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Mobility at Ole Miss. An Evolving Strategy Kathy Gates and Frank Mathew The University of Mississippi. University of Mississippi Profile. Public university located in Oxford, Mississippi (about 60 miles south of Memphis, TN) Liberal arts focus Enrollment Total for Fall 2011: 18K+ - PowerPoint PPT Presentation
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MOBILITY AT OLE MISSAn Evolving Strategy
Kathy Gates and Frank MathewThe University of Mississippi
University of Mississippi Profile• Public university located in Oxford, Mississippi(about 60 miles south of Memphis, TN)
• Liberal arts focus•Enrollment• Total for Fall 2011: 18K+• Undergraduate Statistics• 23% minority enrollment• 36% out of state
December 2011 Mobility at Ole Miss: An Evolving Strategy 2
IT Landscape• SAP for ERP• Student• Financials• Plant Maintenance• Asset Management• Human Resources• Data Warehouse• Portal
• Blackboard for learning management system• Lean, agile IT staff• And lots more …
December 2011 Mobility at Ole Miss: An Evolving Strategy 3
Key Players
December 2011 Mobility at Ole Miss: An Evolving Strategy 4
PoojaSaxena
Margaret Walden
Robby SeitzErrol Sayre
The Real Webinar Title
December 2011 Mobility at Ole Miss: An Evolving Strategy 5
Mobility at Ole Miss:A Struggle that is
Evolving into a Strategy
It’s a hard problem, but we like hard problems.
Highlights from 2011 Mobility Survey•Conducted in September 2011•Open to UM students, employees, alumni, others• 1700+ participants• 58% female, 42% male• 66% students, 27% employees, 11% alumni, 6% other
• 42% of survey participants currently use an iPad• Less than 1% use some other kind of tablet
December 2011 Mobility at Ole Miss: An Evolving Strategy 6
How many people in your household use your iPad?
December 2011 Mobility at Ole Miss: An Evolving Strategy 7
What is the biggest barrier to using a tablet such as an iPad?
December 2011 Mobility at Ole Miss: An Evolving Strategy 8
Do you plan to purchase an iPad in the next year?
December 2011 Mobility at Ole Miss: An Evolving Strategy 9
How do you think the balance between your Web browser usage and your mobile device usage will change in the future?
December 2011 Mobility at Ole Miss: An Evolving Strategy 10
How do you use your mobile device? (top 8 responses for each)
Smartphone
1. Send / receive text messages
2. Look up phone numbers and email addresses
3. Send / receive email4. Check weather, stocks,
scores, etc.5. Get directions6. Engage in social
networking such as Facebook and Twitter
7. Listen to music8. Manage calendar
Tablet
1. Send / receive email2. Read / share news
content3. Read books4. Engage in social
networking such as Facebook and Twitter
5. Play games6. Check weather, stocks,
scores, etc.7. Listen to music8. Look up phone numbers
and email addresses
December 2011 Mobility at Ole Miss: An Evolving Strategy 11
“Other” Uses of Mobile Devices• Make phone calls• Skype• Remote control / wake my computer• Voice recognition searches, text messages, email• Scan documents & business cards• Take photographs• View photo galleries & video• Shop• Read journal articles
• View webinars• Patent searches• As a lecture tool to work problems and then project them for the class to see• Read and comment on papers• Low end calculator• Exercise timer• Take notes in class• Manage the campus network• Access library resources
December 2011 Mobility at Ole Miss: An Evolving Strategy 12
What do you like most about getting news through a tablet?
• Convenience (!!!)• Simple to use• Larger screen and more options to share content• Instant updates• I can lounge in bed and still read the news• Fits nicely in my lap• Light and portable; can take everywhere
• Can adjust the font• Aggregation of many sources• HD color photos• Touch navigation• Better use of ads• Better search capabilities• Does not get hot• Can cache stories to read on airplanes
December 2011 Mobility at Ole Miss: An Evolving Strategy 13
December 2011 Mobility at Ole Miss: An Evolving Strategy 14
“I can pull it up real quick and zoom in on
stuff I can't see clearly. And I can leave the page and answer an
email or check something and go
straight back to it.”
December 2011 Mobility at Ole Miss: An Evolving Strategy 15
“Tablets are just flat out fun to use.”
What do you like least about getting news through a tablet?• No or slow wifi access
(!!!)• Screen rotates even when
I slightly angle it• Material isn't as high
level as what you can receive in print media
• Here now, gone later• Scrolling• Lack of a dedicated
keyboard makes searches more difficult
• I can't hold the paper and turn the pages
• App can crash
• Unable to tear out articles and keep them or show them off
• I have to actively search for headlines... which I pretty much will not do
• Small screen for clumsy fingers
• Pop-up ads• Very few news
organizations have tapped into the potential
• Nothing, it’s perfect
December 2011 Mobility at Ole Miss: An Evolving Strategy 16
December 2011 Mobility at Ole Miss: An Evolving Strategy 17
"Since I don't have a data plan, I can only get updated news in places where I can access a wifi connection. That means if I’m riding with someone or in many restaurants throughout Oxford, I have to switch to a smartphone to get updated content."
Our Approach• We must have a mobility
strategy.• Our mobility strategy
needs to take into account differences between device types.
• It is more important to be on the right path than to be first.
• We need to have a very broad, holistic perspective and consider how various mobile technologies interact.
December 2011 Mobility at Ole Miss: An Evolving Strategy 18
It is not just about having the right app.
Broad, Holistic Perspective• Text messaging as a bridge until we all can experience push technology• Mobile-friendly views of campus & departmental websites• Mobile access to:• Learning management
system• Email• Campus portal
• Apps to solve particular problems• Tablets for faculty• Mobile-friendly mass emails• Campus wireless infrastructure & distributed antenna system (DAS)• Need for new policies?• More …
December 2011 Mobility at Ole Miss: An Evolving Strategy 19
Example #1• The text message that says your WebID is ready includes a link to reset password.• For this process to work well, the reset password screen had to be re-designed to be mobile-friendly and we began using tiny urls.
December 2011 Mobility at Ole Miss: An Evolving Strategy 20
Example #2• We polled freshmen to find out their ideas for new mobile apps.• #1 response was a way to see food court lines from a smartphone so students could decide whether to go over. • Solved by adding a camera and converting campus live cam website to be mobile-friendly.
December 2011 Mobility at Ole Miss: An Evolving Strategy 21
Example #3
•UM Today sends out daily emails with announcements and events. These are also available in portal.•UM Today, including emergency messages, had to be formatted to be mobile-friendly.
December 2011 Mobility at Ole Miss: An Evolving Strategy 22
Strategy Questions1. What should be made mobile?2. Device• Native mobile development vs. Web-based vs. MEAP?• Smartphone vs. tablet vs. other?
3. Development• Outsource vs. “do it yourself”?• The mobile toolset
4. What are other industries doing wrt/ mobility?5. How do mobility and social media strategies
relate?
December 2011 Mobility at Ole Miss: An Evolving Strategy 23
1. What scenarios are good candidates for a mobile solution?•Campus and departmental websites (with adjusted functionality)• Five (current) SEC schools have “mobile-friendly” websites• Ownership of campus website: IT vs. PR/Marketing?
•Email• Portal• Learning Management System• Special Purpose Apps• Asset Management• Admissions Counselor iPad App• UM News iPad App• And lots more
December 2011 Mobility at Ole Miss: An Evolving Strategy 24
Mobile-Friendly Website & Portal
December 2011 Mobility at Ole Miss: An Evolving Strategy 25
Blackboard
December 2011 Mobility at Ole Miss: An Evolving Strategy 26
Asset Management
December 2011 Mobility at Ole Miss: An Evolving Strategy 27
Admissions Counselor iPad App
December 2011 Mobility at Ole Miss: An Evolving Strategy 28
December 2011 Mobility at Ole Miss: An Evolving Strategy 29
Regional admissions counselor sees an overview of admissions data and has the ability to drill down into each area.
December 2011 Mobility at Ole Miss: An Evolving Strategy 30
New UM News App for iPad ~Partnership with Mercury Intermedia.
Go live set for January 2012.
December 2011 Mobility at Ole Miss: An Evolving Strategy 31
Poll #1: Which of the following “device issues” do I need to consider in developing my mobility strategy?
December 2011 Mobility at Ole Miss: An Evolving Strategy 32
A. The effort to maintain apps in multiple development environments.
B. The “bang for the buck” in doing native development for smartphones vs. tablets
C. The need for functionality that is only available using native device features.
D. Having a highly responsive, appealing user interface.
E. All of the above
Device Agnostic Development?• Viability of development tools that let you develop once and deploy many times?• Overhead of a middle layer that sits between the
application and the device to make it device agnostic.• Applications have to be generic in nature and cannot take
full advantage of a platform.• Overhead of understanding the proprietary standards and
technology used to build such an application (different from that of the device).
• HTML5• Popular features such as geo-location and local storage
generally supported along with good support for graphics and embedded content. However support for advanced features is still evolving.
December 2011 Mobility at Ole Miss: An Evolving Strategy 33
App Smartphone
Tablet
Web-based
Native Web-based
Native
Campus and Departmental
Websites
X X
Blackboard X X
myOleMiss Portal X X
Asset Management X
Regional Admissions Counselor App
X
UM News App X
December 2011 Mobility at Ole Miss: An Evolving Strategy 34
Poll #2: Which development approach will likely be part of my mobility strategy?
December 2011 Mobility at Ole Miss: An Evolving Strategy 35
A. License access to externally developed and maintained mobile services and apps.
B. Use in-house expertise to develop your own mobile services and apps.
C. License the development of an app, the source code of which you own afterwards and can change.
D. License one or more tools that aid in the development of mobile services and apps.
E. Use open source software and tools to aid in the development of mobile services and apps.
F. All of the above.
Blackboard
UM and dept. websites, asset management,
admissions counselor
UM News App
All
All
Development Strategy Questions• Is it important that I be able to change the app after go live?• How does my university’s in-house mobility expertise compare with the vendor’s expertise?• Is the cost to have a vendor develop the app reasonable?• Does this process or service require an approach that is unique to my university?• What mobile development tools come with my ERP?
December 2011 Mobility at Ole Miss: An Evolving Strategy 36
Fundamental Problems to Solve• How will you authenticate and authorize users?• Web-based• Native
• How will you connect (securely) to your ERP from a mobile device?• Web-based• Native
December 2011 Mobility at Ole Miss: An Evolving Strategy 37
Authentication Continued
December 2011 Mobility at Ole Miss: An Evolving Strategy 38
Poll #3: Have you solved these problems at your university?A.YesB.No
Accessing ERP Data• UM has licensed & implemented SAP Netweaver Gateway middleware to expose desired ERP content as REST-based web services that follow the ODATA protocol.
December 2011 Mobility at Ole Miss: An Evolving Strategy 39
Open Source Tools and Techniques• Mobile Web• Smaller screens and
costly bandwidth make existing websites difficult for many mobile users.
• Three solutions: Do nothing, build a distinct mobile site, or retrofit the existing site with mobile features.
• Best option: Anticipate visitor needs, but offer option of either mobile or desktop versions.
• ODATA• The middleware exposes
ERP content via REST based web services using the Open Data protocol.
• Hence the web services can be consumed from any platform for which an ODATA SDK is available.
• See odata.org for ODATA SDK client libraries for various platforms including iOS, Ruby, .NET, JAVA and PHP.
December 2011 Mobility at Ole Miss: An Evolving Strategy 40
olemiss.edu/mobileproject
More Tools• Tools to manage institutionally-owned and possibly personally-owned devices• Examples• SAP Afaria• Silverback MDM • F5 Enterprise Manager• IBM’s Mobile Security Service
December 2011 Mobility at Ole Miss: An Evolving Strategy 41
Poll #4: Is your university using software to manage mobile devices in the field?
A.YesB.No
December 2011 Mobility at Ole Miss: An Evolving Strategy 42
Recently deployed SAP apps across several industries
Mobile News!• Major transitions in the news industry• UM partnering with Mercury Intermedia to develop university news app for the iPad• UM will host Mercury’s M3 platform on site• Relies on media “feeds”• Go live ~ January 2012
December 2011 Mobility at Ole Miss: An Evolving Strategy 43
For More Information• Kathy Gates• [email protected]
• Frank Mathew• [email protected]
December 2011 Mobility at Ole Miss: An Evolving Strategy 44
olemiss.edu/mobileproject