Ministry of Education Business Studies School Board Training Sessions Curriculum Policy Documents Revisions of Curriculum – BMI and BMX - Natalie Gerster,

Ministry of EducationBusiness Studies

School Board Training Sessions

Curriculum Policy DocumentsRevisions of Curriculum – BMI and BMX-Natalie Gerster, TVDSB-May 2006

The Process

Examine board feedback – the good, bad, ugly For new marketing and new-to-marketing teachers Identify overlap and redundancy – reduce number of expectations to

allow increased application Consider feedback from businesses/trades/colleges/universities Consider Destinations and Pathways Relate to Student profile

– Age appropriate– Skill level– Experience– Region – Access to resources to support curriculum– Hands on learning

Change in Course Titles

Alphabetic placement in school calendars ‘Marketing’ MARKETING Relevance to today’s secondary student

BMI

Current Title

Introduction to Marketing

Revision Title

Marketing: Goods, Services, Events

Event Marketing

Goal to relate to students’ interests Traditionally - product = goods and services Additional focus – events and ideas Event and idea marketing connection with

Entrepreneurial Studies

BMI

Current

5 units

15 overall expectations 67 specific expectations

Revised

4 strands


BMI

Current

Unit 5 – Career Opportunities


Revised

Part of Strand: Trends in Marketing

3 specific expectations

BMI

Current

Marketing Fundamentals

The Marketing Plan The Marketing Mix Trends in Marketing Marketing Career

Opportunities

Revised


The Marketing Mix Trends in Marketing The Marketing Plan

Revisions to BMI Strand


- Marketing concepts- Consumers and

competition- Market Research

Revisions: Marketing

Fundamentals- The Marketing Process- Consumers and

Competition- Marketing Research- Not-for-Profit Marketing- Global Marketing

BTA 3O: RevisedDigital Literacy Productivity Software Business Communications E-Business Information and

Communication Technology Ethics and Issues


The Marketing Plan- Marketing Plan Process- Marketing Plan

Revisions: The Marketing Mix- Products: Goods, Services,

and Events- Price- Place- Promotion

Note: Marketing Plan Strand moved – not deleted


The Marketing Mix- Product Positioning- Product Pricing- Product Distribution- Product Promotion

Revisions: Trends in Marketing- Information Technology in

Marketng- Issues, Ethics, and Social

Responsibility in Marketing- International Markets- Career Paths in Marketing


Trends in Marketing- Information Technology

in Marketing- Issues in Marketing- International Marketing

and the Global Marketplace

- Not-for-Profit Marketing

Revisions: The Marketing Plan- The Process- The Development- The Analysis


Marketing Career Opportunities

- Career Paths in Marketing

- Employability Skills

Revision:- No separate strand for

careers in marketing- Included in Marketing

Trends strand

BMI

Current

K – 35 expectations I/T - 18 C - 16 A - 13

Revision

K – 32 expectations I/T - 10 C - 22 A - 10

BMI – summary of revisions

Reduced number of expectations Numerous examples – suggestions Increased use of technology More hands-on activities – communications

and applications Direct appeal to clientele Chronological approach Culminating activity – The Marketing Plan

BMX

Current Title

Introduction to Retail and Services Marketing

Revision Title

Marketing: Retail and Service

BMX

Current

5 units


Revisions

4 strands


BMX

Current

The Marketing Process Elements of Retail and

Services Marketing Retail Systems and

Operations Career Opportunities in

Retail and Service Businesses

Revisions

Marketing Fundamentals Trends in Retail and Service

Marketing Retail and Service

Operations Marketing for Success in the

Retail and Service Sectors

Revisions to BMX Strand

Today’s Retail Environment- Today’s Retail Marketing

Environment- Retail Marketing- Globalization- Economic Systems- Culminating Activity

Competition- Personal Portfolio

Revisions: Marketing Fundamentals- The Marketing Mix- Consumers- Competition- The Buying and Selling

Processes


Retail and Services Marketing is for You

- Range of Careers- Skills- Finding the Right Fit- Getting Ready for an

Interview

Revisions: Trends in Retail and

Service Marketing- Information Technology- Types of Business- Issues, Ethics, and the

Environment- Global Trends


The Product- Types of Retailers and

Product Classification- Determining Price- Buying, Handling, and

Inventory Management- Distribution- Choosing a Location- Personal Portfolio

Revisions: Retail and Service

Operations- Inventory Control

Methods- Merchandise and

Service Presentation- Human Resources in

Retailing and Service


Elements of Selling- Promoting Retail Sales- Personal Selling and

Customer Service- Visual Display and

Store Design- Personal Portfolio

Revisions: Marketing for Success

in the Retail and Service Sectors

- Customer Service- Personal Selling- Career Search

Strategies and Employment Opportunities


Knowing the Consumer- Importance of

Marketing Research- Understanding the

Retail Customer- What is happening

today in the Retail Market Place and where are you going?

- Personal Portfolio

Revisions:

- Expectations included in other strands

- Less repetition/redundancy

BMX

Current

K – 42 expectations I/T – 18 C - 12 A - 10

Revised Revisions

K – 30 expectations I/T - 13 C - 15 A – 7

BMX – summary of revisions

Reduced number of expectations Less repetition/redundancy Numerous examples – suggestions Increased use of technology More hands-on activities – communications

and applications Appeal to “retail savvy” students