Mission Statement• Scratch and Peck transforms local,

organic, and non-GMO ingredients into socially and environmentally sustainable products for the urban farmer.

Why Organic Chicken Feed?

Opportunity •Understanding & filling a niche market

Responsibility •Maintaining and promoting values

Strategy •Innovative marketing and operational transparency

What makes us uniqueNon-GMO

Organic

Soy Free

Whole Natural Grains

Backyard Farmers

Farm Direct Sourcing

July 2012 we became the FIRST verified non-GMO feed company in North America

June 2013 we earned our Organic Certification

Our Certifications

Why whole grain mash?

Sourcing Standards• Local as

possible

Regional

• Know the farmers

Personal

• Organic & Non-gmo standards

Traceable

Building a Grain Network

• WSDA List of Organic Growers• WSU’s Grain Bulletin Board• Cold calling farmers• Buying direct from growers eliminates the

middle man. Both parties can benefit

Maintaining a Grain Network

• Pay a fair price • Strong relationships breed new ones• Honesty and transparency creates loyalty and

new opportunities

Grains Feed

Hands-On ProductionVery labor intensive yet highly flexible and maintains traceability

Feed Customers• Niche Market – Compete on quality, branding,

and shared values instead of price alone.

• Online sales channels - Low profit margin, high marketing value

• Direct to small Feed Stores – Strong relationships lead to loyalty and promotion

• Working with Distributors – Finding the right company

Grass roots outreachStart small and get out there

Farm to tableevents

Retail stores

Small farms Buying clubs

Market History

Google Trends data for “Backyard Chickens”

Market Outlook

• GMO’s are of great concern to a growing number of Americans

• Organic is the fastest growing market in Agriculture

• “Small is beautiful” as a business model and in the eyes of our target consumer

• Backyard Chickens Movement

Our Biggest Challenges• Building relationships with local growers to

supply the amount of grain we use• Production capabilities without automation• Rapid business growth• Distribution and Transportation Costs• Grain and ingredient storage space

We are looking for:• Organic Wheat• Organic Corn – Must pass GMO tests• Organic Yellow Field Peas• Organic Barley• Organic Oats• Organic Camelina Meal• Organic Flax Meal

Untapped Opportunities

• Camelina Seed – Oilseed similar to flax – Intercropping to maximize profitability

• A “Craigslist” for Grains - To connect growers with buyers– WSU’s Bulletin Board is a great example

• Rotation Crops - Potato growers who sell Barley, Wheat, Peas, etc…

Our Team

Resources

• WSU’s Organic Grain Sales Bulletin Board http://smallgrains.wsu.edu/organic-grain-sales-bulletin-board/

• WSDA’s List of Organic Producers http://agr.wa.gov/FoodAnimal/Organic/docs/wsda_cert_org_producers.pdf

Questions?