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IIQQRRAAUUNNIIVVEERRSSIITTYYMMAAIINNCCAAMMPPUUSS

"The only people who never fail are those who try"

MMAARRKKEETTIINNGGMMAANNAAGGEEMMEENNTT

RECESSION REPORT ON (Sun si l k a n d H ea d & Sho u l d er s )

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Prepared by:MMUUHHAAMMMMAADDFFAAHHAADDJJAAVVAAIIDD

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ACKNOWLEDGEMENT

y the grace of ALLAH, Who made me able to Bring together

this Guide has been a great challenge which would not be

accomplished without the generous help of our great teacher Mr. MAK

Chishty, who has given me the way and ideas to make research be

happened. I would like to acknowledge Mr. MAK Chishty, IQRA

UNIVERSITY and everybody who has been helping me to make that

effort into the shape of Report.

I admire valuable contribution of every effort I got from my

colleagues and fellows, who showed a keen interest and cooperated

whole-heartedly throughout the entire report of activities.

REPORT BY

MMUUHHAAMMMMAADDFFAAHHAADDJJAAVVAAIIDD

B

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Letter of Transmittal

Date: July 22nd2009

Dr. MAK Chishty,H.O.D ( ______________ ),

Iqra University,

Shaheed-e-Millat Road,

Karachi.

Dear Sir,

This is the report based on the topic RECESSION, as requested it is being

submitted to you on 22nd

July 2009 (Im too late to submit this Report but I know yourkindness will forgive me). The report has been prepared keeping in mind the topic

that was Recession.

The report is constructed by my self so if it lacks something then Im

apologies indeed.

Yours obediently,

________________

Mohammad Fahad Javaid

11099

Iqra University Main Campus

Karachi.

mails4fahad@gmail.com

+92-321-8010877

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EXECUTIVE SUMMARY

I have contributed my self to compare two products which are (Head &

Shoulders by P&G) and (Sunsilk by Uni-livers). This Research is made for making

ourself clear that there is huge effect on the product by price increased or decreased.

Over all if I defined this survey report in percentages than its clear that people

left keeping head & shoulders sachet at their shops, because its Rs. 6/= 6ml, on the

other hand customers still want to buy head & shoulders.

Buyers analysis

Report on Recession:

The economy goes through different cycles. One of them is recession. It

is observed when the prices start to increase, the living standard starts to fall,

unemployment rises, and businesses stop expanding.

Another indicator of recession is a decreasing gross national product (GDP) of a

nation. In fact, many experts consider that there is an economic recession only when a

negative GDP growth has been observed over two consecutive quarters.

However, it is generally considered that a recession starts when there have been

several quarters of slowing even if they have been positive.

A recession is a decrease of less than 10% in a countrys Gross Domestic

Product (GDP). The decrease must last for more than one consecutive quarter of a

year. The GDP is defined as the sum of private spending and government spending on

goods, services, labor and investment.

The result is that head & shoulder decreased its sale but still having extra

ordinary profit by its loyal customers and they are generating great revenue.

Last year P&G revised their prices

which has increased the prices of their

shampoos considerably but Sunsilk has

maintained its prices and their prices are

much lower than P&Gs, which is a majorblow to P&G because being a poor

country people go for products which are

within the range of Rs.100.0

5

10

15

20

25

30

35

1 2 3 4 5

Sunsilk

Buyers

H&D

buyers

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Conclusion:

The report achieved so much information that is consultant with several

points:

I have conducted this research with primary data collection. I have distributed

my survey forums into five different areas of Karachi in the retailer market. Survey

was consistent on ten different questions in which 2 open questions are being asked

and on scale and percentage point of view, rest of all questionnaire was based on

agree disagree type of views.

76% People always go with product price.

72% Customers are quality conscious.56% availability of head & shoulders decreased from market.

Head & Shoulder Sun silk

Increase 20%Decrease 80%

Increase 80%Decrease 20%

80% Retailers Earnings in Shampoo line earned by Sunsilk.

88% customers diverting towards Sun Silk shampoo.

People answer in similar way that it doesnt impact on loyalty of H&D

because people are very much trust worthy with this product so they keep asking for

H&D although its not available in sachet packs.

In this thought of increasing prices people were totally negative but fewer

were in the favor of completing their items of shop or good will its important to

P&G has captured a bigger share of the market due to its intense

promotional activities.

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RReemmaarrkkss

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