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WEB DESIGN AND NEW MEDIA FALL 2015 PRESENTATION ALYSSA VICTORIA

MIDPOINT REVIEWWRITTEN PROPOSAL

Swift Response is used for real time command and control; communication, and intelligence sharing among dispatchers and responders in a 911 system. Its intent is to improve communication, productivity, and effectiveness of the 911 dispatching process. Additionally, it is evolutionary because Swift Response pushes past stale design to bring the 911 user experience into the 21st century.

S W I F T R E S P O N S E

W R I T T E N P R O P O S A L

TABLE OFCONTENTS

INTRODUCTION …………………………………………………4

ANALYSIS ………………………………………………………… 16

ARCHITECTURE………………………………………………… 28

CONCEPT ………………………………………………………… 38

CONCLUSION ………………………………………………… 52

Autobiography ………………………………………… 4Resume …………………………………………………… 6Statement of Interest ……………………………… 8Executive Summary ……………………………… 10Unique Positioning ………………………………… 12Project Background ……………………………… 14

Target Audience + Personas ………………… 16Comparative Analysis …………………………… 18Comparative Matrix ……………………………… 26

Platform, Technologies, Skills ………………… 28Information Architecture ……………………… 30911 Call Taker Scenario ………………………… 32911 Dispatcher Scenario ……………………… 34First Responder Scenario ……………………… 36

Login Screen ………………………………………… 38Call Taker Screens ………………………………… 40Branding ………………………………………………… 48Moodboards ………………………………………… 50

Project Timeline …………………………………… 52Proposal Credits …………………………………… 54

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M E & M Y L I F E

AUTOBIOGRAPHYALYSSA VICTORIA

I like being warm. That was my first thought after removing the all the layers that shielded me from the Northeast winter. This is my fifth year in DC, and all I could think about as I walked my 150lb snow-loving Great Dane is how much I miss Florida. I grew up in Gainesville. My Father is a scientist with the University of Florida, my Mother is a jeweler. My sister owns a farm where no one mistakes my oversized dog for an undersized horse. I was always the kid who brought an excessive number of crayons and markers to school. Christmas meant new art supplies under the tree every year; while everyone else was celebrating I would find a nice corner to paint.

In high school I never took an elective that wasn’t art. My first part-time job was washing dishes and glassware in my Dad’s laboratory. I’m sure he looked at me and hoped one day I would outgrow this silly obsession. He wanted me to be an accountant, or at least go to school for something useful like math or science. However the only thing that matched my love for art was a stubborn desire to do it forever. I still carry my father’s practical approach to life, and it would guide me to pursue a BFA in Graphic Design from Savannah College of Art and Design.

I was always the kid who brought an excessive number of crayons and markers to school. Christmas meant new art supplies under the tree every year...

A L Y S S A V I C T O R I ASWIFT RESPONSE

After graduation my first job was doing layouts for Savannah Morning News. I spent over 20 years devoting my life to creating beauty around me and here I was formatting text for local newspaper. I found that there was much more to design than creating beauty, there was business. This is where my real-world education began

and where that stubborn, art-loving daughter of a scientist realized that if she wanted to design forever she had better get down to business. Only a year after starting at the newspaper I quit to form my own company. I was the owner and Art Director of The Little Black Book for Every Busy Woman in Savannah for 4 years, and continued to run a small design company for several years after selling publication.

Eventually I’d come to realize I still needed more. I found a PR and Communications firm in Washington D.C. that wanted to start a design division. As I settled in I saw situations when designers and programmers worked well together. I also witnessed when designers, programmers, and customers had a completely different understanding of the direction of a project. I came to understand that design is becoming increasingly inseparable from development. This is what has brought me to pursue this degree. I want to become proficient in development so that I can more closely bridge the divide between form and function. I want to empower my clients through design to achieve their ultimate goals.

I still want to go someplace warm.

I came to understand that design is becoming increasingly inseparable from development. I want to become proficient in both so that I can more closely bridge the divide between form and function. I want to empower my clients through design to achieve their ultimate goals.

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INTRODUCTION

CREATIVE DIRECTOR WITH 13 YEARS EXPERIENCE IN DESIGN & MANAGEMENTEstablished Creative Director and entrepreneur driven to empower clients through effective messaging, design, branding, and digital platforms. Proficient at conceptualizing and creating content for a wide range of media and adept at handling multiple projects with tenacious attention to detail.

EDUCATIONAcademy of Art University San Francisco, California MFA, Web Design & New Media, Dec 2016

Savannah College of Art & Design Savannah, Georgia BFA, Graphic Design, 2004

Santa Fe Community College Gainesville, Florida AAS, Graphic, Design Technology, 2002

EXPERIENCECreative Director, MOSAIC | Cheverly, MD | April 2014–PresentSuccessfully transitioned the existing creative department into an agency model while expanding services beyond print page layout to websites, multichannel marketing, social media, and design for the digital space. Within the first fifteen months relaunched the entire company’s website, assisted in initiating MOSAIC’s social media presence, and implementation of new marketing technologies. Reorganized project work flow and implemented an online project management system, redesigned MOSAIC’s proposal structure, and actively track the design team’s productivity and billable percentages. Design, build, and present proposals and RFP’s for executive-level prospects. Responsible for hiring staff, making recommendations on new staff needed as proposals are signed, managing vendors and freelancers, in a fast-paced, deadline-oriented atmosphere, while ensuring each project is completed on time and within budget.

Art Director, Keybridge Communications LLC | Washington, DC | May 2010–December 2014Hired to start up the design division within a PR/Communications firm and manage the company’s brand identity. Reinvented Keybridge in the digital and print sectors during the first year, including a complete redesign of the website, print collateral, and price structure for design services. Increased the client base by identifying customers’ design needs and developed project estimates and time lines to coordinate with vendors. Successfully reoriented Verveffect’s clients into Keybridge while selling and maintaining clients ranging from Fortune 500 companies to various small businesses. In addition, responsibilities included client billing, cost vs. estimate analysis, as well as interviewing and hiring design personnel.

Owner/Art Director, Verveffect, Inc. | Savannah, Georgia | July 2005–May 2010Created and operated Verveffect, Inc. to offer complete website design, flash animations, publication layout and design, branding and collateral services, and marketing materials including direct mail, product packaging and tee shirt design. In addition, Verveffect, Inc. published “The Little Black Book for every busy woman”, a local franchise targeting women and by “word of mouth” advertising, promoted local businesses. Verveffect, Inc. operated the franchise for over three years.

Owner/Art Director, “The Little Black Book for every busy woman” | Savannah, Georgia | August 2005–September 2009 Successfully ran the franchised publication that produced 6,000 copies per quarter. Gained hands-on experience in advertising, sales, strategic marketing, and customer service. Responsible for the art direction of the entire publication, advertisements, and page layout each quarter. In addition, outreach included monthly eNewsletters, marketing materials, public relations, and client promotions for the publication. Expanded community involvement by creating the “Busy Woman of the Year” award where readers sent in stories of local heroes and a winner was chosen by a panel of judges.

Graphic Designer, Savannah Morning News | Savannah, Georgia | December 2004–November 2005High-pressure, deadline-oriented atmosphere where duties consisted of creating weekly newspaper ads in both color and grayscale for various Realtors and real estate companies. Skills used included photo manipulation, copy writing, editing, and creating spec ads for the sales team to present to prospective clients.

A L Y S S A V I C T O R I A

E D U C A T I O N | E X P E R I E N C E | S K I L L S

CURRICULUMVITAE

ADDITIONAL SKILLS

Adobe InDesign, Illustrator, Photoshop, Flash, Dreamweaver, After Effects, Cinema 4 D, Adobe Premiere Pro, Coda, Wordpress,

Drupal, HTML, CSS3, QuarkXPress, Quickbooks Pro, and Microsoft Office Suite. Traditional media includes Digital Photography,

Pen and Ink, Graphite, Chalk, Colored Pencil, Pastels, and Oil Painting.

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INTRODUCTION

E X P E R I E N C E & F U T U R E G O A L S

H I S T O R Y

the 1980s

the 1990s

the 2000s

2004

2006

2010

2014

SWIFT RESPONSEINTEREST STATEMENT

Constantly looking forward to birthdays and holidays to receive yet another set of art supplies.

Honing my art skills and harnessing my creativity through extra art electives from drawing to ceramics.

Realizing in college that living as a starving artist wouldn’t fit within my lifestyle and professional goals.

Graduated Magna Cum Laude from SCAD with a BFA in Graphic Design.

Founded my own graphic and web design company, Verveffect, Inc.

Needing more, I took my clients up to DC where I started Keybridge Communications’ design division.

Accepted position as Creative Director at MOSAIC to change the design department into an Agency and expand its services beyond print into digital, web development, and multichannel marketing. I also enrolled in WNM at AAU to expand my skill set within the industry.

It wasn’t until recently because of a personal connection to fire department personnel, I realized how important these systems are in everyday situations. If we can help organizations be more productive, efficient, and reduce errors or communication failures our society will benefit greatly.

We live in a world where it is essential to keep up with new ideas and technology. Striving to raise the standards of UI/UX to parallel this technology will improve the many systems used across crucial organizations.

If we can help organizations be more productive, efficient, and reduce errors or communication failures our society will benefit greatly. Learning of the out of date systems in place within our emergency responders’ systems seemed inconceivable knowing what technology we have at our fingertips.

I believe that organizations, especially ones so crucial to our well-being, should benefit from new technologies and our understanding of innovative design and interface. This interests me in part because I’ve been working in graphic and web design for more than 13 years and I have seen numerous sites that lack a well thought out user experience. Secondly, I enjoy anything that challenges me to think creatively on how to improve and simplify websites, processes, or work flow. Improved productivity with any task is always a goal of mine when working through any project at hand.

I know this project will test my strengths, skills, and provide the challenge that I am looking for. The ability to create a system that could also help to change the process for organizations by utilizing new technologies is one I look forward to.

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INTRODUCTION

Swift Response applies concepts of innovative design to 911 dispatch systems. The men and women who work in public safety are placed in difficult and stressful situations every day. They have to process information in a quickly changing environment and make choices that could decide someone’s fate. At the same time; dispatchers and responders are asked to interact with more technology as departments seek to improve their service. The modern, data-driven public safety environment can both obstruct and enhance the performance of emergency workers. The goal of Swift Response is to leverage design to help 911 call takers, dispatchers, firefighters, and police officers do their jobs more effectively. Effective design is often overlooked in Public Safety. Rather, the systems are based on purely

functional and utilitarian concepts with little regard to the user experience. Limited competition within this niche market have resulted in few innovations in UX/ UI. Most development is centered on adding additional features, gadgets, and data sources as departments chase the big new trend in the industry. Unlike other 911 systems, Swift Response will take a user-centric approach to streamline the transfer of information around the Public Safety environment-from the call taker on the line to the dispatcher coordinating the response, to the officers and firefighters on their way. The systems these brave men and women use must work in harmony with them as they put themselves in danger. There are few places where effective design can make a larger impact.

INNOVATION. TECHNOLOGY. SAFETY.

SWIFT RESPONSEEXECUTIVE SUMMARY

Effective design is often overlooked in Public Safety. Rather, the systems are based on purely functional-utilitarian concepts with little regard to the user experience. Very few companies in the industry and a niche market have resulted in few innovations in UX/UI. Most development is centered on adding additional features, gadgets, and data sources as departments chase the big new trend in the industry.

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INTRODUCTION

SWIFT RESPONSEUNIQUE POSITIONING

FIRST RESPONDERS. ADMINISTRATORS. DEPARTMENT IT STAFF.

AUDIENCEOVERVIEW

Swift Response is a next generation user experience for the 911 dispatch system. The public safety industry is diverse, but generally follows the demographic distribution of a lower-middle to middle class population reflective of the local residents of any particular jurisdiction. The only entry requirement is a high school degree, however at higher levels a college diploma becomes required for advancement. Computer Science skills are generally limited to basic administrative functions, and some older department employees are unfamiliar or openly antagonistic toward technology. Younger public safety employees have the intuitive grasp of user interfaces one would expect from later generation X and generation Y users of technology.

Customers from a business perspective are going to be high-level state or local government administrators and

public safety managers. They will be interested in improving the quality of service to the communities they serve while reducing costs and wastage. Swift response is a command and control solution that will combine the technology of the modern 911 system with innovative UX design. Reducing implementation and training costs, personnel turnover, and streamlining the dispatch process.

The 911 dispatch industry is a niche market dominated by a few companies. This environment has resulted in very little UX innovation as those companies focus on increasing data sources and features. It’s easy to sell a fire chief on the latest shiny gizmo, but he’s not the one using it. Swift Response is going to set itself apart by taking a user-centric approach to public safety. It will satisfy the decision maker’s need for big data and capability, but it will do so starting at the end user.

Swift Response is going to set itself apart by taking a user-centric approach to public

safety. It will satisfy the decision maker’s need for big data and capability, but it will do so

starting at the end user.

Swift Response’s target audience consists of first responders. These individuals include 911 call takers, dispatchers,

firefighters, and police officers, as well as administrators and department IT specialists. The system will allow users to

streamline their process and work flow, ensuring a faster, more integrated response to emergencies with less margin for

errors and miscommunication.

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INTRODUCTION

SWIFT RESPONSEPROJECT BACKGROUND

We live in a world where it is essential to keep up with new ideas and technology and all levels of society should be able to participate. We should strive to raise the standards of technology, design, and development so we can continue to build and improve the many systems used across education and organizations.

1 The federal Bureau of Justice Statistics via http://www.911dispatch.com/computer-aided-dispatch-resources/2 The federal Bureau of Labor Statistics http://www.bls.gov/ooh/office-and-administrative-support/police-fire-and-ambulance-dispatchers.htm

3 American Police Beat via http://www.self-defense-mind-body-spirit.com/average-police-response-time.html4 Wall Street Journal Blog http://blogs.wsj.com/numbers/response-times-detroit-giving-no-time-to-misleading-police-stats-1264/

5 USA Today http://usatoday30.usatoday.com/news/nation/ems-day2-cover.htm6 SCA Aware http://www.sca-aware.org/about-sca

AS LOW AS

PEOPLE PER YEAR

Employment of police, fire, and ambulance

dispatchers is projected to grow 8 percent from

2012 to 20222

Experience EMS-assessed out-of-hospital non-traumatic Sudden

Cardiac Arrest, and nine out of 10 victims die6

Of all local police departments used

computers for dispatching with service populations over 10,0001

+8%

326,200

Atlanta, GA11–12 MINUTES3

Philadelphia, PA6–7 MINUTES5

Detroit, MI58 MINUTES4

Tulsa, OK9 MINUTES4

Nashville, TN9 MINUTES3

AVERAGE 911 RESPONSE TIME AVERAGES IN MAJOR CITIES

FIRST RESPONDER STATS

Fresno, CA22 MINUTES4

Oakland, CA7 MINUTES4

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INTRODUCTION

SWIFT RESPONSETARGET AUDIENCE+ PERSONAS

KERRIE BASS

Swift Response is targeted to First Responders, Department IT Professionals, and Administrative Heads. The focus is on UI/UX of the interface system allowing for 911 Call Takers, Dispatchers, and First Responders to do their jobs more effectively.

Kerrie has one of the most difficult jobs in public safety. She picks up the phone when someone calls 911. Kerrie has to record as much information from the caller as possible and ensure the incident is properly escalated to a dispatcher. She takes a huge variety of calls: a person who awoke to find their partner not breathing next to them;

someone witnessing a robbery, and another who simply didn’t receive the correct change at the grocery store. Callers are often frantic, argumentative, or panicked. She has to take the fragmented and random information she receives and use the 911 system to ensure the person on the other end of the line is getting the help they need.

“Just when I think I’ve heard it all something new comes along. I can’t be tripped up by the system while I’m trying to make sense of what the person on the line is saying. This program has to handle everything.” ~ KERRIE BASS, 911 CALL TAKER

GENDER: FemaleEDUCATION: Some collegeAGE: 43OCCUPATION: 911 Call Taker

NICOLE HEALLY

MARK WILLIAMS

Nicole is either very busy or very bored at work. She receives the information obtained from the call taker then dispatches and manages the responding units. She is on the radio with the firefighters and police officers and serves as the central point for the flow of information during an emergency. She ensures

the responders are given the information they need from many sources, including the call taker, police and fire records systems, and units from other jurisdictions. She is the record-keeper of an incident and can call forth any resource the responders need, from helicopters and hazmat teams to the Red Cross.

Mark has been in the fire department for 25 years. He remembers the days when dispatch information was sent to a dot-matrix printer in the front

office. Somebody had to “tear and run” the sheet on their way to the fire engine. Now every fire truck and ambulance has a laptop installed. He gets sent a flood of information

about the incident, can view maps, get directions, message other units, and communicate with dispatch through the laptop. Mark’s not a

fan of all this technology and fondly remembers the days of “tear and run”, when there was no intrusive technology to distract the officer on their way to a call.

“I think the laptop is a crutch. Back in the day you had to rely on yourself and your judgment to run calls. It made better firefighters. Now we rely on this technology and some guys can’t function without it.” ~ MARK WILLIAMS, FIRST RESPONDER

GENDER: FemaleEDUCATION: A.S. in Business AdministrationAGE: 28OCCUPATION: 911 Dispatcher

Gender: MaleEducation: A.S. in Fire ScienceAge: 48Occupation: Fire Department Lieutenant

“Most of the day is pretty routine, especially on slow days. Although when there’s a big fire or pile up it can get crazy. I might have to manage 15 fire department vehicles and their crews. Everybody is talking on the radio and I have to sort it all out.” ~ NICOLE HEALLY, 911 DISPATCHER

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ANALYSIS

VISUAL DESIGNVisually, this interface is very user-friendly. It features a map with taxi visuals, automatic caller id, auto-population of call information, and available drivers in the requester’s area.

COMPARATIVE ANALYSISTAXI CALLER

FEATURES

Cloud based Integrated VoIP with Caller-ID Real time position and status Auto-completion of addresses Examine job queues Automatic report generation Automatic alerts for late vehicles

Integration for online bookings Vehicle tags to filter jobs Zone-queues, nearest vehicle Passenger text-back Automatic route calculation Automatic fare estimation Driver application

FUNCTIONALITY & USABILITY

RELATION TO SWIFT RESPONSE

Cloud based system offers a reliable solution available the world over directly from your browser. The complete solution includes caller id, fleet management, real-time tracking and many other features. Quickly and efficiently dispatch calls with caller id. CRM is included for accounts

and reports, as well as customization for traffic and zones. Drivers are equipped with an app that includes navigation, dispatching, client texting, and the ability to accept or decline the request.

Many of the features represented in TaxiCaller can be used as a model for the system on Swift Response. The interface is a fantastic model to start with, however a 911 dispatch system would need a some extra functionality such as an enhanced messaging system to allow dispatch to communicate with each unit, and each unit to communicate with each other. Taxi services generally only

have three “statuses” for cars: In Service, Out of Service, and Carrying Passengers. Emergency responders have many more “statuses” that must be accounted for. These include: Available at Station, Available out of Station, Enroute, Onscene, Out of Vehicle, Staging,Transporting to Hospital, at Hospital, and out of service.

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ANALYSIS

COMPARATIVE ANALYSISFAA.GOV

Most air traffic controllers today do their jobs without ever seeing the aircraft they guide. They monitor radar screens to track aircraft. As aircraft fly over radar sites, the data from those radars is communicated digitally via telecommunications lines to controllers hundreds or even thousands of miles away.

Command Center staff manage the flow of air traffic when weather, equipment, runway closures, or other conditions are expected to place stress on the air system.

HOW IT WORKS

Command Center staff manage the flow of air traffic when weather, equipment, runway closures, or other conditions are expected to place stress on the air system.

FUNCTIONALITY & NEW TECHNOLOGY


As aircraft fly across the country, pilots talk to controllers in successive en route centers. There are 21 en route centers that control aircraft flying through United States airspace. At the Air Traffic Control System Command Center, controllers plan air traffic for the entire country, taking into consideration how weather and other events, such as military maneuvers, will affect air traffic patterns. Command Center controllers talk to controllers in other facilities and to airline traffic managers to come up with “master plans.”

While radars require aircraft to fly over their physical locations on the ground, new satellite-technology will allow controllers to guide aircraft in more direct routes through the nation’s airspace. Essentially, every controller in the United States will be able to see the exact position of every aircraft flying in our airspace, no matter where in the country they work.

The complexity of Air Traffic Control System is relative to Swift Response in that the system must account for many different data

sources and coordinate with surrounding jurisdictions. The National Capitol Region, for example contains over 9 distinct jurisdictions and localities. Each of these has it’s own emergency response system. Swift Response must coordinate with these systems and help guide emergency response over a large geographical area, especially in times of large natural or man-made disasters.

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ANALYSIS

COMPARATIVE ANALYSISORACLE

The messaging of Oracle.com is concise, asks the user to continue moving throughout the site, and is graphically appealing and represented by custom illustrations, imagery and icons. While this is a website with services and products, the type of graphical representation and sales tactics used can be a base model for Swift Response’s interface. The colors are bold, fonts are clean and easy to read, and buttons are called out with a bright red accent color. The cloud system (oracle.com/cloud) features case studies on potential users and offers a base-level overview of the system, allowing for easy comprehension on the technology.

Using today’s design trends, including infographics allows the user to even better understand the process or technologies implemented within that solution. The shareabilty of these images on social media allows oracle.com to reach users that may not even know they need this solution.

Part of Swift Response’s project will be sellabilty. Once the interface is complete, there needs to be a business plan in place on how to take the product to market, and oracle.com does a good job with presenting its services and solutions to the public. This marketing model utilizes infographics, white papers, and case studies to show ROI which will be important to stakeholders.

VISUAL INSPIRATION + MESSAGING


MARKETING MODEL

Oracle uses today’s trends and technologies in order to market all of its solutions to the public. The site is quite robust, but easy to navigate, follow, and find the information the user needs. Using language such as “Oracle Maintenance product solutions help companies improve reliability and utilization of assets with real-time equipment analytics” helps to sell the user on the function needed.

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ANALYSIS

VISUAL DESIGN

Visually, TriTech software systems is ahead of the curve on the typical 911 dispatching systems. Improvements that could be made which Swift Response will take into account include a more organized screen with the ability for the user to toggle windows as well as drag and drop key windows between screens and locations within them.

COMPARATIVE ANALYSISTRITECH SOFTWARE SYSTEMS

Integrated telephony with CAD for more efficient call taking

Call takers pro actively manage their workload by prioritizing more urgent calls

Reduced costs through hardware consolidation

Dual focus approach that allows multi-tasking within the call taking work flow

Immediate visibility into incoming calls

Interactive SMS and MMS messaging ability

TECHNOLOGY

VISUAL DESIGN AND FUNCTIONALITY


TriTech Software Systems’ sole focus is public safety software. TriTech provides a complete line of computer reporting and other software to the entire public safety marketplace. TriTech’s unified CAD+911 solution provides immediate productivity improvements with

single hardware, common user interface, and combined system administration. The most compelling benefit of unifying the functionality comes in the form of improved work flow and better decision making.

Visually, this interface leaves something to be desired. There are a lot of items on the screen with little to no visual hierarchy. This program would benefit from a better organized main screen to allow the call taker faster

response time. The features such as messaging, prioritizing urgent calls and continuous monitoring of nearby vehicles are all items that Swift Response will include.

The goal of this program is to improve work flow and response time, similar to Swift Response. However,

the lack of an appealing workspace or ‘dashboard’ for the user...

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ANALYSIS


A T- A - G L A N C E

COMPARATIVEMATRIX

26 27

PSSI Response CAD

Enroute CAD

Taxi Caller

OracleSoftware

Tritech Inform CAD

Swift Response

Interface Command Line Command Line GUI Web Command Line GUI

Vehicle Tracking

Messaging

Status Monitors

Platform Windows Windows Cloud Cloud Windows Cloud

ANI/ALI

Modern UI

ANALYSIS

SWIFT RESPONSEPLATFORM + TECHNOLOGIES

IMPROVE CAPABILITIES. FASTER INSTALLATION. EASIER UPGRADES.

TECHNICALSPECS

Security should be the first consideration when designing an IT system; particularly in emergency response. The Swift Response application is built from the ground up with security in mind. The application itself will run on Microsoft Windows 7 or later, and in a full implementation the application will be running through Microsoft Virtual Desktop Infrastructure (VDI). Swift Response will be running on a number of pooled virtual desktops housed within the server environment and encrypted using 128-bit encryption. 911 call-takers and dispatchers will use an existing PC to connect to one of the pooled virtual machines to access Swift Response. This configuration ensures the system is secure; since no personnel or incident data is transmitted outside of the server room. This configuration also reduces costs as no new client hardware needs to be purchased. The customer can bring any authorized device...Windows, Android, or IOs into the system. As long as they can use the Remote Desktop Protocol and a VPN they can access the emergency response system from their secure network.

BENEFITS OF VDI:

1.Set up a desktop in minutes, not hours

2. Reduce IT costs due to fewer install and update issues

3. Lower compatibility issues

4. Data security is integrated

“Session-based desktop deployment includes new, simplified methods to configure and manage session-based desktops, so

you can quickly and easily deploy the infrastructure for one or more Remote Desktop Session Host servers simultaneously.

Plus, User Profile Disks will allow you to preserve personalization settings for your session collections.”

~ WWW.MICROSOFT.COM

• CSS• HTML5• JAVASCRIPT• JQUERY• UI/UX• MAP APIs

• CAD• PHP• WINDOWS• VIRTUAL

DESKTOP

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ARCHITECTURE

SWIFT RESPONSEINFORMATION ARCHITECTURE

* While the Pending Incident Monitor is used by the Call Taker, the Dispatcher can view the information in real time. Similarly, the 911 Call Taker can view and review the Active Status Monitor. Both have real time views for Unit Status Monitors. The Call Taker and Dispatcher stations are set up with three monitors. The first responders will be using on vehicle laptops or tablets.

The call comes in to the 911 call center and is answered by the call taker. The main screen consists of Status Monitor, which shows the status of the units within its jurisdiction. Also on the call taker screen is the pending incident monitor. This shows the

incidents that they are creating and recording in real time. This essentially acts as a pipeline for the center to see how many calls are about to be dispatched and helps the center judge workload. Once the call taker finishes with the incident summary, they will send the summary to the dispatcher. The dispatcher

receives the summary, checks the notes along with the automated system recommendations for units to be dispatched. Once approved or amended, the dispatcher notifies the proper units. With the notification in hand, the responders screen consists

of a filterable map, instant messaging to report back to the dispatcher, as well as a summary of the incident with only pertinent details to the responders. During the incident process, the responders must update their status throughout the job until complete. Once finished, their status will go back to available.

The Call Taker and Dispatcher stations are set up with three monitors. The first responders will be using Swift Response on vehicle laptops or tablets.

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ARCHITECTURE

USER SCENARIO911 CALL TAKER

KERRIE BASSSCREEN PRIORITY

Caller location information and address

Call information and call type entry Comments Map Pending and active incident monitors Unit status monitor


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ARCHITECTURE

USER SCENARIO911 DISPATCHER

NICOLE HEALLYSCREEN PRIORITY

Incident information Unit recommendations and unit management

Available units monitor Comments Active and pending incident monitors Unit Status monitor Map Instant Messaging


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ARCHITECTURE

USER SCENARIOFIRST RESPONDER

MARK WILLIAMSSCREEN PRIORITY

Incident information Other units responding Filterable map and directions Premise hazard information Function keys bound to icons that will move the user through the site

Instant Messaging


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ARCHITECTURE

SWIFT RESPONSE911 CALL TAKER

LOGIN SCREEN

38 39

CONCEPT


SCREEN 1

40 41

CONCEPT


SCREEN 1, CLICK THROUGH SELECTION

42 43

CONCEPT


SCREEN 2

44 45

CONCEPT


SCREEN 3 - MAPPING

46 47

CONCEPT

People build brand relationships through numerous, slight interactions over time. It is crucial that the Swift Response brand identity remain consistent because recognition is built with brand relationships through numerous, slight interactions over time. A consistent brand identity makes the Swift Response brand more legitimate.

The font for the logo typeface is DIN Condensed. Web and body copy will be a combination of DIN and Open Sans.

To ensure legibility of the logo at all times, please adhere to the minimum size of .65”

PRINT APPLICATIONS GREEN: C: 50 M: 0 Y: 100 K: 0 GRAY: C: 66 M: 58 Y: 59 K: 40

WEB + DIGITIAL APPLICATIONS GREEN: R: 141 G: 198 B: 63 HEX: 8dc63f GRAY: R: 73 G: 74 B: 74 HEX: 494a4a

SWIFT RESPONSEBRANDING +THEME

MINIMUM SIZE REQUIREMENTS

COLOR

Do not alter the logo artwork in any way

Do not remove, crop, or obscure any part of the logo

Do not alter the proportions of the mark, the letter forms, or any elements thereof

Do not skew, stretch, or distort the mark

Do not apply other colors to the logo Do not alter the way in which the brand colors are applied to the logo

Do not attempt to recreate the logo Do not apply the mark to visually competitive backgrounds or patterns

VISUAL GUIDELINES

FONTS

APPROVED COLOR TREATMENTS

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BRANDING

SWIFT RESPONSEMOODBOARDS

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BRANDING


A T- A - G L A N C E

PROJECTTIMELINE

SUMMER 2015 BREAK FALL 2015 BREAK SPRING 2016 BREAK SUMMER 2016 BREAK FALL 2016

WNM 622 MS: Digital Capture

WNM 618 MS: Web Technology 2

WNM 801 GDS: User Experience

WNM 801 GDS: Internship Option

WNM 801 GDS: Responsive Web

GLA 610: Balancing Creativity and

Profitability

GLA 622: Art & Ideology of the

20th Century

WNM 801 GDS:TBD

WNM 801 GDS:Visual Design

WNM 801 GDS:TBD

WNM 663 MS: Advanced Topics in

Motion Graphics

ADV 623 MS: Brand Strategy

GLA 676: Professional

Practices

MIDPOINT REVIEW

Continued Research: Sitting with Call Takers

& Dispatchers on the job

Continued Refinement:

Review and adjust presentation per

research

Finalize Design: Adjust screen design

and interface with best practices

Continue Build Out: Adjust and test per

users and tester feedback

Final Testing: Adjust and test per

users and tester feedback

Refinement: Review and adjust

643 class projects to present

Refinement: Refine and adjust project scope per review feedback

Build Out: Program and

functionality additions per best practices

Add in Responders: If time permits add in First Responder

screen flow

Refinement: Refine and adjust project scope per testers feedback

Design: Review and adjust presentation per

research

FINAL PRESENTATION

USABILITY: Review of concept

with three First Responder scenarios

USABILITY: Begin build out

of Call Taker scenario plus

survey of Admin, Dispatchers, and First Responders

USABILITY: Refine Call Taker

Scenario. Begin build out of Dispatcher

and First Responder screens

USABILITY: Refine and test all First Responder

scenarios. Add on requested itmes for

usability

USABILITY: Finalize and prep all

files

52 53

CONCLUSION

C O N C L U S I O N


WRITTEN PROPOSALIMAGE CREDITS

Thinkstock.com

Defense.gov

zevyaroslavsky.org

Kut.org

Deskinlawfirm.com

wpi.edu

koamtv.com

greenwichhonda.com

carinpicture.com

syracuse.com

nytimes.com

sampaikini.com

wallwidehd.com

webdesignbooth.com

graphicriver.com

trinityvideo.net

huffingtonpost.com

alhambrachamber.org

Swift Response is used for real time command and control; communication, and intelligence sharing among dispatchers and responders in a 911 system. Its intent is to improve communication, productivity, and effectiveness of the 911 dispatching process. Additionally, it is evolutionary because Swift Response pushes past stale design to bring the 911 user experience into the 21st century.

54 55

CONCLUSION

ALYSSA VICTORIA | 04041261

Website

swiftresponse911.com

Documents

MIDPOINT REVIEW WRITTEN PROPOSAL - …gradshowcase.academyart.edu/content/dam/Grad Showcase/Schools/Web...MIDPOINT REVIEW WRITTEN PROPOSAL. ... strategic marketing, and customer service