Mobile Search Optimization: MSEO and User Experience Click for more information. 12.05.06 Innovative Search Engine Marketing for

Mobile Search Optimization:Mobile Search Optimization:MSEO and User ExperienceMSEO and User Experience

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Search Engine Strategies Search Engine Strategies 20062006 Mobile Search Optimization: Mobile Search Optimization: MSEO OverviewMSEO Overview

Mobile Search Status Evolutionary ScaleMobile Search Status Evolutionary Scale



Welcome!

• First, we’ll take a look at demand, technology limitations, and user experience…all very important to shaping your approach to MSEO

• Then, we’ll talk about how good old SEO becomes new MSEO!

Search Engine Strategies Search Engine Strategies 20062006 Mobile Search Optimization: Mobile Search Optimization: Mobile Search POVMobile Search POV

Mobile Search Status Evolutionary ScaleMobile Search Status Evolutionary Scale



• Mobile Search is nascent, in its infancy (Both Pain AND Opportunity), and is not yet a ‘must have’ channel for most clients due to roll out difficulty, fear of low yield/poor user experience, and challenge to monetize/ROAS outcome…

However…all indicators point to its eventually becoming a major marketing channel in the next 2-4 years so, its time to pay attention at the very least and get involved at the very most!

Search Engine Strategies Search Engine Strategies 20062006 Mobile Search Optimization: Mobile Search Optimization: Mobile Search NumbersMobile Search Numbers

How many people are searching?How many people are searching?



• 34.6 US mobile web users as of June, 2006

• 206 Million Mobile Phone Subscribers

• 81% are using XHTML browsersSource: Telephia Mobile Internet Report.

Where are people searching?Where are people searching?

Search Engine Strategies Search Engine Strategies 20062006 Mobile Search Optimization: Mobile Search Optimization: Mobile Search NumbersMobile Search Numbers

Where are people searching?Where are people searching?



Market share of top mobile browsers

• Openwave leads as Verizon/Nextel require standard

• Motorola/Nokia are top handset sellers in U.S.

• Blackberry/Treo users at #6, #7 respectively

• Microsoft at #8Source: Telephia Mobile Internet Report.

Search Engine Strategies Search Engine Strategies 20062006 Mobile Search Optimization: Mobile Search Optimization: Mobile Search SamplesMobile Search Samples

What are people searching?What are people searching?



Berry 411 Search App 150K user sampling…what are people searching on their Blackberries? (Feb. 2006)

Search Engine Strategies Search Engine Strategies 20062006 Mobile Search Optimization: Mobile Search Optimization: Mobile Search SamplesMobile Search Samples

What are people searching?What are people searching?



Berry 411 Search App Examples…what are people searching on their Blackberries? (Feb. 2006)

Search Engine Strategies Search Engine Strategies 20062006 Mobile Search Optimization: Mobile Search Optimization: Google Mobile Search StudyGoogle Mobile Search Study

Google Mobile StatsGoogle Mobile Stats



Large scale Google mobile search user behavior study…FANTASTIC!

User cell/PDA search behavior is completely different than desktop browser behavior…important to note!

http://www.esprockets.com/papers/kamvar-baluja.chi06.pdf





• Average Number of Words Per Query on Cell Phones: 2.3 or 14.5 characters

•Average Number of Words Per Query on PDA: 2.7 or 17.5 characters

• Difficulty of entering keywords on most phones may influence keywords/usage

• 17% of queries are URL’s

• Users average 29-36 seconds scouring search results page Only 8.5% of queries had more than 1 search results request





You can receive the rest of this power point on mobile search engine marketing by sending an email request to: [email protected]

Thank YouThank You



Thank you.Thank you.Infuse Creative, LLCInfuse Creative, LLC


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Mobile Search Optimization: MSEO and User Experience Click for more information. 12.05.06 Innovative Search Engine Marketing for