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Agenda
Mobile TV Terminals Services
Mobile TV OverviewMobile TV Overview
ZTE Mobile TV Terminals
Successful stories
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Concept
Mobile TV is such kind of service that mobile users watch TV program on mobile device by Broadcast or Multicast way.
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Technical Analysis
Mobile network based technique
Digital broadcast network based technique
Satellite based technique
Agenda
Mobile TV Terminals Services
Mobile TV Overview
ZTE Mobile TV TerminalsZTE Mobile TV Terminals
Successful stories
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ZTE Handset Division
One of few vendors who’s capable to design, R&D and manufacture UMTS, WiMAX, GSM, CDMA, FWT,TD-SCDMA and Wireless Data card
7000+ employees R&D Staff: 4000+, 70% holding Master’s Degree or above Holds 30% patents for handset technology in China
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ZTE 100 Millionth Handset Celebration Ceremony
10 years: 1998-2008
100 million handsets
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Integration: support of different MTV Technologies ZTE MTV terminals support DVB-H
Link budget: handheld terminals require a higher emission power than for fix TV (ground level penality + indoor and mobile penality)
Power Consumption: MTV needs
a high level of power consumption Time slicing saving up to 90% of
power consumption
Challenges to Mobile TV terminal
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Present status of ZTE Mobile TV terminal
DVB-H Technology
Support CBMS IPDC DVB-H (IPDC OSF profile, IPDC 18Crypt profile)
In IPDC OSF Profile, support Nagra and Irdeto CAS
Support OMA BCAST
Applications: TIM, H3G, MTN,
Mobilkom…
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Mobile TV Roadmap 2007-2009
2007 2008
Mobile TV
F908
F912 F928
2009
Q1 Q2
F900 F929F915
Q3
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F900F900F915F915
F929F929F912F912
F908
Agenda
Mobile TV Terminals Services
Mobile TV Overview
ZTE Mobile TV Terminals
Successful stories
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Services of Mobile TV
Interactive TV, such as News, VOD, Sports, Advertisement etc.
Info program demand, such as News, Education, Movie Guide
Online video game Location based traffic navigation Interactive service, such as vote Video Monitor Live TV program
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Interactive TV
Voting Investigation Shopping/Adds
Services of Mobile TV (1)
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Datacasting
Weather Forecast Lucky Star News
Services of Mobile TV (2)
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Public Services
Storm and Emergency
Services of Mobile TV (3)
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Sports Datacasting
Services of Mobile TV (4)
Agenda
Mobile TV Terminals Services
Mobile TV Overview
ZTE Mobile TV Terminals
Successful storiesSuccessful stories
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TIM Italy
Product: WCDMA/HSDPA Data card MF335, MF330,MF332, MF620 MF622,DVB-H Phone F908,N7010
Quick Response: Only three months from test to deliver in the first case
Product Customization: Application / MMI / ID / Wireless Protocol / Function Key Customization / Packaging / TIM Network Settings / TIM Logo
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H3G Italy
H3G’ Challenge 3G network is very matured and many service
providers are very competitive. H3G needs high price performance products to
increase the market share. Italian people like fashionable and stylish products.
ZTE’s solution Cooperating with Momo Desigh to customize a
series of products including an rotatable mobile TV.
H3G’ Benefits Differentiated devices and services attract a lot of
fashion seekers subscribed H3G’s services. The customized H3G services increase ARPU for
H3G
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H3G Italy
SW/FunctionCustomization
ID/MD Customization
Rotatable Flip
Mobile
TV Servic
e
Momo
Design
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H3G Italy
3 star models cooperated with Momo design
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Mobile TV: F912
USB Modem: MF628
Mobile Cam: MF58
Cooperated project:
