- There are roughly 80 million Millennials in the U.S.

- Online & mobile channels are important to Millennials, providing the information & insights they need to find the best product or service

MILLENNIALSAS HOTEL CONSUMERS / TRAVELERS

References: 1. LA Times2. US News3. Huffington Post4. Road Warrior Voices5. Fox News

Cleveland Construction

- How much U.S. Millennials plan to spend on travel in ‘15

$226 Billion

FEATURES MILLENNIALS LOOK FOR IN A HOTEL

TECHNOLOGY

STREAMLINED DESIGN

TWIST ON SERVICE

VALUE-ADDED AMENITIES

Fitness Amenities

- Millennials are more likely to write reviews about service

- Millennials are creating a demand for a hospitality market that focuses less on 5-star service & more on boutique offerings

Would rather spend their $ on experiences than material things

WI - FI is an expected amenity

6 out of 10