Group Members

Mohammad Tayyab Khusro (e10-040)

Hassan Junaid (e11-076)

Hasnain Riaz (e11-112)

What is a SWOT Analysis?

• A scan of the internal and external environment is an important part of the strategic planning process.

• Environmental factors internal to the firm usually can be classified as strengths (S) or weaknesses (W), and those external to the firm can be classified as opportunities (O) or threats (T).

• Such an analysis of the strategic environment is referred to as a SWOT analysis.

SWOT Analysis

• The SWOT analysis provides information that is helpful in matching the firm's resources and capabilities to the competitive environment in which it operates.

• As such, it is instrumental in strategy formulation and selection.

• The following diagram shows how a SWOT analysis fits into an environmental scan:

The SWOT Framework

SWOT Analysis Framework

Environmental Scan

/ \

Internal Analysis External Analysis

/ \ / \Strengths Weaknesses Opportunities Threats

Internal Analysis

• Internal analysis is related to resources and

capabilities.

• What is the organization good at?

• What is it at poor at?

• Where are the resources in short supply?

• Where are resources excellent?

External Analysis

• External analysis relate to external factors.

• What will the effect on the organization be of economic changes?

• Can the organization make use of new technologies?

• Are new entrants likely to enter the market place?

• Can a powerful customer dictate terms?

Strengths

• Things a business or a team is good at.

• A characteristic giving a business an important capability.

• Sources of clear advantage over rivals.

• Distinctive competencies and resources that will help the business achieve its objectives.

• Strengths help to build up competitive advantage and serve as a cornerstone of strategy.

• Strengths should be protected and built upon.

Weaknesses

• A source of competitive disadvantage.

• Things the business lacks or does poorly.

• Factors that place a business at a disadvantage.

• Issues that may hinder or constrain the business in achieving its objectives.

• Detract the organization from its ability to attain the core goal and influence its growth

Opportunities

• Opportunities are emerging scenarios whereby our organization can grow and succeed with a new or existing product.

• Chances to make greater profits in the environment.

• Arise when an organization can take benefit of conditions in its environment to plan and execute strategies that enable it to become more profitable.

• Organization should be careful & recognize the opportunities and grasp them whenever the arise.

Threats

• Elements in the environmental condition that is out of control and has the potential to harm the business or organization.

• A threat includes any unfavorable situation , trend or impending change in an organization’s environment that is currently or potentially damaging or threatening to its ability to compete. It may be a barrier, constraint, or anything that might inflict problems, damages, harm or injury to the organization.

Why use SWOT Analysis?

A SWOT analysis can offer helpful perspectives at any stage of an effort. We might use it to:

• Explore possibilities for new efforts or solutions to problems.• Make decisions about the best path for your initiative.• Identifying your opportunities for success in context of

threats to success can clarify directions and choices.• Determine where change is possible. If you are at a juncture

or turning point, an inventory of your strengths and weaknesses can reveal priorities as well as possibilities.

• Adjust and refine plans mid-course. A new opportunity might open wider avenues, while a new threat could close a path that once existed.

• SWOT also offers a simple way of communicating about your initiative or program and an excellent way to organize information you've gathered from studies or surveys.

When to use a SWOT Analysis

• Ideas and Input for Goal-Setting (the most common use)

• Personal Career Planning or Personnel Appraisals

• Corporate Planning – could be at a departmental or organizational level

• Evaluating the success of a plan, project or strategy

• Competitor and/or Market Analysis

• To analyze a crisis situation and provide idea

Who should perform swot analysis?

• Organizations

• Individuals

• Governments

• Businesses

Project

• Our project will be based upon performing a swot analysis of the AGRICULTURE SECTOR in Pakistan. We will perform a full overview of the agriculture sector in light of the most recent stats.

THANK YOU!!