Mixpo ID Whats Different v4

What’s Different?

Overview Guide

MIXPO PRODUCT UPDATE

2 OF 18MIXPO: WHAT’S DIFFERENT? OVERVIEW GUIDE

Introducing Our Updated StudioWe are excited to announce that we’ve upgraded our creative studio. Over the past few months we’ve worked hard to expand our studio’s capabilities in a way that gives our clients more flexibility, but doesn’t disrupt current workflows.

At the beginning of April, we’ll be launching our new studio that includes:

▶ Seamless support for Rich Media without video

▶ An improved workflow for all display expandable ad sizes

▶ The ability to create an interactive StartFrame for all display ad sizes

▶ Customized studio and publishing settings based on ad type and delivery environment

This document is intended to give you an overview of the updates. We’ll also provide step-by-step help materials in conjunction with the release.


Getting Started: New Entry Point

The first update is within the Create Tab. The tab is located in the same place, but has a selection menu that will ask you to identify what type of ad you’re building and the environment in which it will run. It will also ask for the click through url and ad size dimensions.

The entry points process asks for more inputs up front and will customize your experience in studio & publishing based on your inputs

Shared VideoAds & Templates access points remain the same. Your CSM will work with you to rebuild templates in the new studio.

Create New VideoAd is still accessed through the Create Tab

Upload media assets here or in the studio


Enter your ad name and clickthrough url. This will be used as your primary click through for the ad and replaces the url that you typically enter in the Publishing menu.

You will have the option to change both fields in publishing. If you have a clickthrough url set in your Profile tab, it will auto-populate this field.

Entry Point Inputs: Section 1


This section provides the option to specify the type of ad you would like to build, which includes the option to build an ad without a required video timeline.

In-Banner Video: Use this if you’d like to build an IBV ad with a video timeline

In-Stream: Build an interactive Pre-roll ad with a video timeline

Rich Media: Build an interactive display ad that doesn’t require a video.

SWF: Upload, host and run your pre-built SWF file

Image: Upload, host and run your .jpg, .png, or .gif file



Next specify the environment in which the ad is intended to run. Your selection will customize the publishing options to reduce the number of steps needed to pull an ad tag & inform performance benchmarks.

▶ Multi-screen: This is the most common selection. This option indicates that your ad could run on mobile, tablet or desktop inventory.

▶ Desktop: Select this option if your campaign is will targeted to desktop only.

▶ Tablet & Phone: Select this option if you plan to run this creative only on Tablets & Phones in mobile web inventory.

▶ Tablet & Phone MRAID: Select this option if you plan to run this creative only on Tablets & Phones in an in-app environment.



This section allows the dimensions of the ad unity to be specified and will preset the canvas size within the studio.

▶ Dimensions: If you’ve selected IBV or Rich Media, select the size of your initial display. If you’ve selected In-Stream, you’ll have the option to select your aspect ratio. For In-Stream, you’ll have one drop down to select your aspect ratio (since the ad does not expand).

▶ Expanded Dimensions: For IBV and Rich Media, select the size of your expanded canvas. If your initial display isn’t going to expand beyond your StartFrame size, you should select the same size expand dimensions as your initial dimensions.


NOTE: The option “Non-Expand” in the IBV Expand Dimensions drop down will take you into our backwards compatible studio. This is option will be sun-setted over time, but will allow you to access the old version of our studio.


New Studio: Introducing Two Tabs

The second update that you’ll experience is the addition of two tabs in our studio. The new tabs allow you to create richer experiences on page load either before an ad expands or before video playback is initiated. Expandable ads of any size, video or not, will have a one-step assembly process and appear as a single unit.

Interactive Display: This tab is the pre-expanded ad state. Easily customize your interactive startframe experience by adding images, overlays, widgets, actions and panels.

Timeline Canvas: The second tab is the Timeline Canvas. Just like the old studio, this stage will have a timeline to build out the expanded or post-initiation experiences. This tab no longer requires a video in the timeline for Rich Media ad units.


New Studio: Getting Oriented To Interactive Display

Settings allows you to adjust and change the Initial Display canvas.

Overlay and Panel tabs remain the same and will only include features that are available in this state.

Two studio tabs: Interactive Display (ID) & Timeline Canvas (TC). Think of these as your open and closed states of your ad.

Interactive Display canvas. You can upload images and add overlays just like you can in the existing Studio canvas view.


New Studio: Getting Oriented To Timeline Canvas

Toggle between the two studio tabs in the upper left.

Control the duration of your experience as well as when elements appear and exit the canvas with the timeline.

Note: If Rich Media is selected in the Create Tab, no video will appear or be required in the timeline.

Timeline Canvas will be pre-set to the dimensions you selected in the Create Tab.

For Expandable IBV: You no longer need to set the video aspect ratio. When you add a video (or image), the video element “snaps” to the dimensions of the video

Add overlays, widgets and panels just like you would in previous versions of the studio.

Note: There is no Audio Tab for Rich Media


New Feature: Settings Tab

Keep track of what you’re working on with the ad name now visible in the studio.

The addition of a Settings tab allows you to adjust the canvas size & background. You can also manage the Canvas Animation Duration (rich media only) from the same place.


New Feature: Expand Ad “Action”

There can be an unlimited number of overlays that have the action of “Expand Ad” on the main ID or in a panel on the ID. If overlays with the “Expand Ad” action – and other overlays – exist on the ID, then only the “Expand Ad” overlays will expand the ad. Overlays and widgets without the “Expand Ad” action can be interactive without triggering the ad unit to expand.

If there are no overlays on the ID that have the “Expand Ad” action assigned to them, but there are other interactive overlays, then the background (non-overlay areas) will expand the ad. For example, if there is an overlay that opens a panel, clicking the overlay opens the panel. Clicking the background around the open-panel overlay expands the ad unit. This would result in no way to get a clickthrough from the ID, as all clicks would either expand the ad unit or open the panel. If a clickthrough was desired from the ID, then ensure that at least one overlay on the ID is set to the “Expand Ad” action so the background of the ID will clickthrough to the destination URL.

Expand Ad Will replace “HotSpot” in Publishing.


New Feature: Overlay Manager

Overlay Name: When you select an overlay, you now have the option to “name it” above the action dropdown.

We’ve added a feature in the Overlay Tab to easily identify and update overlays. To access the Overlay manager, Click on the Overlay Tab and then click in the gray area around your ad. The feature appears when you don’t have a specific overlay selected in the timeline.

Double clicking on the overlay name in the Overlay Manager opens the settings for that specific overlay. This feature is implemented in Panel Designer as well.


New Feature: Canvas Duration Time

For Rich Media ads, the ability to control the length of your Canvas Animation is now available. This allows flexibility to add overlays, transitions and effects at different points of the ad experience. You can change the duration length in the Settings Tab. The changes will be reflected in the Animation Timeline at the bottom of the Studio. If you do not have any animation, you can set the duration to 1.

Control the length of your canvas animation.

Animation Timeline


New Feature: Copy Feature

We realize that there are often multiple ads in a campaign and they may not always be the same ad type, but you’d like to reuse assets. You can now copy an ad and select the new type & format in the manage ads workflow.

This feature replaces the checkbox in Publishing to change your ad from IBV to In-Stream.


Dynamic Publishing

From the Create tab, if you entered both a name and clickthrough URL, they are both repopulated in Publishing, and there are no required changes. Simply click save and you’re done!

If needed, select the anchor and direction for your expandable or interactive display.

Based on your ad format selection in the Create Tab, your ad tag and publishing settings will be automatically pre-selected for you.


Social Poster Image

For In-Stream, if you plan to use PowerShare and want to set your StartFrame (image that will appear in the NewsFeed), you can now chose a frame from the Social Poster Image section of the Publishing Menu.


Questions? Need help or have suggestions?

Contact [email protected] or sign up for a training session.

Thank You

© 2015 Mixpo. All rights reserved MKT_907

Documents

Mixpo ID Whats Different v4