Mobile Connect Users Guide 1.2.2

8/2/2019 Mobile Connect Users Guide 1.2.2

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User GuideSkyWire Media Simply Connected


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Mobile Connect Users Guide 1.2.2docx.docx Page 2 of 53

Copyright 2009 SkyWire Media. All rights reserved.

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translated into any language, in any form or by any means, electronic, mechanical, photocopying, re-

cording, or otherwise, without prior written permission from SkyWire Media All copyright, confidential

information, patents, design rights and all other intellectual property rights of whatsoever nature con-

tained herein are and shall remain the sole and exclusive property of SkyWire Media. The informa-

tion furnished herein is believed to be accurate and reliable.

However, no responsibility is assumed by SkyWire Media for its use, or for any infringements of pat-

ents or other rights of third parties resulting from its use.

The SkyWire Media name and logo are trademarks or registered trademarks of SkyWire Media.

All other trademarks are the property of their respective owners.


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Table of Contents

Contents

1 Introduction .............................................................................................................. 5

1.2 Log In ........................................................................................................................... 6

2 Creating Campaigns .................................................................................................. 8

2.1.1 Creating a Standard inbound Campaign ........................................................................................... 8

2.1.2 Creating Standard Outbound Campaigns ....................................................................................... 11

2.1.3 Outbound Campaign Scheduling ..................................................................................................... 14

2.2 Poll Campaigns ............................................................................................................15

2.2.1 Creating a Freeform Poll Campaign ................................................................................................ 16

2.2.2 Creating a Call to action Poll or Response Poll ................................................................................ 19

2.3 Trivia & Quiz Campaigns ..............................................................................................21

2.3.1 Creating a Trivia or Quiz .................................................................................................................. 22

2.4 Contests ......................................................................................................................25

2.4.1 Creating Contest Campaigns ........................................................................................................... 25

2.4.2 Selecting Contest Winners .............................................................................................................. 29

2.5 Hotels Module .............................................................................................................30

2.5.1 Creating a new Hotel Campaign ...................................................................................................... 30

3 Contacts, Lists & List Management .......................................................................... 33

3.1 Importing Contacts ......................................................................................................34

3.1.1 Import field order............................................................................................................................ 34

3.1.2 Creating a Comma Delimited File.................................................................................................... 35

3.1.2.1 Using Excel to create a Comma Delimited file (CSV) .............................................................. 35

3.1.2.2 Reordering Fields with Excel ................................................................................................... 36

3.1.3 Importing into Mobile Connect ....................................................................................................... 37

3.2 Creating Lists from Campaign Results ...........................................................................39

3.2.1 Creating a New List from Campaign Results ................................................................................... 40


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4 Campaign Reporting ............................................................................................... 41

4.1 Viewing Campaign Reports ..........................................................................................42

4.2 Campaign Report Definition .........................................................................................43

4.2.1 Campaign Details ............................................................................................................................ 43

4.2.2 Sent and Received ........................................................................................................................... 44

4.2.3 Received by Carrier ......................................................................................................................... 45

4.2.4 Received By Area Code ................................................................................................................... 46

4.2.5 Poll Results ...................................................................................................................................... 47

4.2.6 Campaign Contacts Grid .................................................................................................................. 48

5 Advanced Features .................................................................................................. 49

5.1 Web forms ...................................................................................................................49

5.1.1 Web Form Code & Instructions ....................................................................................................... 50

6 Appendix A Reference Documents ........................................................................ 52

7 Appendix B Glossary of Terms ............................................................................... 53


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1 Introduction

The purpose of this document is to define the functionality and proper use of the SkyWire Mobile

Connect Platform. This document serves as the sole reference for the scope of the systems functionality,

and is updated as new software releases are implemented in our Production environment.

This software has been created with the Gaming & Hospitality markets in mind and was de-

veloped from the ground up with significant input and guidance from those industries. It is

not unlikely that new features may appear from time to time prior to this document being

updated. Please refer to the online Help should this occur.

SkyWire Mobile Connect requires only and internet connection and a browser.

IE6 or above is recommended, however other browsers may work. Should you encounter any issues

using a different browser, try IE6 before contacting support.


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SkyWire Media Mobile Connect Quick Guide

This guide is designed to give users a brief overview on the use of the Mobile Connect product.

Included you will find step by step procedures for most common tasks. Should you need more in-

depth information please refer to the Mobile Connect Users Manual

1.2 Log In

Using a web browser, navigate toHttp://skywiresms.com/mobileconnect. You should see the login

page shown in Fig.1.

Fig. 1

Enter your User Name & Passwordand click the Sign inButton

You should now be at the Home Screen shown in Fig. 2
http://skywiresms.com/mobileconnecthttp://skywiresms.com/mobileconnecthttp://skywiresms.com/mobileconnecthttp://skywiresms.com/mobileconnect


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Fig. 2


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2 Creating Campaigns

There are six campaign types that you can run in Mobile Connect.

Standard Campaigns

Poll Campaigns

Trivia/Quiz campaigns

Contest Campaigns

Alert Campaigns

Data Builder Campaigns

2.1.1 Creating a Standard inbound Campaign

A Standard Campaign is used to run the majority of your SMS marketing efforts. With it you can run

campaigns where users would initiate communications with you by texting a specific keyword to

receive information.

For example, you may want to promote a show in your theater. You place an advertisement for the show

on a billboard and direct people to text Show to your short code to get 2 for 1 tickets. When doing so,

they get a text message stating Thanks! Show this message at the ticket counter for your 2 for 1

tickets.

Hover your mouse over Campaign Management and click on Standard. You will see the screen

shown in Fig. 3.

1. Select the Short Code for the campaign. Enter a Campaign Name and Description

2. Enter a unique keyword for the campaign.

3. (Optional) Enter an Alias keyword.

Note: Mobile Connect will automatically indicate if the keyword is unique.


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4. Select the campaign start and end date.

5. (Optional) Indicate if you wish to limit entries and to how many. (for example, you might do this

if you had a limited number of tickets to offer 2 for 1 on)

6. Enter your reply message. You may enter two replies, limited to 160 characters each.

7. Enter a Post Campaign Message. (This is what users will get if the campaign is not longer

active.)

8. Click Submit.

If you are using a shared Short Code, your campaign will be submitted for approval. Until it is ap-

proved, it will not be an active functioning campaign.


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Fig. 3


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2.1.2 Creating Standard Outbound Campaigns

A Standard Outbound campaign is just like an inbound campaign, with the exception that you initiate

the communication to users (Referred to as Contacts) with a text message that they can then reply

to.

Warning: Outbound campaign recipients must have previously indicated they wish to receive SMS

messages initiated from you. This is called Opting in.

Hover your mouse over Campaign Management and click on Standard. You will see the screen shown in

Fig. 4.

1. Select the Short Code for the campaign

2. Check the Outbound (Push) Message box

3. Enter a Campaign Name and Description

4. Enter a unique keyword for the campaign.

5. (Optional) Enter an Alias keyword.

Note: Mobile Connect will automatically indicate if the keyword is unique.

6. Select a list of recipients from the combo box (ctrl + left-click to select multiple or un-select last)

Please see Contacts, Lists & List Managementin the user guide for more information on

contact list management.

7. Select the campaign start and end date.

8. Enter your outbound campaign message. You may enter two outbound messages. The first is

limited to 138 characters & the second can be up to 160.

Warning: With an outbound campaign, you are required to include as part of your initial message,

instructions on opting out from further messages initiated from you. Mobile Connect in-cludes this message for you. As such your initial outbound message is limited to 138

characters


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9. (Optional) Indicate if you wish to limit entries and to how many. (for example, you might do this

if you had a limited number of tickets to offer 2 for 1 on)

10. Enter your reply message. You may enter two replies, limited to 160 characters each.

11. Enter a Post Campaign Message. (This is what users will get if the campaign is not longer

active.)

12. Click Submit.




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Fig. 4


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2.1.3 Outbound Campaign Scheduling

Mobile Connect allows you to schedule the execution of outbound campaigns at a later date and

time. Additionally, you have the campaign fire off on specific days of the week at a specific time. The

following section describes how to use this function in any type of outbound campaign.

1. Navigate to any of the campaign types Standard, Polls, Trivia/Quiz, or Contest, and

configure it for an outbound campaign. Scroll down to the Campaign Options section, and

uncheck the Immediate Send box to reveal the scheduling options. See Fig. 5

Fig. 5

2. From the date drop downs, select the dates that outbound messages will commence and what

day they will stop.

3. Select the time of day and day(s) of the week to send messages out.

Note: Mobile Connect will allow your outbound schedule to differ from your campaign schedule.

When your outbound messaging schedule ends, you can still receive replies until the cam-

paign itself ends. (Campaigns end at midnight of the selected date)


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2.2 Poll Campaigns

Poll Campaigns can be conducted in three different ways.

Freeform poll, in which there are no set answers. Rather, the user would text in their response

to a question, with a freeform answer. So, instead of texting {keyword} A, B, C, etc... They would

text {keyword} red or pizza or any other pertinent answer.

Call to action Campaign where they will text in just a keyword, and the poll question and

possible answers are sent to them. They would then reply with their answer, {keyword} A, B, C,

etc...

Response to a question posted to a billboard, ad, or other media such as TV or radio.

Users are asked to text there answer to the poll via a keyword and an answer such as A, B, C

etc...{keyword}A, B, C, etc...


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2.2.1 Creating a Freeform Poll Campaign

Hover your mouse over the Campaign Management menu item and select the Poll

subcategory. You should see a screen like the one in Fig. 6

Fig. 6


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1. Click on New Poll Campaign. You should see a screen similar to that in Fig. 7

2. Select the Short Code for the campaign.

3. Enter a name for the Poll.

4. Enter a description for the Poll

5. Enter your Poll Question in the Poll Message field

6. Enter a unique Keyword for the Poll.

7. (Optional) Enter a Keyword Alias.

Note: Mobile Connect will automatically indicate if the keyword is unique

8. Enter the Campaign Start and End dates.

9. Enter the Poll Expired Message

10. Click Submit




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Fig. 7


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2.2.2 Creating a Call to action Poll or Response Poll

A Call to Action Poll is one in which you have preselected answers for the user to choose from. Mobile

Connectwill include these answers with the pole question if the Pole is accessed with just a keyword.

For example, ifyou have a poll asking What is your favorite color?, and the answers are Red, Blue

and Green, the user will receive the question What is yourfavorite color?Reply with COLOR & your

answer: A) Red, B) Blue, C) Green.

A Response Poll is setup exactly like a Call to Action Poll or a Free Form. However its practical execution

is what differs. Rather than a user texting in just the keyword to get the poll question, the poll question

is posted on some other form of media. (Billboard, Television ad, radio, print etc) the user just sends in

the answer. So your print ad may read Text {Keyword} {your answer} to 21691 to vote for your

favorite

1. Click on New Poll Campaign, you should see a screen similar to Fig 8

2. Select the Short Code for the campaign.

3. Enter a name for the Poll.

4. Enter a description for the Poll

5. Enter your Poll Question in the Poll Message field

6. Enter a unique Keyword for the Poll.

7. (Optional)Enter a keyword Alias.

8. Check the box Allow Optional Reply Responses and Options

9. Enter your possible answers

10. Enter answer replies (Optional)


11. Enter the Poll Expired Message

12. Enter the Campaign Start and End dates.

13. Click Submit




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Fig. 8


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2.3 Trivia & Quiz Campaigns

Mobile Connect provides you the ability to conduct a quiz or trivia campaign. With trivia or quiz, you

can ask users to send in the Correct answer to a question you ask. If an incorrect answer is sent, they

are (Optionally) notified their answer was incorrect. If they respond with the correct answer, they are

notified they are correct. You as an operator are able to select from the pool of correct answers and

contact the senders if you desire.


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2.3.1 Creating a Trivia or Quiz

1. Hover your mouse over the Campaign Management menu item and select the Trivia/ Quiz

subcategory. You should see a screen like the one in Fig.9

Fig. 9

2. Click New Trivia/Quiz Campaign youshould see a screen similar to that in Fig.10


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3. Select the Short Code for the campaign. (Please see Short Codes in the Users Guide for

information on Short Codes)

4. Enter a Campaign name

5. Enter a campaign description

6. Enter your Trivia or quiz question

7. Enter a unique Keyword for the Campaign.

8. (Optional) Enter a keyword Alias.


9. Enter the Campaign Start and End dates

10. (Optional) Check limit entries & set entry limit

11. Enter a correct answer response

12. Enter an incorrect answer response

13. (Optional) Enter a Winners Response. (This is used when you contact a quiz winner)

14. (Optional) Enter a Losers response. (This is used should you desire to contact those with correct

answers that were not selected as a winner)

15. Enter the expired message response

16. Click Submit




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Fig. 10


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2.4 Contests

Mobile Connect provides the ability to conduct contests, in which a user would send a text with a

specified keyword to be entered. Once the contest has ended, you the operator can have the system

automatically select any number of winners from the entrant pool. Additionally you can if you desire,

select the same entrant multiple times, or require the winner(s) be unique.

2.4.1 Creating Contest Campaigns

1. Hover your mouse over the Campaign Management menu item and select the Trivia/ Quiz



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Fig. 11

2. Click New Contest Campaign youshould see a screen similar to that in Fig.12

3. Select the Short Code for the campaign. (Please see Short Codes in the Users Guide for

information on Short Codes)

4. Enter a Campaign name

5. Enter a campaign description

6. Enter your Contest Explanation (This information does not get seen by text users. It is

administrative only)

7. Enter a unique Keyword for the Campaign.

8. (Optional) Enter a keyword Alias.


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9. Enter the Campaign Start and End dates

10. (Optional) Check limit entries & set entry limit

11. (Optional) Enter a Contest response12. Enter a Winner response (This response will be send once you select a winner)

13. Enter an Loser response (This response will be sent to those that are not winners should you

choose to do so)

14. Enter the Contest is Over Message

15. Click Submit


proved, it will not be an active functioning campaign


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Fig. 12


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2.4.2 Selecting Contest Winners

1. Hover your mouse over the Campaign Management menu item and select the Contest

subcategory.

2. From the Active Contest grid, click on the name of the contest you would like to select winners

from. This will open the Campaign Results screen.

Note:

You can also do this step from the Campaign ResultsActive Campaigns or Expired

Campaigns subcategories.

3. On the lower half of the Results screen, click Pick Winner. This will pull a winner at random

from the pool of entries. You can also choose to include entries that came in after the contest

ended by checking the appropriate box prior to selecting a winner. For multiple winners,

simply click the Pick Winner button as many times as needed.

4. To contact the winners, click the Save/Contact winner button. This will send the message you

entered in the Contest Winner Response field of the campaign.

5. To contact non winners, click the Contact Loser button. This will send the message you

entered in the Contest Loser Response field in the campaign.


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2.5 Hotels Module

In the Hotel Resort environment, there is a very valuble opportunity to market to guest that are currently

on property. If you use SkyWire Media Rooms Connect, or otherwise import your on property guests

into Mobile Connect, this module will be of extreme value. With it you can create campaigns that target

only guests that are on property, on any given day of their stay. For example, on the first day of their

stay you could send a welcome campaign, several different offers during their stay and a thank you

campaign on their last day.

2.5.1 Creating a new Hotel Campaign

1. Hover your mouse over the Campaign Management menu item and select the HOTEL


2. Click on New Hotel Campaign at the top of the page.There are two areas to pay special attention to on this page. The areas are the Select Day of

Stay and Source List. See Fig 14

Day of Stay

This drop down allows you to send the message out to guests that match the day of stay status

you select. For example, if you wanted to send this campaign out to guests that are on their 2nd

day of their stay, you would select Day 2. Alternately, you can select In Hotel to send to any

guest at the hotel, regardless of the day of their stay.

Source List

Source List is where you will select the Source for the contacts to be used. Typically there is only

one selection to choose, however some properties may have more than one Property

Management system. (This is where the guest contacts are derived)

Note: Be sure to select the proper check box for your campaign her. You can choose All, or

Un-Notified. For most recurring campaigns you will want touse Un-Notified.

Enter the balance of your campaign as usual.

Note: Remember that Hotel campaigns are outbound only.


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Fig.13


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Fig.14


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3 Contacts, Lists & List Management

The heart and soul ofMobile Connect are contacts. In fact, contacts are the reason for this systems

existence. Mobile Connect is designed to assist your marketing efforts by inspiring people to

participate in your campaigns, and growing the number of individuals you can market to.

Lists are collections of numbers (People) created either by participation in an inbound text campaign, or

by importing them into Mobile Connect from other systems such as SkyWire Media Rooms

Connect, or other 3rd

party systems. Lists allow you to send targeted outbound marketing messages to

those that have specifically responded to your efforts before or have indicated they would like to receive

marketing messages from you. Thus being very likely respond again.

Important considerations about outbound SMS marketing

Because of the ultra personal nature of mobile phones, the MMA (Mobile Marketing Association)

suggests the following guidelines be observed for successful mobile marketing campaigns.

Choice. The consumer must opt-in to a mobile marketing program. Consumers have a right to

privacy and marketers must therefore gain approval from consumers before content is sent, and

include clear directions on how to unsubscribe from communication should it become un-

wanted.

Control. Consumers should have control of when and how they receive marketing messaging on

the mobile phone and must be allowed to easily terminate or opt-out of an unwanted pro-

gram.

Customization. Data supplied by the consumer for marketing purposes should be used to tailor

such marketing to the interests of the consumer (e.g. restricting communications to those cate-

gories specifically requested by the consumer.). Targeting user consumer data made available to

the marketer helps to eliminate spam, making content as relevant and useful to the consumer as

possible.

Consideration. The consumer must receive or be offered something of perceived value in return

for receiving the communication (product and service enhancements, entry into competitionsetc.).

Constraint. The marketer must effectively manage and limit mobile messaging programs to a

reasonable number of programs.

Confidentiality. Commitment to not sharing consumer information with non-affiliated third-

parties.


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Note: Mobile Connect provides opt out language in all outbound messaging campaigns auto-

matically.

SkyWire Media recommends you read theConsumer Best Practices Guideprovided by the MMA before

embarking on any outbound messaging campaigns.

Additionally, here is a list of great documents maintained by the Mobile Marketing Association regarding

mobile marketing.

http://mmaglobal.com/policies/code-of-conduct

http://www.mmaglobal.com/bestpractices.pdf

http://mmaglobal.com/policies/education

3.1 Importing Contacts

Mobile Connect allows you to import Contacts from other systems or lists. When preparing a list of

contacts for import, it is important to arrange the list fields in the proper order to assure Mobile Connect

can properly import them without error. In the following section, you will learn the proper order for the

fields in your import file, and how to import the file successfully.

3.1.1 Import field order

Mobile connect will allow you to import several pieces of information with your contact phone numbers.

Those fields are:

Cell Number

Land Line number

Email address

First name

Last name

Opt in status

And up to 4 additional fields of information.

Cell # is the only required field. The others are optional.
http://www.mmaglobal.com/bestpractices.pdfhttp://www.mmaglobal.com/bestpractices.pdfhttp://www.mmaglobal.com/bestpractices.pdfhttp://mmaglobal.com/policies/code-of-conducthttp://mmaglobal.com/policies/code-of-conducthttp://www.mmaglobal.com/bestpractices.pdfhttp://www.mmaglobal.com/bestpractices.pdfhttp://mmaglobal.com/policies/educationhttp://mmaglobal.com/policies/educationhttp://mmaglobal.com/policies/educationhttp://www.mmaglobal.com/bestpractices.pdfhttp://mmaglobal.com/policies/code-of-conducthttp://www.mmaglobal.com/bestpractices.pdf


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When preparing your import file, make sure its in a comma delimited file, and that the fields are in the

following order:

Cell,land,email,first,last,optedin,feild1,field2,field3,field4

Field Definitions

Cell Cell phone Number

Land Land line phone number

Email email address

First First name

Last Last name

Optedin Opt in status (Must be yes or no)

Field 1-4 any additional data you wish to add

Note: Any contact that you wish to send SMS messages to, MUST have an opt in status of YES

3.1.2 Creating a Comma Delimited File

Comma Delimited is a file format where each field of data is separated by a comma. This is a standard

method used for transferring data generically between systems. The comma tells where one piece of

data ends and where the next piece begins.

A Comma Delimited File can be easily created using a spreadsheet program like Excel. An additional

benefit of using Excel is the ability to reorder the fields so the order matches that required by Mobile

Connect.

3.1.2.1 Using Excel to create a Comma Delimited file (CSV)

Note: This document assumes you have a list of contacts that are readable by Excel, and are not

already in CSV format.

With your data open in Excel, select Save As, enter a meaningful name, and then select under Save As

Type CSV (Comma Delimited) (*csv).

You now have a file that is readable by Mobile Connect.


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3.1.2.2 Reordering Fields with Excel

It is expected that csv files from other systems will have data in different order and also contain

unneeded data for import to Mobile Connect. This section explains how to manipulate this data to

match the needs of Mobile Connect.

1. Open your file in Microsoft Excel

2. If your data does not have a header record (a lable at the top of the data fields describing

each field) then insert a row to the top of your speadsheet just above the data.

3. In this new row, for each column, enter a name that describes the data in it. (This is just to

assist you in the next steps)

4. Open a NEW spreadsheet and enter the following in the top row. (One item per cell) This

will be a header record.

Cell,land,email,first,last,optedin,feild1,field2,field3,field4

5. Now, copy the contents of each row that contains matching data from your original

spreadsheet into the new one. DONOT copy the header record, only the data. For

example, from your original file, copy the records from the colum that contains cell

number to the cell column of the new spreadsheet. DONOT past over the header

record. When you are done, your new spreadsheet should look like this:

Note: Remember that fields 1-4 are optional. This example does not use these fields but you

may.

6. Now save the file as a CSV file. If you open it up in notepad it should look like this


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7. You are now ready to import this file into Mobile Connect!

3.1.3 Importing into Mobile Connect


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1. Navigate to Contacts & Lists/Import list. You should see a screen similar to Fig.15

Fig. 1513

2. Click on Browse and select the file you wish to import.


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3. If the file has a header record, click the checkbox.

4. Click Upload. You will see a success message when the upload completes.

5. Click Process.

a. This will parse the file and show the contacts to be imported in a grid.

i. If there is an error with the import, it will be noted and the errors will appear in

the grid under the Import Errors Tab.

6. You can now do one of three things.

a. Append the new records to an existing list

b. Create a new list with the imported records

c. Clear the import. (This deletes the newly imported records.)

7. If you chose either option a or b from above, you imported contacts will now be available

either in the new list created, or on the list you appended.

3.2 Creating Lists from Campaign Results

Creating lists from your Campaigns is where you really start to see impressive value with Mobile

Connect. Once you have run a campaign, the contacts that have responded are extremely valuable

marketing targets. They have shown interest in receiving your marketing messages, and are therefore

likely to respond again. Furthermore, because you now have a record of the type of campaign they

respond to, you can target your future efforts to those that have a specific interest in the subject matter

youre marketing.


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3.2.1 Creating a New List from Campaign Results

1. Navigate to Contacts and Lists/Create Lists. You should see a screen similar to Fig. 16

Fig. 146

2. Using the drop down box under List Source, select the campaign with which to create a new

list from.

3. Under Save Records to a new list enter a name for the new list.

4. Click Create List

Note: You can also select to view Grid after selecting a campaign. This gives you the opportunity

to filter the list results. Doing this will import only the contacts that result from your fil-

tering.

5. Now, if you navigate to the Contact List menu, you should see your new list.


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4 Campaign Reporting

Within each created campaign is an available reporting screen. This screen will show you the results of

the campaign at any given point in time that you open it. There are will be a section displaying your

campaign details, and 3 to 4 graphs displaying various statistical information about the campaign. Below

the graphs, you will see a list of the contacts that have sent a text to the campaign.

Fig. 15


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4.1 Viewing Campaign Reports

1. Navigate to Campaign Resultsand select either Active Campaigns, Expired Campaigns or

Archived Campaigns

2. In the Grid, click on the campaign name to view its report.

Fig. 168


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4.2 Campaign Report Definition

Each graph defines a specific part of the campaign. This section will describe the meaning of each graph.

4.2.1 Campaign Details

Fig. 19

The Campaign Details section displays the information that makes up the campaign itself. Here you will

find the Type of Campaign, Keyword(s), messages and other related information about the campaign.


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4.2.2 Sent and Received

Fig. 20

The Sent and Received section displays the campaigns Sent (Outbound) and its Received (Inbound)

message count.


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4.2.3 Received by Carrier

The Received by Carrier section displays the messages received count broken up by carriers and date

during the campaign.


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4.2.4 Received By Area Code

This section breaks down the number of messages received by area code, each day during the campaign.


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4.2.5 Poll Results

This Section appears only on Poll Campaigns. It will show the Poll responses by the responses given.


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4.2.6 Campaign Contacts Grid

The Contacts Grid area is the only active part of the reporting screen. Here you can apply filters to the

results list, and export the campaign records.

Note: You can use the filtering feature to control what records are exported. IE: if you choose to

export the grid results after applying a filter, only the item that resulted from the filter

will be exported.


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5 Advanced Features

5.1 Web forms

Mobile Connect includes an advanced feature that allows you to post new contact information using a

web form. A web form is a webpage designed to have a user input specific information about

themselves and their preferences. For example, you may ask for Name Cell number and birthday. The

user would enter this information and then click a submit button. Their information will then be stored

in the Mobile Connect database for you to use in future campaigns.

The information collected via a web form is stored in the Data Builder database and the available fields

for use continually grow based on our clients needs. If you desire information that is not currently part

of our Data builder data set, contact SkyWire Media and we can work on including it.

Note: To use a web form on your site, contact SkyWire Media. A form number and your cus-

tomer ID must be part of the code used on the form page. We will assign your form num-

ber and make sure you have the proper customer ID.


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5.1.1 Web Form Code & Instructions

Form Data Posting Instructions

Post to:

http://www.skywiresms.com/mobileconnect/FormDataPost.aspx?form_id=#&custom

er_id=##

Where # is the forms id and ## is the customers id. (These numbers will be issued)

9 fields are available for posting and they need to be named field1 to field9. The cell phone input is

required and needs to be named cell. These are the field names you will pass to SkyWire Media.

Note: Field names cell1,cell2, cell3& field1 though field 9 are the only fields that will

be recognised by SkyWire Medias API.

There are currently 10 data fields in the Data Builder table that can be mapped to for updating:

Db_cell Cell number (This is the key field and is automatically mapped)

Db_fname First Name

Db_lname Last Name

Db_dob Date of Birth

Db_email Email Address

Db_clubno Players Club number

Db_gender Male/Female

Db_address Address

Db_city City

Db_zip Zip Code

Db_optin Opt-In (Yes/No)

Note: In your form, use cell1 for area code,cell2 for prefix, andcell3for the number (See example

below.)

The application can map any of the 10 form fields to any of the available Data Builder fields by Form ID.

Mapping takes place in a back-end mapping table and is done only by the db administrator.




Note: Because the statements are created at run time, no programming is required for creating

additional fields in the Data Builder table.


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Code Example

The following example is a basic form with no formatting. It is intended to show the proper coding use

of form field values.

In your forms, the use of field1-field9 are generic. Meaning field1 could be used for First name on one

form and could be email on another form. This is because these form fields are mapped by

skywiremedia to the backend data fields.




Sample HTML form:

Cell:() -

First:

Last:

Email:

DOB:


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6 Appendix A Reference Documents

Identify any documents references in this guide. List the document number and the title separated by a

comma.

X.xx, Referenced Guide

X.xx, Referenced Guide

Use the following formats for external documents:

Author Title of the Report: Including Subtitles, (Publisher, City, State, Year of publication).

Use the following formats for Journal articles:

Authors last name followed by initials; Second author, Full Title of Article: IncludingSubtitles,in Title of Journal, Vol. ##, No. ##, pp. xxxx.


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7 Appendix B Glossary of Terms

Explain the meaning of all terms used in this document.

Term Meaning