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8/2/2019 mis pro suk (2)
http://slidepdf.com/reader/full/mis-pro-suk-2 1/11
Introduction:
We had decided to release two products related to
the medical application. Our products are MED-WATCH
and MED-WATCH+. Our product MED-WATCH can
measure the blood pressure, pulse rate and body
temperature. In MED-WATCH+, the extra feature is GSM
technology.
Identification of Problem:
1. It is advisable for the adults to check their blood
pressure in regular intervals. But in modern busy
life they don’t get time to go to the hospital to
check their BP. Because of this many adults get BP
problem.
2. The persons who do exercise in gym equipment
especially in thread mills have to check their pulse
rate .Because if the pulse rate goes high they have
to stop doing the exercise and have to take rest.
But this facility is available only in costlyequipment.
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3. In hospitals the patient monitoring system for
heart patient are very costly which cannot be
affordable for all hospitals.
Objectives:
1. Our product will be helpful for the adults to
measure the BP, pulse rate and body temperature
whenever they want. They no need to go to
hospital to check their BP.
2. It will be helpful for the persons who do exercise
in the gym to check their pulse rate while doing
exercise. So that if the pulse rate increases above
the particular level they can stop doing the
exercise and take rest.3. Our product MED-WATCH+ is a cheapest patient
monitoring system. It measures the blood
pressure, pulse rate, and body temperature. If any
of the values goes higher than the fixed critical
level it will send a intimation to the doctor or to
the relative whose number is already stored in the
system.
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Scope:
1. Our product reduces the difficulty in measuring
the blood pressure, and pulse rate.
2. It helps the sports persons to do a safety and a
healthy exercise.
3. Our product MED-WATCH+ reduces the cost of the
patient monitoring system.
4.
It also reduces the size of the patient monitoringsystem.
Limitations:
1. The watch has to be tightly tied in the wrist.
2. Battery has to be charged daily.
3. Further improvement in the watch may result in
increase in the size.
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Company profile:
Company is located in Thambaram, Chennai. The
company is currently developing its patent-appliedtechnology to final product and approval stage. It is also
seeking to establish its corporate identity in the medical
products field. The company's growth strategy involves
the following objectives:
Complete the patent process.
Establish corporate identity, brand names and
trademarks.
Set a clear business direction and both long-term &
short-term goals to be achieved.
Build staff and company infrastructure.
Complete clinical trials and obtain FDA approval.
Continue R&D and product development.
Maintain market performance by linking
remuneration packages for key personnel with the
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performance of the company through stock options
and other salary schemes.
The company is expected to raise seed capital of approximately $200,000 prior to the commencement of
its business operations. Additional working capital is
anticipated and will be raised in year 2 of operations.
Capital raising exercises are anticipated to be conducted
in 2 portions (i.e. Year 0 and Year 2) raising
approximately $100,000 in funds.
Project Description: We will produce two variants MED-WATCH
(without GSM kit) and MED-WATCH (with GSM
kit).
We are producing a peculiar watch, whichconsists of a digital display for time and the
machine which we are going to use will be
purchased a TITAN, a TATA product.
The machine which we use in the watch should
be supplied as per our requirements of
dimensions. The GSM kit which we going to install in the
“MED-WATCH+” will be bought from the market
leader SAMSUNG.
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A single digital display will be used for the SIM-
Network coverage notifications, which are the
main factors of this “MED-WATCH”.
They are;
(i). Pulse rate,
(ii). Blood pressure measurements,
(iii). Body temperature.
The critical levels of the three major readings
will be inbuilt and if there is any abnormal
difference in the measurements it will send a
sms to the person’s family doctor, and to a
family member with the location details. A buzzer and lighting device will be installed to
‘alert’ the neighbor’s attentions, wherever an
abnormal difference happens to the body.
The parts used for the medical measurements
will be produced by ‘our-organization’.
The body and strap of the ‘MED-WATCH’ will
also produced accordingly by our own
organizations.
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The battery used in MED-WATCH will be a
‘Lithium-Ion’ battery, so it on be recharged using
an external supply. The battery life will last long
for about “200hours”.
The numbers to which the message to be send
can be allotted by connecting to a system, using
data cable.
Market analysis:
Market Description:
Our product is a new invention in this market. We
had integrated the medical application instruments withthe watch. Actually in the market there is no such
product available. But there are some other medical
instruments available for the measurement of blood
pressure, pulse rate, and body temperature.
Market Size:Our aim is to cover the market of adult persons. The
population of Tamil Nadu is nearly 7 cores. Among that
nearly 55% of the people are adults. So we have to
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concentrate on them. And also in Tamil Nadu there are
nearly 27% people with heart problems. So we have to
concentrate on this 27% people. In Tamil Nadu there are
many Jims. We also want to concentrate on it.
Industry life cycle:
Medical application products have more demand in
present life. Since our product is a cheap medical
instrument it will have a good acceptance in the market.
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Marketing strategy:
Product launch:
Since our product is a medical application product
we had decided to release our product in the doctor’s
association meeting so that every doctors will come to
know about our product.
Product availability:Our products will be available in
1. Hospitals
2. Watch show rooms
3. Sports shop
4.
Pharmacy
Advertising strategy:
We had decided to sponsor a medical awareness
program in sun news.
We had decided to print the medical subscription
sheet with our advertisement on the back side for
some of the popular hospitals.
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Our product advertisement will be given in the
manual of Jim equipments.
Banners will be placed in the beaches where manypeople used to go for walking.
Promotion:
We had decided to conduct awareness program
about the importance of measuring the blood
pressure.
As the introduction price we had decided to give
20% discount in the price of the product.
Sales representatives will be appointed, who will be
visiting all the doctors, sports shops and give canvas
about the product. We had decided to conduct free medical checkup.
Free samples will be given to the doctors, and the
doctors will be asked to prescribe our product for
the heart patients.
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Human Resource requirements:
Finance team:
1. Five MBA graduates with minimum financial
experience.
2. Six B.com graduates for maintaining the
accounts.
HR team:1. Six MBA graduates with HR specialization and
with BE as their under graduation.