Mosquito Joe of Buffalo

PRESENTATION BY SARAH BOND, SHARELL COTTRELL, JAYVONNA KINCANNON, AND NICHELLE THORNTON.

Our Accomplishments

Examined and interpreted the business of Mosquito Joe Analyzed and researched strategies on how the company can expand

commercial business Suggested ways to ease the hiring processes Described methods to strengthen social media activity Wrote a SWOT analysis Suggested, recommended and explained improvements to help aid in

future success

Mosquito Joe’s Services

The goal of Mosquito Joe is to provide 100% customer satisfaction and “Make Outside Fun Again” through the extermination of outdoor pests such as ticks, fleas, and especially mosquitoes.

The well-trained exterminators at Mosquito Joe create specific solutions for customer’s outdoor areas, applying barrier spray to keep the areas pest free. Mosquito Joe also services for special events to keep customer’s guests pest free.

Mosquito Joe services both residential and commercial areas in the North towns of Buffalo, NY.

Recommendation # 1 Focus on the Target Markets

We are recommending the business focuses

on: Daycare centers Restaurants with outdoor patios Wedding/events venues And networking with VeterinariansThese suggestions are based on the urgent necessity of pest-free regions.

Daycare centers especially need to be concerned about the Zika virus.

These organizations can aid in:

Broader networking Word-of-mouth advertising And steps into a stronger B2B

connection

Recommendation #2:Increasing Brand Awareness

Mosquito Joe of WNY is fairly newer to the region, so we want the business to gain as much exposure as possible. W have determined this decision based upon surveying some of Mosquito Joe’s target market.

Mosquito Joe should directly advertise to their target market during their off-season to have greater brand recognition before the active season.

Through the use of email, social media, Chamber of Commerce, and other recommendations we’ve concluded, Mosquito Joe can reach out to a mass audience of potential customers who will better understand the services it offers.

Recommendation # 3: E-mailing potential and existing customers

Helps to ensure consistent contact with existing customers. It also allows Mosquito Joe to keep customers up to date with limited effort.

Suggest the business become aggressive when it comes to marketing and brand awareness.

Reach out to more local customers with promotions, contests, referral opportunities, and pest removal tips

Recommendation # 4Commercial Customers Tab We are suggesting for Mosquito Joe to implement a tab on the website

for commercial clients, this separates the services that they can provide to commercial clients from the services provided to residential customers.

The tab should include photos of the variety of businesses that Mosquito Joe can service, demonstration videos of services being provided for these businesses, promotional coupons/offers solely for commercial clients, and testimonials from business clients.

Recommendation # 5Use of a Business Slogan

Ability to market to a broader professional group Generate more commercial clients Distinguishes residential from commercial businesses Shows respect for commercial clients that they understand their

specific needs Keeps loyalty and brand awareness on a professional level Suggest:

“Itching for a Solution” More business oriented and relevant to commercial customers

Recommendation # 6: Increase the use of The Chamber of CommerceThe Chamber of Commerce of the Tonawandas is a membership organization that provides a strong source of services, support and networking for businesses and industries in that area. By being heavily active in the Chamber of Commerce, Mosquito Joe will have the opportunity to become involved with government, community and education leaders.The Chamber of Commerce is very supportive of businesses through welcome bags, visitor's guide, B2B exposure and discounts.Suggestion to join more than one Chamber of Commerce

Recommendation # 7Effectively use Social Media

Since Mosquito Joe must constantly keep an edge over competitors, social media may be one of the most important tools. Facebook only promotions will help measure if Facebook marketing is effective. LinkedIn

Utilize untapped talent to help the organization out for low cost College Interns

This is another opportunity to offer the customers more information and knowledge without them having to go on the website

Some people may not visit the website

Recommendation # 8Increase Yelp Reviews

We are recommending for Mosquito Joe to make a request via a phone call or e-mail to a customer/client after a service has been provided, to compose a review on Yelp.

Yelp is a site/app that lets consumers search local businesses. It also enables customers to make a review, good or bad about the services or products from that business.

It is free to setup an account and it allows business owners to post photos and communicate with their customers

Recommendation # 9Press Release Press Release is a “public relations announcement issued to the media

and other targeted publications for the purpose of publicizing a developing business.”

Mosquito Joe should write it for better excitement and explanation of their expertise.

Use TV & radio stations, and local newspapers for promotion Should Include:

Who, what, where, when, how Only be 2 pages long Provide discounts, information, and knowledge about the business Conclude with contact, location and media information

Recommendation # 10Promotional Events

Examples of where Mosquito Joe can reach their target market are The Home and Garden show, and Day Care center’s event such as Quality Stars and Directors as Leaders.

Mosquito Joe can participate by having giveaways such as a free commercial/residential barrier spray or citronella candles.

Another possibility is for the organization to ask attendees to like its Facebook page in order to enter the drawing.

This helps to broaden the database of clients.

Recommendation # 1 1Direct Marketing

Motivating potential business customers to give the firm the desired attention so that a salesperson can provide valuable business information to prospective clients. Cake Candle

Recommendation # 12Elevator Speech

An elevator speech is a short 30-second speech or pitch that is to be used to describe a business. It is to be memorized to grab the attention of potential clients or customers.

Example:Tired of worrying about mosquitoes, ticks, and fleas when servicing your customers? Are you itching for a solution? Well, Mosquito Joe of Buffalo can fix that itch. Mosquito Joe provides excellent, reliable, mosquito exterminating services to ensure exceptional customer service. We offer a 100% satisfaction guarantee and never lock you into a contract. Our staff is trained to determine the best mosquito control solution for your business enabling your outdoor space a mosquito-free zone.

Overview of Hiring Process

Preliminary screening Phone interview Face to face meeting Final decisions according to

business fit

Hiring Process Information

Placing ad on the Internet Phone interview questions Questions for face-to-face interview In person interview evaluation form Pre-employment testing Tips to keep employees enthusiastic about working for Mosquito Joe

Rewarding Employees

To ensure motivation of employees at work, we are suggesting Mosquito Joe to reward their employees.

Give bonus to employees who start in May and end in September Flexible hours Provide work hours accordingly Overtime pay Awards (attendance, attitudes, etc.) Recognition

Thank You

We are hoping that our recommendations will enhance the success of the WNY Mosquito Joe’s Franchise and help this business form new relationships with residential and commercial clients.

Thank you to the owners for this opportunity to develop and utilize our business knowledge on this project.

We wish your business a bright future!