The most advanced analytics platform for mobile & web

ContentsOur Mission

Customers

Why Mixpanel?

Funnels

Segmentation

Retention

Mobile A/B Testing

Notifications

Activity Feed

Pricing

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Mixpanel helps companies learn how people use their products and applications so they can grow their business. Every company has something unique to them that determines their success, Mixpanel gives them the ability to measure it.

Mixpanel has more than 2,900 businesses analyzing 36.7 billion actions every month to understand how their combined 347 million customers use their products.

Mixpanel is backed by top investors including Andreessen Horowitz, Sequoia Capital, Y Combinator, Square COO Keith Rabois, PayPal co-founder Max Levchin, and Bebo co-founder Michael Birch.

347MEnables companies

to engage with 347M+ of their customers

36.7BMixpanel analyzes 36.7B data points

every month2,900

Mixpanel has morethan 2,900 customers

OUR MISSION IS TO HELP THE WORLD LEARN FROM ITS DATA.

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Leading mobile apps and innovative companies use Mixpanel to empower their marketing and product teams by democratizing data. Increasing access to analytics and tools to easily answer questions leads to better products and better decision making throughout the entire company.

WHO AREMIXPANEL’S CUSTOMERS?

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HERE ARE SOME QUOTES FROM OUR CUSTOMERS.

“You can actually learn by looking at the data provided, it will suggest things to you that you should be looking at”.

Jace Kohlmeier - Khan Academy

“Without Mixpanel, developing a custom solution would have required weeks of development. Instead it took an hour.”

Tomoyuki Konno - Match.com

“We saw where users were dropping off in Mixpanel, resulting in a near 5x conversion rate.”

Andrew Vilcsak - Airbnb

“Mixpanel was an invaluable aid in diagnosing new user issues, it helped us quickly get at root cause of problems and respond effectively.”

Lou Moore - Jawbone

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For years, analytics companies have pushed page views as a primary measure of success for Internet companies. Today, companies need to consider metrics that actually measure the success of their products. To solve this, Mixpanel measures actions, not page views.

Engagement is the key to answering these questions, and Mixpanel is the most advanced analytics platformto measure it.

ACTIONS SPEAK LOUDER THAN PAGE VIEWS.

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GUESTS

$0-$200

PRICE RANGE DATES

DEC 1-8

SEARCH

MALE

GENDER

TRAVLR1

USERNAME SECONDS WATCHED

150

PLAYEDVIDEOS

TWITTER

SOURCE INVITES

150

RESPONSES

112

INVITEDUSERS

MIXPANEL IS FOCUSED ON LETTING YOU MEASURE WHAT CUSTOMERS DO IN YOUR APP.

“How valuable do they find it?”

“Where did they come from?”

“How do product or marketing changesaffect customer behavior?”

“Are your customers completing key tasks?”

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SEE WHERE YOU ARE LOSING CUSTOMERS.

FUNNELS

Instantly visualize any series of events your customers can take. For example, where do visitors get lost in the signup process. Seeing this process visually helps identify problems. Funnels never need to be defined ahead of time, giving you the flexibility to create different flows as soon as you think of them.

2250

2000

1750

1500

1250

1000

750

500

250

RUNNING SHOES COLOR

BLUE

RED

GREY

112 PEOPLE

332 PEOPLE

150 PEOPLE

CONVERSION RATE

CONVERSION RATE

CONVERSION RATE

4%

13%

6%

2594

1236

857

594

HOMEPAGE SEARCHED“RUNNING SHOES”

VIEW PHOTOGALLERY

PURCHASE

48%

69%

69%

23 %Completion rate

FUNNELS CAN HELP ANSWER QUESTIONS LIKE:

“Where do users drop-off in the purchase process?

“What percentage of invited customers signup?”

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ANSWER COMPLEX QUESTIONS ABOUT YOUR DATA.

SEGMENTATION

Any question you can ask about your data, segmentation can answer. The only limit is the how detailed of a question you can think to ask using it. Start by choosing an action, then begin to slice and dice your data to see it from every angle. You’ll be surprised by what you learn.

SOME OF THE EXAMPLE QUESTIONS SEGMENTATION CAN ANSWER:

“How many male visitors that search for flights end up booking a hotel room instead, that is 3 stars or better?”

“Which of our Google Adwords keywords generates the most paying users who login every day, leave product reviews, and share our app to at least 2 others.“

“What is unique about users that take the time to leave reviews?”

How many of our customers that click on the “chat with sales” button on our site, end up upgrading?

COUNTRY EQUALS COSTA RICA

BOOKED ROOM IS TRUE

BOOKED EQUALS HOTEL ROOM

06/12 07/12 08/12 09/12 10/12 11/12 12/12

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LEARN HOW VALUABLE YOUR APP IS.

RETENTION

If customers find an app valuable, they’ll keep using it. That’s retention. These reports let you visualize how often people come back and engage with your application. Use retention reports to see if changes you make to your app increase retention.

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94.40% 90.20% 88.25% 83.42% 80.64% 78.48% 77.57% 76.24% 75.92% 72.24% 71.95%4,867JAN 11

83.19% 82.26% 81.38% 80.58% 78.43% 77.84% 76.15% 75.78% 60.81% 55.26%3,678JAN 18

65.09% 59.42% 46.38% 31.29% 30.44% 30.56% 36.87% 41.78% 44.10%2,918JAN 25

62.66% 49.64% 47.80% 46.98% 42.99% 41.27% 30.68% 20.78%2,390FEB 2

50.02% 48.02% 47.00% 46.20% 44.20% 30.20% 18.10%1,975FEB 2

DATE PEOPLE USERS SIGNED IN THROUGH FACEBOOK BY MONTH

RETENTION CAN HELP ANSWER QUESTIONS LIKE:

“How many users login 4 weeks after registering?”

“How does a new design affect customer activity?”

“How do flash-sales affect long-term user retention?”

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EXPERIMENT &SURPRISE YOURSELFWITH MOBILE A/B TESTING

MOBILE A/B TESTING

A/B testing gives you the power to test your idea like a science experiment. Change the color of a button. Edit the marketing copy. If you’re really ambitious, change the velocity in your game. Mobile A/B testing lets you instantly understand the impact. Now you can bring data to the table—but be prepared to be surprised by the results.

TARGET AND CHOOSE EXACTLY WHO GETSYOUR EXPERIMENT

You have the power to choose who will get your A/B tests. Using information about your users already in Mixpanel, you’ll be able to run your experiment on specific groups of users.

For example, you could make your game harder for all users after level 6 or change the UI for people who use a certain feature more than others. And we’ll even make sure that a random group of people is intelligently chosen - you can run the perfect experiment.

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CAMPAIGN A33%

CAMPAIGN B 77%

KEEP YOUR CUSTOMERS ENGAGED BY AUTOMATING NOTIFICATIONS FOR MOBILE & WEB.

NOTIFICATIONS

Mixpanel enables combining data-driven insights with automated notifications. Marketing departments usually have limited means to send highly targeted messages, and are often forced to blanket users with the same emails. Notifications is different because it’s relevant.

Using Mixpanel, a marketing department can send a message based on what customers are doing in an app. Because notifications are sent through Mixpanel, the success of a marketing campaign can be measured in any Mixpanel report.

= Notification

= Email

= SMS

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IT’S TIME TO GET TO KNOW YOUR CUSTOMERS.

ACTIVITY FEED Sometimes focusing on the story a single customer and how they use your product can unlock valuable insights that are otherwise lost in a sea of data. Make better product decisions by seeing the full story of

how individual customers use your product. Along with each person in Mixpanel is a corresponding activity feed which shows each and every action an individual customer takes in your app.

After results are listed, he narrows his search to Noe Valley.

FILTERED BY NEIGHBORHOOD

He goes to Airbnb to find a cozy apartment to rent.

SEARCHED SAN FRANCISCOHe compares a few placesbefore finding the perfect match.

VIEWED 3 RENTALSNow he can start packing to prepare for a vacation to remember.

BOOKED RESERVATIONS

New to Airbnb, he signs up in order to book the apartment.

SIGNED UP

WHAT QUESTIONS CAN ACTIVITY FEED HELP YOU ANSWER:

“How can I quickly find a sample of customers that recently purchased something, to answer a survey about an upcoming feature?”

“How can I email a list of users that have not tried our mobile app to give it a shot?”

“How can I quickly email a list of users that bought shoes in the past 14 days to let them know about a sale tomorrow?”

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MIXPANEL PRICINGMixpanel has simple pricing. You’ll be charged based on the amount of data you send us and plans are month-to-month which means no long-term commitments. Plan prices range from $150 to $2,000 a month and you can scale up or down at anytime. We’re happy to work with you to figure out what pricing plan is best for your business.

TO GET STARTED, SIMPLY GO TO MIXPANEL.COM/REGISTER, INTEGRATE AND START SENDING DATA.

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Learn how you canuse analytics.mixpanel.com/education

Want to see Mixpanel in action?mixpanel.com/learn

Are your developers ready to integrate?mixpanel.com/docs