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©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Broadband for Business Webinar Series

MNREM is a project partner in the Minnesota Intelligent Rural Communities initiative. MIRC is a coalition of 19 statewide partners and 11 demonstration communities funded in large part through an American Recovery and Reinvestment Act grant. The work of the coalition focuses on bringing the full promise of broadband technologies to rural Minnesota communities, businesses and people. Blandin Foundation serves as the project administrator. More about MIRC is available at: www.blandinfoundation.org

http://www.mnrem.org/

http://www.blandinfoundation.org/


Training in your Community• Webinars are high level introductions to

broadband topics. • Please contact us for free training in your

communities on webinar topics for your businesses. [email protected]

• We will work with you to identify local training providers to deliver training so we can build sustainability and connect businesses with local resources.

mailto:[email protected]


FourSquare for Businesses

Ann Treacy broadband.mnrem.com

http://www.broadband.mnrem.com/


The Intro• What is FourSquare?• What can a business do?• What can a brand do?• What are the stats?• What else is out there?


Like Yellow Pages1. Need a cell phone2. Need a FourSquare

Account3. See places when

you are out


Build Loyalty1. Check into places2. Check for specials3. Check friends

location


Interact1. Earn badges2. Get Mayorships3. Write reviews4. Post on social

media sites


People can Create Your Space


What can a business do?• Claim your space– Using phone or address– https://foursquare.com/business/merchants/claiming

• Create a special– Encourage new customers– Reward loyalty

https://foursquare.com/business/merchants/claiming


Start a Campaign


Type of Special


Create Deal


What can a brand do?• Create a Page– Like Twitter

• Sponsor a Badge• Add to FourSquare– Connects your site to

FourSquare


Stats You Can Get• Check-ins• Time/Day• New Visitors• Social Media Interaction• Gender• Age


FourSquare Stats• 10 million people currently use Foursquare • 3 million check-ins occur each day • 400,000 businesses use Foursquare as a marketing

tool • 78,387 venue mayors are ousted each day • 358 million check-ins have occurred outside the

United Stateshttp://tinyurl.com/cyw4cgj

http://tinyurl.com/cyw4cgj




Other Location-Based Services• Facebook Places

https://www.facebook.com/facebookplaces• SCVNGR http://scvngr.com/• Gowalla http://gowalla.com/

https://www.facebook.com/facebookplaces

https://www.facebook.com/facebookplaces

http://scvngr.com/

http://scvngr.com/

http://gowalla.com/

http://gowalla.com/


Tips• Have a goal• Plan for success• Be creative• Learn from the experience & stats


QUESTIONS?If you have an interest in further training on in your area, please let us know.Session will be posted online: http://www.mnrem.com/blog/

http://www.mnrem.com/blog/

http://www.mnrem.com/blog/

Documents

mnrem four square