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Empowering people, improving healthcare Mindy Daeschner Chief Commercial Strategy & Marketing Officer September 5, 2019

Mindy Daeschner Chief Commercial Strategy & Marketing Officer · Mindy Daeschner Chief Commercial Strategy & Marketing Officer September 5, 2019 . Good Thinking’s self-assessment

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Page 1: Mindy Daeschner Chief Commercial Strategy & Marketing Officer · Mindy Daeschner Chief Commercial Strategy & Marketing Officer September 5, 2019 . Good Thinking’s self-assessment

Empowering people, improving healthcare

Mindy Daeschner

Chief Commercial Strategy & Marketing Officer

September 5, 2019

Page 2: Mindy Daeschner Chief Commercial Strategy & Marketing Officer · Mindy Daeschner Chief Commercial Strategy & Marketing Officer September 5, 2019 . Good Thinking’s self-assessment

Good Thinking’s self-assessment

Page 3: Mindy Daeschner Chief Commercial Strategy & Marketing Officer · Mindy Daeschner Chief Commercial Strategy & Marketing Officer September 5, 2019 . Good Thinking’s self-assessment

Popularity of the self-assessment

Page 4: Mindy Daeschner Chief Commercial Strategy & Marketing Officer · Mindy Daeschner Chief Commercial Strategy & Marketing Officer September 5, 2019 . Good Thinking’s self-assessment

Results

Page 5: Mindy Daeschner Chief Commercial Strategy & Marketing Officer · Mindy Daeschner Chief Commercial Strategy & Marketing Officer September 5, 2019 . Good Thinking’s self-assessment

Results

Page 6: Mindy Daeschner Chief Commercial Strategy & Marketing Officer · Mindy Daeschner Chief Commercial Strategy & Marketing Officer September 5, 2019 . Good Thinking’s self-assessment

Linking assessment (triage) to services

Simplifying the Patient Journey (24x7)

Pathways

Clinical Algorithms

Outcome disposition

• Possible conditions • Urgent / timescales • What to do • Educational info • Face to face

• Video consultation • Messaging • Call back • Web chat

Engagement

Call to action (CTA)

• Real-time • Scheduled • Referral

Intelligent mapping

Condition = Service

• Urgency + opening hours • Skill sets required

• Diagnostic required • Location to patient

Services

Service listings

• Service A – plus CTA • Service B – plus CTA • Service C – plus CTA

Services can be bricks & mortar, hub & spoke, digital

Ability to localise service prioritisation

Transfer

Page 7: Mindy Daeschner Chief Commercial Strategy & Marketing Officer · Mindy Daeschner Chief Commercial Strategy & Marketing Officer September 5, 2019 . Good Thinking’s self-assessment

Our work within the NHS

Simplifying the Patient Journey (24x7) Managing demand and empowering workforce enablement

• Working with 9 STP / CCGs (contracts won)

• 25% of patients using the service don’t need a GP appointment and instead require self-care

• Of those referred to GP services:

• 69% had a face to face appointment

• 31% a telephone appointment

• 58% of appointments were within 24 hours

• 42% within 48 hours, indicating a reduction in urgent same-day appointments

Page 8: Mindy Daeschner Chief Commercial Strategy & Marketing Officer · Mindy Daeschner Chief Commercial Strategy & Marketing Officer September 5, 2019 . Good Thinking’s self-assessment

Check symptoms 24/7

• Proven algorithms

• Clinically approved

• Takes an average of 4 mins

• Fully indemnified

Page 9: Mindy Daeschner Chief Commercial Strategy & Marketing Officer · Mindy Daeschner Chief Commercial Strategy & Marketing Officer September 5, 2019 . Good Thinking’s self-assessment

Emergency Urgent Selfcare

Page 10: Mindy Daeschner Chief Commercial Strategy & Marketing Officer · Mindy Daeschner Chief Commercial Strategy & Marketing Officer September 5, 2019 . Good Thinking’s self-assessment

Book an appointment

• Integrated into results

• Easy to navigate

• No more waiting on hold

Page 11: Mindy Daeschner Chief Commercial Strategy & Marketing Officer · Mindy Daeschner Chief Commercial Strategy & Marketing Officer September 5, 2019 . Good Thinking’s self-assessment

How VC works for patients

Login

Doctorlink

Patient

dashboard

Check

symptoms

Choose

a slot if

eligible

Confirm

appointment

Check-in

Video consultation with

your practice doctor

Page 12: Mindy Daeschner Chief Commercial Strategy & Marketing Officer · Mindy Daeschner Chief Commercial Strategy & Marketing Officer September 5, 2019 . Good Thinking’s self-assessment

Questions?