MINNESOTA STATE LOTTERY INTERNET PROGRAM

Dale McDonnell

Assistant Director & General Counsel

PGRI SMART TECH CONFERENCE

March 23, 2011

WHAT WILL BE COVERED

Problems & challenges in implementing Internet sales

The features of the Minnesota State Lottery’s Internet Subscription Program

Future enhancements to the MSL Internet Subscription Program

Other Lottery Internet Programs

CHALLENGES WITH IMPLEMENTING THE INTERNET SUBSCRIPTION PROGRAM

Legal Challenges

Political Challenges

Technical Challenges

• SUBSCRIPTION HOME PAGE

• SCREEN SHOT OF REGISTRATION PAGE

• ACH page

RESPONSIBLE GAMBLING ELEMENTS

Ensure no underage play

Players required to set weekly spending limitsIncreases to spending limits require a cooling-

off period

Self-exclusion provisions

Readily accessible data for a player to see how much they have wagered in the past

• HISTORY SLIDE

RETAILER RELATIONS

Notify Retailers

Educate Retailers

Intent to Attract New Players

Promotions with Internet Players

INTERNET SUBSCRIPTION PROGRAM – PHASE 2

Gift Giving

Promotions

Wallet changes

Report enhancements

Group play enhancements

Web site enhancements

• Screen shot of new subscription home page – with bottom tabs

INTERNET SUBSCRIPTION PROGRAM – PHASE 3

Single wager purchase

Depositing funds into wallet

Same day purchase

THANK YOU!