MISSION STATEMENT - Harpers Bazaar Media Kit...Октябрь 2015 БЕЛЫЙ ... Based on March 2015 issue. HARPER’S BAZAAR IS A PUBLICATION OF HEARST MAGAZINES, A UNIT OF THE HEARST

HARPER’S BAZAAR IS A PUBLICATION OF HEARST MAGAZINES, A UNIT OF THE HEARST CORPORATION

MISSION STATEMENT

A magazine doesn’t last 150 years by standing still.

It endures by continually reinventing itself, always striving to

delight, inform, and inspire its readers.

That is the story of Harper’s BAZAAR.

We are fashion.

Both a visual muse and an unrivaled source of ownable style,

we turn the unexpected into the coveted.

As we have since 1867.


邮发代号：2-701SSN 1673-082I 8

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A GLOBAL BRAND31 international editions, 54 countries, in 21 languages, over 9 million readers, and over 5 million issues sold each month.

Arabia

Argentina

Australia

Brazil

Bulgaria

China

Czech Republic

Germany

Greece

Hong Kong

India

Indonesia

Japan

Kazakhstan

Korea

Malaysia

Mexico

Netherlands

Poland

Romania

Russia

Serbia

Singapore

Spain

Taiwan

Thailand

Turkey

Ukraine

United Kingdom

United States

Vietnam


2017 EDITORIAL CALENDAR

ISSUE CLOSING DATE ON-SALE DATE

FEBRUARY BAZAAR Loves November 23, 2016 January 17, 2017

MARCH The Spring Fashion Issue Carine Roitfeld Portfolio: The Collections

December 28, 2016 February 14, 2017

APRIL Fabulous at Every Age January 30, 2017 March 21

MAY The Beauty Issue Carine Roitfeld Portfolio: The Beauty

February 27 April 18

JUNE/JULY The First of Fall March 31 May 23

AUGUST The Personal Style Issue May 31 July 18

SEPTEMBER The Fall Fashion Issue Carine Roitfeld Portfolio: The Icons

June 20 August 15

OCTOBER BAZAAR Great Finds July 28 September 19

NOVEMBER The Daring Issue September 1 October 17

DECEMBER/ JANUARY

The Luxury Issue September 29 November 28

Editorial and Paging Are Subject to Change.


THE BAZAAR WOMANDelivering affluent, educated, professional women.

Source: IPSOS Affluent Survey USA 2015, Base: Adults *Net Worth: HH Financial Accounts including Real Estate

18–34 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 .6%

35–54 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 .7%

55+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 .6%

Median Age . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 .6

Average Age . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 .2

HHI $125,000+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 74 .4%

HHI $150,000+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53 .6%

HHI $200,000+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 .2%

HHI $250,000+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 .5%

Median Household Income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $156,989

Average Household Income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $246,029

Married . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62 .6%

Single . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 .2%

Any College . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 94 .4%

Graduated College+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75 .1%

Postgraduate Degree . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 .5%

Employed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80 .8%

Professional/Managerial . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67 .7%

Top Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 .0%

Live in A County . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55 .9%

Live in A or B County . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 88 .4%

Median Value of Principal Home . . . . . . . . . . . . . . . . . . . . . . . . . . $470,100

Average Value of Principal Home . . . . . . . . . . . . . . . . . . . . . . . . . $618,700

Median Net Worth* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $922,472

Average Net Worth* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,688,916

%COMP


CIRCULATION UPDATE

Source: AAM Statements June 30, 2014 and June 30, 2013 . Note: Increased rate base to 725,000 in 2014.

TOTAL CIRCULATION 737,052

Total Paid & Verified Subscriptions 630,795 85 .6%

Total Paid Subscriptions (Print) 581,355 78 .9%

Total Paid Subscriptions (Digital) 16,562 2 .2%

Total Verified Subscriptions 32,878 4 .5%

Single Copy Sales 106,257 14 .4%

Print 86,300 11 .7%

Digital 19,957 2 .7%

Rate Base 725,000

% Above Rate Base 2 .0%

1H 2015 % OF TOTAL

1H 2014 % OF TOTAL


Total Paid & Verified Subscriptions 641,228 84 .9%

Total Paid Subscriptions (Print) 595,833 78 .9%

Total Paid Subscriptions (Digital) 17,352 2 .3%

Total Verified Subscriptions 28,043 3 .7%

Single Copy Sales 113,618 15 .1%

Print 99,480 13 .2%

Digital 14,138 1 .9%

Rate Base 725,000

% Above Rate Base 4 .1%


REACHING AMERICA'S TOP MARKETSHARPER’S BAZAAR circulation is concentrated in the leading retail markets.

DESIGNATED MARKET AREA TOTAL CIRCULATION

1 . NEW YORK 82,266

2 . LOS ANGELES 50,120

3 . CHICAGO 23,863

4 . PHILADELPHIA 20,471

5 . SAN FRANCISCO/OAKLAND/SAN JOSE 20,413

6 . WASHINGTON, DC 18,879

7 . BOSTON 16,653

8 . HOUSTON 15,705

9 . ATLANTA 15,379

10 . MIAMI/FT . LAUDERDALE 14,619


Source: AAM DMA Report. Based on March 2015 issue.


2017 ADVERTISING RATESGeneral display rates (effective with February 2017 issue)*

RATE BASE 750,000 Standard rates for all colorations

PAGE $161,870

2/3 PAGE $124,725

1/2 PAGE $113,310

1/3 PAGE $85,470

COVER 2 $202,340

2ND 2ND COVER $202,340

COVER Z GATE $404,680

COVER 3 $178,055

COVER 4 $210,430

*All rates are gross before agency commission. Maximum cover discount is 25%.


2017 CLOSING & ON-SALE DATES

ISSUE SPACE & MATERIAL CLOSING DATE

SUPPLIED INSERTS DUE AT PLANT

ON-SALE DATE

FEBRUARY November 23, 2016 December 13, 2016 January 17, 2017

MARCH December 28, 2016 January 10, 2017 February 14

APRIL January 30 February 14 March 21

MAY February 27 March 15 April 18

JUNE/JULY March 31 April 19 May 23

AUGUST May 31 June 14 July 18

SEPTEMBER June 20 July 12 August 15

OCTOBER July 28 August 16 September 19

NOVEMBER September 1 September 13 October 17

DECEMBER/ JANUARY September 29 October 25 November 28

All dates are subject to change. Extensions for advertising materials are available only upon request. Please notify your sales representative if you require an extension. Scent strips close 1st of the month, 5 months prior to issue date. Premium positions and covers close 1st of the month, 3 months prior to issue date. All scheduled premium position and cover advertisers may be moved for multiple-page high-impact units.


2017 MATERIAL REQUIREMENTS

CirculationMember AAM, published 10X per year Rate Base: 725,000

Cancellation DatesAll advertising pages are non-cancellable after issue closing date. Orders for covers, supplied cards, and franchise positions are non-cancellable 60 days prior to issue closing date.

Commissions and Terms15% commission to recognized advertising agencies. Invoice/billing rendered 25th of month prior to issue. Payment net 30 days and in U.S. currency. All frequency discounts apply to space run within a 12-month period.

InsertsAdvertising inserts contribute to frequency discounts but do not earn discounts. Insert prices supplied on request.

IssuanceHarper’s BAZAAR is published 10X per year, with combined June/July and December/January issues.

Submissions InstructionsSubmit your ads electronically via the HEARST AD GATEWAY. Go to http://ads.hearst.com to access the Ad Submission Portal.

Printing Process: Offset

Binding Process: Perfect Bound

Magazine Trim Size: 9” x 10 7/8”

Supplied Inserts9 1/4” x 11 1/8” All inserts jog to foot.

Digital Ad SpecificationsHearst Magazines utilizes Virtual Proofing technology at all monthly publication print facilities. Hard copy guidance is no longer required. For complete advertising specifications, and to submit your ads electronically, go to http://ads.hearst.com. For further information, please call Celeste Madhere, 212.450.7006, or Harry Yee, 212.450.0981.

SIZE BLEED (w" x h") TRIM LIVE/NON-BLEED

SPREAD 18 1/4" x 11 1/8" 18" x 10 7/8" 17 1/2" x 10 3/8"

PAGE 9 1/4" x 11 1/8" 9" x 10 7/8" 8 1/2" x 10 3/8"

2/3 VERTICAL 5 3/4" x 11 1/8" 5 1/2" x 10 7/8" 5" x 10 3/8"

1/2 HORIZONTAL 9 1/4" x 5 1/2" 9" x 5 1/4" 8 1/2" x 4 3/4"

1/2 VERTICAL 4 5/8" x 11 1/8" 4 3/8" x 10 7/8" 3 7/8" x 10 3/8"

1/3 VERTICAL 3 1/8" x 11 1/8" 2 7/8" x 10 7/8" 2 3/8" x 10 3/8"


2017 ADVERTISING TERMS & CONDITIONS

1 . Harper’s BAZAAR, published by Hearst Communications, Inc ., Hearst Magazines Division (“Publisher”), will not be bound by any condition appearing on order blanks or copy instructions submitted by or on behalf of the Advertiser when such condition conflicts with any provision contained in Publisher’s rate card or with its policies, regardless of whether or not set forth in the rate card . All references herein to Advertiser include Advertiser’s agency, if there is one, and Advertiser and its agency shall be jointly and severally liable for Advertiser’s obligations hereunder .

2 . Publisher reserves the right to decline or reject any advertisement for any reason at any time without liability even though previously acknowledged or accepted . If an advertisement is accepted for publication, the Advertiser agrees that it will not make any promotional references to Harper’s BAZAAR without the prior written permission of the Publisher .

3 . Short rates: Advertisers will be short-rated if the space upon which billings have been based is not used within the 12–month contract period .

4 . Agency commission: 15% to recognized agencies . Bills are rendered on publication date . Payment in U .S . currency required . Net due 30 days from invoice date . Interest will be charged at rate of 1 .5% per month or, if less, the maximum lawful interest rate, on past-due invoices . New Advertisers must either remit payment with order or furnish satisfactory credit references, subject to Publisher’s discretion .

5 . The Advertiser agrees to pay the amount of invoices rendered by Publisher within the time specified on the invoice .

6 . Orders 30 days beyond current closing date will be accepted only at rates prevailing, and only on a space-available basis (and subject to the other terms and conditions herein) . Orders containing incorrect rates may be accepted and, if accepted, charged at regular rates . Such errors will be regarded as only clerical .

7 . All agencies or direct advertisers must supply Publisher with a legal street address and not just a post office box .

8 . Orders specifying positions other than those known as designated positions are accepted only on a request basis, subject to the right of Publisher to determine actual positions .

9 . Advertisements in other-than-standard sizes are subject to Publisher’s approval .

10 . Harper’s BAZAAR is a member of the Alliance for Audited Media (AAM) . Harper’s BAZAAR reports its total circulation on an issue-by-issue basis, which is audited by AAM . Harper's BAZAAR does not guarantee circulation to regional advertisers,

and regional circulations reported to AAM are used only as a basis for determining rates . For newsstand distribution purposes, a 5% margin must be allowed for regional circulations .

11 . Rates, conditions, and space units are subject to change without notice . Any discounts are applicable during the period in which they are earned . Any and all rebates from earned discount adjustments must be taken by the Advertiser within six (6) months following the period in which such rebates were earned or they will be deemed expired .

12 . Schedule of months of insertion and size of space must accompany all orders and are binding upon Advertiser upon receipt unless terminated in writing prior to the applicable closing date(s) . So-called “space reservations” are not considered by Publisher as orders or binding upon it in any way . 13 . Reproduction quality is at the Advertiser’s risk if Publisher’s specifications are not met or if material is received after closing date even if on extension . All queries concerning printed reproduction must be submitted to Publisher within 45 days of issue date .

14 . Advertising film will be destroyed, if not ordered returned, 12 months after last use without liability .

15 . No rebate will be allowed for insertion of wrong key numbers .

16 . The Advertiser agrees that in the event Publisher commits any act, error, or omission in the acceptance, publication, and/or distribution of their advertisement for which Publisher may be held legally responsible, Publisher’s liability will in no event exceed the cost of the space ordered and further agrees that Publisher will not under any circumstance be responsible for consequential damages, including lost income and/or profits .

17 . The Advertiser represents that it not only has the right to authorize the publication of any advertisement it has submitted to Publisher, but that it is fully authorized and licensed to use (i) the names and/or the portraits or pictures of persons, living or dead, or of things; (ii) any trademarks, service marks, copyrighted, proprietary, or otherwise private material; and (iii) any testimonials contained in any advertisement submitted by or on behalf of the Advertiser and published by Publisher, and that such advertisement is neither libelous, an invasion of privacy, violative of any third party’s rights, or otherwise unlawful . As part of the consideration and to induce Publisher to publish such advertisement, the Advertiser agrees to indemnify and save harmless Publisher against all loss, liability, damage, and expense of whatsoever nature (“Losses”) arising out of copying, printing, or publishing such advertisement (“Claims”) . In the event that any advertising campaign for Advertiser includes sweepstakes, contests, email distribution, and/or other promotional elements


2017 ADVERTISING TERMS & CONDITIONS (continued)

that are managed either by the Advertiser or by the Publisher on behalf of the Advertiser, the Advertiser also agrees to indemnify and save harmless Publisher against any and all Losses arising out of the publication, use, or distribution of any materials, products (including prizes), or services related to all such promotional elements provided by the Advertiser including, without limitation, those arising from any Claims .

18 . The Advertiser agrees to indemnify and save harmless Publisher from all loss, damage, and liability growing out of the failure of any sweepstakes or contest inserted by them for publication to be in compliance and conformity with any and all laws, orders, ordinances, and statutes of the United States, or any of the states or subdivisions thereof .

19 . All orders accepted are subject to acts of God, fires, strikes, accidents, or other occurrences beyond Publisher’s control (whether like or unlike any of those enumerated herein) that prevent Publisher from partially or completely producing, publishing, or distributing Harper’s BAZAAR . 20 . All advertisements must be clearly identified by the trademark or signature of the Advertiser .

21 . Words such as “advertisement” will be placed with copy that, in Publisher’s opinion, resembles editorial matter .

22 . Cancellations must be in writing . Cancellations for orders are not binding on Publisher unless in writing and received at least 45 days prior to the advertising closing date for inside or outside

cover pages and for all inside pages, prior to the advertising closing date . Thereafter, orders may not be cancelled or changed by the Advertiser without the acknowledgement and acceptance of Publisher . If orders are not cancelled on time, the Advertiser agrees that it will be responsible for the cost of such cancelled advertisements .

23 . A copy of any proposed insert must be submitted to Publisher prior to printing of the insert . In no event shall Publisher be responsible for any errors or omissions in or the production quality of any furnished insert .

24 . The Advertiser agrees to reimburse Publisher for its attorney’s costs and fees in collecting any unpaid billings for advertisements .

25 . The parties agree that the details contained on orders will be treated as confidential or proprietary information and shall not be disclosed to third parties .

26 . All issues related to advertising will be governed by the laws of the State of New York applicable to contracts to be performed entirely therein . Any action brought by Advertiser against Publisher relating to advertising must be brought in the state or federal courts in New York, New York, and the parties hereby consent to the jurisdiction of such courts .


PRESTIGE ADVERTISERS

AAkrisAlberta FerrettiAlexander McQueenAudemars Piguet

BBalenciagaBallyBalmainBaume & Mercier Bergdorf GoodmanBlumarineBottega VenetaBrunello CucinelliBulgariBurberry

C CadillacCalvin KleinCarolina HerreraCartierCélineChanelChloéChopardChristian Dior Coach

DDavid YurmanDe GrisogonoDiane von FurstenbergDolce & GabbanaDonna Karan

E EresErmanno ScervinoEscadaEtro

F Furla

GGiorgio ArmaniGiuseppe ZanottiGivenchy Gucci

HHarry WinstonHermèsHugo Boss

J Jil SanderJimmy ChooJohn Hardy

K Kenzo

L La Perla LanvinLes CopainsLongchampLouis Vuitton

M MajeMarc JacobsMarco BicegoMax MaraMCMMichael KorsMissoniMiu MiuMonclerMovado

N Nancy GonzalezNeiman Marcus

P Patek PhilippePhillip LimPiazza Sempione PradaProenza Schouler

R Ralph LaurenRoberto CavalliRolex

S Saks Fifth AvenueSalvatore FerragamoSergio RossiSonia RykielStella McCartneyStuart Weitzman Swarovski

T TacoriTag HeuerTiffany & Co .Tod'sTom Ford

VValentinoVan Cleef & ArpelsVera WangVersaceVionnet

Y Yves Salomon Yves Saint Laurent

Z Zadig & Voltaire

Source: PIB Full Year 2015

HARPER’S BAZAAR IS A PUBLICATION OF HEARST MAGAZINES, A UNIT OF THE HEARST CORPORATIONSource: PIB YTD (Jan-Sept) 2015

FASHION & RETAIL ADVERTISERS

AAdidasAdriano GoldschmiedAkrisAlberta FerrettiAlexander McQueenAmazon .comAmelia ToroAnuschkaAquataliaArmaniAttilio Giusti LeombruniAvant Toi

BBadgley MischkaBalenciagaBallyBalmainBanana RepublicBergdorf GoodmanBloomingdale'sBlumarineBottega VenetaBrunello CucinelliBurberry

CCalvin KleinCamperCarolina HerreraCeCe CélineChanelChico'sChloéCoachComptoir Des Cotonniers

DDiane von FurstenbergDiorDolce & GabbanaDonna KaranDooney & Bourke

EEileen FisherEresErmanno ScervinoEscadaEtienne Aigner Etro

FFabiana FilippiFarfetch .com FendiFossilFryeFurla

GGiuseppe ZanottiGivenchyGucciGuess

HHermésHugo Boss

JJ BrandJ CrewJ MclaughlinJil SanderJimmy ChooJordache

KKate SpadeKenzoKimora Lee SimmonsKit & Ace

L La Perla LanvinLaundry By Shelli Segal Leon MaxLes CopainsLongchampLevel 99Lisette LLongchampLord & TaylorLouis VuittonLouise Et Cie

M MajeMarc JacobsMarciano MaxMaraMCMMichael KorsMillyMissoniMiu MiuMoncler

N Nancy GonzalezNeiman Marcus Nic + ZoeNordstrom NYDJ

OOutnet .com

PPamella RolandPhillip LimPiazza SempionePradaProenza Schouler

RRalph LaurenRoberto Cavalli

S Saks Fifth Avenue Salvatore FerragamoSam Edelman SandroSergio Rossi Sonia Rykiel Stella McCartneyStuart Weitzman

T TargetTeri JonThecorner .com Tod'sTom FordTommy Hilfiger

V V73 ValentinoVera WangVersaceVia Spiga VinceVince CamutoVioletVionnet

WWacoal

YYves Salomon Yves St Laurent

ZZadig & Voltaire

#1 .State


AAlbertosAlex & AniAlexis BittarAlorAlwand VahanAudemars Piguet

BBaume & MercierBuccellatiBulgariBulova

C CartierCasatoChanelChopardChristian DiorChristopher DesignsCrislu

DDavid WebbDavid Yurmande Grisogono

EEffyEndless

FFabergéForevermarkFossil

GG-ShockGabriel & CoGemfields

HHarry WinstonHearts On FireHenri DaussiHouse Of Tanzanite

J Jack Kelege

JB Star

John Hardy

L LagosLe VianLinks of LondonLouise Et Cie

M Marco BicegoMartin KatzMessikaMichael MMichele WatchesMonica Rich KosannMovado

OOmega

P PandoraPatek PhilippePhillip GavrielPiagetPomellato

R Richard MilleRoberto CoinRoberto DemeglioRolex

S ShinolaSilpadaSimon GSparkStephanie KantisSwarovski

T Tacori

TAG Heuer

Tamara Comolli

Tiffany & Co .

TOUS

VValina

Van Cleef & Arpels

Source: PIB Full Year 2015

JEWELRY & WATCH ADVERTISERS


AAlgenistAlternaAlways AmoreArmani BeautyArmani Fragrance

BBalenciaga FragranceBond No 9 FragranceBottega Veneta FragranceBurberry Beauty

C Calvin Klein FragranceCatherine Malandrino FragranceChanel BeautyChanel FragranceChantecaille BeautyChantecaille FragranceChloé FragranceClairolClarinsClarisonicClé De PeauClearCliniqueColgateColor PrepConairCoverGirlCrest

DDeveloPlusDior BeautéDolce & Gabbana FragrancesDonna Karan FragranceDr . Brandt

E

Estée LauderExuviance

GGucci Fragrances

H Hourglass

J Jane IredaleJo Malone

L L’Oréal ParisLa MerLa PrairieLancômeLaura Mercier

M M .A .C . CosmeticsMarc Jacobs BeautyMaybelline New YorkMichael Kors FragranceMoroccanoil

N Napoleon PerdisNARSNatura BisséNeutrogenaNexxus

OOGXOlay OPI

P Pantene Perricone MDPhilosophyPhysicians FormulaPrevageProganix

R RoCRusk

S SecretSephora ShiseidoSisleyStriVectin

T Toni & GuyTory Burch FragranceTria Beauty

UUrban Decay

VVidal SassoonViktor + Rolf Fragrance

ZZoya

Source: PIB YTD (Jan-Sept) 2015

BEAUTY, FRAGRANCE & HBA ADVERTISERS

Documents

MISSION STATEMENT - Harpers Bazaar Media Kit...Октябрь 2015 БЕЛЫЙ ... Based on March 2015 issue. HARPER’S BAZAAR IS A PUBLICATION OF HEARST MAGAZINES, A UNIT OF THE HEARST