Ministry of Information Policy of Ukraine: plan for 2016STATE AGENCY FOR E-GOVERNANCE Implements the governmental policy in the field of electronic communication development, e-governance,

Ministry of Information Policy of Ukraine: plan for 2016

MIP in 2015: establishing

State players at informational sphere

MINISTRY OF INFORMATION POLICY

Implements state information policy. Facilitates distribution of socially important information about the state in Ukraine and worldwide. Reform of governmental communications.

STATE SERVICE FOR SPECIAL COMMUNICATION AND INFORMATION SECURITY OF UKRAINE Organizes special communication, information security, telecommunications, and use of the radio frequency resource of Ukraine

NATIONAL TELEVISION AND RADIO BROADCASTING COUNCIL

Oversees observance of laws on television and radio broadcasting; issues; official monitoring of TV and radio programs; regulatory powers

STATE AGENCY FOR E-GOVERNANCE Implements the governmental policy in the field of electronic communication development, e-governance, formation and use of national electronic information resources, development of the information society

PRESS SERVICES OF REGIONAL STATE ADMINISTRATIONS AND DISTRICT CENTRES

Inform the public about the activities of the authorities at the level of regions and districts

PRESS SERVICES OF MINISTRIES AND

DEPARTMENTS

Inform the public about the activities of the ministries and departments of Ukraine. Make public announcements of Government’s action plans

VR COMMITTEE FOR FREEDOM OF SPEECH AND INFORMATION POLICY Prepares, conducts preliminary examination, and finalizes opinions and proposals with regard to the draft laws in the sphere of freedom of speech and information policy

GOVERNMENT’S HOTLINE

Accepts information requests with regard to the activity of the Ukrainian ministries

STATE COMMITTEE FOR TELEVISION AND RADIO

BROADCASTING

Manages the system of regional state-owned television and radio broadcasting companies

Strategy of the information space development, goals

External communications strategy, goals

Branch and regional strategies and goals

Budget for communications Assessment of resources Communication plan

Values of the state/nation State development strategy

(development goals)

RESPONSIBLE: AGENCIES

MIP: sphere of responsibility

National security concept (potential threats)

VR, President, NSDC

Ministries, MIP, agencies

Ministries, Agencies

Tactics

Implementation

Strategy

State communications strategy. Goals. Narratives. President, PM, MIP

MIP activity in 2015

Implementation of the state information policy State informational security

Ensuring freedom of speech

Legislative initiative in the field of information policy and security

Development of state communications, coordination of policy on state-owned media

1 2

3 4

• Shutdown or prohibition of commercial media and programs

MIP does NOT responsible for:

• Daily communication about the activity and the policy of the Government

• Improvement of state leaders’ image

• Propaganda • Information operations, brainwashing

Management Minister, 2 Deputy Ministers

MIP structure

Media communications division 3 persons

Organizational and analytical support division 2 persons

Situational analysis/forecast department 3 of 6 people planned

Legal and legislative division 3 persons

PR and authority liaison division 2 of 3 people planned

Administrative support division 1 of 3 people planned

Infrastructure 3 of 5 people planned

20 Employees of

29

Implementation of the state information policy. Information security

2015: Key achievements

• Restoration of broadcasting in the Eastern Ukraine

• Law on prohibition to shut down strategic telecommunication objects • Launch of the Multimedia Foreign Broadcasting platform

• Distribution of printed media in the Eastern Ukraine and ATO zone

• International awareness campaign “Crimea is Ukraine” • Governmental communication campaigns in cooperation with the state agencies • Creation and coordination of the crowdsourcing InfoArmy of Ukraine

1 2

3 4

Freedom of speech


• Simplifying the procedure of stay and accreditation of foreign journalists • Resumption of broadcasting of ATR, IRTA, Hromadske Radio, Public TV of Donbass,

Radio Crimea • Protection of journalists’ rights (sanction lists, incidents of violence against

journalists, etc)

• Training MoD personnel in the ATO zone on media relations

1

2 1

3 4

• Embedded journalism program


Legislative initiative

• Information Security Doctrine • Law on the information security of Ukraine • State program for information sphere development

1 3

1 2

4

Governmental communications and state-owned media


• Initiation of a governmental communications reform

• Organization of the first professional conference for the governmental

communications professionals • Establishment of authorities transparency standards • Participation in at least 60 international and local conferences on information

security

4

1 2

3

MIP in 2016: our strategy

To create conditions which shape a competitive and

MISSION

based on the principles of the civil society and professional community,

which stimulates sphere self-regulation and self-development,

in order to ensure independence of media,

independent information landscape in Ukraine,

development of an independent and democratic Ukrainian state

and promotion of its values worldwide.

1

Strategic areas of activity

Development of the information sphere in Ukraine: deregulation, demonopolisation, and de-oligarchisation through:

• the protection of freedom of speech and journalists’ occupational rights

• reform of the entire media landscape

• bringing Ukraine into alignment with the European values and professional

standards

• harmonization of Ukrainian laws with those in European Union

2


Development of state strategic communications framework :

• reform of the government communications system

• support of Governmental reforms communication

3


Information re-integration of: • annexed Crimea • temporarily occupied territories of the Luhansk and Donetsk regions • internally displaced persons

4


Promotion of Ukraine and its reforms and values worldwide

І. Development of the information landscape in Ukraine

the protection of freedom of speech and journalists’ right for profession

reform of the entire media landscape

bringing Ukraine into alignment with the European values and standards

harmonization of the Ukrainian media laws with European Union

Deregulation, de-monopolisation, and de-oligarchisation through

1 2 3 4

І. Development of the information landscape in Ukraine: goal

І. Development of the information landscape in Ukraine: goal

ІІ. Development of governmental StratCom

governmental communications reform

development of gov crisis communications system

development governmental strategic communications system

development of professional training system for governmental communications specialists

communication support of the Government reforms

1 2 3 4 5

ІІ. Development of the system of governmental strategic communications: action plan



ІІ. Reforms communication: action plan

ІІІ. Informational re-integration of Ukraine

Informational re-integration of the country: annexed Crimea, temporarily occupied territories of the Luhansk and Donetsk regions, internally displaced persons

1

1 2 strategy of informational re-integration of Crimea

communication strategy of occupied territories in the Eastern Ukraine and the territories surrounding the Anti- Terrorist Operation zone informational re-integration

communication strategy of informational re-integration of internally displaced persons

increasing penetration of Ukrainian media in ATO zone and the temporarily occupied territories

1 2 3 4

ІІІ. Strategy of informational re-integration IDPs: action plan

ІІІ. Strategy of informational re-integration of Crimea: action plan

Strategy for public democracy of Crimean Tatars

Media

Development of the strategy of informational re-integration of Crimea

International forum

Communication campaigns

1 2 3 4 5


III. Strategy of informational re-integration of Crimea: action plan

ІІІ. Strategy of informational re-integrationof Crimea: action plan


ІІІ. Informational re-integration of temporarily occupied territories of Eastern Ukraine and ATO zone: action plan

ІІІ. Increasing penetration of Ukrainian media in ATO zone and at the temporarily occupied territories: action plan

IV. Promotion of Ukraine and its values worldwide

development of the Ukrinform Ukrainian national news agency

re-launch of the ‘UA|TV’ foreign broadcasting TV channel

development and implementation of the concept for popularization of Ukraine and promotion of Ukraine’s interests world-wide

1 2 3

IV. Promotion of Ukraine and its values worldwide: action plan



Key expected results 2016

Improved legislation on freedom-of-speech issue

Development and pilot implementation of the system of state strategic, governmental, and crisis communications

Provided effective informational support of the Governmental reforms

Created conditions for informational re-integration of IDPs and citizens living in Southern and Eastern regions of Ukraine

Increased TV and radio coverage at ATO zone and Crimea

Finalizing the reform of foreign broadcasting. Twofold increase in the Ukrininform news agency’s revenue. Threefold increase in audience of UA | TV.

Established international media care office in Ukraine

Developed and implemented Strategy of Ukraine’s international communications

Key team members

Tetiana Popova Deputy Minister

Yuriy Stets Minister

Artem Bidenko Deputy Minister - Chief of Staff

Oleksandr Bryhynets Adviser to the Minister

Ivetta Delikatna Adviser to the Minister

Alina Frolova Adviser to the Minister

Emine Dzheppar Adviser to the Minister

Development of Ukraine's information sphere Informational re-integration

of Eastern Ukraine, harmonization of Ukrainian

laws to EU

Restoration of broadcasting in ATO

Governmental communications Reform. Informational re-integration

of IDPs.

State StratCom development. Reform of governmental communications

Promoting Ukraine and its values worldwide

Informational re-integration of Crimea

Partners

Foreign state institutions

International organizations

NGOs

Documents

Ministry of Information Policy of Ukraine: plan for 2016STATE AGENCY FOR E-GOVERNANCE Implements the governmental policy in the field of electronic communication development, e-governance,