MIHAS 2016 POST SHOW REPORT (LOW RES) 2016 POST SHOW REPORT.pdf · halal industry and recorded RM1 ... various aspects of the halal industry including the challenges in the global

POST SHOWREPORT

13th EDITION

30 Marchto 2 April 2016

Kuala LumpurConvention Centre

KLCC, Malaysia

Shapers Malaysia Sdn. Bhd.

Managed by:

Ministry of InternationalTrade & Industry

Hosted by:

Malaysia External TradeDevelopment Corporation

Organised by:

Halal IndustryDevelopment Corporation

In Association with:

Department of IslamicDevelopment Malaysia

TABLE OF CONTENTS

MIHAS 2016 / POST SHOW REPORT | www.halal.com.my | 01

ACKNOWLEDGEMENTS 02

SUPPORTING BODIES 03

GENERAL INFORMATION 04

20

21

13 MALAYSIA INTERNATIONAL HALAL SHOWCASE (MIHAS 2016)

08

WORLD HALAL WEEK OPENING CEREMONY 10

SALES GENERATED 12

MATRADE TRADE TALKS@MIHAS 2016 14

16

EXECUTIVE SUMMARY OF THE WORLD HALAL WEEK 2016

05

• World Halal Week (WHW) 2016• 7 Halal Certification Bodies Convention• 13th Malaysia International Halal Showcase (MIHAS 2016)• 9 World Halal Conference (WHC) 2016• Malaysia Transforming The Global Halal Ecosystem

• Innovative Halal Products and Services• Industry and Government Leaders Visit MIHAS 2016• Customer Satisfaction• Integrated Halal Experience

PREVIEW OF THE 14 MALAYSIAINTERNATIONAL HALAL SHOWCASE

CONCLUSION

PHOTO GALLERY

ADVERTISING & PROMOTION CAMPAIGN

SPECIAL VISITS, TRADE DELEGATIONS, MOUs AND PRODUCT LAUNCHES

18LIVESTAGE@MIHAS 2016

19MIHAS 2016 AWARDS

MIHAS 2016 EXHIBITOR ANALYSIS

MIHAS 2016 EXHIBITOR FEEDBACK

32

41

47

48

50

26VISITOR ANALYSIS

30TESTIMONIALS

PUBLICITY

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ACKNOWLEDGEMENTS


Shapers Malaysia Sdn. Bhd.

In Association with:

Halal IndustryDevolopment Corporation

Halal IndustryDevolopment Corporation

Department of IslamicDevelopment Malaysia

Managed by:

Organised by:

Malaysia External Trade Development Corporation

Hosted by:

Ministry of InternationalTrade and Industry

M A L A Y S I AMINISTRY OF INTERNATIONAL TRADE AND INDUSTRY

SUPPORTING BODIES


World Halal Conference Halal Certification Bodies Convention

Event Partner:

Curio Pack Sdn Bhd

Official Freight Forwarder:Official Contractor:

PICO International (M) Sdn Bhd

Halal Food Authority (HFA) National Independent Halaal Trust (NIHTHalaal)

South African NationalHalaal Authority (SANHA)

British Malaysian Chamber of Commerce

The Islamic Council of Western Australia (ICWA)

The Muslim Food Board (TMFB) SIAL Malaysian French Chamber of Commerce & Industry (MFCC)

Dagang Halal

Halal Focus

PPS Food

Halal.Ad

Kampong Kravers Coffeeland Dim Sum Pau Sedap Coffee Hang Tuah

ASWAQ IslamicTube Salaam Gateway

Halal Control Halal Research Council Zilzar

Islamic Tunes

Preferred Islamic Music Portal:

Thomson Reuters

Knowledge Partner:

McDonald’s Malaysia

Preferred F&B Partner:

Supporting Organisation:

Supporting Media:

Product Sponsors:

Suria Wholesaler Sdn Bhd Mascorn Sinsing Coffee Wonderful Creamery Lumin Mineral Water

GENERAL INFORMATION


Event 13 MALAYSIA INTERNATIONAL HALAL SHOWCASE (MIHAS 2016)TH

Date 30 March – 2 April 2016

Venue Kuala Lumpur Convention Centre, KLCC, Malaysia

Operating Hours 10am – 7pm

Hosted by Ministry of International Trade & Industry (MITI)

Organised by Malaysia External Trade Development Corporation (MATRADE)

Managed by Shapers Malaysia Sdn Bhd

Tel +603 6203 4433

Fax +603 6203 4422

E-mail [email protected]

Website www.halal.com.my

Frequency Annual

In Association with Halal Industry Development Corporation (HDC)

Department of Islamic Development Malaysia (JAKIM)



A collaborative effort under the aegis of the Ministry of International Trade and Industry (MITI), WHW 2016 featured the world-renowned halal trade fair, the 13th Malaysia International Halal Showcase (MIHAS 2016) organised by the Malaysia External Trade Development Corporation (MATRADE); 9th World Halal Conference (WHC) by Halal Industry Development Corporation (HDC) and the 7th Halal Certification Bodies Convention by the Department of Islamic Development Malaysia (JAKIM).

The opening ceremony of the World Halal Week (WHW) 2016 was officiated by YAB Dato’ Sri Mustapa Mohamed, Minister of International Trade and Industry of Malaysia on 30 March 2016 in the presence of dignitaries, distinguished guests and media partners from around the world.

Themed ‘Beyond the Economy’, WHW 2016 echoed Malaysia’s determination to explore the untapped potential of the halal industry beyond its trade and commercial values. The event also provided a fresh new perspective on the socio-economic significance of the global halal industry.

Malaysia entrenched its position as a global leader in the halal market with the largest gathering of the halal industry at the World Halal Week (WHW) 2016, held at the Kuala Lumpur Convention Centre (KLCC) from 28 March to 2 April 2016.

WHW 2016 kicked-off with the 7th Halal Certification Bodies Convention by JAKIM, held from 28 to 29 March at Sama-Sama Hotel in Sepang. The convention, themed ‘Towards the New Dimension of Halal’, gathered more than 55 JAKIM-recognised Halal Certification Bodies (CBs) in an effort to develop and strengthen relationships, as well as to exchange opinions on halal certifica-tion issues based on the Malaysian Halal Standard and experience.

The trade component of WHW 2016, the 13 Malaysia International Halal Showcase (MIHAS 2016) was held from 30 March to 2 April 2016 at KLCC. In line with its theme this year, ‘Experience Halal’, MIHAS 2016 offered an integrated halal experience by bringing together culture and trade, creating a unique business environment inspired by Islamic values. MIHAS 2016 successfully highlighted the enormous potential in the global halal industry and recorded RM1.14 billion in sales - a four per cent increase in sales compared to last year.

In conjunction with MIHAS 2016, MATRADE organised the International Sourcing Programme (INSP), which is a one-day business matching programme between potential international buyers and local companies on 29 March 2016 at the MATRADE Exhibition and Convention Centre (MECC). INSP attracted 581 foreign buyers representing 391 companies from 40 countries who participated in 4,372 meetings with 619 Malaysian exporters.



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7 HALAL CERTIFICATION BODIES CONVENTION

13 MALAYSIA INTERNATIONAL HALAL SHOWCASE (MIHAS 2016)

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Malaysia’s lead halal agency, HDC, organised the 9 World Halal Conference (WHC) 2016 from 30 to 31 March 2016 at KLCC. WHC, themed ‘Halal at the Forefront of Economic and Social Change’, hosted several heads of governments and corporate leaders from around the world. More than 1,000 delegates from 50 countries participated in the conference, which focused on various aspects of the halal industry including the challenges in the global halal economy, the rise of halal e-commerce and new business opportunities, and the need to develop talents.



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9 WORLD HALAL CONFERENCE (WHC) 2016

Once again, Malaysia successfully organised another world-class halal event, the World Halal Week 2016, bringing together leaders and policymakers, industry stakeholders and halal enthusiasts from around the world to discover the enormous opportunities in the halal market and address the issues and challenges present in the global halal ecosystem.

The World Halal Week 2016 embodied Malaysia’s aspiration to be the main driver in creating a dynamic ecosystem for the global halal market and for industry players to draw inspiration to expand into new horizons.

The MIHAS 2016 Post Show Report demonstrates the success of this iconic Malaysian halal trade show and outlines the strategies used to develop and expand the event for the future.

We would like to thank our partners and supporting organisations, exhibitors, trade delegates and visitors for making MIHAS 2016 a great success. We look forward to welcoming you at the 14 Malaysia International Halal Showcase, scheduled to be held from 5 to 8 April 2017 at the Kuala Lumpur Convention Centre (KLCC).

MALAYSIA TRANSFORMING THE GLOBAL HALAL ECOSYSTEM

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THE GLOBAL HALAL MARKET PLACE

13TH MALAYSIA INTERNATIONAL HALAL SHOWCASE (MIHAS 2016)


Malaysia International Halal Showcase (MIHAS 2016)

INNOVATIVE HALAL PRODUCTS AND SERVICES

TOP 5 COUNTRIES WITH THE HIGHEST SALES

The 13th edition of the Malaysia International Halal Showcase (MIHAS 2016), the world’s largest halal trade event, was held from 30 March to 2 April 2016 at the Kuala Lumpur Convention Centre (KLCC). MIHAS 2016 was organised by the Malaysia External Trade Development Corporation (MATRADE) and featured two main components – a trade exhibition and the International Sourcing Programme (INSP).

The annual trade event had attracted 314 Malaysian companies and 225 international companies from 29 countries. Exhibitors from around the world occupied 604 booths, showcasing a variety of halal products and services such as halal consumables; non-food products and services; food packaging, machinery and catering equipment; government agencies and associations and Islamic investment, banking and Takaful.

China, Thailand, Indonesia, Taiwan and South Africa were the major participating countries with the highest number of exhibitors. There were 89 exhibitors from ASEAN countries and 79 from the Organisation of Islamic Cooperation (OIC).

Throughout the 4-day exhibition, MIHAS 2016 welcomed a total of 22,027 visitors comprising local and international companies, associations, foreign delegations and others, and generated RM1.14 billion in sales, recording a four percent increase from last year’s RM1.1 billion.

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MALAYSIA552.75

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INDONESIA30.34

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TAIWAN26.68

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THAILAND24.10

ththCHINA

14.14

COUNTRIES SALES (MIL)

RM

RM

RM

RM

RM

RM

There was a significant increase in the seniority and size of the trade delegations visiting MIHAS 2016. This is testament to the solid reputation MIHAS has built over the years as the global halal marketplace to source for quality products and services.

The signature halal trade event has earned international recognition as a value-adding platform that promotes cross border economic investments and business partnerships. During the four-day event, business deals and partnerships were negotiated and signed, making MIHAS 2016 thus far one of the most successful halal trade platforms in the world.

13TH MALAYSIA INTERNATIONAL HALAL SHOWCASE (MIHAS 2016)


Malaysia International Halal Showcase (MIHAS 2016)

thINDUSTRY AND GOVERNMENT LEADERS VISIT MIHAS 2016

Exhibitors and trade visitors described their experience at MIHAS 2016 as highly satisfying; with 58% of the exhibitors saying the international trade show provides world-class business and networking opportunities. Around 62% of the exhibitors said they participated in the trade fair to assess the halal market potential while 81% used the premier exhibition to introduce their products and services to the global halal market. More than 62% of the exhibitors indicated their interest to participate in the upcoming MIHAS 2017, demonstrating the success of the show now and for years to come.

CUSTOMER SATISFACTION

The 13 edition of the trade show offered an integrated halal experience by bringing together culture and trade, creating a unique business environment inspired by Islamic values. MIHAS 2016 expanded its remit beyond the halal food industry to include other Islamic economy sectors as well. This year, MIHAS 2016 partnered with IslamicTunes to provide spiritual and Islamic-oriented entertainment at the premier trade fair; presenting a fascinating new perspective of respect and appreciation by bringing nations together by integrating culture and trade under one roof.

MIHAS 2016 once again demonstrated the dynamism and strength of the halal industry as a significant contributor to the global economy. As MIHAS continues to grow as the global halal marketplace, increasing the number of exhibitors and developing new country pavilions, its international audience grows, bringing together a wealth of knowledge and experience from across the globe. MIHAS is uniquely positioned as a strategic networking platform to trade, exchange ideas and practices for the benefit of the global community.

INTEGRATED HALAL EXPERIENCE

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WORLD HALAL WEEK OPENING CEREMONY

The World Halal Week (WHW) 2016, held at the Kuala Lumpur Convention Centre (KLCC) from 28 March to 2 April 2016 was officiated to by YAB Dato’ Sri Mustapa Mohamed, Minister of International Trade and Industry of Malaysia on 30 March 2016 in the presence of dignitaries, distinguished guest and media partners from around the world.

• YAB TUN ABDULLAH HAJI AHMAD BADAWIFormer Prime Minister of Malaysia

• YB DATO' LEE CHEE LEONGDeputy Minister of International Trade and Industry (Trade), MITI

• YB DATUK HAJI AHMAD HAJI MASLANDeputy Minister of International Trade and Industry (Industry), MITI

• YB DATUK IR. HAJI HAMIM BIN SAMURIDeputy Minister, National Resources and Environment

• YB DATUK DR. ABU BAKAR BIN MOHAMAD DIAHDeputy Minister of Science, Innovation and Technology

• YBHG TAN SRI DR REBECCA FATIMA STA MARIASecretary General of MITI

• YBHG DATO’ NIK RAHMAT NIK TAIBDeputy Secretary General (Industry), MITI

• YB DATO’ NORAINI AHMADChairman of MATRADE

• YBHG TAN SRI DATO’ DR. SYED JALALUDIN B. SYED SALIMChairman of HDC

• YBHG DATO’ DZULKIFLI MAHMUD CEO of MATRADE

• YBHG DATO’ SERI JAMIL BIN BIDINChief Executive Officer, HDC

• YBHG DATO’ SRI SYED HUSSIEN AL HABSHEEChairman, Shapers Malaysia Sdn Bhd

DIGNITARIES AT THE WORLD HALAL WEEK 2016 OPENING CEREMONY

The hall was abuzz with Ambassadors, High Commissioners, traders, international industry experts, as well as media. Needless to say it was apparent that global halal players including the non-Muslim majority countries were passionate about the development of the industry. As stated by the Malaysian Minister of International Trade and Industry, Dato’ Sri Mustapa Mohamed, in his speech:

During his speech, a slide presentation elaborating on Malaysia’s journey, achievements and future plans for the global halal industry were also displayed. The Opening Ceremony was attended by more than 1,000 guests. The event concluded with distinguished guests led on a tour of the MIHAS exhibition and a press conference thereafter.


WORLD HALAL WEEK OPENING CEREMONY

“The Halal market is set to grow beyond Muslim majority countries. It should also be noted that the Halal agenda has been placed at a much higher level of priorities in many parts of the

world, irrespective of whether Muslims are the majority or minority in those populations. Many nations now view Halal as an emerging market

force and an important value proposition, capable of contributing towards their respective

national economies.”

MIHAS 2016 reaped RM1.14 billion in sales -- an increase of four per cent from last year’s (RM1.1 billion). The sales generated included sales from the event’s two main components -- International Sourcing Programme (INSP) held on 29 March 2016 at Menara MATRADE and the exhibition held from 30 March to 2 April 2016 at KLCC.

MATRADE’s International Sourcing Programme (INSP) attracted 581 foreign buyers representing 391 companies from 40 countries who participated in 4,372 meetings with 619 Malaysian exporters.


SALES GENERATED

INTERNATIONAL SOURCING PROGRAMME

• The food and beverage sector continues to record the highest sales at INSP with RM365.12 million, representing 76.3% of total sales.• The sales for non-food product sector such as healthcare, pharmaceuticals and cosmetics reached RM108.99 million (22.8%)• Major products sourced were Coffee, Tea and Cocoa, Snacks, Cosmetics, Coconut Products, Confectionery Chocolates and Candies.• China, United Kingdom, Taiwan, Japan and Korea were the top 5 countries with the highest sales generated through INSP.

The outcomes of the INSP:

CHINA215.26

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UNITED KINGDOM76.33

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TAIWAN40.86

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JAPAN37.0

ththKOREA

27.39

TOP FIVE (5) COUNTRIES WITH THE HIGHEST SALES


DEVELOPING THE HALAL MARKET

RM

RM

RM

RM

RM

The four-day exhibition had attracted 314 Malaysian companies and 225 international companies from 29 countries. China, Thailand, Indonesia, Taiwan and South Africa were the major participating countries with the highest number of exhibitors. There were 89 exhibitors from ASEAN countries and 79 from the Organisation of Islamic Countries (OIC). Throughout the 4-day exhibition, MIHAS 2016 received a total of 22,027 visitors comprising local and international companies, associations, foreign delegations and others.

Outcomes of the exhibition:• The food and beverages cluster recorded the highest sales at the exhibition with total sales of RM132.24 million, representing 19.9%, followed by Processed & Ready to Eat Products with RM82.91 million (12.5%) and Herbal & Healthcare Products with RM75.52 million (11.5%) respectively.• Besides Malaysia, exhibitors from Indonesia, Taiwan, Thailand and China were the top 5 countries with the highest sales value generated throughout the trade fair.


SALES GENERATED

MALAYSIA552.75

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INDONESIA30.34

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TAIWAN26.68

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THAILAND24.10

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images


RM

RM

RM

RM

RM

The Malaysia External Trade Development Corporation (MATRADE) organised a series of trade talks on the second day of the 13th

Malaysia International Halal Showcase (MIHAS 2016) for the benefit of halal entrepreneurs and policymakers. Industry leaders and distinguished speakers shared their foresights and expertise in the halal market at the trade talks. The MATRADE Trade Talks drew the attention of 122 companies and 164 participants. MATRADE highlighted the export opportunities in Korea, Algeria, Syria, China and Japan to Malaysian companies. The sessions also featured e-commerce, digital marketing and trade financing. Another interesting highlight was fast food giant McDonald’s talking about the company’s strict Halal compliance. MIHAS 2016 is more than a trading platform - it is an avenue to expand our understanding of halal and explore opportunities in traditional and emerging new sectors in the Islamic economy and markets around the world.


MATRADE TRADE TALKS@MIHAS 2016

SESSION I

Export Market Opportunities In Korea And AlgeriaTOPIC

Mr. Yoon Minkwon, MATRADE Seoul, KoreaMr. Brahim Kebir, Marketing Officer, Embassy Of Malaysia, Algeria

SPEAKER

Halal Franchising & Managing Perception Of The Islamic CommunityTOPIC

Mr. Wan Mohd Zam Wan Embong, Board Member And Senior Director Of Legal And Government Relations, Golden Arches Restaurant Sdn Bhd (McDonald’s)

SPEAKER

Empowering Malaysian Startups Within The Global Halal EcosystemTOPIC

Mr. Sudhir Shreedharan, Managing Director, AIPC Limited, New ZealandSPEAKER

International Trade For Agriculture By Agro BankTOPIC

Mr. Mohd Rusdi Hitam, Head, Trade Finance Department, Agro BankSPEAKER

How Digital Revolution Can Help The Halal Industry GrowTOPIC

Mr. Adnan Halawi, Senior Proposition Manager, Islamic Economy, Thomson Reuters.SPEAKER

Interfacing Of The Universal Halal Trade Into The Mature e-Commerce Marketing – Issues And ChallengesTOPIC

Mr. Azizi Meor Ngah, Executive Director, Aladdin Group Of CompaniesSPEAKER

Mr. Md Silmi Abdul Rahman, MATRADEMODERATOR

SESSION II

Mdm Sharimahton Mat Saleh, MATRADEMODERATOR

BRINGING YOU WORLD CLASS BUSINESS OPPORTUNITIES


MATRADE TRADE TALKS@MIHAS 2016

Ms. Angela Ru Peng, MATRADE, Beijing, ChinaMr. Hiroshi Hashizume, MATRADE, Osaka, Japan

Export Market Opportunities In China And JapanTOPIC

SPEAKER

Jeju-Gateway To The Korean Halal MarketTOPIC

Mr. Ho Ze One & Mr. Wan Ahmad Sufian, Kakyo Company Ltd, Jeju, KoreaSPEAKER

Introducing A New Approach To Do Muslims-to-Muslims Businesses TOPIC

Prof. Dato’ Dr. Asbi Ali, President, Muslim Industrialists And ManufacturersSPEAKER

How Global Halal Data Pool Can Benefit The Global Halal Business CommunityTOPIC

Mdm. Amnah Shaari, Chief Executive Officer, Serunai Commerce Sdn BhdSPEAKER

SESSION III

Prof. Dr. Faridah Hj Hassan, Dir. Halal Management & Science (HALALMAS) Prof. In Marketing And Strategic Management, Universiti Teknologi Mara (UiTM)

MODERATOR



The Prime Minister of Malaysia YAB Dato’ Sri Mohd Najib bin Tun Haji Abdul Razak added prestige to the event by having an informal touring session at the exhibition. Accompanied by YB Dato’ Sri Mustapa Mohamed, Minister of MITI and YBhg. Dato’ Dzulkifli Mahmud, CEO of MATRADE, the PM visited several local small and medium enterprises (SMEs) where he mingled with the companies to learn more about their Halal offerings. Among the booths visited were Halal Penang, Ministry of Agriculture and Agro-based Industry (MOA), Department of Industrial Development and Research Sabah, Department of Trade and Industry South Africa, Nippon Express and the Palestine Trade Centre.

The four-day event also received the honor of having Malaysia’s former Prime Minister, Tun Abdullah Ahmad Badawi as one of the distinguished guests who also attended the Opening Ceremony of the World Halal Week, reflective of his full support of the halal industry.

MIHAS 2016 also witnessed the continuous support from the Malaysian Royal families from Johor and Pahang, senior government officers, foreign Embassies and High Commissions based in Kuala Lumpur.

Pahang Royalty, YAM Tengku Puteri Seri Lela Manja Pahang Tengku Dato’ Hajah Nong Fatimah Binti Sultan Haji

Ahmad Shah Al-Musta’in Billah

Bin Mustapha

Johor Royalty, YAM Tunku Mariam Zaharah Binti Almarhum Sultan Mahmud Iskandar

ADUN Sungai Tiang, Kedah (Kedah Member of the State Legislative Assembly), YB Dato’ Suraya Bt. Yaacob

Director-General of the Department of Islamic Development Malaysia (JAKIM), YBhg. Dato’ Haji Othman

Chief Executive Officer of SecurityForce, Datuk Wira Dr. Maznah Hamid

The YB Deputy Minister of International Trade and Industry, Datuk Hj. Ahmad bin Hj. Maslan, accompanied by the advisor of Shapers Islamic Media Sdn Bhd, Hj. Mohd Anuar bin Hanadzlah, witnessed the Memorandum of Understanding MoU signing ceremony between the Chief Executive Officer of Shapers Malaysia Sdn Bhd, YBhg. Dato’ Mohd Shukri bin Abdullah and the Chairman of Yayasan Restu, YBhg. Datuk Abdul Latiff Mirasa for the publication of the “Pengertian Al-Quran Edisi Al-Mizan” which is a comprehensive translation of the verses in the Al-Quran made easy. The project is an initiative by Shapers Malaysia Sdn Bhd which was privately funded by the company and took 5 years to be completed. It is expected to be published by the end of 2016. The Minister of Agriculture and Agro-based Industry, YB Dato’ Sri Ahmad Shabery bin Cheek graced the launch of Nutrima Cellcode, a therapeutical product for skin repair, developed by MARDI and marketed by Buminiche Sdn. Bhd.


MOU AND PRODUCT LAUNCH

MIHAS 2016 also set out as an important avenue for local and international trade delegations to source for new innovative products, explore business opportunities and establish business relations. The trade delegations were from:

Thailand

Indonesia

South Africa

China

Singapore

Other Local Delegates

New Zealand

Italy

Russia

Japan



LIVESTAGE@MIHAS 2016

BRINGING PEOPLE TOGETHER WITH MUSIC

Malaysia is determined to tap the potential in the halal industry beyond its trade and commercial value to provide the world with new halal experiences. This year, the 13 Malaysia International Halal Showcase (MIHAS 2016) expanded its remit beyond the halal food industry to include other Islamic economy sectors as well.

In recognition of the significant demand for spiritual music, especially among the young urban Muslims, MIHAS 2016 partnered with Islamic Tunes to provide Islamic-focused entertainment at the trade fair. Through this partnership, trade visitors got to experience the nuances of Islamic entertainment at LIVESTAGE@MIHAS 2016. There were Al Quran recites and Doa prayers every morning, followed by live performances by Islamic artists from Malaysia, Indonesia and Singapore.

LIVESTAGE@MIHAS 2016 featured popular Islamic artists including Zaidi Rustam, Hufaz, Daqmie, Seventh Musaffir, Damai, Afliq and El Tiezam from Malaysia; Syahdu, Nuzhic, Al Azka, MGN, Al Izzah, Nur Syamsi Mas’ Ari (Aci Cahaya) and Ustaz Agus Yusuf from Indonesia and Nismah from Singapore.

TAPPING INTO ISLAMIC ORIENTED ENTERTAINMENT

At the moment, Islamic music does not have a dedicated segment. As such, there needs to be clearer standards and procedures to categorise Islamic-oriented entertainment which is a powerful medium to spread Islamic knowledge in a way that is accept-able. Through MIHAS 2016, there will be more awareness among consumers and retailers about this genre of music, and this is set to encourage more participation and content development in this burgeoning industry.

LIVESTAGE@MIHAS 2016 was another exciting step forward in embracing the halal lifestyle. This initiative offered a fascinating new perspective of respect and appreciation by bringing nations together to not only share traditional songs and melodies of one another, but to integrate culture and trade under one roof.

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MIHAS 2016 AWARDS

MIHAS 2016 “Exprience Halal” continues to expand its brand in the halal industry by providing an integrated business platform for industry players, stakeholders, and entrepreneurs to multiply their business or showcase their latest innovation in food and beverages to potential investors and traders.

The MIHAS 2016 Awards was organised to honour and celebrate outstanding exhibitors and participating countries for bringing creativity, innovation and excellence to the global halal market. This year, the ‘Guest Country Award’ was presented to South Africa for its tremendous commitment towards the development of the Halal market. The ‘Local Best Booth Award’ was given to QSR Sdn Bhd, a well-known Malaysian brand in the food industry. Meanwhile, the ‘International Best Booth Award’ was given to Allanasons Pvt Ltd, a halal meat supplier from India that exports to more than 70 countries worldwide.

MATRADE as the organiser of MIHAS 2016 in collaboration with Majlis Amanah Rakyat (MARA) selected PS Food & Beverage Sdn Bhd as the winner of the ‘Entrepreneurial Excellence Award’. This award is in appreciation of their determination in making new innovative products for the halal industry. As recognition for their ability to meet the current needs and demands of consumers, Linaco Manufacturing (M) Sdn Bhd was awarded the ‘Business and Innovative Award’ at MIHAS 2016. It is hoped that with the awards and recognitions, the halal Industry in Malaysia will expand and benefit Muslim and non-Muslim consumers alike.



TOTAL NO OF BOOTHS TOTAL NO OF COMPANIES

604 BOOTHS

369 Local Booths (61%)

61% 39%

235 International Booths (39%)

539 COMPANIES

314 Local Companies (58%)

58%42%

225 International Companies (42%)

MAJOR PARTICIPATING COUNTRIES

TOTAL PARTICIPATING COUNTRIES: 29 COUNTRIES (INCLUDING MALAYSIA)

China41 Indonesia

40

TOTAL NUMBER OF COMPANIES : 539 COMPANIES

TOTAL NUMBER OF BOOTHS : 604 BOOTHS

TOTAL NUMBER OF COMPANIES FROM ASEAN : 403 COMPANIES

TOTAL NUMBER OF COMPANIES FROM OIC COUNTRIES: 392 COMPANIES

Thailand40

Taiwan24 South Africa

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MIHAS 2016 is the all-round sourcing platform where valued buyers meet high caliber suppliers from across the globe. Exhibitors from all over the world visited MIHAS 2016, some for the first time while others have been coming back year after year for the opportunities and experience.

This year, the exhibition showcased 604 booths and highlted 539 companies from 29 countries worldwide. The number of participating companies increased by 2.3% from 528 companies in 2015.

Out of the total number of companies, 42 % (225) were foreign companies. The local companies accounted for 58% (314) of total participation.

Below are the details of the exhibitors:



LIST OF EXHIBITING COUNTRIES

BANGLADESH 1 Company / 2 Booths

BRAZIL 2 Companies / 2 Booths

BRUNEI 7 Companies / 7 Booths

BULGARIA 1 Company / 1 Booth

CHINA 43 Companies / 48 Booths

EGPYT 1 Company / 1 Booth

INDIA 2 Companies / 5 Booths

INDONESIA 40 Companies / 28 Booths

IRAN 8 Companies / 8 Booths

JAPAN 12 Companies / 6 Booths

PALESTINE 7 Companies / 8 Booths

ROMANIA 3 Companies / 4 Booths

SAUDI ARABIA 3 Companies / 4 Booths

LEBANON

NEW ZEALAND

NETHERLANDS

PAKISTAN

SRI LANKA

SINGAPORE

1 Company / 1 Booth

1 Company / 1 Booth

1 Company / 1 Booth

1 Company / 1 Booth

1 Company / 1 Booth

1 Company / 1 Booth

SOUTH AFRICA 14 Companies / 24 Booths

THAILAND 40 Companies / 34 Booths

TAIWAN 24 Companies / 23 Booths

TUNISIA 1 Company / 2 Booths

TURKEY 6 Company / 6 Booths

UNITED ARAB EMIRATES 2 Companies / 5 Booths

UNITED STATES OF AMERICA

VIETNAM

1 Company / 1 Booth

1 Company / 1 Booth

225 Companies / 235 BoothsTotal



Halal Food & Beverages and Food Services 83.3% 449

44

16

4

26

8%

3%

0.7%

5%

Food Packaging, Machinery and Catering Equipments

Islamic Capital Market and Financial Services

Services

Total 100% 539

Halal Non-Food Products, Toiletries, Cosmetics & Pharmaceuticals

Sector / Category Percent % Number of Companies

BREAKDOWN OF EXHIBITORS BY SECTOR

Producer/Manufacturer

Importer/Exporter

Retailer

Government Agency

Association/Institution

Others

71.54%

27.69%

9.23%

8.46%

1.54%

6.15%



COMPANY

PARTICIPATION OBJECTIVES

Introducing product(s)

Assess market potential

Establish new business contacts

Sourcing of buyers

Maintaining company/brand image

Appointment of agents

Market research

80.77%

61.54%

57.69%

51.54%

40.77%

39.23%

31.54%

Monitoring competition

Others

10.77%

3.85%



TARGET MARKET

Malaysia

Indonesia

China

Thailand

South Korea

Japan

UAE

Saudi Arabia

Taiwan

India

USA

UK

Egypt

Kuwait

Qatar

Iran

Canada

Netherlands

Turkey

Oman

France

Germany

Belgium

Ireland

Bahrain

63.85%

33.08%

30.00%

22.31%

16.15%

15.38%

15.38%

13.85%

12.31%

9.23%

8.46%

8.46%

8.46%

6.92%

6.92%

6.92%

6.15%

6.15%

6.15%

6.15%

5.38%

4.62%

3.85%

3.85%

3.85%

28.46%

29.23%

30.00%

23.85%

17.69%

29.23%

22.31%

26.15%

20.77%

18.46%

26.92%

17.69%

18.46%

18.46%

15.38%

13.85%

11.54%

16.92%

16.15%

17.69%

12.31%

15.38%

10.00%

7.69%

15.38%

PRESENT FUTURE

3.08%

3.08%

2.31%

2.31%

2.31%

2.31%

2.31%

1.54%

1.54%

0.77%

13.85%



Italy

Russian

Denmark

Finland

Poland

Austria

Sweden

10.00%

13.85%

8.46%

7.69%

6.15%

6.92%

7.69%

Central America

South America

Norway

Others

9.23%

13.08%

6.92%

16.92%

PRESENT FUTURE

PARTICIPATION IN MIHAS 2017

Yes, I would like to participate

9sqm

18sqm

27sqm

36sqm

No thanks

62.31%

19.23%

21.54%

2.31%

4.62%

4.62%

Others 3.08%


VISITOR ANALYSIS

Throughout the four days, MIHAS 2016 attracted a total of 22,027 visitors.

22,027

13,685

8,342

75 countries

Breakdown of Exhibitors by Sector

Total Trade Visitors

Total Public Visitors

Total Visiting Countries

TOP 10 VISITING COUNTRIES

DAILY VISITORS STATISTICS

194

China

163

Indonesia

95

Singapore

46

Japan

45

South Korea

44

Thailand

25

Saudi Arabia

22

Yemen

19

Iran

19

UAE

6,352

5,769

5,213

4,693

Day 1

Day 2

Day 3

Day 4


VISITOR ANALYSIS

18-25

26-35

36-45

46-55

Above 55

13.52%

34.19%

26.49%

17.26%

8.55%

Manufacturer

Service Provider

Supermarket/Hypermarket

Restaurant/Fast Food Chain

Exporter

Wholesaler

NGO/Association/Government

17.08%

10.00%

7.27%

7.01%

6.88%

5.84%

5.42%

Retailer

Bakery/Delicatessen

Banking & Financial Services

Convenience Store/Mini Market

Abattoir

4.93%

4.47%

3.67%

3.65%

3.56%

2.80%Importer

Hospitality Services

Catering Services

Others

2.76%

2.44%

12.23%

VISITORS CLASSIFIED BY BUSINESS SECTOR

VISITORS CLASSIFIED BY AGE GROUP


VISITOR ANALYSIS

Halal Food & Beverages

Halal Poultry, Meat & Dairy

Halal Fast Food & Other Premises

Halal Ingredients & Raw Materials

Halal Pharmaceuticals & Healthcare

Halal Cosmetics & Body Care

Halal Non-Food Products & Services

57.62%

16.27%

12.42%

12.35%

Manager/Executive

Owner/Entrepreneur

CEO/General Manager

Director

Trader

27.23%

23.02%

9.37%

9.13%

6.24%

11.38%

11.32%

5.31%

Islamic Banking & Financial Services

Others

Government Officer

Consultant

Academician

Restaurateur/Hotelier

5.26%

3.91%

5.41%

4.23%

2.48%

1.86%

0.75%

7.57%

2.71%

Chef/Cook

Baker/Patisseries

Others

VISITORS CLASSIFIED BY MAIN AREA OF INTEREST

VISITORS CLASSIFIED BY POSITION


VISITOR ANALYSIS

Sourcing new products

Networking

Evaluation for future participation

Research/Gather Information

Purchasing

Investment opportunities

Seeking partners and agents

32.04%

27.01%

20.70%

17.67%

Yes

No

69.99%

30.01%

13.39%

11.28%

9.78%

Others 4.28%

VISITORS CLASSIFIED BY PURPOSE OF VISIT

VISITORS CLASSIFIED BY INVOLVEMENT IN PRODUCT PURCHASE OR RECOMMENDATION


TESTIMONIALS

“We Think MIHAS 2016 could be a very good platform for us to promote our Halal Certified products. This is our first time entering the Asia Pacific market, which has a huge potential for our products. MIHAS brings Muslims and non-Muslims together and companies all over the world to understand halal and promote halal.”

“MIHAS is a good platform for small and medium sized enterprises (SMEs) to promote Malaysian halal products all over the world.”

MIRCEA BOGDANAREA PURCHASING MANAGER-ASIA PACIFICSC SUPRIMA GRUP SRL

ABD. KARIM ABD. MUTALIBMARKETING MANAGER, SYARIKAT HANG TUAH SDN BHDMALAYSIA

“This is my 4th MIHAS and I have seen improvement year after year and this could be the best MIHAS I have attended and I would like to say congratulations to MATRADE for handling it better each year.”

“The response has been positive. I think MIHAS is the most profession-al show for the halal market. We expect to bring more Taiwan compa-nies next year.”

PAMELA LINSALES EXECUTIVE, WES WORLDWIDE EXPO SERVICES LTDTAIWAN

DATO’ SURAIYA YAAKOBSTATE EXECUTIVE COUNCIL, KEDAHMALAYSIA


TESTIMONIALS

“MIHAS is very much focused into halal products so that’s why we like to be here and capture the halal market.”

“Malaysia is number 1 when it comes to halal products or services. If you want to introduce your product or services in the halal market it’s a must to come to MIHAS. In MIHAS you can also meet local and international entrepreneurs.”

GRACEFFM MARKETING SDN BHDMALAYSIA

MARUF YUSUPOVCEO & CO-FOUNDER, HALAL.ADDENMARK

“MIHAS is a great platform for us to engage with various stakeholders from within and outside Malaysia. MIHAS provides us with an opportu-nity to engage, interact and exchange ideas, even celebrate achieve-ments with our fellow participants and visitors.”

“Malaysia being one of the leaders in the halal based industry, we felt MIHAS would be the right platform to use in order to promote our products.”

ABDULAZIZ GONISTRATEGIC EXECUTION SPECIALIST ISLAMIC FINANCE, THOMSON REUTERSDUBAI, UAE

WAN MOHD. ZAM WAN EMBONGCHAIRMAN, INTERNAL HALAL COMMITTEE, MEMBER OF THE BOARDMCDONALDS MALAYSIA


PUBLICITY

The event had extensive coverage both on electronic and print media.

RM 37,804,789.55TOTAL PR VALUE

Online

Newspaper

Television

Radio

33,391,563

2,211,940

2,102,527

20,510

PR VALUE BY TYPE OF MEDIA

TOTAL NEWS PUBLISHED

Online Newspaper Television Radio

267 146 17 14


PUBLICITY

Hong Kong

Philippines

Indonesia

Taiwan

8,147,731

8,144,699

6,866,856

3,255,584

2,630,563

2,178,638

1,111,371

491,715

236,345

58,176

China

Malaysia

United States

Korea

Japan

Iran

TV 1

Harian Metro

New Straits Times

TV3

1,512,920

330,159

305,415

278,000

174,500

166,388

156,087

155,663

150,420

121,380

TV9

Berita Harian

Kosmo Ahad

Utusan Malaysia

TV2

Metro Ahad

TOP 10 ONLINE NEWS BY COUNTRY

TOP 10 MEDIA OUTLET BY PR VALUE


PUBLICITY

TELEVISION INTERVIEWS

RTM1Channel Selamat Pagi MalaysiaProgram

23 March 2016Date RM 689,970PR Value

TV AlhijrahChannel AssalamualaikumProgram

29 March 2016Date RM 84,300PR Value

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PUBLICITY

TELEVISION INTERVIEWS

TV9Channel Nasi Lemak Kopi OProgram

1 April 2016Date RM 98,500PR Value

TV9Channel Nasi Lemak Kopi OProgram

2 April 2016Date RM 76,000PR Value

st

nd


PUBLICITY

SOCIAL MEDIA CAMPAIGN

Facebook

MIHAS 2016 was promoted actively on three selected platforms i.e Facebook, Instagram and Twitter. Some of which were via ads and boost posts. This campaign was ongoing since February 2016.

Total page likes to date: 43,043

Social Media Followers By Age Group

Social Media Followers By Country

13 - 17

18 - 24

25 - 34

35 - 44

138

5828

8028

3203

1200

349

308

167

7498

9652

4312

1568

459

242

45 - 54

55 - 64

65+

Thailand

Saudi Arabia

Singapore

USA

Egypt

824

3,058

113

261

11,352

France

Pakistan

UAE

Malaysia

Indonesia

115

106

111

13,979

11,908


PUBLICITY

Instagram

The trending hashtag of #MIHAS2016 was widely used on Instagram and Twitter.

Followers

646

Posts

273

Engagement

453

#mihas2016

1,570

Impressions

32,228

Mentions

167

Profile Visits

1,327


PUBLICITY

Twitter

In keeping with data consistency throughout this report, the statistics stated in this part of the report is the total calculated from February to April 2016. MIHAS Twitter account is @mihasecretariat

Followers

618

Tweets

173


PUBLICITY

LinkedIn

Total Followers: 1,818

LinkedIn Followers by Position

Manager

Vice President

Director

Senior Executive

21%

6%

7%

32%

Many visitors and exhibitors used the MIHAS website (www.mihas.com.my) to register and keep themselves updated with the latest information. Data was collected from February - April 2016


PUBLICITY

MIHAS Website

Returning Visitors

42%

Page Views

103,549

New Visitors

59%

Malaysia

Japan

Indonesia

United Kingdom

70%

3%

3%

2%

Singapore

Thailand

United States

Taiwan

2%

1%

1%

1%

India

China

1%

1%

33,788

1,468

1,348

1,199

1,108

687

601

529

518

493

Top 10 Countries that visited the MIHAS Website:

Session Percentage



TELEVISION



AIRPORT & INFLIGHT



MAGAZINES

Inflight Magazine For



NEWSPAPERS



RADIO

OUTDOOR PROMOTION CAMPAIGN

Areas targeted for outdoor advertising were as per the following;

Kuala Lumpur City Centre

Putrajaya

Petaling Jaya

Kajang

PLUS Highway

DUKE Highway

Mosques around Klang Valley



BUNTINGS

E-BOARDS


CONCLUSION

Muslim consumers are defined by the dietary, lifestyle and financial rules of the Islamic faith. The rise in the Muslim population points to a subsequent rise in the purchasing power and preferences for halal products and services.

As a result, the global halal market is emerging as a powerful commercial arena, attracting enterprises and policymakers to explore the opportunities in the burgeoning halal economy and take advantage of this USD2.3 trillion market. With the halal economy growing rapidly, the parameter of the halal industry has evolved and expanded, unlocking new opportunities and potentials.

The 13 Malaysia International Halal Showcase (MIHAS 2016) revealed an industry that is starting to deliver growth opportunities in a number of directions, extending beyond its traditional food and beverage sector to include finance, travel and tourism, fashion, arts and design, pharmaceutical and cosmetics, media and recreation as well as e-commerce.

MIHAS 2016 marked yet another successful year, underscoring its position as the global halal marketplace, where industry leaders come to advance their business, network with their colleagues, conduct business meetings, discover new innovations and gain insights into the latest industry trends.

This year, MIHAS 2016 provided a transformational perspective of halal, extending beyond its economic value to embrace this traditional Islamic practice as a modern lifestyle of choice for Muslims and non-Muslims. At the same time, MIHAS 2016 played a key role in creating a deeper understanding and awareness of halal; connecting communities from all over the world for a fascinating new perspective of respect and appreciation for halal. In this light, the scope for the global halal industry to transform lives and societies has never been greater.

With the global halal market gaining traction, it is vital that different stakeholders work together to ensure the industry understands the market needs and preferences, to provide wide-ranging innovative products and services. Governments and regulators have a crucial role to play in creating a more predictable environment for investment, and more enlightened policies to support the continued growth of the industry in the long term.

Looking ahead, the future for the global halal industry has never been brighter. As industry actors learn to cooperate in new ways, and customers warm to a new wave of sophisticated, innovative halal products and services, the transformational power of the global halal industry is set to evolve further.

Malaysia has a well developed halal ecosystem to support the development of the industry and it is set to continue its leadership in the Islamic economy, driving the market with its superior standards and quality halal offerings for industry players to draw inspiration from and expand into new horizons.

ENTERING A NEW PHASE OF GROWTH IN THE GLOBAL HALAL MARKET

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1. The World Halal Week 2016 was officiated by YAB Dato’ Sri Mustapa Mohamed, Minister of International Trade and Industry

4. YB Dato' Sri Haji Mohd Sharkar Bin Haji Shamsudin, Chairman of Tourism and Cultural Affairs, Pahang visits MIHAS 2016

7. Group photo of the dignitaries attending the World Halal Week 2016 Appreciation Dinner

8. MATRADE CEO Dato’ Dzulkifli Mahmud is seen discussing with representatives from Guest Country South Africa

9. Former Prime Minister YAB Tun Dato’ Sri Haji Abdullah Ahmad Badawi is joined by YAB Dato’ Sri Mustapa Mohamed, Minister of International Trade and Industry and other distinguished guests for a group photo

5. Leaders, policymakers and distinguished guests graced the Opening Ceremony of the World Halal Week 2016

6. Prime Minister YAB Dato' Sri Haji Mohammad Najib bin Tun Haji Abdul Razak visits MIHAS 2016

2. YAB Dato’ Sri Mustapa Mohamed, Minister of International Trade and Industry signs the MIHAS 2016 plaque

3. Prime Minister YAB Dato' Sri Haji Mohammad Najib bin Tun Haji Abdul Razak met with international exhibitors


PHOTO GALLERY

10. Prime Minister YAB Dato' Sri Haji Mohammad Najib bin Tun Haji Abdul Razak is seen sharing a light moment with local exhibitors

13. MATRADE CEO Dato’ Dzulkifli Mahmud presented the MIHAS 2016 Guest Country Award to South Africa

16. MATRADE CEO Dato’ Dzulki�i Mahmud poses with MIHAS 2016 Award winners

17. Exhibitors showing their support for MIHAS 2016

18. Buyers and sellers negotiate deals during the International Sourcing Programme (INSP)

14. Her Highness YAM Tengku Puteri Seri Lela Manja Pahang, Tengku Dato’ Hajjah Nong Fatimah Binti Sultan Haji Ahmad Shah Al- Mustain Bilah has always been a strong supporter of MIHAS

15. MATRADE’s Director of the Food, Biotech and Halal Unit Mohammad Aminuddin Sham Tajudin meets with exhibitors from Kelantan

11. YAB Dato’ Sri Mustapa Mohamed, Minister of International Trade and Industry and Dato’ Dzulkifli Mahmud, CEO of MATRADE meeting with buyers and sellers at the International Sourcing Programme (INSP)

12. MIHAS 2016 received a large number of foreign trade delegates from around the world


PHOTO GALLERY


PREVIEW OF THE 14TH MALAYSIA INTERNATIONAL HALAL SHOWCASE

Muslims around the world are becoming increasingly active as traders and investors, manufacturers and service providers, competitors and suppliers; and they’re becoming real partners in the global economic system. The rise in the Muslim population points to a subsequent rise in the purchasing power and preferences for halal products and services. This represents a major growth opportunity for businesses around the world.

With Muslim consumers dubbed as one of the fastest growing consumer segments in the world, the global halal market is emerging as a powerful commercial arena. The global halal industry is estimated to be worth around USD 2.3 trillion and presents ample opportunities in terms of commercial revenue, employment opportunities and global connectivity of the Ummah.

For too long, the focus in the halal industry has been on halal food and beverages (F&B). However, the new generation of Muslim consumers are not only defined by their dietary restrictions, they’re also keen to embrace halal as part of their lifestyle choice and financial investment.

The 13 Malaysia International Halal Showcase (MIHAS 2016) revealed an industry that is starting to deliver growth opportunities in a number of directions, extending beyond its traditional food and beverage sector to include finance, travel and tourism, fashion, arts and design, pharmaceutical and cosmetics, media and recreation as well as e-commerce.

Going forward, the 14 Malaysia International Halal Showcase (MIHAS 2017) will continue to showcase the seven pillars of the Islamic economy to provide an integrated experience of halal. MIHAS 2017 aims to highlight the travel and tourism sector to meet the growing demands of Muslim travellers around the world. Malaysia has a strong halal travel ecosystem by virtue of the high number of Muslim visitors and a very high level of awareness of halal in the industry.

The 14 edition of MIHAS will provide a dynamic platform for policymakers, industry experts and halal enthusiasts from around the world to congregate and gain valuable insights into the development of halal within a multicultural environment and explore new opportunities through the endless networking possibilities at the premier event.

Be at the forefront of the Global Halal Market and experience the world of halal at MIHAS 2017. Reserve your place in the front row at MIHAS 2017 now!

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Documents

MIHAS 2016 POST SHOW REPORT (LOW RES) 2016 POST SHOW REPORT.pdf · halal industry and recorded RM1 ... various aspects of the halal industry including the challenges in the global