Mid-term Exam Preawpran SAE-EAW

MBA2 GroupB

The difference between traditional word-of-mouth marketing and Influence Marketing

 word-of-mouth marketing happen incidentally when the clients find your products or services pleasant and pass a good word or recommend their circle of influence for example friends or family.

  Influence marketing can be planned, operated systematically and likely to be measurable when compared to traditional word-of-mouth. Thanks to internet, the influence may go beyond their close circle of influence in incredible speed as it is mostly done over social media platforms.

1

How did the article expand your understanding of the assigned presentation?

 http://www.goingsocialnow.com/2009/03/trends-in-social-influence-mar.html

  “We defined it as marketing to the network of peers that surround and influence the customer across social platforms and on brand Web sites.”

  This key quote is supporting the assigned presentation. In term of being able to influence across social platforms and brand websites.

2

What is the relationship between communities and your social brand?

  The communities must be the beating heart of social branding activities.

  It generates ideas and direction for the brand. The need of the community leads to actions the the brand take.

3

What is the relationship between Klout scores and Influence Marketing? Is a Klout score meaningful?

  Klout score is used for identify the top influencers on each specific topic and measure their degree of influence.

  Yes Klout score is meaningful in order to understand influence marketing and allow us to locate right influencers on highlighted topic.

4

Hotel MISSONI : Create a SIM action plan

  Select the social media platforms to be used for the operation

  Set up an account under the the hotel name in each social media platform

 Agree on objectives and goals

 Operate and evaluate

5

Hotel MISSONI : Clearly state your objectives

  To create brand awareness

  To communicate directly to customers and potential customers

  To get feedback from clients

5

Hotel MISSONI : Select at least 3 Social Media as tactics

  Twitter

  Foursquare

  Youtube

5

Hotel MISSONI : Show how the selected Social Media have synergies

  Foursquare is made it easy to log in with Twitter accounts and to broadcast to the world every time you check in to a new location. Foursquare can be used for telling friends about the latest and coolest location. Apart from that Twitter reply makes the cycle complete showing other user's interest or comment, the brand can follow and use this valuable information for development.

  Youtube “like” and link can be posted,shared and re-tweet on twitter.

5

Hotel MISSONI : Explain why you selected these specific media

  They are real time

  The overwhelming amount of active users

  Each media selected can be used as they are complementing one another

5

Hotel MISSONI : Explain why you selected these specific media

  They are real time

  The overwhelming amount of active users

  Each media selected can be used as they are complementing one another

5

Hotel MISSONI : How will you measure the results of the Influence Marketing

  By looking at the numbers of interactions done online about the brand across different sites

 Number of bookings

5