Mobile Travel Trends in China Nov 2013

Qunar is the world’s largest Chinese

travel platform

2 2

Founded: 2005

Headquarters: Beijing, China

Employees: 1699

Listed: Traded on NASDAQ under QUNR as of

November 2013

Background

Supply - Product

Search coverage of 1200+ data sources (real-time

information)

125,000 domestic / international airline routes

259,700 hotels

Source: iResearch

Monthly Unique Visitors (in mm)

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5

10

15

20

25

30

35

40

Qunar Ctrip Kunxun

17u.cn eLong

Kuxun

1. Latest trends of the Chinese

Mobile Travel Consumer

2. How Qunar Does Mobile

The Mobile Age

More than 600 million smart devices globally

Android devices have over 60% of the market

Americans spend 94 minutes on APPs

every day, 30% of internet usage

There are currently over 200 million mobile internet users in China, 15% of the total population, with 60 million

iOS users and 140 million Android users. Mobile growth rate is 6 times

that of the general internet.

Chinese mobile internet usage is now spreading to second-tier

cities, where the Android market share has already surpassed 60%

2012 global iOS APP downloads

was over 4.5 billion

Mobile Usage Changing Travel

46% of travel app

users make purchases through them

Data from Nielson Reports

43% of users search for

travel product information with smart phones

Data from Google

86% of travelers

take photos with their phones during travels

Data from Expedia

The week-long Chinese National Holiday in October is one of the two big leisure travel weeks of each year,

with over 420 million travelers nationwide total this past holiday. During that week, Qunar’s mobile

transactions per day were over 50% above the average daily amount.

Mobile Consumer Data From China’s National Holiday

The Golden Week

Most Popular Services

The most popular mobile travel functions were the combinations of

– Hotel + Air tickets + Airport Pickup

– Hotel + Attraction Tickets/Location-Based-Services

Most Popular Destination Cities

Beijing

Shanghai

Polarization of Hotel Demand

Budget VS Luxury

First Tier Cities = Consumption

Mobile Consumers were largely from the first tier cities of Beijing, Shanghai, Guangzhou, Shenzhen.

Shanghai Users Like to Fly, Beijing Users Like Being Driven

Pandas And History are Top Attractions

Most Tickets Sold

Four Main Airlines

Commerical Banks Command More Trust

Takeaways

Stick to major destinations Know what they want for hotels already

First Tier City users Trust the biggest commercial brands

Mobile: Changing The Way We Travel

An important economic trait of online travel is that it is a closed circuit

Closed

Circuit

On-the-

road

Post-trip

Before

others’

trips

Pre-trip Before: After travels, you journal and share reviews Now: Just another beginning, a comparison for the next trip.

Social Media: Allowing Constant Sharing Before: Organizing/sharing at your PC post-trip Now: Sharing/interacting as you go

Before: Planning/booking done in front of a PC Now: PCs, smart phones, anywhere

2. How Qunar Does Mobile

1. Latest Trends of the Chinese

Mobile Travel Consumer

100+ million downloads of Qunar mobile apps as of

June 30, 2013, approximately

twice as much as our closest

competitor, according to

iResearch.

Most Popular Travel Apps In China

√ Mobile payment

√ LBS

√ Information guide on-the-road

√ Trip sharing tools

Apple Official Site’s

Recommended Travel App

No 1 Most frequently

used travel mobile app in

2012, according to CNNIC..

Travel Planning

Tools

Qunar

Hotels

Qunar

Travel Photo

Sharing

Qunar

Travel

Qunar

Local

Qunar

Boutique

Hotels

A Closed Circuit of Technology

Travel Desire

Research

Pre-trip Booking

On-The-Road

Services

On-The-Road

Sharing Travel Planning

Tools

Qunar

Travel Photo

Sharing

Qunar

Hotels

Qunar

Travel Photo Sharing

Qunar

Travel Qunar Booking Website

Qunar Sharing Website

Qunar

Local

Post-Trip Sharing

Qunar

Boutique

Hotels

Qunar’s Comprehensive Mobile Strategy

Air Tickets

• Coverage of 125,000 flight routes，with mobile booking enabled.

Price Comparison &

Booking

• Easy look-up of flight status data

• Airport weather reports, navigation strategies, and other useful airport info

Flight Status and Airport Nagivation

• Flights can still be booked an hour before takeoff

• Instant updates on special deals

Flash Sales

• 10 flagship airlines

• Exclusive air ticket sales

Flagship store for Airlines

Air Ticket Special Features

Flight Status Price Trends Airport Wiki

Hotels

• Location-based look-

up of nearby hotels,

as well as services

near the hotel

Nearby Hotels

• 4 OTAs

• 6 Major Hotel Chains

Diverse

Selection

• 70,000 domestic

hotels

• 200,00 international

hotels

Lowest Prices

• Two payment

methods: pre-pay

and at-the-counter

• Many room types

and packages

Choice

Time

• Every night from 6PM to 6AM the next day

Special Prices

• Up to 70% each

room

103 Cities

• Including all

major cities in

China

3000 Hotels

• From 5-Star

hotels to

budget chains

Last Minute Deals

Taxi Pick-up Service

Cheche：Reliable,

instant taxi booking

in 24 cities

Consolidates all

major taxi booking

services, including:

Didi Dache

Dache Secretary

Kuaide Dache

Yida Dache

Yaoyao Zhaoche

Airport Pick-up Services

Airport pickups supported in 35 cities and 36 airports, with taxi services in 24 cities and car booking services in 35 cities. •Free Booking •On-time pick-up •Pre-set prices available

New Features

Train Ticket Booking- no need to wait in lines

Group-Buying Deals with easy cancellation

New Vacation Routes

About Qunar

Questions? Qunar is the leading search-based commerce platform for the travel industry

in China. Qunar's goal is to empower Chinese travelers to define their travel

experience. Founded in May 2005 and headquartered in Beijing, Qunar is

committed to providing travelers with a one-stop travel information source on

both PC and mobile devices. The Company enables travelers to find the

best-value deals by aggregating and processing highly fragmented travel

product information from tens of thousands of travel service providers into

an organized and user-friendly display through its proprietary technology.

According to research firm iResearch, Qunar has ranked Number 1 among

all non-state-owned online travel companies in China in terms of monthly

unique visitors since November 2010. Qunar's mobile application "Qunar

Travel" was ranked the most frequently used mobile travel application in

China by China Internet Network Information Center in September 2012.

Leveraging its large user base and advanced technologies, the Company

provides an attractive value proposition to its customers, which include

travel service providers and display advertisers.

Qunar means "where to go" in Mandarin Chinese.

Thanks!