Mini Case Study - Case Chart & Questions - KRS

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    CASE PREPARATION CHART

    Student Name LOO LIAN VEE

    Student ID 1112700203

    Submissiondate

    4th May 2016

    ase tit!e "#S$ Su%&i&a! o' a sma!! s(a!e (!eanin) (om*any

    Se(tion A 02

    ASSESSMENT

    To be flled by acilitator

    Components

    Scores Scores

    1 mar ! mars " mars # mars

    om*!eteness o' (ase(ha%t

    ase(ha%t isin(om*!ete

    Some o'the (ase(ha%t%e+ui%ements a%emetsatis'a(to%i!y,

    Most o'the (ase(ha%t%e+ui%ements a%emetsatis'a(to%i!y,

    A!! (ase(ha%t%e+ui%ements is metsatis'a(to%i!y,

    Submission

    On-timesubmission

    N.A N.A N.A

    TOTA$

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    Synopsis

    This case is about a bumiputera’s small and medium size scale business which

    provided cleaning services as its core activity and also other activity such as

    lawn care and maintenance job. The business was founded by Ali in 199 with

    the name of !ey "an# Services $!"S% and invested by &asir after operated for

    1' years.

    The company currently facing some issues such as in term of financial

    resources and manpower. To solve the manpower issues( company have to

    incur high cost to avoid problems occur and maintain operations’ efficiency.

    "egarding to the financial issue( assume that there is still no solution as not

    mentioned in case study. )n the profit and loss account( e*penses and cost of 

    sales #eep increasing( profit #eep decreasing( throughout these three years.

    Since now there are some issues in the company( and furthermore regarding to

    company’s going concern( Ali is in dilemma to sustain and improve !"Sbusiness operation.

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    Case analysis

    STA%E 1

    Iss&esExplain the main issues underlying the case. Place extra attention on the what,

    why and when.

      +ompany’s financial resources are ,uite crucial( this what ma#es the

    company having difficulty in allocating personnel cost. -arger part of the

    funding are from credit facilities which lead to hinger interest e*pense in the

    end.

     

    Another major issue is manpower( hard to attract and recruit local people(

    hard to recruit foreign wor#er free from visa and legal issues and need toincur high cost for the necessary legal documents and procedures.

      !"S cleaning crew wages comprise almost two third of the entire operating

    e*penses. )t also included those part time crews hired at a higher hourly

    charge. or other e*penses such as accomodation provided to crews will

    charged more on company if they choosed to rent outside.

      /oing concern issue arise as there are several times that Ali worries if !"S

    fails to pay his three staffs if he can’t secure any good future contract. Since

    going concern issue is part of all issues( Ali unable to determine priority

    either to improve by solving current issues or create new business activitiesto boost business operating revenue.

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    'ey players

    Based on the issues identifed above, determine the key players involved, their

     position/roles and the main decision that they have to make.

    Num

    ,

    /ho osition.%o!es Main de(ision

    1( A!i ounde% and oss o' "#S   •  o de(ide 5hethe% to

    im*%o&e on (u%%ent

    business a(ti&ities o%

    thinin) on (%eatin) ne5

    business a(ti&ities,

    !( #ita inan(e Ee(uti&e   •  o dete%mine othe%

    (a*ita! 'undin) methods,

    "( Sa!man Assistant inan(eEe(uti&e

    • Su%&ey and (om*a%ea!te%nati&e *%odu(t *%i(es

    '%om othe% su**!ie%s 'o%

    mo%e ba%)ainin) *o5e%,

    • Se!! those so%ted %ubbish

    to a**%o*%iate (om*any,

    • #est%u(tu%e *e%sonne!

    *!an and bene8ts

    es*e(ia!!y 'o% !o(a! (%e5s,

    #( Loman Administ%ati&e Ee(uti&e   • o dete%mine 5hethe% to%e*ai% those %usty too!s o%

    i)no%e and ee* it 'o%

    'utu%e use

    • Ad&e%tise 9ob &a((an(y

    5ith att%a(ti&e o:e%

    5hi(h *%io%ity on

    %e(%uitin) !o(a! *eo*!e as

    *e%manent (%e5,

    • Monito% and (ont%o! the

    o*e%atin) (ost o' ea(h

    *%o9e(t st%i(t!y to %e;e(t

    e

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    STA%E !

    PART I) *ecisions

    For each decision that need to be made by each key player, identiy the criteria

    that should be considered and the decision alternatives that are available

    'ey

    playerAli

    N

    o(Main decision *ecision criteria Alternati+es

    1,

    To decide whether to

    improve on current

    business activities orthinking on creating

    new business

    activities.

    • Issues

    • inan(ia! status

    %o8t• =oin) (on(e%n

    • Im*%o&e on (u%%ent

    business• %eate ne5 business

    a(ti&ities

    Iss&es) Company c&rrent iss&es related to fnancial and manpo,er(

    -inancial stat&s) Ti./tness le+el o fnancial depend on ,/ic/

    alternati+es t/at Ali .oin. to p&rs&e(

    Proft) Amo&nt o proft .enerated rom b&siness

    %oin. concern) Ability o company to s&r+i+e in lon. term

    'ey

    playerRita

    N

    o(Main decision *ecision criteria Alternati+es

    1,

     o dete%mine othe%

    (a*ita! 'undin)

    methods,

    • a*ita! sou%(e

    • Liabi!ities

    • Inte%est

    • %o8t

    • Sea%(h 'o% a!te%nati&e

    'undin) method su(h

    as '%om in&esto%s,

    ontinue sou%(in) '%om(%edit 'a(i!ities,

    Capital so&rce) Increase in capital rom ot/er so&rces

    $iabilities) $iabilities s&c/ as loan rom credit acilities

    Interest) Interest rom liabilities s&c/ as credit acilities

    Proft) Amo&nt o proft .enerated rom b&siness

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    'ey

    playerSalman

    N

    o( Main decision *ecision criteria Alternati+es

    1,

    Su%&ey and (om*a%e

    a!te%nati&e *%odu(t

    *%i(es '%om othe%

    su**!ie%s 'o% mo%e

    ba%)ainin) *o5e%,

    • %i(es

    •  ime

    • a%)ainin) *o5e%

    • Su%&ey and (om*a%e

    • Sti( to the (u%%ent

    su**!ie%s

    2,

    Se!! those so%ted

    %ubbish to

    a**%o*%iate

    (om*any,

    • #e&enue• Se!!

    •  >ust th%o5 it into

    a**%io*%iate bins,

    3,

    #est%u(tu%e

    *e%sonne! *!an and

    bene8ts es*e(ia!!y

    'o% !o(a! (%e5s,

    •  ime

    • ost

    • O*e%atin)

    e*enses

    • Att%a(ti&eness

    • #est%u(tu%e it

    • #emain 5ith (u%%ent

    *!an and bene8ts

    0rices 0rices of products from different supplierTime Time spend on survey and compare A&2 restructure personnel pelan and

    benefits.3argaining power +ompany has more options to purchase at lower price.

    "evenue 4ither increase or decrease in revenue+ost 5ver6time costs for staffs spend e*tra time on restructure the whole

    thhings.5perating e*penses )ncrease or decrease in operating e*penses depends onalternative chosen.Attractiveness To attract more local people to be permanent crews

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    'ey

    player$oman

    N

    o(Main decision *ecision criteria Alternati+es

    1,

     o dete%mine

    5hethe% to %e*ai%

    those %usty too!s o%

    i)no%e and ee* it

    'o% 'utu%e use

    • ost

    • Sa'ety  • #e*ai%

    • "ee* it,

    2,

    Monito% and (ont%o!

    the o*e%atin) (ost o' 

    ea(h *%o9e(t st%i(t!y

    to %e;e(t e

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    PART II) E+al&ations

    Evaluate each available alternative based on the decision criteria.

    'ey

    playerAli

    Maindecision

    To decide ,/et/er to impro+e on c&rrent b&sinessacti+ities or t/inin. on creatin. ne, b&siness acti+ities(

    N

    o(Alternati+e

    *ecision criteria

    Issuesinan(ia!

    Status%o8t

    =oin)

    on(e%n

    1

    Im*%o&e on (u%%ent

    business

    Ab!e to

    so!&e and

    minimi?esome

    issues

    inan(ia!

    )ettin)

    bette% and

    ab!e to

    a!!o(atemo%e on

    othe%

    *e%sonne!

    (ost,

    Mo%e *%o8t

    )ene%ated

    as !ess

    e*enses

    in(u%%ed byo&e%(ome

    issues in

    (om*any

    =oin)

    (on(e%n is

    not !on)e%

    an issueanymo%e

    to the

    (om*any,

    2%eate ne5 business

    a(ti&ities

    u%%ent

    issues not

    on!y

    unso!&ed

    but 5i!!

    in(%ease

    mo%e

    issues as

    ne5

    business

    5as

    (%eated,

    inan(ia!

    )ettin)

    mo%e

    (%u(ia!,

    Sin(e

    issues a%e

    unso!&ed

    and

    in(%easin)@

    *%o8t

    maybe

    d%asti(a!!y

    de(%easin)

    and 5i!!

    a:e(t

    (om*anys

    )oin)

    (on(e%n,

    om*any

    mi)ht end

    u* (!osin)

    1 o% mo%e

    business

    a(ti&ities,

    Preerred alternati+e 0 predicted o&tcomes)

    A!i shou!d im*%o&e on its (u%%ent business at 8%st, Main %eason is to so!&e andminimi?e those eistin) issues es*e(ia!!y %e)a%din) to man*o5e% and (%u(ia!

    8nan(ia! %esou%(es, I' (om*any (an %e(%uit mo%e !o(a! *eo*!e@ (om*any ab!e to

    sa&e #M10000 *e% head 'o% mo%e 'o%ei)n 5o%e%s ne(essa%y !e)a! do(uments

    and *%o(edu%es, his 5i!! !ead to bette%ment in 8nan(ia! status and )ene%ated

    mo%e *%o8t 'o% the (om*any, A!thou)ht maybe (om*any 5i!! in(%ease sa!a%ies@

    5a)es and boneses 'o% !o(a! (%e5s@ but it 5ont be as mu(h as the amount o'

    'o%ei)n 5o%e% !e)a! (osts *e% head,

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    'ey

    playerRita

    Main

    decisionTo determine ot/er capital &ndin. met/ods(

    N

    o(Alternati+e

    *ecision criteria

    a*ita!

    sou%(eLiabi!ities Inte%est %o8t

    1

    Sea%(h 'o%

    a!te%nati&e 'undin)

    method su(h as

    '%om in&esto%s,

    Su(h as

    in&esto%

    Liabi!ities

    notin(%easin)

    anymo%e

    as mo%e

    'unds

    a&ai!ab!e

    '%om othe%

    sou%(es,

    Inte%est

    5i!!

    de(%ease,

    %o8t 5i!!

    in(%easin)

    in 'utu%e

    yea%s,

    2

    ontinue sou%(in)

    '%om (%edit 'a(i!ities,%edit

    a(i!ities

    Liab!ities

    in(%easin)

    In(%ease

    d%asti(a!!y

    in inte%est,

    %o8t d%o*

    d%asti(a!!y

    Preerred alternati+e 0 predicted o&tcomes)

    Rita s/all p&rs&e ot/er capital &ndin. met/ods s&c/ as promote to "rd 

    party ,/o ,illin. to in+est in Alis company( I t/ere are some in+estors

    ,illin. to in+est2 liabilities more liely not increasin. since t/ere are

    &nds a+ailable rom ot/er so&rces( Interest payable still e3ist based on

    old liablilities b&t soon in &t&re years2 proft ,ill increase and liabilities

    ,ill decrease(

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    'ey

    playerSalman

    Main

    decision

    Su%&ey and (om*a%e a!te%nati&e *%odu(t *%i(es '%om othe%

    su**!ie%s 'o% mo%e ba%)ainin) *o5e%,

    No( Alternati+e

    *ecision criteria

    %i(e imea%)ainin)

    *o5e%-

    1Su%&ey and

    (om*a%e

    Ab!e to )et

    (hea*

    a!te%nati&e

    s *%odu(t

    o% su**!ie%

    #e+ui%ed

    mu(h time

    to su%&ey

    and

    (om*a%e

    and

    u*date

    into a !ist,

    om*any

    (an

    ba%)ain 'o%

    (hea*e%

    *%i(e sin(e

    many

    o*tions

    a%e

    a&ai!ab!e,

    -

    2Sti( to the (u%%ent

    su**!ie%

    %i(e

    dete%mine

    d by

    su**!ie%

    No time

    %e+ui%ed,

    E&e%ythin)

    a%%an)e by

    su**!ie%

    Su**!ie%

    the one

    5ho

    (ont%o!

    *%i(e,

    -

    Preerred alternati+e 0 predicted o&tcomes)

    Salaman shall survey and compare price from many other vendors as maybe

    there are chances to get cheaper alternative products or suppliers. Although

    re,uired much time to conduct survery and compare( at least company have

    valuable informations to bargain with current supplier for cheaper price or

    switch to another supplier or product since the switching cost is very low.

    'ey

    playerSalman

    Main

    decisionTo sell t/ose sorted r&bbis/ to appropriate company

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    N

    o(Alternati+e

    *ecision criteria

    #e&enue - - -

    1 Se!!In(%ease

    %e&enue- - -

    2  >ust th%o5 intoa**%o*%iate dustbin

    No%e&enue,

    - - -

    Preerred alternati+e 0 predicted o&tcomes

    Instead o 4&st t/ro, into bin2 Salman s/all searc/ some recycle or

    scrap companies and sell it to t/em(

    'ey

    playerSalman

    Main

    decision  o %est%u(tu%e *e%sonne! *!an and bene8ts es*e(ia!!y 'o% !o(a! (%e5s

    N

    o(Alternati+e

    *ecision criteria

    ost imeO*e%atin)

    e*enses

    Att%a(ti&en

    ess

    1 #est%u(tu%e it

    O&e%time

    *ayment to

    sta: 5ho

    in (ha%)e

    o' this,

     ime

    s*end on

    %est%u(tu%e

    it,

    Lead to

    %edu(tion

    in

    o*e%atin)

    e*enses

    Att%a(t

    mo%e !o(a!

    *eo*!e to

    be

    *e%manent(%e5s

    2

    ontinue *%o&ide o!d

    *e%sonne! *!an and

    bene8ts

    No

    o&e%time

    *ayment,

    No time

    %e+ui%ed

    O*e%atin)

    e*enses

    (ontinue

    in(%easin),

    Lo(a!

    *eo*!e not

    att%a(ted

    at a!!,

    Preerred alternati+e 0 predicted o&tcomes

    Salman can approac/ Ali or restr&ct&rin. personnel plan and beneftsespecially to attract more local people to be permanent cre,s( T/is can

    leads to red&ction in operatin. e3penses as lesser orei.n ,orer /ired2

    lesser e3penses inc&rred or le.al doc&ments and proced&res( Alt/o&./

    t/e plan ,ill be more attracti+e s&c/ as increase in salary and bon&ses

    b&t it ,ill not be as /i./ as t/e cost or le.al doc&ments and

    proced&res( T/e di5erences bet,een t/e increment or local people and

    cost or le.al doc&ments and proced&res ,ill boost &p company profts(

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    'ey

    player$oman

    Maindecision

     o dete%mine 5hethe% to %e*ai% those %usty too!s o% i)no%e and ee*it 'o% 'utu%e use

    N

    o(Alternati+e

    *ecision criteria

    ost Sa'ety - -

    1 #e*ai% it,

    Maintenan

    (e (ost

    in(u%ed,

     ota!!y sa'e

    'o% (%e5s- -

    2 "ee* it,No (ost

    in(u%%ed,

    In9u%ies

    mayha**en to

    the (%e5

    5ho usin)

    it,

    - -

    Preerred alternati+e 0 predicted o&tcomes

    $oman s/o&ld ad+ise Ali to repair t/ose r&sty tools to a+oid ne.ati+e

    conse6&ences in &t&re &se(

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    'ey

    player$oman

    Main

    decision

    Monito% and (ont%o! the o*e%atin) (ost o' ea(h *%o9e(t st%i(t!y to

    %e;e(t e

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    PART III) Action 0 Implementation Plan

    !peciy the action plan related to the decision made.

    8/o A!i

    8/a

    t

     o im*%o&e his (u%%ent business

    Ho,   • Held a meeting with all the staffs• Clarify issues with them

    • Set priority on issues which need to be solve in consequence

    • Discuss those issue and provide the best solution to solve or at least

    minimize the issues impact on company

    8/o #ita

    8/a

    t

     o sea%(h 'o% a!te%nati&e 'undin) method,

    Ho,   • Sea%(hin) 'o% business *a%tne% o% 9oint &entu%e 5ith othe% (om*anies,

    • En)a)e (onsu!tant 'o% %e(ommendations o' some )ood (onta(ts

    5hi(h (an he!* the (om*any th%ou)h e+uity 'undin) method,

    8/o Sa!man

    8/at

     o su%&ey and (om*a%e a!te%nati&e *%odu(t *%i(es '%om othe% su**!ie%s'o% mo%e ba%)ainin) *o5e%,

    Ho,   • Search on the net for alternative product brand.• !et company information and product description from product packaging

    • Contact the company for further information such as quotation"

    effectiveness of product and etc.

    • Compare the price with all the products and switch to cheaper product with

    better quality.

    8/o Sa!man

    8/a  o se!! those so%ted %ubbish to a**%o*%iate (om*any

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    t

    Ho,   • #rowse for information about recycling companies on the net• !et those companies contact number

    • Compare prices and sell to the company which provide highest price.

    8/o Sa!man

    8/a

    t

     o %est%u(tu%e *e%sonne! *!an and bene8ts es*e(ia!!y 'o% !o(a! (%e5s

    Ho,   • $dentify which area need to be improve or redesign to attract more local

    people.

    • Collaborate with all staffs to get a clearer image about the company

    capabilities on financial and produce a better proposal.

    • %repare a draft proposal to &li for review and amendment.

    • !et &li approval to proceed to officialise the new personnel plan and

    benefits.

    8/o Loman

    8/a

    t

     o %e*ai% those %usty too!s 'o% 'utu%e use,

    Ho,   • $dentify which rusty tools are still in working condition.• Sell off the rusty tools that are unusable and could not work for scrap value.

    • Send those usable tools to 'rd parties for repair.

    8/o Loman8/a

    t

    Monito% and (ont%o! the o*e%atin) (ost o' ea(h *%o9e(t st%i(t!y to %e;e(t

    e

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    Time taen to complete t/is c/art) 19 /o&rs