Mobile and Connected Consumers: The Opportunity of Digital Receipts

Dr. Alexander IlicAssistant Professor and Associate DirectorAuto-ID Labs University of St. Gallen / ETH Zurich

March 19, 2013Dallas, TX

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Alexander Ilic, Auto-ID Labs ETH & HSG Slide 2

Mobile is dissolving the boundaries between online and offline shopping are dissolving

Physical DigitalMobile

Source: GS1

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Alexander Ilic, Auto-ID Labs ETH & HSG Slide 3

The mobile consumer is connected and hungry for information

How healthy do I live? How sustainable is

my consumption?

Where does all my money go?

Are there any regional

alternatives?

?

What do my friends buy?How can I improve myself?

> 80% of all purchases are already captured by retailer loyalty programs!

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Alexander Ilic, Auto-ID Labs ETH & HSG Slide 4

Disruptive character of digital receipts

Retailers

Brands

Customer

Products

Products

Friends, Family,other Customers

Offline & hidden

Information

Online & visible

Information

F&I *

Retailers

Brands

Products

F&I *

Self-quantifiedCustomer &

social network

F&I *

Products andDigital Receipt

Online & visible

Information

* Feedback & Intentions: includes

everything from getting

recommendations to sharing information

about products, intended purchases

etc.

Withdigital

receipts

Source: Cosibon

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Alexander Ilic, Auto-ID Labs ETH & HSG Slide 5

Smart phones link receipt data to individuals

Source: Cosibon

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Alexander Ilic, Auto-ID Labs ETH & HSG Slide 6

Demo / Video of Pilot Implementation

Source: Sutterlüty, Cosibon

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Alexander Ilic, Auto-ID Labs ETH & HSG Slide 7

Enabling new B2B2C opportunities and a dialogue around products

Brand Dashboard- Product status levels and promotion- Rich product data and product communities- Direct feedback and reality mining- Social network amplifications- Cross online/offline promotions

Consumer Dashboard- Dashboard and mobile contact point- MySpending ($, kCal, CO2, km,

per category, over time)- Comparison with past, peers, and friends- Recommendations, sharing, rating- My collections- Explore alternatives- Self scanning

Retailer Dashboard- Direct and novel in-store marketing (e.g. flash coupons)- Direct feedback and reality mining- Control consumer spending patterns - Value added services - Dense brand world- Reduce strategic threat

Source: Cosibon