Mobile Marketing 101 For Businesses

Mobile Marketing 101 for Local Businesses

Understanding How The Mobile Revolution Can Impact Your Business

What is Mobile Marketing?

Wikipedia Definition of Mobile Marketing

In November 2009, the Mobile Marketing Association updated its definition of Mobile Marketing:

Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.

In Other Words

Mobile Marketing is the New-Age way to deliver permission-based, targeted, and easy-to-use promotion offers to millions of consumers via their mobile devices.

For Small Businesses:

Times Have Changed

Not anymore

Today, consumers spend MUCH LESS time viewing TV commercials and more time in front of their PCs and Mobile DevicesYears Ago, Advertisers Could Reach Most of America with Just TWO 60 Second TV Commercials

Mobile Usage Statistics

Did You Know

More Americans Own Mobile Phones than Computers?

Most Consumers Age 18-34 Now Own Smartphones?

U.S. Mobile Commerce Sales Surged 91.4% in 2011?

http://www.marketingcharts.com/direct/more-americans-own-mobile-phones-than-computers-14618/

http://www.mobilemarketingwatch.com/nielsen-almost-two-thirds-of-smartphone-owners-actively-download-apps-20018/

http://www.emarketer.com/Article.aspx?R=1008769&ecid=a6506033675d47f881651943c21c5ed4

http://www.online-publishers.org/index.php/opa_news/ir_standalone/emarketer_mobile_usage_surpasses_print_consumption

Mobile Usage Statistics

Did You Know

By 2014, Mobile Internet Usage is Expected to Exceed Desktop Internet Usage?

More than 50% of all Local Searches are Done from a Mobile Device?

Over 350 MILLION People Access Facebook from Their Mobile Devices?

http://thinkmarketing.org/2011/04/mobile-marketing-usage-statistics-facts-2011/

http://www.facebook.com/press/info.php?statistics

Consumers LOVE Mobile Devices

It Takes 90mins for the Average Person to Respond to an Email But it Takes 90 SECONDS for them to respond to a Text Message

Our Mobile Devices are the First Thing We Check in the Morning and the Last Thing We Check Before Bed

http://blog.hubspot.com/blog/tabid/6307/bid/24082/9-Amazing-Mobile-Marketing-Statistics-Every-Marketer-Should-Know.aspx


Adults Now Spend More Time with Mobile Devices than Print Media Such as Newspapers and Magazines

91% of Americans Keep Their Mobile Devices within Arms Reach 24/7

Mobile Coupons Get 10 TIMES the Redemption Rate of Traditional Coupons

http://www.readwriteweb.com/enterprise/2011/11/gen-y-demands-greater-work-fle.php



Nearly Half of Generation Y Would rather Lose Their Wallet or Purse Than Their Mobile Device

The Average Person takes 26hrs to Report a Lost Wallet But They Report a Lost Phone within 68mins

http://www.readwriteweb.com/enterprise/2011/11/gen-y-demands-greater-work-fle.php


What Are We Doing on
Our Mobile Devices?

Communicating

Emailing, Texting, Sending Pictures, Social Networking, Blogging, and More

What Are We Doing on Our
Mobile Devices?

Personal Business

Checking Weather, Reading News, Shopping, Maps/Directions, Stock Quotes, Looking for Local Products/Services, and More

Passing TimePlaying games, Downloading Ringtones, Watching Videos, and More

Most Popular Forms of Mobile Marketing Technology

SMS (Short Message Service) Text Messaging

Mobile Search & Mobile Websites

QR Codes

What is Text Messaging?

Wikipedia Definition of Text Messaging

Text messaging, or texting, refers to the exchange of brief written text messages between fixed-line phone or mobile phone and fixed or portable devices over a network.

SMS (Short Message Service) is a form of text messaging communication on phones and mobile phones.

http://en.wikipedia.org/wiki/Text_messaging

Mobile Phones Arent
Just for Talking Anymore

In Fact, Nearly 3 Out of 4 Americans Send and Receive Text Messages

31% of Them Prefer to Text than Talk on Their Mobile Deviceshttp://bits.blogs.nytimes.com/2011/09/20/one-in-three-would-rather-text-than-talk/

Preferred Contact Method by Number of Texts Sent/Received

http://www.pewinternet.org/~/media/Files/Reports/2011/Americans%20and%20Text%20Messaging.pdf

Benefits of Using SMS Text Marketing in Your Business

Builds a Powerful List of Targeted Buyers

Permission-Based Customers Opt-in to Receive Your

Text Messages

Cost-Effective and Produces a High Rate of Return

Very Little Technical Knowledge Required


Easy to Manage and Understand

Mass Alert to Those Who Have Opted-In to Your List

High Deliverability Rates

Easy to Track and Measure Results


Increases Repeat Business

Decreases No-Shows for Appointments

Promotes Customer Engagement & Loyalty

Increases Exposure, Sales, and Revenue

Interesting SMS Text
Messaging Statistics

Approximately 90% of Consumers Read Their Text Messages within MINUTES

73% of Consumers WANT to Receive Special Offers on Their Mobile Devices but are Not Getting Them

Offers Made via SMS Text Marketing Get up to a 20% Response Rate 10 Times More Than Traditional Methods

http://www.wizmarketings.com/blog/sms-text-marketing-facts-benefits/

Different Ways to Use SMS Text Marketing in Your Business

Start a Mobile Coupon Club

Cross Advertise Your Text Message Campaigns

Incorporate QR Codes into Your Campaigns

Collect Feedback and Surveys

Different Ways to Use SMS Text Marketing in Your Business

Text to Win

Text Voting and Trivia

Customer Appointment Reminders

Tips for Your SMS Promotions

KNOW Your Audience and Target Wisely

Choose Your SMS Keyword Wisely

Let the World Know That You Use Text Marketing!

Tips for Your SMS Promotions

Dont Spam; Use Opt-ins Only

Make Sure Your Offer is Easy to Understand and Attractive

Provide Terms and Conditions

Clearly Layout the Redemption Rules

How to Get Started with SMS
Text Message Marketing

Pick a SMS Text Message Vendor

Decide on a Target Market

Setup a Way to Collect Mobile Phone Numbers

Choose a Keyword

Create a Good, Strong Call to Action

Design Your Promotional Materials

Tell the World About Your Text Campaign

Track Your Results

What is a Mobile Website?

Wikipedia Definition of Mobile Web

The Mobile Web refers to the use of Internet-connected applications, or browser-based access to the Internet from a mobile device such as a smartphone or tablet computer connected to a wireless network.


Did You Know?

One-half of All Internet Searches for LOCAL Products and Services are Performed from Mobile Devices

But There is Just ONE PROBLEM

Most Traditional Websites are NOT Compatible with Mobile Devices


A Website vs. a
Mobile-Friendly Website

Recent studies show that current mobile web-user experiences are overall HORRIBLE when it comes to viewing and navigating websites

Web Designers Understand How to Build Websites Made for Computers

But a MOBILE PHONE is Not a Computer

http://www.wizmarketings.com/blog/mobile-website-facts-benefits/

A Website vs. a

Computers are in a steady, predictable environment

Mobile devices are in a highly variable environment

Computers have large screens that allow multi-tasking

Mobile devices have small screens and are not ideal for multi-tasking

Computers have keyboards and mouse for ease-of-use

Mobile devices are harder to navigate due to small keyboards and scrolling devices

Benefits of Having a

Improved User Experience

Faster Website Loading Speed

Better User Engagement and Context

Location-Based for Geo-Targeting


Improved Search Engine Performance

Branding and Exposure to Mobile Users

Increased Visits to Your Website and More Leads

Accessibility to Mobile Consumers While They Are On the Go


Your Website Can be Viewed Wherever Mobile Cell Phone Coverage is Available

Helps You Attract Both New and Repeat Customers

Gain the Advantage Over Competitors

Easy to Integrate with Social Media Platforms to Boost Profits

Mobile Website Tips

Keep it SIMPLE

Create a Mobile Site that Caters to People Who are On the Move

Dont Overload Your Mobile Website with Heavy Graphics or Flash

Use the Click to Call and Other Click Features

Keep Navigation and Scrolling to a Minimum

Design for Multiple Handsets

What is a QR Code?

Wikipedia Definition of Mobile Web

A QR code (abbreviated from Quick Response code) is a type of matrix barcode first designed for the automotive industry.

More recently, the system has become popular outside of the industry due to its fast readability and comparatively large storage capacity.

What is a QR Code?

QR Codes are Quickly Becoming Popular in the Marketing World

QR Codes Allow Consumers to Access Information About a Product or Company IMMEDIATELY

Many Major Brands are Using Them to Engage with Customers

Best Buy, Toys R Us, Wal-Mart, Calvin Klein, and More

Easily Read by Most Mobile Devices with the Help of a QR Code Reader

How QR Codes Work

Mobile Users Need a QR Code Reader to Scan Your QR Code

These are FREE and Come Pre-Loaded on Most Smartphones

You Create a QR Code to Direct Users to Your Website (or other destination)

User Scans the QR Code and is Immediately Redirected to Your Website (or other destination)

Different Ways to Use
QR Codes in Your Business

Where to Put QR Codes?

Add Them to Your Online Properties, Such as Websites, Social Media Profiles, Emails, Online Videos, Press Releases and More

Place Them on Your Printed Marketing Materials, Such as Business Cards, Flyers, T-Shirts, Newspaper Ads, and More

Place Them on Your Product Packaging and Storefront Displays

Different Ways to Use
QR Codes in Your Business

Where to Send Consumers When They Scan Your QR Codes?

Send Them to Discounts, Rewards, Coupons, and Special Offers

Send Them to a Specific Product Page on Your Mobile Website

Send Them to Product Video Demos or Instructional Videos

The sky is the limit, when it comes to using QR codes!

Benefits of Using QR Codes
in Your Business

Consumer Receives One-Click Instant Gratification

No Need to Write Down Your Details

Builds Customer Excitement and Makes Your Business Unique

Can Easily Integrate with SMS Text Message Marketing and Mobile Websites

Explosive Mobile Usage Growth Creates Even More Opportunity for Your Business

Benefits of Using QR Codes
in Your Business

Creating QR Codes is Cost-effective

Easy to Implement, Manage, Measure, and Track

Bridges the Gap Between Online and Offline Marketing

QR Code Tips

Make Sure Your QR Codes are Smartphone-Friendly

Dont Print QR Codes on Glossy Paper to Prevent Scanning Errors

Size Your QR Codes Appropriately

Educate Your Audience About QR Codes

Point Customers to QR Code Readers

Getting Started

THANK YOUFor Viewing Our Mobile Marketing for Businesses Presentation!

If You Would Like More Information About How Mobile Marketing Can Help Your Local Business, Contact Me Today.

Mike ErwinGet Your Business Seen239-225-3836mike@getyourbusinessseen.comgetyourbusinessseen.com

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Mobile Marketing 101 For Businesses