mission. - ST Media Groupstmediagroup.com/news/2012 SSEN Media Kit.pdfv Our brand mission. ... 79% of S&S subscribers pass their magazine to 3.54 additional people, ... guStavO echegaray

2012Marketing Planner

v

Our brand mission.Signs of the Times & Screen Printing en español

is the brand that provides the necessary connections

between the graphic-arts professionals from all of Latin

America to manufacturers and suppliers around the

world. Our printed and digital magazines, combined with

graficosdehoy.com and our weekly e-newsletter, are the tools

tens of thousands of engaged professionals seek to get the

latest news, industry trends, technical information and sound

business advice. S&S is the most respected brand serving

this market with the best of what its readers need.

Extensive brand reach.S&S en español offers the most innovative and effective ways to connect with a highly-qualified audience of signage and graphics professionals. With more than 1.1 million annual touch points, our brand extensions allow you to reach your target customers when, where and how they want to be reached.

PRINT39,900 total bimonthly reach

10,500 print subscribers

29,400 pass-along1

79% of S&S subscribers pass their magazine to 3.54 additional people, giving you a total reach of 39,900 prospects.

DIGITAL EDITIONAn interactive replica of the print magazine, with searchability, hot links to advertiser sites, and bonus content such as audio, video, and animation. The S&S digital edition is distributed to 20,655 industry professionals 3 through e-mail and is also posted on graficosdehoy.com, which leads to an extended shelf-life for each issue.

ONLINEGRAFICOSDEHOY.COM is the leading B2B website among signmakers, screen printers and digital-printing companies in the Spanish-speaking community. With over 4,500 monthly visits, this highly trafficked site provides an average of 40,000 monthly ad impressions.2

ThE S&S E-NEWSLETTERTHE S&S NOTICIAS showcases timely news, trends and information. Your ad reaches more than 13,000 motivated graphics professionals seeking new products and inspirational ideas every week.3

TRADE ShOWSYour print ad reaches more than 2,000 buyers at the most attended industry shows worldwide including: Graphics of the Americas / FESPA Digital / Gráfica del Caribe / ISA / Expopublicitas / Expografika / Mexigrafika / FESPA Mexico / SGIA / Grafinca & Publicity Show

S&S COMMUNITIES S&S en español has a growing presence on Facebook, LinkedIn and Twitter, connecting graphics professionals and vendors throughout Latin America and Spain. As social networking among our audience increases, users will review S&S communities for timely news, products and, ultimately, lifetime networking.

1 Spring 2011 S&S en español Reader Survey2 Google Analytics: Based on 12-month average3 Publisher’s own data; Based on 6-month average

Digital Printing | Signs | Screen Printing 1

* to an average of 3.54 additional people

An engaged audience.

Of the S&S auDience iS invOlveD in the PurchaSing PrOceSS

Plan tO PurchaSe new equiPMent in the next 12 MOnthS1

authOritative1

Management Level Titles ..............................................85%

Production Director or Higher .......................................77%

Makes, Approves, or Authorizes Purchases .................67%

Owner/President ............................................................60%

Recommends Brands/Collects Data .............................31%

DiverSifieD1

Digital Printing ...............................................................68%

Sign Manufacturing .......................................................61%

Textile Screen Printing ..................................................40%

Graphic Screen Printing ................................................38%

Other Imaging Processes ..............................................31%

lOyal1

87% use S&S to find new products and services

85% are extremely satisfied or very satisfied with S&S

79% forward issues to colleagues*

74% are extremely satisfied or very satisfied with graficosdehoy.com

67% are extremely satisfied or very satisfied with our weekly e-newsletter

42% receive no other publication for the graphic-arts industry

Of the S&S auDience iS actively invOlveD in One Or MOre Of theSe cOre MarketS

S&S en español is the only Spanish language brand serving signage and graphics professionals throughout Latin America.

Prefer the S&S branD if they cOulD chOOSe juSt One MeDia SOurce

the S&S auDience iS...

2 S&S en español | graficosdehoy.com

audi

ence

pro

file

S&S reacheS2

SignS Of the tiMeS & Screen Printing

Mexico 74%

Argentina, Bolivia, Brazil,

Chile, Colombia, Ecuador,

Paraguay, Peru, Spain,

Uruguay, Venezuela 22%

Costa Rica, Dominican

Republic, El Salvador,

Guatemala, Honduras,

Nicaragua, Panama, Puerto

Rico, United States 4%

1 Source: Spring 2011 S&S en español Reader Survey

2 Source: Publisher’s own data: Circulation database

tOOk One Or MOre buying actiOnS in reSPOnSe tO aDS they Saw in S&S

the S&S auDience takeS actiOn1

84% visit advertiser websites

53% contact advertisers for more information

43% purchase advertised products

38% discuss advertised products with others


A trusted source.

Your business success in the Latin American markets is important to Signs of the Times & Screen Printing en español (S&S en español). That is why we have invested years of research and established close relationships with industry players who require equipment and supplies to grow their printing businesses. And like them, your company will grow when your message reaches this vast audience. Our comprehensive package of print and online media helps manu-facturers and distributors, like you, put their products on the radar of the Latin American buyer.

Great business partnerships start with great products, and develop with the proper nurturing. S&S en español is the liaison to make those relationships lasting and more successful. Our audience trusts us to provide information and analysis on the latest products, technology, and industry news—and acts upon it.

With our bimonthly print (and digital) publication, weekly e-newsletter, and website, graficosdehoy.com, we ensure that you reach readers across your target markets in the Spanish-speaking world.

We value your business and partnership to succeed in this important market.

Nancy Bottoms

Associate Publisher / [email protected]

...we have

invested years

of research and

established close

relationships with

industry players

who require

equipment and

supplies to grow

their printing

businesses.

SIGNS OF THE TIMES & SCREEN PRINTING

nancy bottomsAssociate Publisher / Editor


A panel wth expertise.

Signs of the Times & Screen Printing en español is proud to draw on the expertise of its editorial advisory board.

This select group of outstanding graphics professionals – from seven different countries – brings a wealth of expertise and business savvy to other business owners and print providers. Their valuable insights and experiences are highlighted in each edition, keeping readers in touch with new trends and technology taking place in the graphics-printing community.

aDriana aMézquita lagunaGeneral ManagerConcepto ComunicaciónMexico

rufO arrOyOPresidentSANCASpain

PaOlO i.g. bergOMiPresidentBergomi Design StudioArgentina

eMMa bOnaviDeS unDaGeneral ManagerPublicidad AerostáticaMexico

jacintO e. cabreDPresidentMAGIAArgentina

rubén caStañO francOCEOTextiprintColombia

PablO ciagliaManaging DirectorPronto RótuloArgentina and Spain

Miguel clauxExecutive PresidentLetrecorpPeru

guStavO echegarayArea ManagerPAM.SAC/EuroplastPeru

rOger evangeliSta SOtOPresidentApoyo PublicitarioPeru

víctOr figuerOaGeneral ManagerLetreros AceletChile

jOrDi guiu General SecretaryAgrupación Catalana de SerigrafíaSpain

MariO iMazPresidentImaz Gráficos Mexico

luiS Malfavón SánchezPresidentTouch CardsMexico

fabiO Merchan gOnzález PresidentAM&FM DiseñosColombia

arnOlDO nietO zeleDónExecutive Vice PresidentNeón NietoCosta Rica

cynthia Othatceguy Business Development Manager Mundo ColorArgentina

iMMa raMOS aracilFinancial & Commercial DirectorFormatos Serveis GraficsSpain

jairO reStrePO yePeSCEONeón JúpiterColombia

luiS rOviraPresidentSUNDISASpain

héctOr ruvalcaba CEOSolución GráficaMexico

jOSé SahagúnPresidentEuromeadiosMexico

javier taPiaPresidentRepro 3:16Mexico

enrique a. uMbertCEOOrbe Comunicación VisualArgentina

gOnzalO vázquezBusiness Director/Corporate AccountsBase 3Argentina and Spain

SebaStián vázquezBusiness ManagerBase 3Argentina

OScar zalayaPresident & CEOSerigrafía Siete MaresSpain

Editorial Advisory Board


february-

March

aPril-

May

june-

july

auguSt-

SePteMber

OctOber-

nOveMber

DeceMber-

january

2013

RESERVATIONS DUE:

01.03.12RESERVATIONS DUE:





10.31.12

MATERIALS DUE:

01.17.12MATERIALS DUE:





11.14.12

SIGNMAKING

Outdoor signs/MuralsElectric/Electronic

signsInks

Workflow

SIGNMAKING

Design applicationsSign installation

Equipment/Supplies

SIGNMAKING

Vehicle graphics Finishing/

LaminationNew technology

SIGNMAKING

Handcrafted signsCommercial signs

Floor graphics

SIGNMAKING

Vehicle graphicsBanners/AwningsPoint of purchase

SIGNMAKING

Display systems Software/RIP/

HardwareArchitectural

signage

SCREEN PRINTING

Screen/Mesh manufacturing

Garments/Textile printing

SCREEN PRINTING

TransfersBanners

CAD/CAM equipment

SCREEN PRINTING

Industrial printingAutomationProduction

SCREEN PRINTING

New technologyWorkflowPrepressUV inks

SCREEN PRINTING

Eco-friendly printing products

Mesh selection

SCREEN PRINTING

Specialty inksSubstrates/Media

DIGITAL PRINTING

New technology/Applications

Indoor displaysTechnical training

DIGITAL PRINTING

Color managementStock imageryFlat printing

DIGITAL PRINTING

InksProofing solutionsSuperwide format

DIGITAL PRINTING

FinishingSoftware/Hardware

Fabric printing

DIGITAL PRINTING

Wide format applicationsPhotography

DIGITAL PRINTING

Image capture/ Image editing

ScannersEquipment/Supplies

ADDITIONAL FOCUS

PackagingRegional coverage:

Spain, South America (Northern Region)

ADDITIONAL FOCUS

Specialty printingRegional coverage:

Mexico, South America (Southern Region)

ADDITIONAL FOCUS

Product reviewRegional coverage:

Central America, the Caribbean, South America

(Northern Region)

ADDITIONAL FOCUS

EmbroideryRegional coverage:

Mexico, South America (Southern

Region)

ADDITIONAL FOCUS

DesignRegional coverage:

Spain, Central America, the Caribbean

ADDITIONAL FOCUS

The fine art marketBest works of Latin

America 2012Regional coverage:

Mexico, South America

BONUS DISTRIBUTION

Graphics of the Americas, Miami, FL

FESPA Digital, Barcelona, Spain

Gráfica del Caribe, San Juan, Puerto Rico

BONUS DISTRIBUTION

ISA International Sign Expo,

Orlando, FL, USA

BONUS DISTRIBUTION

Expopublicitas, Mexico City, Mexico

Mexigrafika, Monterrey, Mexico

Expografika,Buenos Aires,

Argentina

BONUS DISTRIBUTION

FESPA Mexico, Mexico City, Mexico

BONUS DISTRIBUTION

SGIAGrafinca & Publicity Show, Lima, Peru

BONUS DISTRIBUTION

Editorial Calendar 2012

Content that motivates.

Note: Editorial calendar is subject to change at the Publisher’s discretion. Please contact your account manager for the latest updates.


prin

T ed

iTor

ial

for more than fifteen years, S&S en español has led the way by providing complete coverage to graphic-arts professionals in latin america.

feature articleS by respected international authors educate print professionals by providing them highly technical, how-to, and business-management content applied to the needs of the specific regional markets S&S en español reaches.

new PrODuctS The latest information on availability of new equipment, supplies, consumables, software, and all other products related to the production of graphics.

regiOnal newS presents industry developments in the diverse regions that the magazine covers.

DeSign gallery is the showcase for any print provider who wishes to display his/her projects and share important business and technical insights with their colleagues.

POtPOurri cOluMn shares reader’s business and applications success stories and encourages the print-provider community to use the latest in technology and think creatively to maintain that competitive edge needed to serve customers with the best products they can offer.

latin aMerican PanOraMa provides an economic and business overview giving readers the latest news in the visual communications industry. This news contributes to the continuous development of the industry by understanding and anticipating market trends.

In every issue of S&S en español

get PubliSheD If you have products, projects or industry news you’d like to be considered for editorial coverage, please email [email protected].

Indicate if you wish your news to be included in a specific issue, and send materials 3 months in advance of the publication date. Also, please note that advertising in S&S en español does not guarantee editorial inclusion.

Make your products visible with end users’ case studies. Encourage your clients to participate in S&S en español annual international sign competition. Please email [email protected] for details.

Exposure Opps

agosto/septiembre 2011

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w.g

rafi

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sd

eh

oy.

co

m

• Un mundo superancho

• ¡El BOOM de la serigrafía!

• Aviso con olor a mar de Honduras

• Impresión digital sobre tela

• Gráfi cos por el suelo

• Nuevos productos

ww

w.graficosdehoy.com

SIGNS OF THE TIMES &

SC

RE

EN

PR

INT

ING

en español

agosto/septiembre 2011

octubre/noviembre 2011

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rafi

cosd

eho

y.co

m

■ Negocios en marcha■ Gran experiencia en gigantografía

■ Manejo y reducción del moaré

■ Empaque por demanda■ Nuevos Productos


E-mail AdvertisingGo where your audience goes.

Run-of Site AdvertisingYour ad rotates through all available pages on graficosdehoy.com including the homepage, classified advertising, search and other prominent, high-traffic areas.

SPOnSOreD linkS

$720 / 6 months Your website link

and one line of descriptive text at

the bottom of pages throughout

graficosdehoy.com.

leaDerbOarD banner 728 x 90 pixels $600 / month

wiDe SkyScraPer

160 x 600 pixels $500 / month

StanDarD banner 468 x 60 pixels $250 / month

MeDiuM rectangle 300 x 250 pixels $700 / month

File sizes and related specsSee the specifications sheet included with this kit or visit www.stmediagroup.com/specs. Visit www.stmediagroup.com to view our media kit updates.

Advertise on graficosdehoy.com and reach active signage and graphics professionals on the hunt for industry information. Combined with your print advertising, an online presence will position your company in front of an engaged audience when they’re searching for new products, services, and industry news and trends.

Company Name - short company description goes here Company Name - short company description goes here Company Name - short company description goes here


web

Mar

KeTi

nG

Exclusive Channel SponsorshipTarget your specific audience by providing comprehensive contextual exposure for your company on graficosdehoy.com. Sponsorship features exclusive advertising on every page in the sponsored channel, plus a run-of-site banner for site-wide exposure.

channel SPOnSOr linkS

Five links direct users to content on your website. Plus: twice a year, promote a sponsored content item for FREE in the S&S Noticias.

leaDerbOarD banner

728 x 90 pixels

MeDiuM rectangle

300 x 250 pixels

StanDarD banner

468 x 60 pixels

wiDe SkyScraPer

160 x 600 pixels

$8,400 / year

$700 / month

Price includes all channel page positions (Leaderboard Banner, Wide Skyscraper, Medium Rectangle, Standard Banner and an additional run-of-site Standard Banner.)

Company Link - info about Link






Product Showcase AdvertisingReach thousands of industry professionals with this unique e-mail format devoted exclusively to product announcements. Great for pre-show marketing, product launches, and renewed brand awareness. First-come, first-served on position and choice of edition. Includes logo, product photo, and a 250-character description.

aD tyPe 1x 6x 12x

e Primary $595 $560 $525

f Secondary $395 $370 $345

Other frequency rates available. Talk to your account manager for details.

PriMary SPOnSOr

lOgOS

SecOnDary SPOnSOr

lOgOS

150 x 150iMAGE

150 x 150iMAGE

150 x 150iMAGE

[E] [E] [E] [E][E]

www.website.com dolutpatBorem nit velese min ver il

elesed min velEm illuptatio odionsed ea facil iniamco rtismod te dolobor in

ercipit la feum eui

www.website.com dolutpatBorem nit velese min ver il elesed min velEm illuptatio odionsed ea facil iniamco rtismod te dolobor in ercipit la feum eui

www.website.com dolutpatBorem nit velese min ver il elesed min velEm illuptatio odionsed ea facil iniamco rtismod te dolobor in ercipit la feum eui

[F] [F] [F] [F] [F]

In the inbox.

E-Mail AnnouncementsDeliver your full-color, custom HTML e-mail message to thousands of opt-in users who have asked to receive product, trade show, and other information related to signage and graphics. HTML allows use of formatted text, images and multiple links. These e-mail announce-ments feature your company and message only—no other on- screen distractions.

e-mail announcements

$750 per use

Noticias E-NewsletterShowcase your product or service in the biweekly Noticias e-newsletter, and we’ll deliver your message to more than 13,000 graphics professionals seeking news, events and new products and technology.

aD tyPe 1x 6x 12x

a Skyscraper $800 $600 $550

b Primary banner $600 $550 $500

c Product adiMAGE + 250 CHARACTERS $550 $500 $450

D Standard banner $300 $275 $250

Other frequency rates available. Talk to your account manager for details.

[B]

[D]

[C]

YOUR COMAPNY NAMEEnim quamcon sectetisci bla core diat veros duis enim nos numsan essequatin heniat, suscipit venis ero odiam deliqui smolend reriurem

[A]

SkyScraPer 120 x 600 pixels

PriMary banner 468 x 60 pixels

PrODuct aD 150 x 150 pixels

StanDarD banner

468 x 60 pixels

E-mail remains one of the most effective tools for marketers, in every sector. Our suite of e-mail solutions makes it easy to reach the graphic-arts professionals you’re targeting—with digital ads, product callouts, or custom HTML announcements.


e-M

arKe

TinG

Custom WebinarseDucate anD inSPire yOur cuStOMerS with an Online event.

Partner with us to develop qualified leads with a custom webinar tailored to your needs. Our team can produce the webinar, assist in content creation, manage the marketing campaign and/or host the webinar—or simply help you draw the widest possible audience for your self-produced webinars. Some of the possibilities:

• Single sponsor with control of the content

• Live white papers or other educational sessions sponsored exclusively by your company

• Co-sponsorship of a program involving multiple vendors

Your branding will appear on all promotions, registration pages, and the webinar itself. You’ll receive the final database of all registrants and have the option of conducting a poll during the webinar to gain market intelligence.

Contact your account manager for details and a custom proposal and quote.

Podcastsgenerate buzz with an a/v aDvertOrial.

Have one of your top executives speak directly to our highly- qualified audience via podcast. Our team will produce an engaging multimedia advertorial from a simple 30-minute interview with your executive, edit the conversation to your satisfaction and add photographs, PowerPoint slides, and/or videos for an additional fee. We will produce the advertorial, promote it through our e-newsletter, and host it on our website where users can view or download it as a podcast.

You’ll own the final file and can post it on your website or use it as you wish.

For more information, contact your account manager.

1 Publisher’s Own Data; Based on 6-month average

aDDitiOnal OPPOrtunitieS Per aD rate

Digital insert card $250

Digital belly band $250

video or audio integration $300

ad animation $500

ad type Per iSSue rate

g ad left of front cover with leaderboard $1,200

h toolbar buttons $150

auDiO Only with iMageS

$2,995 $4,995

Additional online opportunities.Digital Editionsbreathe life intO yOur aDS with interactivity! Audio, video, digital insert cards, animated bellybands—your ads spring to life in the digital edition of S&S en español. Accessible directly from graficosdehoy.com, each digital edition is sent to more than 20,0001 readers who interact with the magazine via keyword searches, e-mailing of articles, magnification, and live links to your website.

Advertisers in the print edition automatically have an advertisement in the exact-replica digital edition. However, it is possible to advertise in the digital edition only, per the rates below.

abril/mayo 2011

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rafi

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sd

eh

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co

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• Invasión Pirata – Letreros hechos a mano

• Empresas que inspiran – Corporación Gráfi ca, Guatemala

• Preparación de la prensa de cama plana

• Impresión sostenible en Bloomindale’s

ww

w.graficosdehoy.com

SIGNS OF THE TIMES &

SC

RE

EN

PR

INT

ING

en españolabril/m

ayo 2011

tOOlbar buttOnS 88 x 31 pixels

tOOlbar buttOnS 88 x 31 pixels

aD left Of frOnt cOver

461 x 626 pixels leaDerbOarD 728 x 54 pixels

[i]

[G]

[H][H]


2/3

PA

GE

1x $4,175

3x $4,007

6x $3,838

9x $3,753

12x $3,669

4.5625" x 10" 18x $3,399

Additional InformationcOrPOrate/cOMbinatiOn DiScOuntS Advertisements placed in other ST Media Group International products (print and electronic) apply toward frequency rates in S&S en español.

agency cOMMiSSiOn 15% discount to recognized advertising agencies with satisfactory credit rating, and if paid within 30 days.

inSertS Furnished by advertiser; subject to prior approval by publisher. Contact your account manager three months in advance of publication for specifications, quantities, and costs.

Four-Color Rates/6 bimonthly issues

FU

LL P

AG

E

1x $5,219

3x $5,008

6x $4,797

9x $4,692

12x $4,586

8" x 10.875" (include .125" on all sides for bleed) 18x $4,249

1/2

PA

GE

1x $3,497

3x $3,356

6x $3,214

9x $3,144

12x $3,073

i: 4.5625" x 7.5" / h: 7" x 4.875" / v: 3.25" x 10" 18x $2,847

1/3

PA

GE

1x $2,610

3x $2,504

6x $2,399

9x $2,346

12x $2,293

h: 4.5625" x 4.875" / v: 2.1875" x 10" 18x $2,124

v

i

A smart media buy.

1/4

PA

GE

1x $2,035

3x $1,953

6x $1,871

9x $1,830

12x $1,789

3.25" x 4.875" 18x $1,6571/6

PA

GE

1x $1,722

3x $1,653

6x $1,583

9x $1,548

12x $1,513

h: 4.5625”x 2.3125” / v: 2.1875” x 4.875” 18x $1,402

rate carD 18 effective with the February-March 2012 issue

tranSlatiOn anD PrOOfreaDing ServiceS

• Complete ad translations are available at no charge if submitted by ad reservation date. After that date, a fee of 40 cents per word applies.

• All translations will be sent to you for placement in your ad.

• Send us a copy of your translated piece no later than the materials due date, and we will proofread it for you to avoid costly ad corrections. A rate of 15 cents per word applies to submissions after the materials due date.

h

hv

h

v


Advertising DeadlinesSee below for the ad-material deadlines. If ad copy is not furnished by the deadline, the last approved advertisement will be inserted, regardless of size. If we do not have previous material, we will then fill the space. Cancellations are not accepted after the space close date.

ISSUERESERVATIONS DUE MATERIALS

DUE

february-March 01.03.12 01.17.12

aPril- May 03.05.12 03.19.12

june- july 05.01.12 05.15.12

auguSt- SePteMber 07.02.12 07.17.12

OctOber- nOveMber 09.04.12 09.18.12

DeceMber- january 2013 10.31.12 11.14.12

Our experienced team of account managers will help you optimize your marketing efforts.

ACCOUNT MANAGERS & TERRITORIES Steve DuccilliGroup Publisher, Signage and Graphics Group

e / [email protected] P / 800.925.1110, ext. 344 / 513.263.9344f / 513.744.6944

ben Stauss

e / [email protected] / 800.925.1110, ext. 363

513.263.9363f / 513.744.6963

TERRITORy / AK, AL, AR, AZ, CA, CO, FL, GA, HI, ID, LA, MS, MT, NC, NM, NV, OK, OR, SC, TN, TX, UT, WA, Wy, Western Canada, International

lou arneberge / [email protected] / 800.654.5169

847.506.1101f / 513.562.9521

TERRITORy/ CT, DC, DE, IA, IL, IN, KS, Ky, MA, MD, ME, MI, MN, MO, ND, NE, NH, NJ, OH, PA, RI, SD, VA, VT, WI, WV, Eastern Canada

PRIN

T RA

TES

If you have any questions or concerns, please contact :

Keri Harper Production Coordinator p/ 513-263-9335 f/ 513-744-6935 e/ [email protected]

See the E-Marketing Opportunities section for online rates and specifications.

Integrate your

print advertising

with our e-marketing

opportunities and

create a customized

program to fit your

marketing needs.

SignS Of the tiMeS & Screen Printing


web-enabled uploadVisit our upload link at http://upload.stmediagroup.com to send your files electronically. After your upload is complete, the production coordinator will be contacted via e-mail when your file has arrived.

MailYou can send your digital files via CD or DVD to Keri Harper, SSEN, 11262 Cornell Park Dr., Cincinnati, OH 45242. Submitted media will not be returned unless requested.

digital File SubMiSSion procedureS

production contact:Keri Harpero: 513.263.9335 F: 513.744.6935 e: [email protected]

Print ADVertiSing SPeCS

H: 4.5625” x 4.875” V : 2.1875" x 10"

1/3 H

1/3 V

H: 7” x 4.875” V : 4.5625" x 7.5"

1/2 V1/2 H

4.5625" x 10"

2/3

3.25" x 4.875"

1/4

1/6 V

1/6 H

H: 4.5625” x 2.3125”V: 2.1875" x 4.875"

8" x 10.875" (include .125” on all sides for bleed)

FUll Page

ad Material deadlineS

SPReaD

16" x 10.875" (include .125” on all sides for bleed)

iSSue Space cloSing MaterialS due

February/March 01/03/2012 01/17/2011

April/May 03/05/2012 03/19/2012

June/July 05/01/2012 05/15/2012

August/September 07/02/2012 07/17/2012

October/november 09/04/2012 09/18/2012

December/January 10/31/2012 11/14/2012

MecHanical inForMationprinting / Web-offset pressestriM Size / 8” x 10.875” liVe Matter / text and any graphics that should not trim must

be at least .25" from the trim.bleed / At least .125" bleed over trim on all sidesSpread / Live matter must be at least .375" from gutter.

digital File requireMentSno application files will be accepted. pdF File requireMentS / Must be hi-res, print-ready PDF-X1a. epS File requireMentS / Must be 100% size. Please embed all images and convert all fonts to outlines.tiFF File requireMentS / Must be 100% size. Please flatten any layers. All images used in design must be 300 DPi and CMYK color profile. if you wish to use PMS or spot colors, notify your Account Manager, as additional charges will be applied.

the publisher will not be held responsible for color running incorrectly if a SWOP-certified digital color proof is not submitted by the advertiser/agency. A SWOP digital color proof should be submitted at 100% ad size by materials due date. the Production Coordinator should be notified in advance if a proof is needed. Laser or inkjet proofs at 100% are acceptable for content only, but cannot be used to guarantee color.

Do NOT include printer’s marks (crop marks, registration marks, etc.) in the bleed of your file submission. All printer marks should be offset from the trim by .125”. if these marks are included in the bleed of the file, there is a chance these marks will be printed in the final product.

grapHic ad unit diMenSionS MaxiMuM File Size acceptable ForMatS**

Leaderboard Banner 728x90 px 50K JPg, giF, Png, SWF*

Wide Skyscraper 160x600 px 50K JPg, giF, Png, SWF*

Medium rectangle 300x250 px 40K JPg, giF, Png, SWF*

Standard Banner 468x60 px 40K JPg, giF, Png, SWF*

Skyscraper 120x600 px 40K JPg, giF, Png

Product image 150x150 px 25K JPg, giF, Png

*Because of the lack of support by some devices, Flash (SWF) files are discouraged. If providing Flash files, please follow the guidelines found in the Flash section on www.stmediagroup.com/specs.

**Third party ad serving is accepted on all web graphic ad units.

these are just the basic guidelines for web and e-mail advertising. For complete details, please visit

www.StMediagroup.coM/SpecS

prograM aSSiStanceif you have any questions regarding these specifications, contact our production department at 1-800-925-1110 or [email protected].

pleaSe note: St Media group does not provide technical support.

File SubMiSSion procedureSPlease upload all materials to our FtP server at upload.stmediagroup.com. Fill out the form and select “St Online

Department” from the first dropdown menu. When submitting multiple files, please include them all in one compressed folder (ZiP).

deadlineSAll ad materials are due no later than 5 business days before the ad is scheduled to go live. the materials must be uploaded to the FtP server by the deadline to ensure timely deployment.

e-newSletterS e-newsletters provide the opportunity to advertise alongside editorial content.

e-newsletter ad units include:Standard Banner (468x60 px)Skyscraper (120x600 px)Product Ad (150x150 px image plus maximum 250 character description)

All e-newsletter files must be static. Due to e-mail client restrictions, no animated giFs, Flash, HtML, Javascript, ActiveX, or other scripting is permitted. third-party ad serving is accepted.

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e-Mail announceMentSthe following must be included in submission materials for announcements:

HtML and text versions of the messageSubject linee-mail addresses for inquiries, approval, and final distribution

Once all materials are received, the e-mail will be created in the distribution system. A draft will be sent to the specified contact address for approval. Clients must respond within one business day of receiving the draft to ensure timely delivery.

Because e-mail software varies in code support, HtML e-mails will render differently in each program. Clients are responsible for coding and testing all HtML messages to ensure proper appearance prior to submission. St Media group cannot be held responsible for improper display of an HtML e-mail.

Please visit www.stmediagroup.com/specs for e-mail development guidelines and HtML specifications.

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product SHowcaSeSProduct Showcases highlight several advertisers within one e-mail. each listing contains an image, text, and link. Advertiser logos also appear in the header and footer.

Please send the following for all Product Showcase ads:

Logo (high resolution)Product image (150x150 px)Description (maximum 250 characters)Destination UrL

Logo should be submitted as a high resolution JPg or a vector-based file (ePS). Logos will be resized to fit the e-mail style and format.

Acceptable file formats for product images include JPg, giF, and Png. Animated giFs are not permitted due to e-mail client display limitations.

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web banner adVertiSingrun-oF-Site adVertiSeMentSrun-of-site graphic ads appear throughout the entire site, excluding sponsored channel pages.

ad unit typeSLeaderboard Banner (728x90)Wide Skyscraper (160x600)Medium rectangle (300x250)Standard Banner (468x60)Sponsored Links

SponSored linKS include a link and up to 250 characters of text. these appear at the bottom of each page.

excluSiVe cHannel SponSorSHipSA channel sponsorship includes all available graphic ad units on every page within the selected channel. the client may provide up to 5 different ad versions for each graphic ad unit.

Channel sponsorships also include one run-of-site Standard Banner (468x60). this will appear throughout the site, excluding sponsored channel pages.

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WeB ADVertiSing SPeCS grAFiCOSDeHOY.COM

The parent company of Signs of the Times & Screen Printing en español serves worldwide visual communicators in the graphics and design-related industries with additional trade publications and events.

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Connecting buyers and sellers since 1906

ST Media Group leverages unparalleled, trusted information to deliver the highest quality audience to the vendors in our markets.

11262 Cornell Park DriveCincinnati, OH 45242800.925.1110 / 513.421.2050www.stmediagroup.com

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S&S en español | graficosdehoy.com

Documents

mission. - ST Media Groupstmediagroup.com/news/2012 SSEN Media Kit.pdfv Our brand mission. ... 79% of S&S subscribers pass their magazine to 3.54 additional people, ... guStavO echegaray