MJSA Media Kit 2016 · 2018-08-20 · For more information about advertising, contact MJSA at 1-800-444-MJSA (6572) or e-mail [email protected]. The association’s flagship monthly magazine,

Media Kit 2016Your Connection to Professional Jewelry Makers & Sellers

As the trade association dedicated to professional excellence in jewelry making and design, MJSA is the recognized authority on what it takes to create quality jewelry, profitably. That’s why jewelry makers and sellers worldwide turn to MJSA for trusted expertise. From manufacturers searching for new production capabilities, to designers seeking tools and materials for inspired creations, to retailers who want to offer repair and custom services, as well as the best in finished lines… all rely on the MJSA community to fulfill their needs.

To better connect suppliers and service providers with their customers, MJSA offers targeted advertising opportunities through both print and digital publications. They include MJSA Journal, our monthly magazine targeted to professional jewelry makers and designers; the MJSA Retail Link, distributed to more than 20,000 retailers; and our award-winning MJSA.org website, renowned for its technical and business resources.

If you want to reach professional jewelry makers and sellers, then MJSA publications need to be in your media mix.

MJSA Journal

MJSA Custom Jeweler

MJSA Tech Sheets

MJSA Events Calendar

MJSA Retail Link

MJSA Buyer’s Guide

MJSA.org

MJSA E-newsletters

For more information about advertising, contact MJSA at 1-800-444-MJSA (6572) or e-mail [email protected].

the advantages

a Focused ReadeRship

MJSA’s print and digital publications have a unique readership: A professional community specifically in search of jewelry-related supplies and services. It includes global jewelry manufacturers, studio artisans, trade shops, and retailers, many of whom are engaged in custom design and repair. All of them pore through MJSA’s publications for the latest tools, technologies, alloys, components, gems, contract services, design trends—in short, anything that will help them to succeed. And they rely on MJSA—and our advertisers—to provide them with what they need.

MJsa MeMbeR discounts

As the association dedicated to ensuring that professional jewelry making and design remains vital, MJSA strives to help its members open new markets and reach new customers. Our print and digital publications enable them to do just that, along with additional benefits:•Deepdiscountsoneveryprintdisplayad.•Exclusiveaccesstodigitaladvertising opportunities.•AccesstoMJSA’sCustomContentmember benefit, through which we can help with copywriting, design, and photography.

Respected expeRtise

When readers want authoritative insights into jewelry-making trends, techniques, and issues, they turn to MJSA publications. They value our unmatched access to renowned technical and business experts, and they trust our peer-reviewed articles to deliver the professional knowledge they need.

That expertise has also been honored with nearly three dozen awards for editorial excellence, including:

•National and Regional Awards for Editorial Excellence in Technical Articles, from the AmericanSocietyofBusinessPublicationEditors

•First-Place Gold Circle Awards for Technical Articles, from the American Society of AssociationExecutives

•Technology Awards for “Excellence in Sharing Quality Technical Information with the Jewelry Industry,” from the internationally renowned Santa Fe Symposium

When you advertise your products and services in an MJSA publication, you’re in good company.

FRoM ouR ReadeRs

“I highly recommend MJSA’s publications

to anyone who is passionate about excelling

in the jewelry industry...The people writing

for MJSA are the ones in the trenches,

combining theory and practice...”—CharlieHerner

The Rephinery

“People that read the Journal love it—

nothing else in the industry helps them

to run their businesses as efficiently. Its

hands-on instruction is unmatched, as is

the variety of topics it covers.”—Teresa Fryé

TechFormAdvancedCastingTechnology

“MJSA’s magazines are chock-full of

information, resources, and advice, and they

have been [my] singular most important

source for new and creative ideas.”—Lee Krombholz

KrombholzJewelers/JustLikeYouDesigns


The association’s flagship monthly magazine, MJSA Journal is devoted to keeping professional jewelry designers and makers of all sizes informed, inspired, and profitable. It provides readers with the latest technical insights, bench tips, fashion trends, and business and marketing strategies, among other topics. The Journal also includes, on a quarterly basis, the MJSA Custom Jeweler print supplement, which focuses specifically on custom design practices and trends.

•Everymonth,theJournal reaches an average of over 6,000 readers throughout the United States and around the world.

• IssuesthatcontainMJSA Custom Jeweler, with their bonus circulation to custom retailers, reach over 8,000 readers.

•TheNovemberMJSA Sourcebook, a special edition of the Journal, reaches nearly 25,000 jewelry manufacturers, designers, and retailers.

The Journal’s targeted audience includes precious metal and fashion jewelry manufacturers (15%); designers (29%); bench jewelers (14%); and retailers (18%) who have bench repair, manufacturing, or custom design operations and welcome the Journal’s expertise. Many of these readers have libraries of the magazine stretching back over several years, and in some cases for decades.

“More than other publications,

MJSA Journal is oriented toward

people like me: those trying to

earn a living by designing and

making jewelry. I read at least

half of the Journal every month,

and I hold on to my copies for

a long time. It’s also one of the

few places where I see products

aimed at me.”—Jim Binnion,

James Binnion Metal Arts

96%of readers rate MJSA Journal

as good to excellent.

75%of readers spend over 20 minutes with the magazine, and 33 percent

spend over 40 minutes with it.

70%of readers have purchased a product as the result of an

ad they saw in MJSA Journal

The association’s flagship monthly magazine, keeping professional jewelry designers and makers of all sizes informed, inspired, and profitable. It provides readers with the latest technical insights, bench tips, fashion trends, and business and marketing strategies, among other topics. The Jeweler practices and trends.


JANUARY FEBRUARY MARCH

APRIL MAY JUNE

Special Focus: The Shop of Tomorrow

Featured Articles: The Shop of Tomorrow: The Future of CAD/CAM,Lasers,Software,BenchTools,andRobotics

•TipsforAchievingExcellenceinStoneSetting •2016MJSAJournalDesignChallenge

Special Advertising Sections: Technology Resources •PremierProducts&Services

Bonus Distribution: AGTA GemFair Tucson

Ad Order Deadline:Nov.25,2015Ad Materials Deadline:Dec.1,2015

Special Focus: Green Practices and Responsible Sourcing

Featured Articles: Responsible Sourcing: Updates on Suppliers,Sources,andCaseStudies•GoingGreenattheBench•BestPracticesforWastewaterTreatment,

AirFiltration,andOtherShopConcerns

Special Advertising Section: Guide to Suppliers of Responsibly Sourced

andEnvironmentalGoodsandServices •PremierProductsandServices

Bonus Distribution: The Smart Jewelry Show •JCKLasVegas

Ad Order Deadline:Feb.23,2016Ad Materials Deadline: March1,2016

MJSA Expo New York Preview Issue

Featured Articles: GuidetoMJSAExpoNewYork •MJSAMysteryBoxChallenge4:DesignInspirationfromAssortedSupplies•3-DPrintingvs.CNCMilling:Howto

PlanforEach•AGuidetoSuccessionPlanning

Special Advertising Section: ExpoNewYorkPremierProducts&Services

Special Supplement: MJSA Custom Jeweler

Bonus Distribution: MJSAExpoNewYork •AGTAGemFairTucson•GJXGem&JewelryShow

•GL&WTucsonGemShowHolidome•SpecialMailingtoCustom/ManufacturingRetailJewelers

Ad Order Deadline:Dec.23,2015Ad Materials Deadline:Jan.4,2016

Preview: MJSA at JCK Las Vegas

Featured Articles: SculpturalCAD:Exploringthe Possibilities•ThePriceIsRight:ComparingPricing

Formulas•SecuringFinancing

Special Supplement: MJSA Custom Jeweler •GuidetoMJSAMembersExhibitingatJCKLasVegas

Special Advertising Section: GuidetoCAD/CAMSuppliers •PremierProducts&Services

Bonus Distribution: JCKLasVegas•SantaFeSymposium •SocietyofNorthAmericanGoldsmiths’SNAGneXt

•SpecialMailingtoCustom/ManufacturingRetailJewelers

Ad Order Deadline:March25,2016Ad Materials Deadline:April1,2016

MJSA Expo New York Show Issue

Featured Articles: Optimizing Production Flow •GettingtheMostfromaWebsite:InsightsintoSEO,

Photography,Design,Analytics,andMore •TheArtofHandcraft:MokumeGane

Special Advertising Section: ExpoNewYorkPremierProducts&Services

Bonus Distribution: MJSAExpoNewYork •AtlantaJewelryShow•BaselWorld

Ad Order Deadline:Jan.25,2016Ad Materials Deadline:Feb.1,2016

Special Focus: Made in the USA

Featured Articles: MadeintheUSA:CaseStudies ofCompaniesMakingHomegrownJewelry

•Subcontracting:HowtoMakeItWork •TheArtofHandcraft:Filigree

Special Advertising Sections: “Made in USA” Showcase •PremierProducts&Services

Bonus Distribution: JCKLasVegas

Ad Order Deadline:April25,2016Ad Materials Deadline:May2,2016

editorial calendar 2016


JULY AUGUST SEPTEMBER

OCTOBER NOVEMBER DECEMBER

Special Focus: Metals & Materials

Featured Articles: Mix It Up: Making Your Own Alloys •TrendsinPrecious&Non-preciousMetals

•MetalMarketUpdates

Special Advertising Sections: Guide to Metal Suppliers &Refiners•PremierProducts&Services

Bonus Distribution: JANewYork

Ad Order Deadline:May25,2016Ad Materials Deadline:June1,2016

Special Focus: Refining

Featured Articles: Refining:TheDosandDon’ts ofScrap•WorkingwithMetals:WorkHardening

vs.HeatTreatment•AGuidetoHiringWell

Special Advertising Sections: Guide to Refiners •PremierProducts&Services

Bonus Distribution: Jewelers International Showcase •MJSAConFab•PortlandJewelrySymposium

Ad Order Deadline:Aug.25,2016Ad Materials Deadline:Sept.1,2016

MJSA Awards Issue

Featured Articles: WinnersoftheMJSAVisionAwardsHonoringSuperiorDesigns,MarketingCampaigns,andBusinessPractices•CastingInsights:ChoosingtheRightCrucibleandOtherTipsforMeltingMetalsEffectively

Special Advertising Sections: GuidetoCastingSuppliersandServiceProviders•PremierProducts&Services

Special Supplement: MJSA Custom Jeweler

Bonus Distribution: Atlanta Jewelry Show •JANewYork•SpecialMailingtoCustom/

Manufacturing Retail Jewelers

Ad Order Deadline:June24,2016Ad Materials Deadline:July1,2016

MJSA Sourcebook to Tools, Equipment, & Supplies

A guide to the latests tools, equipment, and supplies offered by MJSA members, including Alloys, Bench

Tools,BusinessSoftwareandTools,CAD/CAM,CastingEquipmentandSupplies,Chain,EngravingToolsandEquipment,Findings,LaserTechnologies,Metalsand

Plating Supplies, and Metals Analysis.

Special Advertising Section:PremierProducts&Services

Special Supplement: MJSAContractServiceProviders •MJSA Custom Jeweler

Bonus Distribution: AGTA GemFair Tucson 2017 •JANewYork2017•MJSAExpoNewYork2017

•TheSmartJewelryShow2017•JCKLasVegas2017 •JewelersInternationalShowcase2017•SpecialMailing

to20,000SelectManufacturers&Retailers

Ad Order Deadline:Sept.26,2016Ad Materials Deadline:Oct.3,2016

Special Focus: Chain, Findings, & Beads

Featured Articles: StyleUpdatesforChain,Findings, andBeads•DirectionsinLaserMetalSintering

•TheArtofHandcraft:ColdJoining

Special Advertising Sections: GuidetoChain,Findings, &BeadSuppliers•PremierProducts&Services

Bonus Distribution:HongKongJewellery&GemFair

Ad Order Deadline: July25,2016Ad Materials Deadline:Aug.1,2016

MJSA Guide to Trade Show Success

This special report offers ideas for buyers and exhibitors alike. Includes (for exhibitors) ideas for booth displays and effective sales and marketing strategies, and

(for buyers) how to shop a show properly.

Special Advertising Section: PremierProducts&Services

Special Supplement: MJSAEventsCalendar2017

Bonus Distribution: AGTA GemFair Tucson 2017 •JANewYork2017•MJSAExpoNewYork2017

•TheSmartJewelryShow2017•JCKLasVegas2017 •JewelersInternationalShowcase2017

Ad Order Deadline:Oct.24,2016Ad Materials Deadline:Nov.1,2016

editorial calendar 2016


supplements

MJSA Custom JewelerThis publication, published in both print and digital editions, offers readers the insights needed to take advantage of the consumer trend toward personalized designs.ItcoverseverythingfromdevelopmentsinCAD/CAMtechnologiesto information about subcontracting, inventory management, and marketing. PublishedasasupplementintheNovember,February,May,andAugustissuesof MJSA Journal, each issue of MJSA Custom Jeweler is also available in a digital edition on the MJSA.org site. Ads in MJSA Custom Jeweler appear in both the print supplement and the online edition. Space is limited; please see your account executive for availability.

MJSA Tech SheetsThese sponsored sheets, printed on heavy stock and bound into selected issues of MJSA Journal, feature tips from industry experts on all aspects ofmakingandsellingjewelry.Editorialisdevelopedtocomplementthesponsor’s product line or services, and sponsors receive a full-page ad on the back of the sheet and recognition on the front. The sheets are also distributed at leading industry trade shows and posted online, where sponsors receive a Billboard Ad on the pages with their sheets.

“We love MJSACustomJeweler!

It provides us with the qualities

of print and, at the same time,

the online footprint we need...

When we want to reach out and

communicate with a hands-on

jeweler, designer, or caster, MJSA

CustomJeweler is a key asset.

It completely outperforms other

outlets dedicated to retail stores.”

—DanielBallard,Precious Metals West/Fine Gold

“The MJSA Tech Sheets are a great

way to put your products and

services in front of your

customers. As they are

attached to practical

technical solutions, they

are more likely to be

saved and seen over and

over again.”

—MartiHunyor,Ransom&Randolph

MJSA Would Like to Thank the Custom Jeweler Sponsor

Please see our ad on the back page

INSIGHTS INTO DESIGNING AND MARKETING CUSTOMIZED JEWELRY • VOL. 6, NO. 1

Stories Behind the StoriesDefining Moments in Custom Design

Custom jewelers are in the business of tell-

ing stories. Typically, the stories are those of

their customers—a custom piece expresses

the wearer’s tastes and interests, and shows

some aspect of who that person is.

But the jewelers have stories, too, which

can inform a design just as much. Many times

these stories hinge on moments of realiza-

tion—little epiphanies about the nature of cus-

tom work, and how much meaning it can give to

others. Such key moments are often the stories

behind the stories, and form the root of many a

successful custom career.

On the following pages you’ll fi nd two such sto-

ries. Mark Loren gained meaningful insight into his

design practice by way of a coat button. Jacob Albee

experienced in a tattoo parlor the rewards of taking

his custom work to heart. For both men, their experi-

ences not only led them into careers in custom design,

but also ignited a passion for the work and the way it

allowed them to create connections with others. Their

stories serve as examples of how, for custom jewelers, the

personal and the professional are never far apart.

BY ELISABETH BELLER

continued on page 3

CJ_6.1.indd 1 1/12/15 12:51 PM

#41

Measuring UpAccurately Determining Gem Dimensions and Sizing Rings

Learn More About Our Sponsor, The National Association of Jewelry Appraisers (over)

by ArThUr SkUrATOwicz Whether you need to ensure a fancy-cut

gem sits securely in its prongs, a ring fits snugly on a customer’s fin-

ger, or an appraisal adds up, measurements matter. In this Tech Sheet,

Arthur Skuratowicz offers a few tips for ensuring your tools are up to

par and your readings accurate. He is the director of training for

Choice Jewelers Trade Shop and the co-founder of Anton Nash LLC

Independent Jewelry Appraisers, both in Colorado Springs, Colorado.

Tip 1: Don’t Hesitate: CalibrateThis should be done on a regular basis. Contact the original manufac-

turer of the device and ask if they have a calibration service. You can

also check for local businesses that offer these services.

Tip 2: Of Bits and Block: Testing Gem GaugesYou can easily perform a couple of “field tests”

to verify a gauge’s accuracy.

First, for a general check, measure a drill

bit. Bits work well because they tend to be cut

to specific sizes, and they are also affordable

and easy to carry. In Photo 1, a 1.2 mm drill bit

was inserted between the gauge’s jaws; as

you can see, the measurement is a little off.

For a more accurate check, try using metric

gauge blocks (also known as “gage blocks”).

The blocks can be made of either metal or

ceramic, and each is precisely ground to a spe-

cific thickness (which is usually certified by a

standards lab). While the blocks can be expen-

sive—a set of 10 can run several hundred dol-

lars—they do provide greater accuracy.

In Photo 2, a 1.1 mm block was tested, and the reading is slightly

off. If this occurs, don’t rely on just the one measurement; test a

range of thicknesses. It could be that the two jaws are not aligned

properly, and a skilled technician or jeweler could bend or file them as

needed. However, if the inner workings need to be realigned, then it’s

time to send the gauge out for calibration—or to simply replace it.

Tip 3: Ring Sizing Made SimplerMeasuring a customer’s finger for a ring should be simple, yet many

jewelers have to re-size those rings after they’re finished. What gives?

For one thing, ring mandrels and finger sizers typically don’t match,

even when they’re from the same manufacturer. While that could be

solved with a little bit of home-grown calibration (e.g., noting where

each sizer actually falls on your mandrel), it’s not the only issue. You

also need to ask whether the ring opening

is being sized correctly. Many jewelers are

taught that you must measure all rings in the

center of the band. However, in my experi-

ence, that’s not always the case.

Photos 3a and 3b show two finger siz-

ers, a flat band (3a) and a ring with a domed

interior (3b), also known as a “comfort fit.”

Both sit in a similar area on the ring man-

drel, centered over the 7. However, the inte-

riors are not the same size: While measuring

the comfort-fit from the center will work

(since the interior is narrowest at that

point), doing the same for the flat band may

produce a loose fit. Instead, try measuring the

flat band at the edge, much as a plumber would measure the inside

dimension of a pipe.

The same holds true when measuring

actual rings. The rings in Photos 4a and

4b both have flat interiors. However, their

different widths will produce two different

sizes if measured at the center: The wide

band might be called a 13.75 and the nar-

row band might be called a straight 14 or

a little less. Typically a wider band needs

a slightly larger size to clear the wearer’s

knuckle, but here we see the reverse hap-

pening—and the likelihood of a re-size

growing. To avoid this, measure both rings

at the bottom edge. u

1

2

3a

3b

4a

4b

tips, tricks, and techniques for jewelry makers & designers

TechSheet #41 v2.indd 1 12/5/14 1:36 PM

Learn More About Our Sponsor, The National Association of Jewelry Appraisers (over)

gem sits securely in its prongs, a ring fits snugly on a customer’s fin

ger, or an appraisal adds up, measurements matter. In this Tech Sheet,

Arthur Skuratowicz offers a few tips for ensuring your tools are up to

par and your readings accurate. He is the director of training for

Choice Jewelers Trade Shop and the co-founder of Anton Nash LLC

Independent Jewelry Appraisers, both in Colorado Springs, Colorado.

This should be done on a regular basis. Contact the original manufac

turer of the device and ask if they have a calibration service. You can

also check for local businesses that offer these services.

Tip 2: Of Bits and Block: Testing Gem GaugesYou can easily perform a couple of “field tests”

to verify a gauge’s accuracy.

First, for a general check, measure a drill

bit. Bits work well because they tend to be cut

to specific sizes, and they are also affordable

and easy to carry. In Photo 1, a 1.2

was inserted between the gauge’s jaws; as

you can see, the measurement is a little off.

For a more accurate check, try using metric

gauge blocks (also known as “gage blocks”).

The blocks can be made of either metal or

ceramic, and each is precisely ground to a spe

cific thickness (which is usually certified by a

standards lab). While the blocks can be expen

can run several hundred dol

lars—they do provide greater accuracy.

mm block was tested, and the reading is slightly

off. If this occurs, don’t rely on just the one measurement; test a

range of thicknesses. It could be that the two jaws are not aligned

properly, and a skilled technician or jeweler could bend or file them as

needed. However, if the inner workings need to be realigned, then it’s

time to send the gauge out for calibration—or to simply replace it.

Measuring a customer’s finger for a ring should be simple, yet many

jewelers have to re-size those rings after they’re finished. What gives?

For one thing, ring mandrels and finger sizers typically don’t match,

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INSIGHTS INTO DESIGNING AND MARKETING CUSTOMIZED JEWELRY

MJSA Would Like to Thank the Custom Jeweler Sponsor

Please see our ad on the back page

On the following pages you’ll fi nd two such sto-

ries. Mark Loren gained meaningful insight into his

design practice by way of a coat button. Jacob Albee

experienced in a tattoo parlor the rewards of taking

his custom work to heart. For both men, their experi-his custom work to heart. For both men, their experi-

ences not only led them into careers in custom design, ences not only led them into careers in custom design,

but also ignited a passion for the work and the way it but also ignited a passion for the work and the way it

allowed them to create connections with others. Their allowed them to create connections with others. Their

stories serve as examples of how, for custom jewelers, the stories serve as examples of how, for custom jewelers, the

personal and the professional are never far apart.personal and the professional are never far apart.

continued on page 3

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supplements & Marketplace

MJSA Events CalendarDistributedwiththeDecemberissueofMJSA Journal and at industry trade shows, the MJSA Events Calendar offers a month-by-month overview of jewelry trade shows worldwide—and an opportunity for advertisers to ensure they remain front and center in customers’ minds. In addition to a print ad in the month of their choice, advertisers also receive, during that same month, a Billboard Ad in the MJSA Online Events Calendar and the EventsSponsoradontheMJSA.org homepage.

MJSA Journal Classified AdvertisingEverymonth,theMJSA Journal Marketplace offers advertisers a convenient, cost-effective way to advertise products and services in the following categories: •EducationalOpportunities•PositionsAvailable•ProductsForSale•ServicestotheTrade Three ad options are available: Standard (2.125” x 2.04”)DisplayV(2.125”x4.4”)DisplayH(4.5”x2.04”)

MJSA Journal Inserts and OnsertsYour newsletters, brochures, and other marketing materials can ride along with MJSA Journal. Whether they’re inserts bound into the magazine or onserts polybagged with specific issues, you can be sure your message will reachtherightaudience.Specialratesapply.Contactyouraccountexecutivefor details.

MJS

A Jo

urna

l

56

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ADVERTISING SPECS

AD SIZE NON-BLEED BLEED TRIM SIZE

2-Page Spread — 17.25 x 11.125 17 x 10.875

Full Page 6.875x9.125 8.75x11.125 8.5x10.875

1/2 Horizontal Spread — 17.25 x 5.375 —

1/2 Horizontal 6.875x4.5 8.75x5.375 —

1/3 Vertical 2.125 x 9.125 — —

1/3 Square 4.5 x 4.5 — —

1/6 Vertical 2.125 x 4.5 — —

Premier Product 75 words of text, 4 x 4 image (300 dpi .jpg or .tif)

Events Calendar 9.375x6.875

Classified Display Ads 2.125 x 2.04 (Standard Square)

2.125x4.4(DisplayVertical)

4.5x2.04(DisplayHorizontal)

Above sizes are in inches. Bleed sizes allow for .125" trim. Keep live matter .25" from all sides.

PREFERRED FILE FORMATHigh-resolution,press-readyPDFispreferred(embed fonts and images).

IMAGES•Usehighresolutionimages.300DPIis recommended.•TIFForEPSformatpreferred.IfusingJPEG, use only maximum-quality setting.•UseCMYKcolor(NoRGBorLABcolors).

COLORS•UseonlyCMYKcolors;convertspotcolors to process.

LAYOUT•Whenbleedisrequired,provide1/8inch (.125) beyond the trim area.•Allmarks(trim,bleed)shouldbeincluded and located 1/4 inch (.25) from trim and not invade the live or bleed areas.

FILE SUBMISSIONSubmit files to: MegCastillo,[email protected] to FTP site: ftp.mjsa.org. (Please contact your account executive for ftp information.)

2-Page Spread Full Page 1/2Horizontal

1/3 Square 1/6Vertical Premier Product

EventsCalendar

1/3Vertical ClassifiedsStandard Square DisplayVertical

DisplayHorizontal

1/2HorizontalSpread

advertising specs


Does not include $700 member discount or 15% agency discount 4 COLOR DISPLAYFrequency 1x 3x 6x 12x 18x

FullPage $4,862 $4,552 $3,948 $3,644 $3,499

1/2Page(H) $3,104 $2,918 $2,529 $2,386 $2,278

1/3 Page $2,711 $2,554 $2,227 $2,198 $2,019

1/6Page $1,821 $1,733 $1,552 $1,484 $1,436

2-PageSpread $8,268 $7,719 $6,492 $5,948 $5,726

1/2-PageSpread $4,862 $4,552 $3,948 $3,644 $3,499

PremierProduct(PP)$1,465 n/a n/a n/a n/a

PP/Showcase Bundle $1,850 n/a n/a n/a n/a

EventsCalendar $3,230 n/a n/a n/a n/a

Tech Sheet $4,112 n/a n/a n/a n/a

BLACK & WHITE DISPLAYFrequency 1x 3x 6x 12x 18x

FullPage $3,197 $3,011 $2,649 $2,466 $2,414

1/2Page $2,143 $2,030 $1,798 $1,711 $1,681

1/3Page $1,906 $1,812 $1,616 $1,544 $1,518

1/6Page $1,372 $1,320 $1,212 $1,170 $1,157

2-PageSpread $5,241 $5,037 $4,279 $3,943 $3,806

PRINTER ADVERTISING DEADLINES

2016 ISSUES AD CLOSE MATERIAL DUE

January 11/25/2015 12/1/2015

February 12/23/2015 1/4/2016

March 1/25/2016 2/1/2016

April 2/23/2016 3/1/2016

May 3/25/2016 4/1/2016

June 4/25/2016 5/2/2016

July 5/25/2016 6/1/2016

August 6/24/2016 7/1/2016

September 7/25/2016 8/1/2016

October 8/25/2016 9/1/2016

November 9/26/2016 10/3/2016

December 10/24/2016 11/1/2016

GENERAL INFORMATIONA contract period consists of 12 consecutive months, not a calendar year. The publishing company reserves the right to limit the amount of advertising and to reject any advertising that, in its opinion, does not conform to the standards of the publication. All advertisements are published upon the representa-tion that the agency and/or advertiser are autho-rized to publish the entire contents and subject matter thereof. In consideration of the publisher’s acceptance of such advertisements, the agency and/or advertiser will indemnify and hold the pub-lisher harmless from and against any loss or expense resulting from claims or suits based on the contents or subject matter of such advertisements, includ-ing, without limitations, claims or suits for libel, vio-

lation of right of privacy, plagiarism, and copyright infringement. Extra charge formechanicalwork isnot subject to agency commission. Publisher does not assume any liability for error in key numbers. When a contract for advertising at frequency rate is cancelled, the advertiser will be billed at the open rate or frequency rate applicable to the quantity of space used.

CANCELLATIONSCancellationsandchangesinordersmustbesubmit-ted to publisher in writing. The publisher accepts no liability for verbal cancellations. Orders for all adver-tising space are non-cancelable 15 days prior to space closing date. Orders for cover pages and guaranteed positioning pages are non-cancelable. Supplied inserts

are non-cancelable the first day of the second month preceding date of issue.

MULTIPLE -PAGE DISCOUNTSEachpageofamultiple-pageunitor spreadwillbeconsidered a separate insertion toward earning fre-quency discounts.

COVERS & GUARANTEED POSITIONINGSubject to availability; rates upon request.

FREqUENCY DISCOUNTS, COMMISSIONS, PAYMENTSAll contracts, insertion orders, and copy are subject to publisher approval. Advertising will be billed at one-time (1x) rate unless a contract has been submitted for a specific frequency rate and time period.

Frequency discounts are determined by the num-berofinsertionsovera12-monthperiod.Contractscanceled before completion will be short-rated at the earnedrate.Copyandcontractregulations listed inStandardRate&DataServiceapply.Recognizedadver-tising agencies will be given a 15% commission, if paid within 30 days of invoice date.

Payment is due upon receipt of invoice. A finance charge will be added if invoice is not paid in 30 days. First-time advertisers must pay at the time of submis-sion of the insertion order and submit a credit appli-cation if they desire credit for future insertions (AAA agencies excluded). The publisher reserves the right to cancel any contract at any time upon default in payment of bills. Advertising material is retained up to one year following use.

advertising Rates & deadlines

Does not include $700 member discount or 15% agency discount MARKETPLACEFULL COLOR BLACK & WHITE

Standard $952 Standard $813

Display $1,283 Display $995


Created specifically to connect jewelry manufacturers and designers with retail customers, this publication promotes the latest finished-jewelry lines and designs from MJSA members.

• Bracelets•Bridal•Children’sJewelry•Earrings• Men’sJewelry•Neckwear•Rings•Watches

• EveryMJSAStandardmembercantakeadvantageofa free placement to promote their finished jewelry.

• Senttomorethan20,000 sellers, from small independents to major chains, including Kohl’s, Macy’s, Wal-Mart, and Nordstrom.

• Additionalplacementsaswellasdisplayadscanbepurchased at cost-effective rates.

• Publishedbi-annually(springandfall).

• Available to MJSA Standard members only.


BRIDALRetail lin

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Tell A StoryHeather Moore’s jewelry tells a story: CHERISH WHO YOU ARE®. Choice of 14k white, yellow, rose, or green gold, or sterling. In engagement ring, diamond center stones from 0.5 to 1.5 carats. Center stone and accent diamond options include white, cognac, black, yellow, and pink. All diamonds are VS2 in clarity, GH in color.

Customization: Available; resizing only on select styles. Delivery Time & Terms: Delivery within 15 business days. Non-personalized pieces in sellable condition may be returned for credit within 10 business days of the original ship date. Suggested Retail Price: Starting at $360.

HEATHER B. MOORE INC. Cleveland, OH; 1-855-400-5430; [email protected]; heathermoorejewelry.com.

Freehand technique enables each letter to be individually hand stamped

Finalist in 2013 JCK Jeweler’s Choice Awards, Best Bridal Design

Triple Play This handcrafted three-stone ring features a round pink sapphire center stone (1 carat) accented with two pink sapphires (0.60 ctw) and 58 brilliant diamond rounds (0.38 ctw). All diamonds are G color and above and greater than VS2 clarity.

Customization: Available with different gemstones in platinum or 18k white, yellow, or rose gold. Delivery Time and Terms: All rings made to order; delivery time typically three weeks. Pieces in sellable condition can be returned within 30 days. Suggested Retail Price: $8,625.

OMI PRIVÉ West Covina, CA; 1-877-664-4367; [email protected]; omiprive.com.

With Your Free Placement, You Can Provide Your Customers With Key Selling Points:

• Productdescription(upto50words)

• Customizationoptions

• Informationaboutdeliverytimesand terms

• Suggestedretailprice

• Contactinformation

• MemberscanalsotakeadvantageofMJSA’sCustomContentbenefit,inwhichassociation staff will help with copywriting and coordinate discounted product shots throughVanRossenjewelryphotography.

• To maximize visibility, additional place-ments as well as display ads can be purchased at cost-effective rates.

All rates are gross amounts.

Additional Product Placement: $530 per placement. Each placement consists of 50 words of descriptive text; information about customization options, delivery time and terms; suggested retail price; contact information; and 300 dpi image.

Full-Page Display Ad: $2,230

Half-Page Display Ad: $1,235

FULL PAGE:Trim Size: 9 x 10.875Non-Bleed Ad: 7.25 x 9.125Bleed Ad: 9.25 x 11.125

HALF-PAGE:Non-Bleed Ad: 7.25 x 4.4375Bleed Ad: 9.25 x 5.4375

Above sizes are in inches. Bleed sizes allow for .125” trim.

PRODUCT PLACEMENT:Send text as a Word document; 300 dpi .jpg or .tif image.

BRIDALRetail lin

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BRIDALRetail lin

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advertising Rates & specs

CONTACT:BettyCosta,ManagerofCustomerService1-800-444-MJSA, ext. 3050; [email protected]


Customization:or rose gold. typically three weeks. Pieces in sellable condition can be returned within 30 days.

3939


RATES 4 COLOR B&WFull Page $2,500 $1,500Half Page $1,750 $1,100Third Page $1,650 $1,050Sixth Page $575 $575

Published annually, the print MJSA Buyer’s Guide is the most trusted resource for suppliers of jewelry-making tools, supplies, and services. It sorts and lists all MJSA member suppliers (with full contact information) in the following categories:

•Toolsandequipment.•Findingsandchain.•Gemstonesandbeads.•Preciousandnon-preciousmetals.•Packaginganddisplays.•Contractandbusinessservices.

The Guide also includes in-depth articles on how to make the best purchasing decisions, and each article contains lists of related advertisers.

•MailedtoallMJSAmembercompanies.•BonusmailingtoallmembersoftheSocietyofNorthAmericanGoldsmiths.•Distributedatleadingindustryshows,includingJCKLasVegas,MJSAExpo NewYork,AGTAGemFairTucson,theSmartShow,theAtlantaJewelry Show,andJANewYork.•Initialprintrun:4,000copies.•Keptandreferencedyearround!

advertising Rates & specs Please note: MJSA Buyer’s Guide print advertising opportunities are available only to MJSA members. Rates listed do not include 15% agency discount. Contact your sales representative for date when ad materials need to be supplied.

AD SIZE NON-BLEED BLEED TRIM SIZE

Full Page 6.875x9.125 8.625x11.125 8.375x10.875

1/2 Horizontal 6.875x4.5 8.625x5.375 —

1/3 Vertical 2.125 x 9.125 — —

1/3 Square 4.5 x 4.5 — —

1/6 Vertical 2.125 x 4.5 — —

Full Page 1/2Horizontal 1/3 Square 1/6Vertical1/3Vertical


advertising opportunities.org

More than 11,000 sessions (visits) monthly in 2014,

up18%from 2013

More than 7,700 users (unique visitors) monthly in 2014,

up26%from 2013

More than

10,000searches conducted annually

through the Buyer’s Guide Online.

Reaching the same targeted audience as our print publications, the MJSA.org website offers articles, videos, and other resources that can assist jewelry makers and designers in all aspects of their businesses—from sourcing supplies and services to learning new techniques and identifying trends.

“We have had great success with our digital banners

on MJSA.org—we receive click-throughs to our site on

a continuing basis!”

—Gail Farias, LaserStarTechnologiesCorp.


digital ad Rates, specs & deadlines.org

Homepage Ad OptionsPlease note: MJSA.org advertising opportunities are

available only to MJSA members. Rates do not include

15% agency discount.

HOMEPAGE LEADERBOARD AD. Appearing at the top of the homepage, this ad offers exceptional visibility.

HOMEPAGE AUTO-ExPAND JUMBO AD. This banner ad automatically opens and expands to present your message with maximum impact, then collapses after seven seconds into a banner ad in a prime, can’t-miss location.

HOMEPAGE SIDEBAR ADS. These ads appear next to“TopNews”articlesandotherpremiereditorial,ensuring your products and services get the recognition they deserve.

EVENTS SPONSORSHIP AD. Appearing on the MJSA.org homepage listing of industry events, as wellasinouronlineIndustryEventsCalendar,thisad offers a great way for you to promote your appearances at trade shows.

Homepage LeaderboardSize: 608x89px.Rate, 1x: $490 monthly.Rate, 12x: $390 monthly.

Homepage Auto-Expand JumboSize: 1070 x 200 px expanded;collapsesto1070x65px.Rate, 1x:$630monthly.Rate, 12x: $485 monthly.

Homepage SidebarSize: 230 x 105 px.Rate, 1x: $475 monthly. Rate, 12x: $375 monthly.

Events SponsorSize: 219 x 219 px.Rate, 1x: $295 monthly. Rate, 12x: $195 monthly.

All ads should be submitted as .jpg, .tif, or .gif files, 72 dpi, RGB color mode. Please submit ads to your sales representative, along with the clickthrough URL (i.e., the destination site to which viewer will be taken).

All ads are due five business days before the first day of a contracted month.


digital ad Rates, specs & deadlines.org

Global AdSize: 238 x 400 px.Rate, 1x:$360monthly.Rate, 12x: $250 monthly.

BillboardSize: 1100 x 250 px.Rate, 1x:$360monthly.Rate, 12x: $250 monthly.

MJSA Journal Online Article SponsorshipSize: 1100 x 250 px for Interior Billboard Ad. 760x123pxforIn-TextBannerAd.Rate, 1x: $475 monthly. Rate, 12x: $375 monthly.

Interior Page Ad OptionsPlease note: MJSA.org advertising opportunities are

available only to MJSA members. Rates do not include

15% agency discount.

BILLBOARD ADS. These ads command attention whentheyappearatthetopofapage.Check with your sales representative about availability of pages that specifically relate to your target audience.

GLOBAL ADS. These ads appear next to editorial copy on every page throughout the site.

MJSA JOURNAL ONLINE ARTICLE SPONSORSHIP. By sponsoring an MJSA Journal online article, you guarantee your message reaches a very targeted audience. Sponsors receive both a Billboard Ad and an in-text banner ad on every page of the article—and the ads remain with the article when it moves totheMJSAArticle&VideoLibrary.(Adsonlibrary articles can be updated on a periodic basis.)

All ads should be submitted as .jpg, .tif, or .gif files, 72 dpi, RGB color mode. Please submit ads to your sales representative, along with the clickthrough URL (i.e., the destination site to which viewer will be taken).

All ads are due five business days before the first day of a contracted month.


The open rates of MJSA e-newsletters outstrip the industry averages*

*Based on October 2014 E-mail Marketing Metrics Report

e-newsletter advertising

MJSA publishes two e-newsletters, each of which is distributed monthly to more than 15,000 readers.

MJSA UP To DATE. This monthly e-newsletter connects readers to information about design and fashion trends, technical insights, and sales and marketing solutions, as well as updates on the initiatives of MJSA and our members.

MJSA ShoWCASE. This monthly e-newsletter consists of product and service announcements from MJSA member companies.EachplacementalsoappearsintheShowcasesection of the MJSA Buyer’s Guide Online.

17.2%General Open Rate,

Associations

14.2%General Open Rate,

Publishing

21%MJSAE-newsletter

Open Rate


e-newsletter ad options

Ad OptionsPlease note: MJSA.org advertising opportunities are available only to MJSA members. Rates do not include 15% agency discount.

LEADERBOARD AD. This banner ad, positioned at the top of the page, is the first thing viewers see when they open an e-newsletter. Leaderboard positions are available in both MJSA Up to Date and MJSA Showcase.

UP To DATE BANNER ADS. These ads appear between e-newsletter articles, guaranteeing they get noticed.

All leaderboard and banner ads should be submitted as .jpg, .tif, or .gif files, 72 dpi, RGB color mode. Please submit ads to your sales representative, along with the clickthrough URL (i.e., the destination site to which viewer will be taken).

ShoWCASE PLACEMENTS. These mini-advertorials are the perfect format to introduce new offerings, alert customers of product updates and improvements, or simply remind them of all the premier products and services you provide.

For all Showcase placements, please submit a Word file with text and contact information, and a 72 dpi .jpg, .tif, or .gif with image (RGB color mode). Please submit materials to your sales representative, along with the clickthrough URL (i.e., destination site to which viewer will be taken).

All UptoDate and Showcase ads are due five business days before the first day of a contracted month.

LeaderboardSize: 600x98px.Rate, 1x: $920 monthly.Rate, 6x:$760monthly.Rate, 12x:$690monthly.

BannerSize: 600x98px.Rate, 1x:$605monthly.Rate, 12x: $550 monthly.

Showcase Placement75 words of text, contact information, and 4”x 4” image.Rate, 1x:$605monthly.Rate, 12x: $550 monthly.


The worksheet below can help you to ensure your message resonates with buyers throughout 2016.

Media schedule

MJSA TITLE Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

MJSA Journal

MJSA Custom Jeweler

MJSA Retail Link

MJSA Tech Sheets

MJSA Events Calendar

MJSA.org Leaderboard

MJSA.org Auto-Expand Ad

MJSA.org Sidebar Ad

MJSA.org Events Sponsorship

MJSA.org Billboard Ad

MJSA.org Global Ad

MJSA Journal online Article

MJSA Up to Date

MJSA Showcase


Since its incorporation as a trade association in 1903, MJSA has followed the same essential mission: to provide the information and support needed by jewelry makers, designers, and related suppliers to achieve professional excellence and maintain a competitive edge. Our 1,400+ member companies, which employ more than 50,000 skilled workers, range from high-

volume manufacturers to artisans and custom jewelers; from single-person trade shops to global suppliers of tools and equipment. All, however, share a common goal:

To run thriving businesses and to participate in a community dedicated to premier jewelry making and design.

By joining and supporting MJSA, they ensure they do just that.

MJSA provides access to technical, sales, and business expertise unavailable elsewhere. We also offer practical compliance guides so our members can more easily meet federal, state, and industry standards.

In addition, MJSA connects members with their customers. Through our publications, trade shows, and thousands of individual referrals, we connect jewelry makers with providers of tools supplies, and services, as well as with retail customers seeking new finished-jewelry designs and lines.

MJSA also works to ensure a healthy environment for the continued vitality of jewelry making and design.Throughournon-profitMJSAEducationFoundation,weofferscholarships,seminars,andguides to training and degree programs, to enhance the skills of current workers and develop the next generation of jewelry makers and designers.

FormoreaboutthebenefitsofMJSAmembership,pleasecontactusat1-800-444-MJSA(6572),e-mail [email protected], or visit us at MJSA.org.

Professional Excellence in Jewelry Making & Design

Documents

MJSA Media Kit 2016 · 2018-08-20 · For more information about advertising, contact MJSA at 1-800-444-MJSA (6572) or e-mail [email protected]. The association’s flagship monthly magazine,