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The goal of this project was to take a dead, dying, or defunct brand and create a new brand while sticking to its original morals. I chose Milton Bradley, the American board game company. Founded in 1860, Milton Bradley was all about bringing people together to have fun. Milton Bradley was eventually bought out by Hasbro, Inc. I decided to keep the focus of the brand on the idea of bringing people together, but alter the age range and look at new activities that bring those people together.
Citation preview
The Key to FunUnlocking the Possibilities of Milton Bradley
The Key to FunUnlocking the Possibilities of Milton Bradley
live a little
laugh a lot
7
and just have fun
• Beginnings of Milton Bradley
• Milton Bradley Throughout the Years
• Time For A Change
• The Warm and Cozy Days
• Alive and Energetic
• Who We’re Talking To
Contents
01 02Father of the Modern Board Game
Becoming Bradley&Co.
• This Is Our New Logo
• How to Use The Logo
• Do Not Do Any of This
• Color Palette
• Typographic Standards
• Business System
• New Horizons
• Relaxation
• Entertainment
• Celebration
03 04It’s All About Having Fun
More Than Games
12
BRADLEY&CO. BRANDING & IDENTITY
13
FATHER OF THE MODERN BOARD GAME CHAPTER 01 02 03 04
01Father of The
Modern Board Game
14
BRADLEY&CO. BRANDING & IDENTITY
Just play. Have fun. Enjoy the game.— MICHAEL JORDAN Former NBA Player
15
FATHER OF THE MODERN BOARD GAME CHAPTER 01 02 03 04
16
BRADLEY&CO. BRANDING & IDENTITY
Beginnings of Milton Bradley
The Milton Bradley Company is an American board game
company established by a man named Milton Bradley in
Springfield, Massachusetts, in 1860.
Before All The Fun & Games
In 1860, Bradley printed out a few lithographs of presidential
candidate Abraham Lincoln. These were so popular that
orders came flooding in for more prints of the young, dapper,
clean-faced Lincoln. By his inauguration, Lincoln decided
to grow out a beard and Bradley’s prints were obsolete.
He turned his focus to his other interest: board games.
After playing an imported board game at a friend’s house,
Bradley was inspired to create his own game, in which
the player found success by moving through squares marked
with various life events and ultimately achieving “Happy
Old Age.” Bradley named it “The Checkered Game of Life.”
Within its first year of printing, 40,000 copies were sold.
While producing sketches of weapons for local manufac-
turers, Bradley’s thoughts turned to Civil War soldiers left in
the field for long periods without amusement. He produced
kits of several games—chess, checkers, and others—in
smaller, travel-size versions and sent them to Union troops.
He also sold the kits to several businesses, and by 1864, he
was successful enough to incorporate and take on partners.
His next few inventions were devices for displaying litho-
graphs, util izing a box that held rolls of pictures of historic
scenes and a zoetrope-like device that, when spun, showed
a figure in motion. He also published the first j igsaw puzzles
for children, card games which quizzed on bible quotes
and a croquet set with a patented set of standardized rules
which are stil l essentially followed today.
Combining Fun & Education
Though The Checkered Game of Life and its successive
variations accounted for Bradley’s f inancial success,
board games did not constitute his primary focus in l i fe.
Once his pecuniary future had been secured, Bradley
turned his attention to a series of progressive scientific and
educational causes. Having met Edward Wiebe, an early
American proponent of the kindergarten movement, in
1869, Bradley began to explore the ideas of the German
romantic philosopher Friedrich Wilhelm August Fröbel.
Fröbel challenged prevalent notions for educating children,
which emphasized recitation, rote memorization, and
the teaching of factual information from a child’s earliest
schooling. Believing that these practices—which attempted
to instil l an adult mentality in children-–ran contrary to
both effective teaching and a chi ld’s natural impulses,
Fröbel suggested a pattern of education that focused
on the child’s vantage point. Fröbel’s theory stressed stimu-
lation of aesthetic and sensory perception, kept lessons
brief, presented them in simple terms suitable for a child’s
consumption, and incorporated instinctual preferences
for play and spontaneity. Froebel also used “gifts,” which
were objects to handle, such as geometric wooden blocks
or balls and used in self-directed free play. He also used
“occupations,” which were materials to learn skil ls, later arts
and crafts and also circles which included mother songs
and finger plays. A year after Bradley met Wiebe, the Milton
Bradley Company published Wiebe’s book “The Paradise of
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FATHER OF THE MODERN BOARD GAME CHAPTER 01 02 03 04
His investors told him either his kindergarten work must go or they would go.
Childhood: A Manual for Self-Instruction in Freidrich Froebel’s
Educational Principles, and a Practical Guide to Kinder-
Gartners,” which describes a list of 20 Froebel gifts.
Enthralled with Fröbel’s ideas, Bradley made distinct contri-
butions to bringing them to prominence with the American
public. Beginning in 1869, he published educational tracts
and pamphlets on the virtues of Fröbel’s kindergarten system.
His company produced two magazines on the subject,
Kindergarten News (later Kindergarten Review), and Work
and Play. Though neither produced a profit, compelling
Bradley’s business partners to withdraw their support, Bradley
persevered, publishing the magazines until the end of his l ife.
Bradley’s interest in art education also led him to produce a
new color wheel for color instruction and publish four works
about teaching colors.
Bradley died at the age of 74 on May 30, 1911, in Springfield,
Mass. His company continued to produce games and puzzles
until 1984; it was then acquired by the Hasbro Company,
which continues to use the Milton Bradley name.
18
BRADLEY&CO. BRANDING & IDENTITY
1860Milton Bradley moves to Springfield, MA and sets up state’s
first l ithography shop where he sold prints of Abraham
Lincoln until Lincoln grew his beard and rendered the
likeness out-of-date. Struggling to find a new way to use his
l ithography machine, Bradley turns to his interest in board
game design. He creates The Checkered Game of Life.
1861Civil War breaks out and upon seeing bored soldiers
stationed in Springfield, MA, Bradley begins producing small
games the soldiers can play during their down time. This
is regarded as the first travel game in the country. These
games included chess, checkers, backgammon, dominoes,
and “The Checkered Game of Life.” There were sold for one
dollar a piece to soldiers and charitable organizations that
bought them in bulk to distribute.
Milton Bradley Through the Years
1868Bradley became involved in the Kindergarten movement.
Deeply invested in the cause, his company began manufac-
turing educational items such as colored papers and paints.
The company was hurt by Bradley’s generosity. He gave these
materials away free of charge, which cost them. Due to the
recession of the late 1870s, his investors told him either his
kindergarten work must go or they would go. Bradley chose to
keep his kindergarten work.
1911When Milton Bradley died in 1911, the company was passed
to Robert Ell is, who passed it to Bradley’s son-in-law Robert
Ingersoll, who eventually passed it to George Tapley’s son,
Will iam. In 1920, Bradley bought out McLoughlin Brothers,
which went out of business after John McLoughlin’s death.
19
FATHER OF THE MODERN BOARD GAME CHAPTER 01 02 03 04
1960Milton Bradley celebrated their centennial in 1960 with
the re-release of The Checkered Game of Life, which was
modernized. It was now simply called The Game of Life and
the goal was no longer to reach Happy Old Age, but to
become a mill ionaire. Twister made its debut in the 1960s
as well. Thanks to Johnny Carson’s suggestive comments as
Eva Gabor played the game on his show, Twister became a
phenomenon.
1931–1975The games many of us owned and loved when we were kids
were invented during these years. Games such as Battleship,
Candy Land, Yahtzee, Twister, and Connect Four became
household must haves for family gatherings.
1984In 1984, Hasbro, ending 124 years of family ownership,
bought out Milton Bradley. Milton Bradley continued to turn
out games that capitalized on current trends. The 1990s saw
the release of Gator Golf, Crack the Case, Mall Madness,
and 1313 Dead End Drive.
2013Milton Bradley expands its horizons. The brand is reinvented
while stil l carrying the morals of the original Milton Bradley.
20
BRADLEY&CO. BRANDING & IDENTITY
21
FATHER OF THE MODERN BOARD GAME CHAPTER 01 02 03 04
Do anything, but let it produce joy.—WALT WHITMAN Poet, Essayist, and Journalist
22
BRADLEY&CO. BRANDING & IDENTITY
Time For A Change
After Milton Bradley was bought by Hasbro we knew it was
t ime for us to revamp and come back as something new.
It took years of planning but we’ve finally been able to
develop a new look and feel while stil l holding on to Milton
Bradley’s original morals. Instead of focusing on famil ies
and groups of all ages, we decided to come up with a new
plan. A plan that is more modern and focuses on a group
of people that just love to have fun together. Because that’s
what Milton Bradley wanted. Although he wanted people
to have fun, he didn’t want them to have fun alone. It always
included a group of people. So, the following pages will
explain how we’ve reinvented the brand of Milton Bradley.
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FATHER OF THE MODERN BOARD GAME CHAPTER 01 02 03 04
24
BRADLEY&CO. BRANDING & IDENTITY
25
IT’S ALL ABOUT FUN CHAPTER 01 02 03 04
02It’s All About Having Fun
26
BRADLEY&CO. BRANDING & IDENTITY
Milton Bradley used to be the company that families trusted
for their board game entertainment. We were the first major
American board game company that helped people come
together through fun. Although everything involved loads of
fun, there wasn’t much physical movement. Everyone would
normally sit around and move pieces around a board. The
games started to become outdated and rival companies
started to pick up and create newer games. This led to our
downfall of our board game company.
The Warm & Cozy Days
27
IT’S ALL ABOUT FUN CHAPTER 01 02 03 04
28
BRADLEY&CO. BRANDING & IDENTITY
29
IT’S ALL ABOUT FUN CHAPTER 01 02 03 04
Before we were a bit too relaxed. We were warm and cozy.
But now we are bight, alive, and energetic. The key to
having fun is to have someone there to do it with. Bradley
& Co. helps people come together to hangout and create
friendships based on their interests. There’s always someone
who likes the same thing as you, and Bradley & Co. is here
to help you find and connect with those people. We aren’t
drinking milk and cookies anymore, we now are old enough
to drink beer.
Alive & Energetic
30
BRADLEY&CO. BRANDING & IDENTITY
The College Student Claire studies a lot but loves to hang out with friends.
Stressed out a lot from tests and homework, and needs
some kind of stress rel iever. She real ly loves to do yoga
and go for jogs to release stress. She’s very talkative and
outgoing. Lives with her parents and commutes to school.
If she ever has any free time she does enjoy reading a
book. Often times she studies at the local coffee shop with
her classmates. She wishes there was a more fun place to
hangout with people her age. She’s not big on partying and
drinking, but always enjoys relaxing or working out.
• 21 years old
• Doesn’t party hard
• College student
• Likes studying
• A bit shy
• Loves coffee
Claire
Who We’re Talking To
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IT’S ALL ABOUT FUN CHAPTER 01 02 03 04
• 28 years old
• Loves rock music
• Drinks beer daily
• Likes to party
The Mountain Man
Sean loves road biking and any outdoor activity. Likes
meeting others who bike ride together. Hikes every
weekend. After a long day out he enjoys hitting up the bars
and partying all night until he wakes up the next morning
to hike some more. Wants to meet more people who likes
outdoor activities and also likes to party. He loves rock
music and always goes to music festivals. He loves meeting
people at festivals.
Sean
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BRADLEY&CO. BRANDING & IDENTITY
The Smart Girl
Becca is very intelligent girl, but also insecure and shy when
she first meets people. She wished there was an easier
way to make friends because she doesn’t know how to
approach people because of her shyness. Loves to relax
and pamper herself with massages and manicures. She likes
to go to the gym and exercise to relieve stress. She wants
to try yoga but has no one to do it with. Her favorite thing
to do is go out and try new foods. She loves to go on short
getaways to locations that help her relax.
Becca
• 25 years old
• Loves movies
• Intelligent
• Loves relaxing
• Enjoys working out
• Laughs a lot
33
IT’S ALL ABOUT FUN CHAPTER 01 02 03 04
The Party Animal
Frank, aka Frank the Tank works at a local coffee shop but
he’s a big party animal. He has tried almost every brand of
beer out there. He also goes to the local bars a few times
a week. He’s a gamer and loves any type of arcade game.
He wishes there was a place where he could drink and play
games. That would be his ultimate place to be at. He loves
cheeseburgers and fries. So if that place could also serve
that he would be one happy guy.
Frank
• 27 years old
• Barista
• Passion for music
• Loves to travel
34
BRADLEY&CO. BRANDING & IDENTITY
Individualistic Group
Oriented
Childish
Mature
Nintendo
Go Fish
Red Rover
Playskool
Meetup.com
Groupspaces.com
Bigtent.comLinkedIn
Google Hangout
FacebookMySpace
Old Milton Bradley
Bradley&Co.
Brand Comparison
If we compared our brand to the
old Milton Bradley, you’ll see we are
now much more mature and groups
oriented.
35
IT’S ALL ABOUT FUN CHAPTER 01 02 03 04
Cheap Fancy
Boring
Fun
Taco BellHouse of Prime Rib
McDonald’s
Dave & Busters
Bennihanna’s
iHop Denny’s
Chuck ‘e’ Cheese
Old Milton Bradley
Bradley&Co.
We are also much more fun and a
bit more fancy than before. You can
also see how we compare to other
competing brands out there.
36
BRADLEY&CO. BRANDING & IDENTITY
37
BECOMING BRADLEY&CO. CHAPTER 01 02 03 04
03Becoming Bradley&Co.
38
BRADLEY&CO. BRANDING & IDENTITY
39
BECOMING BRADLEY&CO. CHAPTER 01 02 03 04
If we don’t change, we don’t grow. —GAIL SHEEHY Author, Journalist, and Lecturer
40
BRADLEY&CO. BRANDING & IDENTITY
Although the Milton Bradley Company has been around
since 1860, we did not adopt a logo until 1943. But not
much has changed about the logo over the years until now.
Milton Bradley has revolutionized into Bradley&Co. We have
changed the name from Milton Bradley to Bradley&Co.
to emphasize that we are coming back as a brand new
company. Bradley&Co. is about enjoying the company
of others, which is why we use Co. in our brand. The logo
represents our personality of diversity and l iveliness.
We are all about having fun together. All different types of
people are welcome whether you’re blue, orange, neon,
we don’t care. We welcome anyone and everyone.
Whenever possible, the Bradley logo should appear in it’s
primary colors. With the circles in Maniac colors and the
word mark in the dark orange. The full colored logo should
appear when the background is white.
This is Our New Mark
Inspiration for the logo came from
the fun and playfulness of bouncy balls.
A ball represents an individual person.
And Bradley&Co. is about a bunch of people
with different interests, coming together
to have an explosion of fun.
+ B
41
BECOMING BRADLEY&CO. CHAPTER 01 02 03 04
42
BRADLEY&CO. BRANDING & IDENTITY
White space is to help the logo
breathe. No elements should come
in the given white space indicated in
these diagrams.
Equip
Sofia Pro
Alright Sans
Sanzettica
Bradley&Co.7.5x7.5x
xx
xx
xx
xx
x
x
x
x
8.75x
8.75x
43
BECOMING BRADLEY&CO. CHAPTER 01 02 03 04
Notice the different terms used for the
logo mark and the logotype.
mark
logo
logotype
44
BRADLEY&CO. BRANDING & IDENTITY
How To Use The Logo
Although the Milton Bradley Company has been around
since 1860, we did not adopt a logo until 1943. But as you
can see, not much has changed about the logo over the
years until now. Milton Bradley has revolutionized into
Bradley&Co. The logo represents our personality of diverse
group activities. Whenever possible, the Bradley logo should
appear in it’s primary colors. With the circles in Maniac
colors and the word mark in the dark orange. The full
colored logo should appear when the background is white.
45
BECOMING BRADLEY&CO. CHAPTER 01 02 03 04
Black Logo
If the logo must appear on a light
colored background, the logo should
be used in black
Primary Logo
The primary logo should be used on a
white background.
White Logo
If the logo must appear on a dark
colored background, the logo should
be used in white.
Lateral Logo
The lateral logo is to be used when
there is minimal space above and
below the logo, and the logotype
can’t fit on the bottom of the mark.
46
BRADLEY&CO. BRANDING & IDENTITY
Don’t Do Any of This
Don’t Use Other Colors
The Bradley&Co. colors are what make us who we are. Why
would anyone want to change that?
Don’t Use Other Fonts
The word mark of our logo was specifically hand rendered
just for our company. Please don’t try to use any other
fonts.
Don’t Spread the Circles
The circles in our logo were carefully placed into their
positions. Please don’t try to move them around. We want
to look consistent in everything we do.
Don’t Rotate
Our logo should stand straight up and should never be
rotated in any other position.
Don’t Stack or Put Spaces in the Logotype
Our logotype was created specifically for our logo mark. Do
not try to mess with per fection please.
Don’t Put Any Drop Shadows
Drop shadows are not fun and playful. They actually create
a distraction and become a bit tacky.
47
BECOMING BRADLEY&CO. CHAPTER 01 02 03 04
Bradley and Company
48
BRADLEY&CO. BRANDING & IDENTITY
These Colors Are Our Personality
Bright OrangePMS 158CRGB 244/117/33HEX #F47521CMYK 0/65/100/0
Sunny YellowPMS 130CRGB 255/205/3HEX #FFCD03CMYK 0/20/100/0
49
BECOMING BRADLEY&CO. CHAPTER 01 02 03 04
Cool BluePMS 311CCMYK 55/0/20/0RGB 101/200/208HEX #65C8D0
50
BRADLEY&CO. BRANDING & IDENTITY
Typographic Standards
Notice that Clarendon is used
for titles and quotes. Century
Gothic is used for body copy and
captions. Please use these
typefaces correctly to keep our
brand consistent.
The type we use is how our audience sees our voice. We want
our voice to be bold and fr iendly. That is why we chose
these two typefaces called Clarendon and Century Gothic.
They both serve different purposes. Clarendon is used for
really big text titles and quotes. It helps us speak in a bold,
fr iendly voice. If every you feel that you need to talk loud
and clear, just use Clarendon. We use Century Gothic for
body text and captions because it is a friendly face that is
much more laid back and toned down than Clarendon. You
can see that both typefaces have different weights. Use
these different weights when you want to emphasize a word.
51
BECOMING BRADLEY&CO. CHAPTER 01 02 03 04
Aa
Aa
Aa
Aa
AaClarendon LT Std Light
Use for T itles & Quotes
Century Gothic Regular
Use for Body Copy & Captions
Clarendon LT Std Roman
Use for T itles & Quotes
Century Gothic Bold
Use for Body Copy & Captions
Clarendon LT Std Bold
Use for T itles & Quotes
ABCDEFGHIJKLNOPQR
ZTUVWXYZ
abcdefghijklmnopqrztu
vwxyz
1234567890,.?!
ABCDEFGHIJKLNOPQR
ZTUVWXYZ
abcdefghijklmnopqrztu
vwxyz
1234567890,.?!
ABCDEFGHIJKLNOPQR
ZTUVWXYZ
abcdefghijklmnopqrztu
vwxyz
1234567890,.?!
ABCDEFGHIJKLNOPQRZTUVWXYZ
abcdefghijklmnopqrztuvwxyz
1234567890,.?!
ABCDEFGHIJKLNOPQR
ZTUVWXYZ
abcdefghijklmnopqrztu
vwxyz
1234567890,.?!
52
BRADLEY&CO. BRANDING & IDENTITY
Business System
Our business system has been created simple to not over
shadow the fun, playfulness of our logo. The letterhead is
just plain white and the business card has an orange back
with a plain white front.
53
BECOMING BRADLEY&CO. CHAPTER 01 02 03 04
22 Butterfield Dr., Springfield, IL 62794P 415.425.7475 F 415.425.7476
Sara IsbellEvent Coordinator
22 Butterfield Dr., Springfield, IL 62794
P 415.425.7475 F 415.425.7476
54
BRADLEY&CO. BRANDING & IDENTITY
55
BECOMING BRADLEY&CO. CHAPTER 01 02 03 04
04More Than Games
56
BRADLEY&CO. BRANDING & IDENTITY
Where We Go From Here
Bradley&Co. is broadening its horizons by becoming
something greater than just board games. We have
expanded our brand towards different areas of group
oriented activities. Bradley&Co. is taking our audience on
a new adventures. Our various services, education and
environments are grouped into different departments
depending on the level of fun.
57
BECOMING BRADLEY&CO. CHAPTER 01 02 03 04
• Day-Time Festivals
• Arcade Bar
• Party Bus
• Nightclub
• Alcoholic Products
• Board Games
• Outdoor Activities
• Coffeehouse
• Theme Park
• Recreation Center
• Group Getaways
• Online Community
• Hotel & Spa Resort
Celebration
Entertainment
Relaxation
58
BRADLEY&CO. BRANDING & IDENTITY
Life is about the moments that take your breath away.—GEORGE STRAIT Singer, Actor, and Music Producer
59
BECOMING BRADLEY&CO. CHAPTER 01 02 03 04
60
BRADLEY&CO. BRANDING & IDENTITY
Relaxation
62
BRADLEY&CO. BRANDING & IDENTITY
Group GetawaysThe Joy of Traveling
Get away from all the hustle and bustle of reality and enjoy
yourself at the Bradley Hotel. Located next to the beach and
provides full accommodation services, the Bradley Hotel is
truly a relaxing experience.
63
MORE THAN GAMES CHAPTER 01 02 03 04
64
BRADLEY&CO. BRANDING & IDENTITY
65
MORE THAN GAMES CHAPTER 01 02 03 04
Recreational CenterYour Workout Buddy
The Bradley Recreational Center allows friends to come
together and work out. We offer various classes including
yoga, spinning
66
BRADLEY&CO. BRANDING & IDENTITY
67
MORE THAN GAMES CHAPTER 01 02 03 04
68
BRADLEY&CO. BRANDING & IDENTITY
69
MORE THAN GAMES CHAPTER 01 02 03 04
Spa ResortJust Breathe and Relax
If ever a customer is in need of some cheering up to turn
their frown upside down, the Bradley&Co. relaxing services is
here for their accommodation. Our uplifting services include
a recreation center and a spa. Each service allows others to
help others. Our spa also allows people to feel rejuvenated
after a day of yoga, one on one training, or some aerobic
swim lessons.
70
BRADLEY&CO. BRANDING & IDENTITY
Entertainment
72
BRADLEY&CO. BRANDING & IDENTITY
It’s more fun when you’re not the only one having it.—BERNIE DEKOVEN Game Designer, Author, and Fun Theorist
73
MORE THAN GAMES CHAPTER 01 02 03 04
74
BRADLEY&CO. BRANDING & IDENTITY
75
MORE THAN GAMES CHAPTER 01 02 03 04
The CafeA place to hangout
Have a low-key gathering with friends at the Bradley Cafe.
Here, friends can come with friends or meet up with others
and have a nice chat over some coffee. At the Bradley
Cafe we serve coffee for customers along with pastries that
are freshly baked out of our oven. So when you don’t feel
l ike partying hard or sitting at home, the Bradley Cafe is the
per fect spot to just kick-back and hangout.
76
BRADLEY&CO. BRANDING & IDENTITY
77
MORE THAN GAMES CHAPTER 01 02 03 04
78
BRADLEY&CO. BRANDING & IDENTITY
Outdoor AdventuresTake a Breath of Fresh Air
Our outdoor adventures bring people from all kinds together
to take a nice hike through the woods. You choose if
you’d like to just go on a day hike or a full on backpack
adventure. Just sign up for your preference and our guides
help lead you on your journey.
79
MORE THAN GAMES CHAPTER 01 02 03 04
80
BRADLEY&CO. BRANDING & IDENTITY
Celebration
82
BRADLEY&CO. BRANDING & IDENTITY
83
MORE THAN GAMES CHAPTER 01 02 03 04
Dawn to dawn, dusk to dusk life’s too short so party we must.
84
BRADLEY&CO. BRANDING & IDENTITY
85
MORE THAN GAMES CHAPTER 01 02 03 04
Daytime FestivalsDance the Day Away
Bradley’s Festivals produce innovative concerts enhanced
by state of the art l ighting design, large scale art installa-
tions, and theatrical per formances.
86
BRADLEY&CO. BRANDING & IDENTITY
Arcade BarEat, Drink, and Play
Bradley Bar & Restaurant is where people can gather
together for delicious food, unique drinks, and outrageous
fun and games. Here, friends can party while playing
arcade games located around the bar.
87
MORE THAN GAMES CHAPTER 01 02 03 04
88
BRADLEY&CO. BRANDING & IDENTITY
Don’t ever live vicariously. This is your life. Live.—LAVINIA SPALDINGAward Winning Writer
89
MORE THAN GAMES CHAPTER 01 02 03 04
Don’t ever live vicariously. This is your life. Live.—LAVINIA SPALDING Award Winning Writer
90
FLICKR
fl ickr.com
Velo Photography
velophotography.wordpress.com
Saunders Blog
thesaundersblog.com
Life Spa
l ifespa.com
Ohio Pools
ohiopools.com
Day Dreams Resorts
daydreamsresorts.fi les.wordpress.com
Balance Integration
balanceintegration.com
Smile Generation Blog
blog.smilegeneration.com
W Promote
wpromote.com
Life 2 Eat
l ive2eat.typepad.com
Image5
images5.alphacoders.com
Photo Resources
91
Copyright © 2012 Ashley Ng
All rights reserved
No part of this publication may be
reproduced, stored in a retrieval system or transmitted, in
any form or by any means, electronic, mechanical, photo-
copying, recording or otherwise,
without prior permission.
Written, Designed by:
Ashley Ng
Printed by:
Ashley Ng
First Edition: December 19, 2013
10 9 8 7 6 5 4 3 2
For more information, call 415.425.7475
or email [email protected]
92
BRADLEY&CO. BRANDING & IDENTITY