MINI Scooter E Concept 23-09-10 GBx

8/8/2019 MINI Scooter E Concept 23-09-10 GBx

1/5

Media Information

23 September 2010

MINI takes a neAgyness Deyn uLondon for Glob

London, UK. Iconic B

Concept today in Londteams unparalleled exp

urban areas, and meeti

innovative and sustaina

Concept comes almost

at the Paris Motor Sho

Agyness Deyn, model

Capital to help debut th

premiere at a private L

by electropop artist, Lit

There are a total of thr

conceived by Adrian va

two of which will be sh

concept, inspired by th

shown exclusively in Lo

Three MINI Scooter

Its not just a two-whee

young urban generatio

Smartphone as the igni

communication and na

powered by an electricsocket using an on-boa

MINI

Corporate C

Company

Bayerische

Motoren Werke

Aktiengesellschaft

Postal Address

BMW AG

80788 Mnchen

directionon two wheels.nveils MINI Scooter E Conceptal Premiere.

itish brand MINI unveils its exciting MINI Sco

n. This new design study represents the MIertise in recognising the challenges for mobili

g these challenges with the development of

ble future-focused vehicle concepts. The MI

ten years to the day since the new MINI was

.

nd icon of British fashion and design culture i

e MINI Scooter E Concept. She will celebrate

ndon location this evening featuring an exclu

le Boots.

e interpretations of the MINI Scooter E Conc

n Hooydonk, Senior Vice President BMW Gr

wn at the Paris Motor Show next week, while

swinging sixties, the hey day of classic Mini i

ndon.

Concepts.

ler in MINI Design - this scooter meets the n

: Spontaneous, flexible, CO2-free mobility. U

tion key, the concept integrates infotainment,

igation systems. The MINI Scooter E Conce

motor which can be recharged at any convenrd charging cable.

mmunications

in

ter E

I designity in major

stylish,

I Scooter E

first shown

s in the

the global

ive DJ set

ept

up Design:

the third

is being

eds of the

sing a

t is

tional power


2/5

Media InformationDate 23 September 2010

Subject MINI takes an new direLondon for Global Pre

Page 2

MINICorporate C

Says Adrian van Hooyd

The MINI Scooter E C

mobility takes a new dir

London Design Festiva

marking a new era for

values of distinctive de

further on these charac

technology into the firs

The new scooter desig

pushes the creative bo

born out of the 1950s

the MINI Scooter E Co

environmental and urb

free alternative for urba

conscious driver, the M

perspective on the disti

recognisable as a MINI.

No stranger to two-wh

Scooter E Concept:Living a city life, it is im

MINI is developing an e

design is well-known

Unmistakably MINI: an

versions.

tionon two wheels. Agyness Deyn unveilsiere.

mmunications

onk:

oncept represents an electric vision of the fut

ection by MINI. We are delighted to debut du

l and pay homage to our British heritage whil

INI. The MINI Scooter E Concept is true to o

ign, intelligent functionality and customisatio

teristics by combining driving pleasure with s

two-wheel concept of its kind for MINI.

n concept is based on current production veh

ndaries. Just as the compact design of the c

il crisis, symbolised a new reality for modern

cept is designed for the changing landscape

n road traffic conditions, to offer a stylish and

n mobility. Set to appeal to a young, ecologic

INI Scooter E Concept offers a completely ne

nctive MINI driving experience while being im

el riding herself, Agness Deyn says of the ne

portant to get around quickly. I was thrilled to

nvironmentally-friendly scooter, their reputati

I cant wait to try driving one!

uthentic reinterpretation of unique details in

MINI Scooter E Concept in

ure as urban

ring the

also

ur brand

and builds

stainable

icles but

lassic MINI,

city driving,

in

emission-

ally-

w

mediately

MINI

hear that

n in cool

three design


3/5



Page 3

MINICorporate C

Distinctive features incl

speedometer, the visua

Mini and the chrome tri

materials all serve as id

recognisably a MINI at

The design concepts d

MINI Scooter E Conce

for two. It mirrors the c

of which are currently o

charcoal, a yellow seat

particularly intense asp

The second concept is

Almost purist in design,

Features include a clas

leather, paintwork in Bri

iconic racing cars.

The third and more de

London takes inspiratsynonymous with the c

era in particular. The w

with numerous applicat

MINI logo and the right

the Royal Air Force. Th

which the Union Jack s


mmunications

ude the circular central instrument cluster, th

lly prominent indicator lamps in the style of th

ms on the bodywork. In addition the colours

ntifiers, making the MINI Scooter E Concept

irst sight.

iffer in the number of passengers they carry.

t is a two-seater variant developed for the fu

olour scheme of the current MINI E hatch pro

n trial on UK roads - with body paintwork in m

nd yellow-painted mirror caps - and emphasi

ct of zero-emission driving.

a single-seater and the sportiest of the new

this model nods to the British heritage of the

ic combination of an upholstered seat in dar

tish Racing Green and silver mirror caps remi

ign-progressive model being shown exclusi

ion from the popular culture of the 1960s, a dlassic Mini, drawing on the distinctive graphic

hite body colour on this two-seater variant is

ions and stickers, with the left hand mirror ca

hand one featuring the red, white and blue c

e piece de resistance is a perforated leather s

hines.


iconic

e classic

nd

The first

n of driving

totype, 40

att

izes the

oncepts.

brand.

brown

niscent of

vely in

ecades of the Mod

ecorated

featuring a

ckade of

eat through


4/5



Page 4

MINICorporate C

The Specials:

Smartphone as key,

A snap-in adaptor for a

as a route finder, music

from the MINI cockpit.

switches it on, the vehi

know where other MINI

social networking syste

E community. Technol

scooters automatically

All you need is a po

The MINI Scooter E Co

which is powered by a

into any standard AC p

driver the amount of ba

charged via a retractabl

MINI Centre Rail th

The study also incorpo

presented earlier this ymechanism offers a ran

before, during or after t

and thermos flasks.

With all the fun, sporty

MINI Scooter E Conce

conditions of the city. I

experience and epitomi


mmunications

display and central control element.

Smartphone allows the driver to use their mo

player or as a phone via a wireless Bluetooth

As soon as the rider docks his mobile phone

le is ready to go. A navigation app enables d

Scooter E Concept drivers are on the map, s

ms, to encourage interaction between the MI

gy currently in development will mean headli

pen when they meet on the road.

er socket.

ncept is driven by a built-in rear wheel electri

ompact lithium-ion battery. The battery can

wer outlet. A display screen clearly indicate

ttery life available: the MINI Scooter E Conce

e lead in the rear of the Scooter.

e unique solution with specific accesso

ates an innovative version of the MINI Centre

ar in the new MINI Countryman. The uniquege of options for transporting items that may

he journey, for example a helmet, umbrellas, s

esign principles and agile handling typical of

t is easy to operate and perfect for the challe

t is a sustainable and fun way to enjoy the MI

ses urban mobility at its best.


bile device

interface

and

rivers to

imilar to

NI Scooter

ghts on the

motor

be plugged

to the

t can be

ies .

Rail first

clip-onrequired

unglasses

MINI, the

nging traffic

I driving


5/5



Page 5

MINICorporate C

Please find film materiahttp://www.minispace.chttp://www.youtube.co

For questions please contac Katrin Hock, Product CommPhone: +49-382-57185, Fa

Cypselus von Frankenberg,Telefon: +49-89-382-30641

Media Website: www.press.E-mail: [email protected]


mmunications

l and more information on the following websiom/mini-scooter-e

/MINI

t:

unication MINI: +49-89-382-20626

ead of Product Communication MINI, Fax: +49-89-382-20626

mwgroup.com


ites:

Documents

MINI Scooter E Concept 23-09-10 GBx