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Mitel
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MITEL SEMICONDUCTOR
Submitted by: Group 4
Mukesh Kumar Sahu 27NMP22
Amit Gujjewar 27NMP43
Komal Tagra 27NMP51
CASE FACTS – MITEL SEMICONDUCTOR
Mitel Corp. was co-founded by Michael Cowpland & Terry Matthews in 1971 in Kanata, Ontario, Canada.
Mitel Semiconductor – a division of Mitel Corp. employed 500 people worldwide.
Launched its first product in 1973. Products included touch-tone converters,PBX
system. Manufactured its products in Canada, USA & UK. Worldwide expected sales of semiconductors by
1996 – US$140 billion Expected sales growth in excess of US$300
billion by 2000 and up to US$1 trillion by 2005-07.
CUSTOMERS OF MITEL Customer premises & network communication
equipment manufacturers PBX manufacturers Central office networks & high speed network
providers Wireless & CTI product makers
PRODUCT LINES Analog line cards – essential components of
telecommunication equipments Telecom & Networking components – key to
telecom & PBX solutions
COMPETITORS
Dallas Semiconductor, PMC-Sierra, Brooktree, Motorola, National Semiconductor, California Micro Devices, HP, Siemens, Rockwell & Lucent
I.C. MANUFACTURING – EXPLAINED Step 1: Masking – The circuit design is converted into a
series of thin film ”masks” which allowed the circuit pattern to be etched onto the wafer one layer at a time.
Step 2: Fabrication – The wafers are coated with very thin layers of insulators. A mask is then placed over the wafer and is used to control the exposure of the insulating layers to ultraviolet light, electron beams or X-rays which etch the wafer to form the desired patterns. This process may be repeated 10-15 times until the entire I.C. is etched onto the wafer. The wafers are then doped to induce electronic flow. The wafer now contains several thousand I.Cs or DIE.
Step 3: Test & Probe – The wafers are tested, bad DIE are marked and the wafers are cut into individual unfinished chips & sorted for assembly. Each DIE is then glued or soldered to a lead frame, wires are attached, and the whole unit is sealed to protect the DIE. The packaged I.C. Is then retested.
https://www.youtube.com/watch?v=qlUDfZm-T-Y
MITEL’S PRODUCTION PROCESS
I.C. Production was done in two places, Kanata,
Ontario & Bromont, Quebec.
Chip design & R&D took place at Kanata.
Masking operation was contracted out to local
company.
Completed masks were sent to Bromont Foundry
where entire fabrication of I.C. Manufacturing was
done.
These fabricated chips were then sent back to Kanata
for testing & shipment to distributors or directly to
customers.
EMERGING TECHNOLOGICAL TRENDS
Wafer size – Larger the wafer diameter, the greater
the surface area from which chips could be made.
Line width – It refers to the actual width of the
transistors on the I.C. Moving to lower line width
leads to lower DIE costs. Smaller line widths improves
chip performance by increasing the operating speed
and lowering the voltage.
PROBLEMS FACED BY MITEL
European supplier of wafers indicated that it would soon
start converting to larger wafer size to meet the demand of
other more important customers.
Bromont foundry, which was producing 100mm wafers was
finding it difficult to obtain spare parts and servicing of its
100mm equipments and most manufacturers no longer
produced 100mm wafers.
External suppliers including an East Asian firm, to which
Mitel had outsourced its I.C. Production, announced that it
would no longer be able to provide Mitel Semiconductor
capacity past June1996.
AVAILABLE ALTERNATIVES
1) Status Quo
Keep Bromont Foundry producing 100mm
wafers.
Upgrade its current equipment in 8 months for
US$10 million & license 0.8μ technology from
current supplier.
Other 100mm equipments could be purchased
for low cost from other FABs switching to
larger wafer sizes.
AVAILABLE ALTERNATIVES
2) Convert Bromont to Larger Wafers
Can be converted to 150mm, 200mm or 300mm wafer sizes.
But they would not be able to use their any of the current equipments.
Added advantage to convert to smaller line width for relatively low cost.
300mm wafer technology was not mature & pricey, management was sceptical about its success.
Increased capacity under utilization. High cost of conversion to 300mm wafer technology -
$150mn Longer time required to make the plan operational – 4
years
AVAILABLE ALTERNATIVES
If Bromont Foundry converts to 150mm wafer:
Cost will be only $35 mn to $40 mn
Significant increase in capacity without plant shut
down within 2 years
Fear of 150mm wafer technology getting outdated
just as 100mm.
It could result in another expensive conversion at
a later date.
AVAILABLE ALTERNATIVES
3) Contract out fabrication
An attractive option to increase capacity without investment.
Though a deal with the supplier increased the cost/wafer to
up to $600 but provided welcome relief when it could not
meet demand peaks or customer deadlines for critical
deliveries.
Fixed cost to go up by US$1 million due to hiring of
additional engineers.
Risk of securing supplies from suppliers because they were
already running to their full capacities and search for new
suppliers was not successful.
High cost/wafer might impact the gross margins.
AVAILABLE ALTERNATIVES
4) Secure external capacity through Acquisition
Acquire another chip maker to increase capacities to integrate their products into existing lines.
Kirk visited ABB owned small FAB firm in Jarfalla, Sweden & the plant could be purchased for $45 to $50 million ensuring security of supplies.
Changing the orientation from R&D firm to production firm would be tough.
Will have to deal with completely different culture
DILEMMA FOR MITEL SEMICONDUCTOR
Most appropriate option?
What could it afford?
Which option would meet expected demand?
Best return providing option?
Least risky option?
Can any combination of options be
implemented?
Thank You!!