upsetting to the couple, however, is that this scenario will continue for the rest of their lives.
• Down the road: Fast forward to age 90 and the total withdraw-als the couple have been forced to take reaches $908,005. The total taxes owed are a staggering $227,001 – which goes straight to Uncle Sam! Worse still, when John and Mary pass away, their children will pay taxes on the remaining money – likely at a much higher tax rate.
• The solution: Rather than wait for the inevitable RMD, John and Mary can convert to a Roth IRA. This entails taking their distri-butions early, at age 65, even though they are not required to do so. Each year for 10 years they withdraw $67,934, pay a tax bill of $16,983 from that sum and return the balance to the account. The net effect throughout the 10-year period is a total taxable distri-bution of $679,340 for a total tax bill of $169,835. The good news for John and Mary, however, is that they are now done paying taxes on this account, forever. They went from taxable distribu-tions of $1.6 million to just $679,000, thus reducing the amount they owe on taxes by almost $1 million dollars! And the money that their beneficiaries receive will be tax-free.
“This scenario considers a number of variables, all of which are
different for every client we work with,” Marriage says. “As a general rule, however, the sooner you begin the conversion process, the more you stand to gain.” n
Gary Marriage, Jr. is the founder and CEO of Nature Coast Financial Advisors, which educates retirees on how to protect their assets, increase their income, and reduce their taxes. He is an approved member of the National Ethics Bureau, and is featured in “America’s Top Hometown Fi-nancial Advisors 2011.” Marriage is also the founder of Operation Veteran Aid, an advocate for war-time veterans and their families. You can find out more at www.naturecoastfinancial.com.
By the time retirees reach the age of 70½,
RMDs require individuals to make withdrawals,
which are heavily taxed.
• Over 400 exhibitors
• Networking with key building professionals
• See the latest in building products & technology
• Required CEU credit courses throughout the day
• Legendary all-you-can-eat bull & oyster roast
• Free parking and give-aways
• After Party with LIVE Rock & Roll!
Presented by The Home Builder’s Association of Maryland
HBAM Remodelers Award of ExcellenceKitchen Remodel up to $100,000Wall to Wall Construction, Campbell Project
Mid
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A supplement to Mid-Atlantic Builder
Remodeler
30 MID-ATLANTIC REMODELER A Supplement to Mid-Atlantic Builder january/february 2014 www.homebuilders.org
A supplement to Mid-Atlantic Builder
The client wanted to combine a small breakfast room and peninsula kitchen into an open, spacious family gathering area with quality focused on fi nishes. The architectural challenge for this project was to create a space within the existing footprint of this 1980s track home. The project required the installation of a new beam to open the kitchen to the family room which included the relocation of main mechanical feeds within the wall. The interior renovations included Brighton semi-custom cabinetry, granite counter tops, Jenn Air appliances and hardwood fl ooring. nPresenting Members
ChesapeakeHome Magazine
T.W. Perry
John H. Myers & Son
Saratoga Insurance
Contact Chris at 410-265-7400, ext. 115 about 2014 Sponsorship Opportunities
before&after
Jackie BrowningGuy CaiazzoTaylor ClassenCheryl CrowtherArif DuraniSteve GilmanBill JamesDanny KalmusJim LongDonald Lynch, Jr. Ryan McGinn
Chris MolineBob MyersMichael OwingsBill RauserJoe SmithGregory WallBob WeickgenanntHoward Warfi eld
2014 HBAM REMODELERS TIM ELLIS, LEED AP, CPE, CGR, CGP President
SPONSORS Members do business with members
BOARD OF DIRECTORS
PAST PRESIDENTSBill RauserJohn MartindaleDave ChmuraMichael Owings
Donald F. Lynch, Jr.Guy CaiazzoTaylor ClassenJoe Smith
Member Benefi tsHBAM Remodelers offers many benefi ts to its members. Remodelers benefi t from a variety of educational, mentoring and networking opportunities. In addition, the HBAM Remodeler’s serves to improve the quality of the industry and its members through these programs. By promoting certifi cation programs to consumers, members of the council are sought after for their strong professional and ethical principles.
News & InformationNational: Members of the Council receive a free subscription to Professional Remodeler magazine. Each issue focuses on practical business insights from the country’s leading remodelers. Members also receive NAHB Renews, a monthly e-newsletter about national news that affects our industry.Regional: Members of the Council receive a free subscription to ChesapeakeHome Magazine and are offered special advertising opportunities designed to help them reach upscale homeowners.Local: The council is featured in each issue of HomeFront, HBAM’s monthly enewsletter to promote its members, programs and events. Mid-Atlantic Remodeler is included in each issue of Mid-Atlantic Builder magazine.
Why join HBAM Remodelers?Ready to Join?www.mdremodelers.orgThe fee is $65.00 per year.
For additional information on the HBAM Remodelers Council, contact Felicia Fleming at [email protected] or 410-265-7400, ext. 115.
Versatex Trimboard
IWIF Workers’ Compensation Insurance
Mid
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Remodeler
31www.homebuilders.org january/february 2014 MID-ATLANTIC REMODELER A Supplement to Mid-Atlantic Builder
It’s 2014, a time of new beginnings and a time to reflect.
To start the New Year off right, it’s important for business owners to thank those that have given them support and invalu-able business lessons over the years. Having a strong commu-nity support system can make a tremendous difference in how effective business owners can lead their companies.
To be a better business leader, take time to reflect on the importance of showcasing your work.
You should never feel uncomfortable or discouraged about showcasing your work. By showcasing your projects and accomplishments, you can increase your business visibility within the community. Positive word of mouth is one of the most effective business marketing strategies out there. When you educate the construction/ remodeling industry and overall commu-nity about your products and services, you can improve your business delivery while expanding the positive perception of your company, your industry.
Work showcasing is a planned promo-tional event. It’s a time to engage your target audiences and convert them to real-time sales. You can showcase your work online and offline for the best outreach. But more importantly you cannot forget to relate in your work showcase presentations how your products and services benefit human inter-est, community interest.
You can captivate your audience by offering them visually appealing work presentations that allow them to easily navigate through your story, your business professionalism.
It is important to showcase your work because you want to distinguish your talents from competitors. You need to personalize your brand to consumers. At the end of the day, clients want to know what makes your company special? What can you offer that no one else in your industry can?
Be proud to showcase your best work. Give people some-thing to talk about when you’re not around. Give them a reason to interact with your brand time and time again.
Showcase your work. By consistently displaying your strengths, you will make your brand more memorable, more repu-
table. This is one of the best business strategies for attracting new, better opportunities.
You will also get to know your brand better by becoming more self-aware and pas-sionate about your company mission, your company goals.
In this New Year, take a few moments to reflect on your achievements and business lessons. Learn how to connect mentally and emotionally with your consumers. The extra time invested will pay off in the long run.
What are you waiting for?Showcase your business history. Showcase your professional growth.
Recognize your exceptional work. Start today.
Tim EllisHBAM Remodelers President
president’smessage
The Importance of Showcasing Your Work
events
January 14, 2014General Membership Meeting
February 11, 2014HBAM Remodelers Board Meeting
April 8, 2014HBAM Remodelers Board Meeting
May 13, 2014HBAM Remodelers Board Meeting
June 10, 2014General Membership Meeting
AugustAward of Excellence Entry DeadlineThe Remodelers Award of Excellence serves to recognize excellence in remodeling design and craftsmanship, to create a greater public interest in the remodeling industry and to recognize outstanding con-tributions by individuals and companies in the remodeling industry. An evaluation team that consisting of remodeling contractors from around the Baltimore Metropolitan will rate all entries. The criteria used to judge the entries included: quality of construction, degree of difficulty, value and cost ef-fectiveness, unique and creative design approach and sensitivity to existing structure.
Be sure to get your submis-sions ready so you can partici-pate in the prestigious program and better market yourself.
OctoberAward of Excellnce judging
NovemberAward of Excellence ceremony
32
MID-ATLANTIC REMODELER A Supplement to Mid-Atlantic Builder january/february 2014 www.homebuilders.org
If you are a remodeler in the residential or light commercial industries, NAHB mem-bership can help you grow your business in a number of targeted ways. Membership in a large organization like NAHB means big gains for you! Let’s navigate your options.
Step One: NAHB MembershipNAHB has approximately 800 local home builder associations across the country. Joining NAHB is your first step in access-ing benefits at the local, state and national level because all memberships are 3 in 1. As a member of HBAM, you automatically receive membership in NAHB.
Step Two: NAHB Remodeler MembershipNAHB Remodelers is a council of NAHB, and membership is only available to NAHB members. HBAM has a local remodel-ers council that offers lots of events and
benefits throughout the year. If you’re not a member, sign up! By joining your local re-modelers council, you automatically become a member of NAHB Remodelers and will get valuable NAHB Remodeler benefits.
Benefits Available to NAHB Remodelers Members Membership with NAHB Remodelers reflects a remodeler’s commitment to responsible business practices, quality construction and reliable customer service. With a host of benefits including industry-leading programs in education, network-ing, marketing, advocacy and recognition of excellence, NAHB Remodelers gives you the tools you need to build your remodel-ing business.
Some of the most popular NAHB Remod-elers benefits include • Only NAHBR members are listed in the
Directory of Professional Remodelers
• Monthly e-newsletter, ReNews with the industry news you need
• The Remodeling Market Index (RMI) - na-tionally recognized industry research on the state of the remodeling market
• A path to the hot market of universal de-sign and aging-in-place remodeling
• Ease and convenience for staying in-formed via courses and meetings on topics of interest to you
• Access to new information on green re-modeling, including real-world techniques
• Regular invitations to enter your projects to win one or more of NAHB Remodeler’s prestigious awards including entry into the Remodeling Hall of Fame, as well as Remodeler of the Year and Month.As a member of HBAM, NAHB and of
NAHB Remodelers, you will gain access to these benefits as well as a host of beneficial contacts that can help you succeed in your local remodeling market. n
I’m a Remodeler. Is NAHB Right for Me?
NAHB
Put your membershipto work now.Money-saving discounts that benefit yourbusiness, your employees, and your family
www.nahb.org/MA
National Association of Home Builders
R
HBAM MeMBers-Only MOney sAving PrOgrAMs
visit www.homebuilders.org/page/moneysavings/ for full details on each of our programs or contact Felicia Fleming at 410-265-7400, ext. 115 or [email protected]
Programs and Discounts Saving You MoneyHBAM is offering its members these Affinity Partner savingsget a jump on your savings and take advantage of these programs!
HBAM is OFFering its MeMBers A discOunt On verizOn Wireless PrOducts And services, AlOng WitH OtHer discOunts tO quAliFied MeMBers
nAHB pocket the savings ... the HBA Member Advantage program offers nAHB/HBAM members many money-saving discounts that benefit their businesses, employees and families. some participating companies include: lowes, gMc, dell, Hertz, Office depot and more.
HBAM cAn HelP yOur Advertising needs By OFFering tHese AFFinity PArtners Advertising discOunts
HBAM OFFers discOunts On WOrkers cOMP, insurAnce PrOgrAMs And 401k PrOgrAMs
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for full details on each of our programs or contact Felicia Fleming at (410)265-7400, ext. 115 or feli-
HBAMHBAM offers discounts on workers comp and insurance programs
NAHB POCKET THE SAVINGSNAHB POCKET THE SAVINGS......The HBA Member Advantage HBA Member Advantage program offers NAHB/HBAM
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HBAMHBAM can help your advertising needs by offering these affinity partners
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HBAMHBAM is offering its members these Affinity Partner Savings
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HBAMHBAM offers discounts on workers comp and insurance programs
NAHB POCKET THE SAVINGSNAHB POCKET THE SAVINGS......The HBA Member Advantage HBA Member Advantage program offers NAHB/HBAM
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HBAMHBAM can help your advertising needs by offering these affinity partners
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for full details on each of our programs or contact Felicia Fleming at (410)265-7400, ext. 115 or feli-
HBAMHBAM offers discounts on workers comp and insurance programs
NAHB POCKET THE SAVINGSNAHB POCKET THE SAVINGS......The HBA Member Advantage HBA Member Advantage program offers NAHB/HBAM
members many money-saving discounts that benefit their businesses, employees and families. Some par-
ticipating companies include:Lowes, GMC, Dell, Hertz, Office Depot and more. Visit
HBAMHBAM can help your advertising needs by offering these affinity partners
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HBAMHBAM is offering its members these Affinity Partner Savings
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Visit www.homebuilders.org/page/moneysavings/
for full details on each of our programs or contact Felicia Fleming at (410)265-7400, ext. 115 or feli-
HBAMHBAM offers discounts on workers comp and insurance programs
NAHB POCKET THE SAVINGSNAHB POCKET THE SAVINGS......The HBA Member Advantage HBA Member Advantage program offers NAHB/HBAM
members many money-saving discounts that benefit their businesses, employees and families. Some par-
ticipating companies include:Lowes, GMC, Dell, Hertz, Office Depot and more. Visit
HBAMHBAM can help your advertising needs by offering these affinity partners
advertising discounts
HBAMHBAM is offering its members these Affinity Partner Savings
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Visit www.homebuilders.org/page/moneysavings/
for full details on each of our programs or contact Felicia Fleming at (410)265-7400, ext. 115 or feli-
HBAMHBAM offers discounts on workers comp and insurance programs
NAHB POCKET THE SAVINGSNAHB POCKET THE SAVINGS......The HBA Member Advantage HBA Member Advantage program offers NAHB/HBAM
members many money-saving discounts that benefit their businesses, employees and families. Some par-
ticipating companies include:Lowes, GMC, Dell, Hertz, Office Depot and more. Visit
HBAMHBAM can help your advertising needs by offering these affinity partners
advertising discounts
HBAMHBAM is offering its members these Affinity Partner Savings
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Visit www.homebuilders.org/page/moneysavings/
for full details on each of our programs or contact Felicia Fleming at (410)265-7400, ext. 115 or feli-
HBAMHBAM offers discounts on workers comp and insurance programs
NAHB POCKET THE SAVINGSNAHB POCKET THE SAVINGS......The HBA Member Advantage HBA Member Advantage program offers NAHB/HBAM
members many money-saving discounts that benefit their businesses, employees and families. Some par-
ticipating companies include:Lowes, GMC, Dell, Hertz, Office Depot and more. Visit
HBAMHBAM can help your advertising needs by offering these affinity partners
advertising discounts
HBAMHBAM is offering its members these Affinity Partner Savings
Get a jump on your savings and take advantage of these programs!
Visit www.homebuilders.org/page/moneysavings/
for full details on each of our programs or contact Felicia Fleming at (410)
265-7400, ext. 115 or [email protected].
HBAMHBAM offers discounts on workers comp, insurance programs and 401K Programs
NANAHB POCKET THE SAVINGSHB POCKET THE SAVINGS……
The HBA Member Advantage HBA Member Advantage program offers NAHB/HBAM
members many money-saving discounts that benefit their businesses, employees and families.
Some participating companies include:
Lowes, GMC, Dell, Hertz, Office Depot and more.
HBAMHBAM can help your advertising needs by offering these affinity partners
advertising discounts
HBAMHBAM is offering its members these Affinity Partner Savings
Get a jump on your savings and take advantage of these programs!
HBAMHBAM can help offer you Empower Maryland Energy
Assesment ($100 Home Energy Audit)
Visit www.homebuilders.org/page/moneysavings/
for full details on each of our programs or contact Felicia Fleming at (410)
265-7400, ext. 115 or [email protected].
HBAMHBAM offers discounts on workers comp, insurance programs and 401K Programs
NANAHB POCKET THE SAVINGSHB POCKET THE SAVINGS……
The HBA Member Advantage HBA Member Advantage program offers NAHB/HBAM
members many money-saving discounts that benefit their businesses, employees and families.
Some participating companies include:
Lowes, GMC, Dell, Hertz, Office Depot and more.
HBAMHBAM can help your advertising needs by offering these affinity partners
advertising discounts
HBAMHBAM is offering its members these Affinity Partner Savings
Get a jump on your savings and take advantage of these programs!
HBAMHBAM can help offer you Empower Maryland Energy
Assesment ($100 Home Energy Audit) HBAM cAn OFFer yOu eMPOWer MArylAnd
energy AssessMent ($100 HOMe energy Audit)Visit www.homebuilders.org/page/moneysavings/
for full details on each of our programs or contact Felicia Fleming at (410)
265-7400, ext. 115 or [email protected].
HBAMHBAM offers discounts on workers comp, insurance programs and 401K Programs
NANAHB POCKET THE SAVINGSHB POCKET THE SAVINGS……
The HBA Member Advantage HBA Member Advantage program offers NAHB/HBAM
members many money-saving discounts that benefit their businesses, employees and families.
Some participating companies include:
Lowes, GMC, Dell, Hertz, Office Depot and more.
HBAMHBAM can help your advertising needs by offering these affinity partners
advertising discounts
HBAMHBAM is offering its members these Affinity Partner Savings
Get a jump on your savings and take advantage of these programs!
HBAMHBAM can help offer you Empower Maryland Energy
Assessment ($100 Home Energy Audit)
HOMEOWNERSHIP Among Veterans
Local programs can help veterans realize the dream of home ownership.
www.homebuilders.org JANUARY/FEBRUARY 2014 MID-ATLANTIC BUILDER 35
H aving a higher homeownership rate than the nation as a whole, veterans also make up a notable share of the new home sales market. According to the Census Bureau’s latest figures from the American Community Survey, there are over 21 million veterans. Veterans account for nearly 9
percent of the civilian population over the age of 18. Approximately 30 percent of all veterans served during the Gulf War era (1990 to present).
According to the Census Bureau’s latest fi gures from the American Community Survey, there are over 21 million veterans. Veterans account for nearly 9 percent of the civilian population over the age of 18. Approximately 30 percent of all veterans served during the Gulf War era (1990 to present).
Veterans account for a higher share of the population in some states than in others. In Alaska, for example, veterans are 13.6 percent of the civilian population over the age of 18. In New York, veterans are only 5.8 percent of the civilian population over the age of 18.
From analysis of the 2012 American Community Survey, it is estimated that 77.5 percent of veterans are homeowners. The national homeownership rate in the most recent quarter was 65.1 percent.
From the perspective of the home building sector, in the second quarter of 2013, loans for new homes sold backed by the U.S. Department of Veterans Affairs (VA loans) made up 7 percent of the entire market. Since not all veterans use VA loans and some purchases are cash sales, a reasonable estimate is that veterans make up at least 10 percent of the market for new homes.
Many programs are in place to help veterans realize the dream of home ownership. At the national level, the VA program helps eligible veterans purchase homes. Because the VA guarantees a portion of home loans provided by private lenders, more favorable terms are often available for eligible veterans.
In fi scal year 2012, the program experienced a signifi cant increase in the number of loans and total loan volume. The number or loans increased by over 180,000, or 50 percent, as many veterans took advantage of the program to refi nance at historically low mortgage interest rates.
Additional housing programs are available for veterans at the state level. For example, forty-four states offer residential property tax relief programs for veterans. These programs reduce the cost of homeownership by offering tax benefi ts that lower real estate tax bills. The relief is typically provided in the form of an exemption.
Fiscal Year 2008 2009 2010 2011 2012
Number of Loans 179,670 325,690 314,011 357,594 539,884
Total Loan Amount ($ Billions) $36.1 $68.2 $65.1 $74.9 $119.2
Source: U.S. Department of Veterans Affairs - Annual Benefi ts Report - FY 2012
Source: Census Bureau American Community Survey - 2012
VeteransPercent of Population over 18
Greater than 12%
Less than 7%
7% to 9%
9% to 10%
10% to 11%
11% to 12%
Exemptions reduce the market, equalized, or assessed value on which the state levies the real property tax bill. In New Mexico, for example, the benefi t is an exemption of $4,000 of the taxable value of the property. Therefore, the taxable value on a $100,000 home is lowered to $96,000. ■
MID-ATLANTIC BUILDER january/february 2014 www.homebuilders.org36
Empowering Your Workforce:Bringing Your Company Together through Thought Leadership
By Mitchell levy
empowered employees are known to be more engaged, inspired and productive in their work.
www.homebuilders.org january/february 2014 MID-ATLANTIC BUILDER 37
Empowering Your Workforce:Bringing Your Company Together through Thought Leadership
Over the last decade, various organizations have shifted their policy towards encouraging employee empowerment. Studies have shown that organizations with empowered employees perform better than their competitors by up to 200 percent. Empowered em-ployees are known to be more engaged, inspired and productive in their work. They are more likely to take initiative and are expected to last longer within the company.
Though thought leadership is a great tool for spreading your brand message, it can also be used as an effective means of empow-ering your staff from inside your organization.
How Thought Leadership Empowers Your EmployeesInfluence is the currency of thought leadership. That’s because an effective thought leader can have a profound effect on the people they influence. As a tool for change, influence has a longer lasting effect than simply giving out orders on the office floor or through e-mail. It can refocus your company and empower your entire workforce. Here are just a few of the ways thought leadership can empower your employees: • Thought Leadership allows employees to see the bigger picture
of the organization by sharing the company’s long term goals and long standing principles.
• Thought Leadership encourages employees to excel at their responsibilities, inspiring them to come up with solutions that allow them to go above and beyond their roles.
• Thought Leadership provides employees incentives outside of monetary gain. They understand the larger, more intangible goals of the organization: success, satisfaction and service.
• Thought Leadership allows employees to discover the importance of their roles in the organization. It allows them to see the worth in their actions and become proud of their accomplishments.
This is why thought leadership should help influence the organizational culture beyond one that is geared towards custom-ers, but one also focused on staff and employees. The infusion of thought leadership into an organization’s culture can unite and empower the organization.
Empowerment through Influence As mentioned earlier, influence is the currency of thought leader-ship. But to gain influence over your employees, it’s important to equip them with the right tools, skills, and responsibilities to make sure they perform to the best of their professional abilities.
On average, only 29 percent of employees are actively engaged in their work. While managers can increase salaries, improve benefits and promote key staff, nothing takes the place of genuine leadership.
Thought leadership utilizes edu-training tools that empower your workforce by making them advocates of the organization. These internal initiatives provide insight and ideas that are of value to employees. They are activities and platforms that help inspire the staff and bring the organization together. Whether it’s through an internal social media platform, speaking, training or other forms of internal communication, these are all means of introducing a culture of empowerment into the organization.
Followers are the lifeblood of any thought leader, but followers can be found inside as well as outside of the organization. In truth, empowered employees are the most effective followers of all. They look to their leaders for more than just their next pay check. They look to them for inspiration and ideas. n
Mitchell Levy is the CEO and Thought Leader Architect at THiNKaha who has created and operated fifteen firms and partnerships since 1997. Mr. Levy has provided strategic consulting to over 100 companies and has advised over 500 CEOs on critical business issues. Find out more at http://mitchelllevy.com.
Thought leadership is often viewed by marketers as a platform that is focused externally. But while thought leadership is an effective means of influencing customers, it’s also a very successful way of empowering employees.
MID-ATLANTIC BUILDER january/february 2014 www.homebuilders.org38
Chef Night Fan FestOver 400 HBAM members attended this exciting and relaxing event which included lively entertainment, fabulous culinary delights created by our Builder and Remodeler members and a live and silent auction.
www.homebuilders.org january/february 2014 MID-ATLANTIC BUILDER 39
MID-ATLANTIC BUILDER JANUARY/FEBRUARY 2013 www.homebuilders.org40
ICON AWARDS2013
ICONS of the Industry Recognized
Associate of Year Scott Barhight
Builder of Year Mark Bennett
Lifetime Achievement Builder Richard Moore
Lifetime Achievement Associate Michael Klein
Volunteer of the Year Judy Borns
www.homebuilders.org JANUARY/FEBRUARY 2013 MID-ATLANTIC BUILDER 41
Thank you to our ICON Sponsors!
Platinum SponsorGray & Son
Gold SponsorsGreenebaum
Enterprises Gutschick,
Little & Weber St. John Properties Williamsburg Homes
Silver Sponsors Daft-McCune-Walker Forty West Builders Gaylord Brooks Realty Ply Gem WindowsRosenberg Martin
GreenbergThe Traffic Group
Friends of ICONBay BankGoodier Baker HomesWhiteford, Taylor
& Preston
Get What You Need From Your Company’s Marketing
5 Values Your Marketing Can GiveBY John GrahaM
www.homebuilders.org JANUARY/FEBRUARY 2014 MID-ATLANTIC BUILDER 43
There’s something of an “inbred” ambivalence about marketing. Wanting it but not really trusting it. Even more to the point is a pervasive doubt that it’s worth the investment or that it doesn’t re-ally make much of a difference.
It’s not surprising that marketing often fi nds itself on the defen-sive, never quite sure of its future.
Even so, the menu of the value of marketing today is lengthy. Here are fi ve:
1. Guard against negative public comments. This applies to every business –– including yours –– and here’s why. In the past, negative comments were mostly limited to word-of-mouth, with minimal spillover. Now that those same comments are viral, get prepared before you get hit.
Make it a continuing priority to encourage satisfi ed customers to share their thoughts about your business. Satisfi ed customers often remain silent so they need to know how important it is to have their support. Unsigned testimonials look contrived, so be sure they include names and cities or towns. Otherwise, don’t use them. Make it easy and convenient for customers to post comments.
Just when you think it will never happen, it will.
2. Create a reservoir of goodwill. It doesn’t appear on the company books, but you can take it to the bank. More often than not, its value is ignored, not taken seriously or dismissed as less than a “soft” asset. Whatever else it’s called, it’s goodwill.
Avon has banked enormous amounts of it with its long-time nation-al sponsorship of the “Avon Walk for Breast Cancer Research.” Bank of America wants more of it. Meanwhile, much maligned BP (British Pe-troleum), having learned a bitter lesson with the horrendous Gulf oil spill debacle, is attempting to capture as much as possible by spend-ing millions of dollars on an ongoing series of “public service” TV ads describing the company’s role in the cleanup, what it’s doing to assure it won’t happen again and the role the hundreds of thousands of its employee play in the economy. This is a carefully crafted program that’s designed to change the public’s image of the company.
A far better approach is to pay forward so that there is an existing reservoir of goodwill available should trouble strike.
3. Help customers help themselves. Ian Gordon of Convergence Management Consultants, offers an indispensable marketing insight. He contends that the incredible pace of change in technol-ogy, attitudes and products doesn’t give customers enough time to adjust, which causes continual stress, discomfort and frustration.
Why is this important? What difference does it make? He points out that whether we admit it or not, we need help to make suc-cessful adjustments. Otherwise, we avoid what makes us feel uncomfortable. Recognizing this, businesses that take the customer experience seriously help their customers to help themselves to avoid negative feelings that can lead to opting out.
The Boston Globe, like so many newspapers, saw subscriptions nosedive at the same time that it’s free online products were failing to attract subscribers. Then, things changed. Early in 2013, the sub-scription decline stopped and slowly moved upward mostly with paid subscribers to its new, unique electronic edition. Customized for individual readers, the presentation of key stories is just right.
Today, “intuitive” claims abound but few deliver on such a prom-ise. The companies we do business with need to make sure they are providing the assistance that helps customers to help themselves.
4. Fight making unnecessary mistakes. Marketers worth their salt welcome a major marketing challenge, one that fl ies in the face of “going along to get along.” Caving in is easy, but maintaining one’s objectivity in face of pressures to the contrary takes strength, more than most possess. This is a task that often requires raising ques-tions about proposed plans and programs, pointing out defi ciencies and even saying something’s not appropriate and why. Such a role can have enormous value for creating discussion, thinking beyond the obvious and the emotional.
Would the history of retailer JC Penney be any different if its board had sought the views of marketing professionals and others before draining the company coffers of $170 million acquiring a new man-agement team and one billion on making merchandising changes?
If a company doesn’t value its marketers’ independence, it should be prepared to make unnecessary and costly mistakes.
5 Values Your Marketing Can GiveBY John GrahaM
T he sales function is built into the DNA of every business. It’s as basic and unquestioned as a “great stake” at a company sales meeting. The story with marketing is quite different. It’s often viewed as a “side dish” to the sales “entrée,” nice but
not necessary, particularly when the economy is either very good or very bad. When things are humming, who needs it and when the economy tanks, “we can’t afford it.”
MID-ATLANTIC BUILDER JANUARY/FEBRUARY 2014 www.homebuilders.org44
5. Have a clear picture of what you’re doing. In a recent Psychology Today article, Sam Gosling, Ph.D., a personality/social psychologist at the University of Texas, Austin, says there are some things about ourselves that we see quite clearly, such as judging our own self-es-teem, optimism and pessimism. But when it comes to other things in which we’re heavily invested, such as intelligence, attractiveness, body language, we have a lot of blind spots.
And it’s the same for companies. They not only know what they do well but they can become overly enamored with their excellence. In other words, companies can fall in love with themselves. Kodak is a good example. It saw itself as the premier fi lm company –– and it was. And even when digital photography was decimating its fi lm sales, management failed to permit change. The myopia even extended to the company’s valuation of its vaunted patents. They fi -nally went for a quarter of the company’s “estimated value.” Kodak’s ignominious fate is the story of a company that loved itself to death.
There are others. Dell could be one. Blackberry may be another And there are countless smaller businesses that fail to understand that such self-love is misplaced and dangerous, and is quite differ-ent from loving your customers, which is only possible when you stop looking in the mirror every morning.
Companies, like people, can become so preoccupied with them-selves that they fail to see themselves as they are.
When you think about it, getting the most from your company’s marketing has less to do with ads, sponsorships, events, websites and press releases than it does with applying the analytical capabilities and insights of marketers to a company’s basic business issues. ■
John Graham of GrahamComm is a marketing and sales consultant and business writer. He publishes a free monthly eBulletin, “No Nonsense Marketing & Sales.” Contact him at [email protected], 617-774-9759 or johnrgraham.com.
Elevate your standard of living
888-353-8878 email [email protected] for information
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MID-ATLANTIC BUILDER january/february 2014 www.homebuilders.org46
The Maryland Center for HousingOur journey toward a new home for the Home Builders Association of Maryland, which started in 2011, is almost complete. The longtime vision for the Maryland Center for Housing will soon be a reality.
The new building will house the Building Industries Foundation and will serve as HBAM’s headquarters. The BIF is the non-profit, charitable arm of HBAM and was created in 1999 to respond to re-quests for assistance in benevolent housing/shelter related projects. The Foundation will own the building debt-free and lease it back to the Association, thereby providing a stable, long-term funding source to endow the Foundation and support its charitable, educa-tion and research activities.
As for the Association, the building will be physical presence in Central Maryland that stands as a testament to the strength, vitality and endurance of the industry and HBAM.
The first step of the process was made possible through a gener-ous donation from Stewart Greenebaum of a fully permitted parcel in the commercial district of Maple Lawn, his award winning mixed use, smart growth development. Located in southwestern Howard County, the site is convenient to Interstate 95, US Route 1 and Maryland Routes 29 and 32.
That one donation quickly turned into several and the excitement began to grow as word of a new headquarters spread throughout the Association. Shannon Comer of Shannon Comer Architects stepped up and very generously donated her company’s time and expertise to design the sophisticated 10,000 square foot building that will stand on the parcel. The design includes a usable show
kitchen, first floor work rooms, a large board room and office space for the Foundation. Joe Hikel of Shelter Systems, committed to the roof trusses and Residential Title took care of the title and deeds, Charles A. Klein and Son did the HVAC and Creative Touch Interi-ors, 84 Lumber, Gray and Son, L&L Company and many others got on board early with their products and services. Due to the access to the building industry resources, HBAM members have a unique ability to provide labor and materials that would otherwise cost significantly more. A complete list of donors can be found on page 47 or online at www.marylandcenterforhousing.org.
Others, stepped up with financial contributions to aid with con-struction. The goal of the project is to have the building debt free by the ribbon cutting so rent income from the building can go directly to the Foundation and its charitable activities.
It is not too late to make your commitment and become part of this ambitious project which will forever change the future of the Association for the better. Contributions are tax deductible as the Foundation is a fully approved 501-C(3) non-profit organization. Benefits to donors include recognition in print publications, elec-tronic publications and online. Significant recognition throughout the build and at the new building is also included.
Another way to participate is by purchasing a brick paver to be installed at the entrance of the building. The pavers are custom en-graved and come in two sizes. Visit www.marylandcenterforhous-ing.org for details. n
www.homebuilders.org january/february 2014 MID-ATLANTIC BUILDER 47
NAMING DONORSResidential Title & Escrow Co.Bob Ward CompaniesThe Rachuba FamilyLowell GlazerSusquehanna Bank/ Susquehanna MortgageBB&TCornerstone HomesDan Ryan BuildersElm Street DevelopmentForty WestGoodier Baker BuildersMid-Atlantic BuildersNVROrchard DevelopmentPowers HomesSecurity Development
GOLD DONORSCaves ValleyDevelopment Design ConsultantsKoch HomesShelter Builder Communities
SILVER DONORSBaldwin HomesBeazer HomesChateau BuildersCharm City BuildersColumbia BuildersGaylord BrooksGemcraft HomesGP Construction, Co.GYC Group, Ltd.LennarMorris & Ritchie Assoc.Mueller HomesRylandSandy Spring BankSelfridge Family FoundationSteuart-KretWilliamsburg Homes
BRONZE DONORSDorsey Family HomesEfficient HomesIWIFProcopio Family Homes, Inc.Richard RubinRutter Project ManagementWhitehall Development.
FRIENDS OF MCHAxiom EngineeringScott BarhightJohn DuffyECS Mid-Atlantic, LLCLinowes and BlocherMacKenzie CommunitiesJohn and Nancy Meade T+A ContractorsT.W. EllisVintage Security Zahler Construction and DevelopmentWhiteford, Taylor & Preston
THANk yOu to the following companies for their generous financial support.
Lead Donor: STEWART GREENEBAUM
Maryland Center for Housing Donors
84 LumberABC SupplyAllied Building ProductsApex Grounds ManagementAshton Manor EnvironmentalAZEK Building Products, Inc.Banner StrippingBartley CorporationBelair Road SupplyThe Bilco CompanyBrace & Bit WoodworksBroan-NutoneBruce L. Jones ContractorsCalifornia ClosetCarlisle Syntec SystemsCharles A. KleinChoice StairwaysCMW Co.Constantine ContractingCreative Touch InteriorsDans CompanyDavid S. Brown EnterprisesDelbert AdamsDesign House KitchensDominion ElectricEnergy Services Group EnvirosolutionsFick Bros. Roofing & Exterior Remodeling
Fireside Hearth & HomeGaines and CompanyGene’s JohnsGlen-Gery BrickGray and SonGreenebaum & RoseGreenleaf RemodelingGutschick, Little and WeberHatfields Septic & Equipment ServicesHarkins BuildersHarris TeeterHillis-Carnes EngineeringHohmann & BarnardHumpty DumpstersInterior ConceptsJohn H. Myers & SonsL&L SupplyLeisure SpecialtiesMetropolitan Fire ProtectionMid-Atlantic Masonry, Inc. Modern FoundationsMoenMorris GinsbergNaka Huttar OldhouserNational Gypsum Northeastern SupplyOld Town ConstructionO’Neil Interactive
Out of Sight Home TheaterOwings BrothersParksitePatterson EnterprisesPly Gem WindowsProbuildProsocoRandallstown LockRapid SignsReicoRFC, Inc.Residential Title & Escrow Co.Richmond AmericanRiparius Construction, Inc.RLO ContractorsRoof CenterRosenberg, Greenberg & MartinS.E.H ExcavatingShannon Comer ArchitectsShelter SystemsSherwin WilliamsScheibel constructionSiegel, Rutherford, Bradstock & RidgewaySmartbox Portable StorageSmith MechanicalSt. John PropertiesTamkoThos. Somerville, Co.
Toll BrothersTW EllisTW PerryTyco Fire Protection ProductsVintage SecurityWall to Wall ConstructionWayne Drywall Weyerhauser
THANk yOu to the following companies for their contributions of labor, materials and professional services.
NAMING RIGHTS
Rachuba Family Foundation Foundation Office
Security Development Howard County Government Affairs Office
Elm Street Development Finance Office
NVR-Sales and Marketing Office
Walter and Betty Ward Government Affairs Office
MID-ATLANTIC BUILDER january/february 2014 www.homebuilders.org48
green building
BUILDING HOMES – BUILDING SUCCESS
CAN YOU HEAR ME NOW?By H. AlAn Mooney, P.e.President CriteriuM engineers
The folks buying your homes, especially town homes with two or more units in a building may answer that question with a
YES, and not be happy about it! Acoustics is a major source of complaints in
residential construction. Nobody wants to hear their neighbors, especially when they just paid a lot of money for their new home. Acoustics within single family homes is also a growing source of complaints. Big families, noisy hobbies, varying tastes in music all contribute to complaints about sound transmission from one location or room to another.
What can be done about it? For starters, here’s what the International Building Code for One and Two Family dwellings has to say. It’s voluntary, but it’s a place to start.
As you read the following, these definitions may be helpful:
STC - Sound Transmission Class: this is a rating for the transmission of sound waves through a material or assembly. The STC rating provides an indication of how likely it is that you will hear sound coming from the other side of the assembly in question, whether ceiling or wall. An STC rating of 45 (as tested in the field) is common but higher ratings of 50 or 60 are recommended for quality construction. Further, the rating is often comprised by flanking paths (the ability for sound to go around the assembly) or lack of attention to detail (not sealing holes, etc.).
IIC - Impact Isolation Class: this is a rating of the sound transmitted through a material or as-sembly as a result of impact (hard shoes walking on a hard floor, for example). At an IIC rating of 45, walking on a hard surface flow with hard soled shoes will still be heard on the floor below. Recessed lighting fixtures and/or recessed audio speakers are common ways of comprising the IIC rating of a ceiling/floor assembly.
The HUD guidelines are recommendations, not codes. They are only enforced in instances such as when qualifying a property for participating in FHA loans.
Meeting either the sound and impact isolation codes or guidelines does not ensure the control of airborne or footfall noise. Conversely, if an as-sembly does not meet the IIC requirement, it does not necessarily mean that there will be a footfall noise issue.
Although an IIC rating of 45 will satisfy the building code requirements, it can be argued that most accommodations require a more stringent design goal than code. Some floor assemblies rated as high as IIC-70 can still transfer noticeable footfall noise.
Wood frame construction offers many chal-lenges to sound transmission control. Further, the current popularity of hard floors (wood and tile) increases the probability of vertical sound transmission significantly.
Here are some common ways to limit sound transmission:
• staggered stud walls• acoustic mats under flooring• avoiding back to back
electrical boxes in walls• insulation in interior walls
Also the U.S. Department of Housing and Urban Development has something to say about acoustics.the u.s. department of Housing and urban development has pub-lished the guide to Airborne, im-pact, and structure Borne noise Control in Multifamily dwellings. in it there are descriptive defini-tions of three grades of acoustic environments to establish criteria suitable to the wide range of urban developments, geographic locations, economic conditions and other factors involved in the areas of concern of the FHA.
For partitions or floor/ceiling assemblies separating bedrooms from bedrooms and living rooms from living rooms the recom-mendations for Hud luxury or grade 1 is stC and iiC ratings of 55 or greater. Although not stated in the guidelines, these numbers are assumed to be laboratory metrics. test results in the field will be lower.
www.homebuilders.org january/february 2014 MID-ATLANTIC BUILDER 49
International Residential Code for One- and Two-Family Dwellings, 2012
SOUND TRANSMISSION (Appendix K)(The provisions contained in this appendix are not mandatory unless specifi cally refer-enced in the adopting ordinance.)
SECTION AK101: GENERALAK101.1 General. Wall and fl oor-ceiling assemblies separating dwelling units, including those separating adjacent townhouse units, shall provide air-borne sound insulation for walls, and both air-borne and impact sound insulation for fl oor-ceiling assemblies.
SECTION AK102: AIR-BORNE SOUNDAK102.1 General. Air-borne sound insulation for wall and fl oor-ceiling assemblies shall meet a sound transmission class (STC) rating of 45 when tested in accordance with ASTM E 90. Penetrations or openings in construction assemblies for piping; electrical devices; recessed cabinets; bathtubs; soffi ts; or heating, ventilating or exhaust ducts shall be sealed, lined, insulated or otherwise treated to maintain the required ratings. Dwelling unit en-trance doors, which share a common space, shall be tight fi tting to the frame and sill.AK102.1.1 Masonry. The sound transmission class of concrete masonry and clay masonry assemblies shall be calculated in accordance with TMS 0302 or determined through testing in accordance with ASTM E 90.
SECTION AK103: STRUCTURAL-BORNE SOUNDAK103.1 General. Floor/ceiling assemblies between dwelling units, or between a dwelling unit and a public or service area within a structure, shall have an impact insulation class (IIC) rating of not less than 45 when tested in accordance with ASTM E 492.
SECTION AK104: REFERENCED STANDARDS
ASTMASTM E 90—04 Test Method for LaboratoryMeasurement of Air-borne SoundTransmission Loss of BuildingPartitions and Elements AK102
ASTM E 492—04 Specifi cation for LaboratoryMeasurement of Impact SoundTransmission through Floor-ceilingAssemblies Using the TappingMachine AK103
The Masonry SocietyTMS 0302—07 Standard for Determiningthe Sound Transmission Class Ratingfor Masonry Walls AK102.1.1
MID-ATLANTIC BUILDER january/february 2014 www.homebuilders.org
50
Also, from “Noise Control in Buildings: A Practical Guide for Architects and Engineers” by Cyril M. Harris, a commonly referenced text, is this summary:
Sound Transmission Class ExamplesSTC–What can be heard25 normal speech can be understood quite easily and
distinctly through wall30 loud speech can be understood fairly well, normal
speech heard but not understood35 loud speech audible but not intelligible40 onset of “privacy”42 loud speech audible as a murmur45 loud speech not audible; 90 percent of statistical
population not annoyed50 Very loud sounds such as musical instruments or
a stereo can be faintly heard; 99 percent of popula-tion not annoyed.
60+ superior soundproofing; most sounds inaudible
STC–Partition type33 single layer of 1/2” drywall on each side, wood
studs, no insulation (typical interior wall)45 double layer of 1/2” drywall on each side, wood
studs, batt insulation in wall46 single layer of 1/2” drywall, glued to 6” lightweight
concrete block wall, painted both sides54 single layer of 1/2” drywall, glued to 8” dense
concrete block wall, painted both sides55 double layer of 1/2” drywall on each side, on stag-
gered wood stud wall, batt insulation in wall59 double layer of 1/2” drywall on each side, on wood
stud wall, resilient channels on one side, batt insulation
63 double layer of 1/2” drywall on each side, on double wood/metal stud walls (spaced 1” apart), double batt insulation
72 8” concrete block wall, painted, with 1/2” drywall on independent steel stud walls, each side, insula-tion in cavities
Sound transmission occurs because sound
waves make contact with a surface or assembly (wall, floor or ceiling) and travel through that material. Controlling sound transmission means interrupting the ability for the sound wave to complete its trip from one side of the assembly to the other. That’s why staggered studs work; each wall surface is supported on a separate set of studs. And that’s why back to back electrical boxes don’t work because the sound waves have a clear shot from one side to the other.
If you are getting complaints about sound transmission, flanking paths often compromise acoustic performance and should be investigated and corrected first before any testing. Flanking paths are often a result of construction proce-dures that did not fully address the significance of acoustic detailing.
Openings in fire rated assemblies are also likely to be cause of noise transmission, in addition to the lack of sound mats under the hardwood floors.
Meeting the IBC for sound transmission is a minimum standard. You will be able to hear noises, even voices, and still meet that code re-quirement. Further, hard shoes and other typical noises will be heard from above.
Effective acoustic control is definitely in the details. Even improperly installed nails attaching sheetrock to resilient channels will short circuit the system.
There are specialists in sound transmission, control and testing. One such company is Bay Acoustics in Baltimore. If you want to solve an acoustive problem, test a system or refine your designs using specialist is best.
Acoustic control is possible; it takes good plan-ning and careful execution.
This is a brief summary of a complex subject; however, since we are receiving more and more complaints about acoustics, we though you might find this information helpful.
As you read my columns, if you have ques-tions, please feel free to send me an e-mail ([email protected]), I will try to respond in a future issue or respond to you directly. Working together, my goal is to help ex-plore new and better ways for you to build homes that you can be proud of and that will turn your customers into some of your best sales people! n
Criterium engineers has special-ized in residential construction for more than 50 years, with more than 60 offices in more than 35 states. We have evaluated more than 750,000 buildings. H. alan Mooney, P.e, President of Criterium engineers, is a licensed,
Professional engineer in 8 states, with more than 35 years experience and has been the author and presenter for various naHb programs, mostly on construction quality. for more information, please visit www.criterium-engineers.com and www.criterium-quality.com.
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MID-ATLANTIC BUILDER january/february 2014 www.homebuilders.org52
stats&facts
Equity Up – Housing Market Stabilizes
By the Numbers
By Brooke Burns-Ackley
5%Median home prices have increased 5 percent year over year.
The housing market in Maryland continued improving throughout 2013. While there are still economic indicators that are hindering a consistent housing market each month, we are seeing a lot of great signs that the worst is really behind us and things are improving each quarter. Median home prices have increased 5 percent year over year. Home prices have been on the rise for 20 straight months now; this is helping with the home equity issue facing many sellers. With interest rates rising, home affordability dipped down a bit, however it is still in the healthy range at 69 percent. The unemployment rate is still an issue that is holding some buyers back in the Baltimore region; however we saw increases in almost every job sector in the 3rd quarter including a huge surge in construction jobs.
Housing activity is up in every category which is helping to create urgency, boost confidence and very importantly, increase the equity for existing homes! Annual closings hit a record high at 7,791. This is the highest it’s been in 4 years! Annual starts were also at record highs with 9,139. Quarterly starts and closings were also up with record numbers. There were 2,490 closings for the third quarter and 2,877 starts. The supply of available homes and lots is still in the healthy ranges as well. n
You can reach Brook Burns-Ackley at 301.448.5001 or [email protected]. For additional market info in-cluding detailed subdivision analysis, custom consulting and 24/7 accesses to the content please contact Wayne Norris at [email protected].
7,791Annual closings hit a record high at 7,791!
69%With interest rates rising, home affordability dipped down a bit, however it is still in the healthy range at 69 percent.
9,139Annual starts were also at record highs with 9,139!
www.homebuilders.org JANUARY/FEBRUARY 2014 MID-ATLANTIC BUILDER 53
Annual Closings
3,55
9
3,77
9
3,86
7
3,80
5
4,05
0
3,96
3
3,98
5
4,10
1
4,18
5
4,44
9
4,72
1
5,07
3
5,37
1
5,75
9
6,36
4
6,79
9
7,79
1
3Q09 4Q09 1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 2Q13
Annual Starts
3,63
5
3,41
4
3,71
7
3,36
8
3,80
4
3,98
2
4,08
8
4,30
0
4,38
4
4,61
3
5,06
6
5,42
5
6,09
3
6,82
7
7,35
5
8,08
9
9,13
9
3Q09 4Q09 1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 2Q13
3Q09 4Q09 1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 2Q13
Annual Lot Deliveries
4,17
9
3,30
6
3,64
8
3,15
1
3,66
6
4,47
2
5,15
8
5,23
5
5,58
2
5,99
8
6,20
8
6,56
0
7,32
8
7,65
6
7,29
4
7,92
7
8,30
1
Take a lookwww.homebuilders.org
• You’ll be able to register for events online, update your membership information, pay dues and more.
Designed to meet the needs of builders, remodelers, subcon-tractors, suppliers and home owners.
• Easy to navigate, both consumers and industry professionals can instantly gain access to membership lists, statistical information, government affairs updates, event calendars and more.
MID-ATLANTIC BUILDER january/february 2014 www.homebuilders.org54
ASSOCIATESAB Consultants, Inc.David Dows9405 Annapolis RoadLanham, MD 20706Phone: 301-306-3091www.abconsultants.comProfessional Services - Engineering & TechnicalSponsor: Scott Armiger, Orchard Development Corporation
Accurate Insulation LLCBob Burgess15121 Marlboro PikeUpper Marlboro, MD 20772Phone: 301-627-6506www.accurateinsulation.comSubcontractor - Insulation & DrywallSponsor: Katrina Bartos, Beazer Homes
Albert G. Vincent & Son, Inc.Randolph Vincent7620F Rickenbacker DriveGaithersburg, MD 20879Phone: 301-963-0604Subcontractor - Paint & WallcoveringsSponsor: Rod Hart, Lennar
Azor ConstructionLuis Mendonca9111 Industry Drive, Suite CManassas Park, VA 20111Phone: 571-292-7537Subcontractor - Masonry & Concrete
Bay State Construction, IncJames Funk205 Grayson Vista RoadQueenstown, MD 21658Phone: 410-827-4746Subcontractor - CarpentrySponsor: Tim Morris, Williamsburg Homes
Brown Craig TurnerScot Foster100 North Charles Street18th FloorBaltimore, MD 21201Phone: 410-837-2727www.bctarchitects.comProfessional Services - Architecture & Drafting
Bruce Combs Drywall, Inc.Linda Combs3630 Hooper RoadNew Windsor, MD 21776Phone: 410-875-0310Subcontractor - Insulation & DrywallSponsor: Tim Morris, Williamsburg Homes
Capitoll L.L.CBrent Rutley15240 Frederick RoadWoodbine, MD 21797Phone: 301-854-5620Subcontractor - Landscaping & Lawn CareSponsor: Jeremy Rutter, Rutter Project Management
Celerico Construction, Inc.Jack Celerico7012 Contee RoadLaurel, MD 20707Phone: 240-375-4508Subcontractor - Foundations & ConcreteSponsor: Tim Morris, Williamsburg Homes
Chaney EnterprisesSteven Tripp2410 Evergreen Rd.Gambrills, MD 21054Phone: 301-932-5000www.chaneyenterprises.comSupplier - Masonry & ConcreteSponsor: Scott Armiger, Orchard Development Corporation
CohnReznick, LLPFrank Galli500 E. Pratt StreetBaltimore, MD 21202Phone: 410-895-7306Professional Services - AccountingSponsor: James Mathias, Development Design Consultants, Inc.
Comer Construction, Inc.Susie Comer2100 Slade LaneForest Hill, MD 21050Phone: 410-879-6094Subcontractor - General Contractors
Consolidated Construction Services, Inc.Stephen James634 Main StreetReisterstown, MD 21136Phone: 410-853-5531Subcontractor - Excavating, Grading & UtilitiesSponsor: Jeremy Rutter, Rutter Project Management
Council, Baradel, Kosmerl & Nolan P.A.Joe Devlin125 West St.4th FloorAnnapolis, MD 21404Phone: 410-268-6600www.cbknlaw.comProfessional Services - Legal
Denison Landscaping, Inc.Jason Smith8911 Oxon Hill RoadFort Washington, MD 20744Phone: 301-567-0210www.denisonlandscaping.comSubcontractor - Landscaping & Lawn Care
Design House Kitchens & Appliances, LLCSteve MannionP. O. Box 1008Savage, MD 20763-1008Phone: 800-827-0001www.designhousekitchens.comSupplier - Cabinets & CountertopsSponsor: Joe Gregory, Bob Ward Companies
Fastsigns #544Jim Bartucca901 North Point Blvd.Baltimore, MD 21224Phone: 410-288-9200www.fastsigns.com/544Professional Services - Signs & DisplaysSponsor: John King, Sterling Mirror & Glass
Fidelity Bank MortgageEd Naworol2107 Laurel Bush Road, Suite 104Bel Air, MD 21015Professional Services - Banking & Mortgage
Fidelity Direct MortgageAjay Dutt100 Lakeforest Blvd., Suite 510Gaithersburg, MD 20877Phone: 301-869-6000Professional Services - Banking & MortgageSponsor: Mary Batkin, Ryland Homes
Fitness ResourceRob Colls1600 Landmark DrCottage Grove, WI 53527Phone: 804-356-1443Supplier - OtherSponsor: Scott Armiger, Orchard Development Corporation
Flynn and Sabracos, LLCMichael Dypski2733 Holly Beach RoadBaltimore, MD 21221Phone: 410-615-0699Professional Services - LegalSponsor: Marka Guindon, Southern Trust Mortgage
Great Plains National BankMichael Meek10811 Red Run BlvdOwings Mills, MD 21117Phone: 443-320-0435Professional Services - Banking & MortgageSponsor: Dennis O’Neil, ONeil Interactive, Inc.
Great Plains National BankJohn W. Ranocchia, Jr.405 E. Joppa Road, Suite 300Towson, MD 21286Phone: 443-320-9781www.gpnmortgage.comProfessional Services - Banking & Mortgage
Habitat for Humanity of the ChesapeakeMichelle Dean3741 Commerce Drive Suite 309Baltimore, MD 21227Phone: 410-366-1250Builder - Production
Herbst/Benson & AssociatesBob Benson414 Main StreetReisterstown, MD 21136Phone: 410-526-7200Professional Services - Engineering & Technical
HFS FinancialLarry Collins11155 Dolfield BlvdOwings Mills, MD 21117Phone: 800-254-9560Professional Services - Financial ServicesSponsor: Jeff Aleshire, Susquehanna Bank
Hillis-Carnes Engineering Associates, Inc.Tim Hill10975 Guilford Road, Suite AAnnapolis Junction, MD 20701Phone: 410-880-4788Professional Services - Engineering & TechnicalSponsor: Steve Breeden, Security Development Group
Home Builders Emergency RoomDennis Buettner612 Amoss RoadSeverna Park, MD 21146Phone: 410-852-6928Professional Services - Real EstateSponsor: Joseph Smith, CGR, CAPS, CGP, Owings Home Services
Homebuilders Realty Services, LLCDoug Magill72 River Oaks CircleBaltimore, MD 21208Phone: 410-654-9444Professional Services - Real Estate
Horne Concrete Construction, LLCJohn Horne905 Old Philadelphia RoadAberdeen, MD 21001Phone: 410-575-6389Subcontractor - Foundations & ConcreteSponsor: Jeremy Rutter, Rutter Project Management
Hunt Valley Tile & StoneDon Wernecke11110-D Pepper RoadHunt Valley, MD 21030Phone: 410-771-6441Supplier - Stone, Marble & GraniteSponsor: George Brown, Greenleaf Construction
IKO RoofingJim Gamber675 Verda LaneHuntington, MD 20639Phone: 302-287-7301Subcontractor - Roofing & GuttersSponsor: Jeremy Crawford, ABC Supply
Images of SommerBill Rettberg401 E. Ring Factory Rd.BelAir, MD 21014Phone: 410-893-3620
J.Mayer Architects, LLCJoseph G. Mayer, II, AIA2553 Housley Rd., Suite 103Annapolis, MD 21401Phone: 410-266-9560Professional Services - Architecture & DraftingSponsor: Michael Kaperst, Sterling Mirror & Glass
HBAM Welcomes New Members
www.homebuilders.org january/february 2014 MID-ATLANTIC BUILDER 55
JP Morgan ChaseJohn Ciresi100 West Road, Suite 500Towson, MD 21204Phone: 410-512-4242Professional Services - Banking & MortgageSponsor: Leslie Rosenthal,
Lucent Window & Door Co., LLCJim Pigott1261 Claremont RoadCarlisle, PA 17015Phone: 717-319-1748Supplier - Doors, Windows & Glass BlockSponsor: Scott Armiger, Orchard Development Corporation
Manifest 3DAndrew Locke141 West Patrick StreetFrederick, MD 21701Phone: 301-524-2786www.manifest3d.comProfessional Services - Advertising & Marketing
Mars Group Inc.Monty Rahman8507 Horsehoe RoadEllicott City, MD 21043Phone: 410-480-2706Professional Services - Engineering & TechnicalSponsor: Jeremy Rutter, Rutter Project Management
Maryland Sign Design, Inc.Kimberly Rentz7741 Woodbine RoadWoodbine, MD 21797Phone: 410-549-2390www.marylandsigndesign.comProfessional Services - Signs & DisplaysSponsor: D. Scott Peterson, Scott Peterson
Meyers Research, LLCVictor A. Furnells24822 Sweet Cherry LaneDamascus, MD 20872Phone: 301-253-4575www.meyersreasearchllc.comProfessional Services - Other
Modular SpacePhilip A. Beanblossom920 Todds LaneBaltimore, MD 21237Phone: 410-686-9440www.modspace.comSupplier - Equipment Rental & Financing
New Home MediaChuck SmithP.O. Box 11269408 GunstonLorton, VA 22079Phone: 703-550-2233Professional Services - Signs & Displays
Oasis Landscaping Tree Experts, Inc.Ron Baire10534 Burnside Farm RoadOwings Mills, MD 21117Phone: 410-484-4525Subcontractor - Landscaping & Lawn CareSponsor: Cindy Plackmeyer, Beazer Homes
Ox PaperboardTony MattareP.O. Box 1562Hanover, PA 17331Phone: 410-913-4100Supplier - OtherSponsor: Cindy Plackmeyer, Beazer Homes
Perry Moving and StorageRick Perry8005 Dorsey Run RoadJess, MD 21111Phone: 410-788-0022Professional Services - Moving & StorageSponsor: Scott Armiger, Orchard Development Corporation
Prime Source Building ProductsBrian McKiernan600 Hickory DriveAberdeen, MD 21001Phone: 410-273-8800Supplier - FastenersSponsor: Timothy L. Bishop, Livingston Properties LLC
RC Drywall Construction Company Inc.Rafael Castro11112 Potomac View DrPotomac, MD 20854Phone: 301-299-0729Subcontractor - Insulation & DrywallSponsor: Rod Hart, Lennar
Reisterstown Lumber Co.Duncan Forbes13040 Old Hanover RoadReisterstown, MD 21136Phone: 410-833-1300Supplier - Lumber & MillworkSponsor: Joseph Smith, CGR, CAPS, CGP, Owings Home Services
SignPro, LLCGreg Sommers9855 Washington Blvd., Suite HLaurel, MD 20723Phone: 410-337-8000Professional Services - Signs & DisplaysSponsor: Scott Armiger, Orchard Development Corporation
Smart Energy SystemsTim Rickey1300 Enterprise Court, Suite 105Bel Aire, MD 21014Phone: 444-444-4444Subcontractor - HVACSponsor: Thom Marston, Energy Services Group
Solitaire Masonry Co.Timothy A. Hawes4700 Belle Grove Rd, Suite 10Baltimore, MD 21225Phone: 410-636-6888solmasonrySubcontractor - Masonry & ConcreteSponsor: Lou Baker, Goodier Baker Homes
South Carroll BackhoeSandy Ricks4410 Salem Bottom RoadWestminster, MD 21157Phone: 410-875-4197Subcontractor - Excavating, Grading & UtilitiesSponsor: Leslie Rosenthal, Bob Lucido Team LLC Remax Advantage Realty
SRBR EngineersCharles Ridgway757 Frederick RoadCatonsville, MD 21228Phone: 410-869-7282Professional Services - Engineering & TechnicalSponsor: Scott Armiger, Orchard Development Corporation
Stock Building SupplyKyle Miller6295-20 Edsall RoadAlexandria, VA 22312Phone: 703-823-2100www.stockbuildingsupply.comSupplier - TrussesSponsor: Rod Hart, Lennar
Susquehanna Bank MortgageBob Mowrey203 International DriveHunt Valley, MD 21030Phone: 410-316-0583Professional Services - Banking & MortgageSponsor: Jeff Aleshire, Susquehanna Bank
Talkin & Oh, LLPSang Oh5100 Dorsey Hall DriveEllicott City, MD 21042Phone: 410-964-0300www.talkin-oh.comProfessional Services - LegalSponsor: Steve Breeden, Security Development Group
Tesseract Sites, Inc.John Trueschler401 Washington AveTowson, MD 21204Phone: 410-321-7600Professional Services - Engineering & TechnicalSponsor: Michael Greenspun, Basic Development Co., Inc.
Titanium by InterwrapJohn Ricci72 Alpine WayStoughton, MD 02072Phone: 847-594-2318Supplier - Insulation & DrywallSponsor: Jeremy Crawford, ABC Supply
Twenty-Four Seven SalesSteve Rehman9221 Harvest Rush Rd.Owings Mills, MD 21117Phone: 410-977-7721Supplier - Doors, Windows & Glass Block
Unlimited ExcavatingRobert Bain10203 Davis AveBaltimore, MD 21163Phone: 410-480-4836Subcontractor - Excavating, Grading & Utilities
Urban Design Group, LLCMichael Burton1909 Thames Street, Suite 200Baltimore, MD 21231Phone: 410-941-4010Professional Services - Architecture & DraftingSponsor: Howard Perlow, Residential Title/Commercial Settlement Services
Variform Siding by PlygemKen Empfield2600 Grand Blvd., Suite 900Kansas City,, MO 64108Phone: 724-762-4669Supplier - SidingSponsor: Jeremy Crawford, ABC Supply
Village Gardeners Inc.Linda Luke12807 Boxwood LaneUnion Bridge, MD 21791Phone: 301-748-9872www.villagegardenescapes.comSupplier - LandscapingSponsor: Patrick Costello, Forty West Builders, Inc.
Walbrook Mill & Lumber Co., Inc.Elliot Zulver109 W. Cockeysville Rd.Cockeysville, MD 21030-2157Phone: 410-462-2200Supplier - Lumber & MillworkSponsor: Cindy Plackmeyer, Beazer Homes
Wholesale FlooringJoy Goldsmith617 Morris AveLutherville, MD 21093Phone: 410-365-2043Subcontractor - Flooring
BUILDERS Burkard Homes, LLCTim Burkard5300 Dorsey Hall Drive #102Ellicott City, MD 21042Phone: 240-375-1052Builder - Small Volume
Clark Builders GroupK. Bryan Drewan12200 Tech Road, Suite 300Silver Spring, MD 20904BuilderSponsor: Scott Armiger, Orchard Development Corporation
Classic Homes of Md, Inc.Amita Jain50 West Edmonston Drive#405Rockville, MD 20852Phone: 301-251-2001Builder - Custom
Danleigh HomesDaniel Moran11836 Belair RoadKingsville, MD 21087Phone: 410-248-0001Sponsor: Howard Perlow, Residential Title/Commercial Settlement Services
MID-ATLANTIC BUILDER january/february 2014 www.homebuilders.org56
Douglas Homes, Inc.Douglas J. Dieringer534 Dorsey Hall RoadEllicott City, MD 21042Phone: 410-489-9311www.douglashomesinc.comBuilder - Small Volume
Douglas Homes, Inc.Douglas J. Dieringer534 Dorsey Hall RoadEllicott City, MD 21042Phone: 410-489-9311www.douglashomesinc.comBuilder - Small Volume
Dreamcraft Homes, Inc.Milton Horn326 Spinnaker RoadSeverna Park, MD 21146Phone: 410-544-7189DeveloperSponsor: Rod Hart, Lennar
Glen Arm Building Co.Andy Dripps658 Kenilworth Drive, Suite 101Catonsville, MD 21204Phone: 410-296-7930BuilderSponsor: Jeremy Rutter, Rutter Project Management
Hawkeye ConstructionAndrew Todtz790 W. Ostend StreetBaltimore, MD 21230Phone: 410-752-9266www.hawkeye-construction.comSponsor: Dan Murtaugh, Sandy Spring Bank
Hawkeye ConstructionAndrew Todtz790 W. Ostend StreetBaltimore, MD 21230Phone: 410-752-9266www.hawkeye-construction.comBuilder - Small VolumeSponsor: Dan Murtaugh, Sandy Spring Bank
Hugh H. Hickman & Sons, Inc.Timothy R. TribbittP O Box 1000300 Ocean View ParkwayBethany Beach, DE 19930Phone: 302-539-9741HughHHickman.comBuilder - Custom, Remodeler
JMB HomesJohn Berger5880 10 ESTATES DRWOODBINE, MD 21797Phone: 240-372-3571Sponsor: Dan Murtaugh, Sandy Spring Bank
Michael Harris HomesHoward Katz1420 Spring Hill Road, Ste 550McLean, VA 22102Phone: 703-848-4920Builder - ProductionSponsor: Mark Bennett, Greenebaum Enterprises
Sage Custom HomesGil Horwitz5906 Park Heights Ave, Suite 13Baltimroe, MD 21215Phone: 443-552-3870Builder - CustomSponsor: Howard Perlow, Residential Title/Commercial Settlement Services
Scott Construction GroupHerbert Belton4601 Presidents Dr Suite 155Lanham, MD 20706Phone: 240-417-7449www.allhomesllc.com
Stapf Group, LLCCharles StapfP. O. Box 964Abingdon, MD 21009Phone: 443-807-3079www.stapfcustomhomes.comBuilder - CustomSponsor: Robb Aumiller, Mackenzie Communities
Superior Homes & Modular, LLCDeborah ChiltonP.O. Box 458Joppa, MD 21085Phone: 410-335-4700Sponsor: Dan Murtaugh, Sandy Spring Bank
REMODELERSBasement Waterproofing NationwideStephen Taylor109 East Wheel RoadBel Air, MD 21015Phone: 410-679-2000
Cossentino & Sons Remodeling & Design Inc.Wayne Cossentino8775 Centre Park Drive, #659Columbia, MD 21045Phone: 410-442-0000www.cossentino.com
ReNew Home Designs, Inc.Jared Arminger129 East Patrick Street, Suite 24Frederick, MD 21701Phone: 888-736-3905www.renewhomedesigns.comRemodeler - Exteriors
ToolBox TomGirl, LLCJo Ellen SoesbeePO Box 426Pasadena, MD 21123Phone: 443-286-6923www.toolboxtomgirl.comSubcontractor - CarpentrySponsor: Jo Ellen Soesbee, ToolBox TomGirl, LLC
W.L.C. INCSkip Clary203 Park DriveCatonsville, MD 21228Phone: 443-324-6353www.wlcremodel.comRemodeler - Specialty
Contact Felicia Fleming at 410-265-7400, ext. 115 or [email protected] for more information.
Not a Member of HBAM? Now is the time to join!
WHY BECOME A MEMBER?Respect, Recognition and Representation A good reputation is worth its weight in business. HBAM membership is an op-portunity to gain recognition and respect in the community and within the industry.
Networking Opportunities HBAM membership is an opportunity to build a network of professionals in the industry by sharing ideas with other builders, subcontractors, suppliers and service firms.
Advertising Opportunities To help you sell your product and/or service, HBAM sponsors such promo-tional events such as Builder Mart.
Educational Opportunities HBAM offers various educational opportunities.
Local, State and National Membership As part of your membership, you auto-matically become a member of HBAM, the Maryland State Builders Association and the National Association of Home Builders.
Membership Directory The HBAM Buyers guide puts members’ names, addresses, phone numbers and other valuable information at your fingertips.
Valuable Money Savings Programs Members of the Association can advantage of the many discount programs from vari-ous local, state, and national businesses.
PAL Program The purpose of HBAM’s voluntary PAL (Personal Ambassador Liaison) Program is to help new HBAM Members become more comfortable in their new opportunity in a shorter period of time.
HBAM Welcomes New Members
www.homebuilders.org JANUARY/FEBRUARY 2014 MID-ATLANTIC BUILDER 57
Advertorial
As anyone building homes along the coast can attest, waterfront con-struction locations bring unique challenges. Larry Rosenberg, presi-dent of The Mark Building Company in Baltimore, faced constant location-based construction problems that were time-consuming and expensive. Loose-laid house wraps fl ew away in the wind, and a combination of intensive interior air sealing packages and oversized HVAC systems were used to combat high humidity levels to create a comfortable living space for his buyers. In addition, like every other builder in Maryland, The Mark Building Company had to meet more stringent 2012 IECC energy code requirements.
Larry selected the Enviro-Dri Weather-Resistant Barrier System to effectively and permanently seal the exterior of his homes. The sys-tem, code-approved as both a moisture and an air barrier, provided The Mark Building Company the option to follow the Performance Path to meet the 2012 code requirements. The use of the Enviro-Dri system helped The Mark Building Company meet their energy code targets of well under 3.0 air changes per hour (ACH), which gave Larry the freedom to stay with 2x4 framing and R15 insulation, as well as eliminate expensive caulking and spray foam air infi ltration packages. By reducing their air changes and following the Perfor-mance Path, the Mark Building Company saved tens of thousands of dollars in total project cost.
If you would like more information about the Enviro-Dri Weather-Resistant Barrier System, contact Eddy Esplund, Tremco Barrier Solutions, at 609.206.7624 ([email protected]). Ask about the no-obligation “Energy Trade-Off Analysis” for your most popular home models. ■
Enviro-Dri® Weather-Resistant Barrier Helps Builder Achieve 2012 Energy Code, and Cut Construction Costs
Investment in Advanced Construction Techniques Pays Off for The Mark Company
NOT A BIG BOX STORE! Personalized Service, Knowledgeable Staff
Building Materials
Extensive Molding Inventory Framing/Treated Lumber
Engineered Lumber PVC/Composites
CEDAR Kitchen Cabinets
Hardware
Architectural Millwork Custom Windows and Doors
Custom Molding Kitchen Cabinets
Circle Work
410-462-2200 • 410-771-1515
109 W Cockeysville Rd
The Professional’s Source
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Walbrook Mill & Lumber Co Relocated to
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Just minutes off I-83 or York Rd
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MID-ATLANTIC BUILDER JANUARY/FEBRUARY 2014 www.homebuilders.org58
governmentaffairs
Baltimore CityIn mid-December, the Baltimore City Coun-cil introduced a resolution calling for the City to consider using the power of eminent domain to seize underwater mortgages in order to refi nance at market rate using a Lo-cal Principal Reduction Program.
HBAM strongly opposes this and is work-ing with local coalition partners to fi ght the resolution. The following coalition members have sent a letter to City Council, have be-gun meeting with council members, and are actively working together against it.
•Greater Baltimore Board of Realtors•Home Builders Association of Maryland•Maryland Association of Realtors•Maryland Bankers Association•Maryland/DC Credit Union Association•Maryland Land Title Association•Maryland Mortgage Bankers Association, Inc.•Mid- Atlantic Financial Services Association• Securities Industry and Financial Markets AssociationThis concept is being marketed to various
cities across the country by a private invest-ment group, Mortgage Resolution Partners (MRP). A similar resolution has passed
MDE General Permit Renewal
On November 7, the Maryland Department of the Environment (MDE) announced that the Gen-eral Permit for Stormwater Associated with Construction Activity 09GP, which originally had an expiration date of December 31, 2013, is now administratively continued until the effective date of
a new General Permit for Stormwater Associated with Construction Activity. MDE will make further an-nouncements when the new General Permit is issued, which MDE expects to occur in spring 2014.
in the City of Richmond, California and Seattle, Washington.
Use of eminent domain in this fashion is legally questionable and already has result-ed in court cases being fi led against the City of Richmond. Even though Baltimore City 13-0135R is a resolution, the fact that Bal-timore City is exploring the use of eminent domain to seize underwater mortgages is extremely troubling. Our coalition believes a study of this kind is not merited and will only give encouragement to those, such as Mortgage Resolution Partners, who benefi t fi nancially from such a program.
Elevate your standard of living...
888-353-8878 email [email protected] for information
rcmelevators.com
Raymond C. Maule and Son was established in 1929 and the company has over 75 years of experience behind every installation we perform. Our reputation has been built on an unparalleled attention to detail and a refusal to complete any aspect of the installation to less than exact standards.
The company has recently opened a new office in Severna Park, MD. Our new location allows us to better serve not only Baltimore, but also Annapolis, Kent Island and the Eastern Shore.
RCM specializes in the custom design and installation of residential elevators, handicap lifts, chair lifts and dumbwaiters in Maryland. We provide affordable vertical transportation solutions that fit into your home and decor with careful attention to detail and superb customer service.
www.homebuilders.org JANUARY/FEBRUARY 2014 MID-ATLANTIC BUILDER 59
Baltimore CountyThe Council recently passed a bill allow-ing a property tax credit for National Green Building Standard certifi ed buildings, which would apply to commercial and multi-family. The 5-Year tax credit is 50percent for Silver, 60percent for Gold and 80percent for Emerald. This is in addition to the existing tax credit for LEED certifi ed buildings.
Carroll CountyOn December 3, the Commissioners voted to schedule a public hearing on a proposed code change to eliminate the 10 acre minimum requirement to cluster subdivisions. This change would only apply to R districts on wa-ter and sewer and not in the conservation dis-trict. The code change would remove the 10 acre requirement so a developer would have the option to cluster any size development. It is not a requirement, but would be another option. This proposal was unanimously endorsed by the planning commission. No hearing has been scheduled as of December 19 but HBAM will monitor and comment.
Harford CountyThe County Council passed bill 13-37, extending preliminary plan and record plat approvals. Preliminary plans are now valid for 3 years with an optional 2 year exten-sion. Previous law said plans were valid for 2 years with an optional 2 year extension. This legislation also extends record plats from 180 days to 1 year.
Howard County The Howard County School Board approved a redistricting plan that calls for minor adjust-ments and no further redistricting for up to 5 years. The HBAM Howard County Chapter has serious concerns that the school board is not addressing overcrowding issues at ele-mentary and middle schools, as well as under capacity issues in the western portions of the county. Chapter members are meeting with school board members to seek a solution. ■
Michael Harrison VP Government Affairs410-265-7400, ext. 109 [email protected]
How will you meet 2012 Energy Code requirements?
Helps You Reach The 2012 IECC Energy Code Requirements At Lower Construction Costs!
By reducing air changes, you can consider these less expensive construction options and still meet your energy code goals:
• Retain your current 2x4 frame walls with R-15 interior insulation;
• R-38 blown ceiling insulation will meet performance path code requirements;
• You can meet the 2012 code without switching to insulated sheathing or 2x6 walls.
The Enviro-Dri® Weather-Resistant Barrier reduces the number of air changes per hour (ACH), giving you the greatest flexibility in reaching the 2012 energy code targets, at a construction cost that’s equal to or lower than your current costs.
EDDY ESPLUND, CSI-CDT AT 609.206.7624 [email protected]
WWW.ENVIRO-DRI.COM
Contact Eddy Esplund, Tremco Barrier Solutions, to schedule a no-obligation“Energy Trade-Off Analysis” on your most popular home models. Learn how the Enviro-Dri WRB can reduce air changes, reduce your construction costs, and help you meet the 2012 IECC code.
© 2012, Tremco Barrier Solutions Inc. Enviro-Dri® is a registared mark of Tremco Barrier Solutions, Inc.
GE Café™
Everyone loves a café. Now, everyone can have one.GE Café™ is GE’s first new line of appliances in 15 years, and it’s an exciting new sales opportunity. With stainless steel exterior and robust styling, builders and new home buyers will want to make it the centerpiece of their new home. For remodelers and their customers, the GE Café will easily transform any kitchen with restaurant-inspired design. At long last, everyone can afford to have an inviting café – right at home. www.geappliances.com/café
For additional information on GE Appliances call GE Area Sales Manager Lora Williams at 410.679.0486.