©TNS 2012 1

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Relevance

Independence

Convenience

Experience

Transparency

©TNS 2012

I feel I am ‘always connected’ to the Internet 44%

©TNS 2012

Mobile drives

NOW

©TNS 2012

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Convenience

©TNS 2012

Transparency

©TNS 2012

Experience

©TNS 2012 15

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Pilot backgrounds

14th of January - 14th of February 2012.

17

217

©TNS 2012

Quizvraag: tijdsbestedingHoeveel tijd besteden mensen per dag aan apps en mobiele websites?

a. Minder dan 30 minutenb. Tussen de 30 en 60 minuten

c. Meer dan 60 minuten

©TNS 2012 19

69minutes

©TNS 2012

Mobile is social

©TNS 2012

Gaming is six(!) times bigger on mobile vs. desktop/laptop

©TNS 2012

Email three times bigger on desktop/laptop vs. mobile

©TNS 2012

Shopping and orientation on mobile is (still) very little

©TNS 2012

Quizvraag:App vs. web

24

Hoeveel % van de tijd besteden mensen tijd aan

Apps vs. Web?

a. 55% appsb. 75% appsc. 95% apps

©TNS 2012 25

Mobile is app...

95%

©TNS 2012

26

total time spent on mobile websites

total time spent on applications

©TNS 2012 27

Penetration(% of total)

Applications Mobile websites

©TNS 2012

QuizIn welke applicatie wordt de meeste tijd gestoken?

©TNS 2012 29

©TNS 2012 30

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total spend time (hours) (App) Total spend time (hours) (websites)

+/- 3.000 apps

(95% time spent)

+/- 12.000 websites

(5% time spent)

©TNS 2012 31

Relevance

Independence

Convenience

Experience

Transparency

©TNS 2012

Eenvoudiger maken

©TNS 2012

©TNS 2012

“Makkelijker” maken

©TNS 2012 35

©TNS 2012 36

Relevance

Independence

Convenience

Experience

Transparency

25%

17%

20%

15%

15% 8%

©TNS 2012 37

Remy BleijendaalDigital Consultant TNS NIPOremy.bleijendaal@tns-nipo.com06-24242911

@remybleijendaal

In discussie over hoe je mobiel succesvol kan zijn kan vanaf 12 uur bij de round table nummer 29