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Mobility Celebrating Convergence

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Page 1: Mobility Celebrating Convergence

MOBILITYwww.mobilityindia.com MOBILITY June 2012 | 31 www.mobilityindia.com

RNI. No DELENG/2004/14198

Mobility june2012.indd 31 7/4/2012 11:58:42 PM

Page 2: Mobility Celebrating Convergence

MOBILITY32 | June 2012 www.mobilityindia.com MOBILITY www.mobilityindia.com

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Page 3: Mobility Celebrating Convergence

MOBILITY June 2012 | 1 www.mobilityindia.com

Mobility Voice 2

Enterprise News 3

Cisco WebEx Social Brings Social Collaboration ...LG Launches Optimus 3D MAX and Optimus L7MTS Appoints Aravind Santhanam as COO...Smartphoines to take 32% of China handset.....Reliance 3G is your Personal Blockbuster TheatreShyam Networks Appoints Zia Askari as Head B2B.IMI Mobile powers Sky News Arabia iPad app'Money-on-Mobile' launches mobile payment....AMOLED panel market forecast 2012-14Reliance Communications launches 'Master Plan'

Mobility News 7ELECOM Debuts "Multi-Function Bluetooth....Zync Z-990 Polus Launches in India, for `6,490Panasonic unviels water-proof tablet ToughPad A1Motorola Razr Maxx launches in India for `31,590Samsung Launches dual-SIM Galaxy Ace Duos...BlackBerry launches Prosche Design P'9981.....HTC One S launched in India for `33,590SICT Presents Ivory–A feature rich phoneAirtel launches 'Behat Zindage' IVR-based VAS....Lava to launch new products; plants to invest...Microsoft tackles iPad with Surface tabletDIGISOL launches two IP Surviellance Camera...

Mobility Analysis Smart Phones Vie for Smart Applications 20

Trends in Convergence Ascend & Descend of Blackberry 22

18 Mobility Enterprise

Content

Mobility Review

Sony Xperia U – Full of Promise 24Nokia 808 PureView – Pure Please 24Samsung Galaxy S3 – Superb Performer 25HTC One V – Full on Style 25Motorola Atrix 2 – The Averge Runner 26Samsung Galayx Tab 620 – Expensive 27NXG Xtab A10 – Complete Value for Money 27iberry BT07i – The Budget Tablet 28Zync Z-990 – Style with Performance 28

12 COVER STORY

Getting Smarter with Android

Video Conferencing Gets Bigger With Next-Gen smartphones

Mobility june2012.indd 1 7/4/2012 11:58:43 PM

Page 4: Mobility Celebrating Convergence

MOBILITY2 | June 2012 www.mobilityindia.com MOBILITY www.mobilityindia.com

Mobility News

Cisco has unveiled a variety of innovations that will make it possible for people to participate in social

collaboration, regardless of where they are working, by bringing social capabilities to the devices and applications that workers use most often. The innovations pertain to what’s now called Cisco WebEx® Social (formerly known as Cisco Quad) and build upon existing offerings that help employees share knowledge, find experts and information, and form effective virtual work teams. With this release of WebEx Social, Cisco is introducing the following capabilities

• Microsoft Office Integration:Cisco is announcing integration with WebExSocialandMicrosoftOfficethatwillempower workers using Word, PowerPoint or Excel to jointly edit and post updated documents, presentations and spreadsheets back to WebEx Social.

• Email:Emailnolongerhastobea siloed application. With enhanced e-mail integration, workers can stay in e-mail clientssuchasMicrosoftOutlookwhilealsocreating and posting updates to WebEx Social.

• Mobility: Cisco is introducingenhancements to the WebEx Social iPhone and iPad client that will give workers the ability to transition from social networking toreal-timeIM,Webconferencing,andvoicecalls directly from their mobile application.

• Video: With new browser-based video calling, people can seamlessly escalate to a high-definition (HD) video conferencing session, without going to a separate application. These sessions are compatible with a wide variety of video endpoints, including Cisco TelePresence®, IPvideophones,mobileandsoftclients.

• Flexibledeploymentmodels:Withthis release, customers will have a choice of deployment models. WebEx Social is available as an on-premise (WebEx Social Server) offering, partner-hosted (through Logicalis, ACS and Alphawest) and a Cisco-hosted cloud-based solution.

• Extending social to wherepeople work – WebEx Social helps broaden participation by enabling employees working on mobile devices, email, and personal productivity applications to easily engage in social collaboration with their colleagues. In addition, the new WebExSocial software developer kit (SDK) allows developers to extend core WebEx Social capabilities, such as Activity Streams,

Watch List, and Open Search, to criticalbusiness applications.

• Integrated real-timecommunications and video – WebEx Social also unifies social and real-time collaboration solutions – like video, voice, instantmessaging (IM), presence andwebconferencing -- into a single, integrated user experience. This not only gives users immediate access to the right tools at the right time, but can drive higher and faster adoption of new collaborative ways of working. WebEx Social offers new compelling real-time video experiences and deeper integration with WebEx conferencing.

o HDVideoCalling:WhileaccessingWebEx Social via a Web browser, people can initiate voice and HD video calls without going to a separate application.

o WebEx Integrated Calendar:WebEx Social includes an update for unified calendaring and an integrated WebEx experience. Users can view, join and start meetings directly from the WebEx Social personal calendar.

• Familiar, Personalized UserExperience–

o NewWeb andMobile Interfaces:Both the Cisco WebEx Social Web interface and the mobile client feature new, highly intuitive user experiences that make it simple for anyone to get started. Onthe Web interface, employees can easily personalize their experience by addingapproved applications and choosing layouts. Organizations can also custom brand theWebEx Social Web and mobile interfaces to align with their corporate branding. This simple and intuitive user experience can also help promote greater end user adoption.

• SimpleandPowerfulExpertQ&A–In addition to helping employees locateexperts and information, WebEx Social now helps problem-solving by finding answers to specific questions. New Expert Q&Acrowdsourcesanswersby intelligentlyrouting questions to identified experts withinanorganization.

• Availability: WebEx Social Serveris targeted for availability worldwide in July while the cloud-based solution is targeted for availability in North America in July.

Murali Sitaram, vice president andgeneral manager, Cloud Collaboration Technology Group, Cisco: “More thanever, companies are rethinking the way they have traditionally done business to take a more social approach. With today’s announcements, Cisco is marrying the best of consumer social network features with a complete set of integrated collaboration cloud services for a seamless and integrated user experience. This new experience gives customers the option to securely participate in social business from the device and application of their choice.”

PeterWesterveld, CIO,Minter Ellison:“Designed for the enterprise, CiscoWebEx Social has enabled us to introduce social technologies in a highly secure, managed way not possible with consumer collaboration services. The collaborative communities in Cisco WebEx Social let us warehouse our intellectual capital and encourage lawyers to share their know-how with colleagues. Doing things more efficiently provides better value for our clients.”

Cisco WebEx Social Brings Social Collaboration to Mobiles

New Form factors to redefine Mobile space

Digital imagery is set to get a new look

VOICE

Editorial Front

Editor : Swapan RoyChief Editor : Manoj JhaAsst. Editor : S. Goswamy

Design DeskArt Director : Anit Kumar

Acct. & FinanceFinance : Sandip Sarkar

Marketing & SalesMarketing Manager : Tridip DeyMarketing Executives : Pratap Biswas Tenzin Kunkey S. Dutt Raj KumarCirculation Manager : P. BiswasProduction : Ashish Ghosh Ashok PaulSystem Manager : Ajay Biswas

H.O.: Delhi / Editorial OfficeRoy Mediative S-39, 1st Floor, Okhla Industrial Area, Phase-II, New Delhi-110020 (INDIA) Mob: 09810380882, 09811346846Ph: 91-11-41602841, 65683896, 40536384-87

Redg.Off.: 38-B / 56 Block, C. R. Park, New Delhi-110019 (India).

Branch Office:Mumbai: E-mail: roy@ mobilityindia.comKolkata: 105/12B, Dum Dum Road, Sil Colony, Kolkata-74Contact: 09330922965; 09903392620E-mail : roy@ mobilityindia.comOrissa: Krushna Nagar, 5th Lane, Lalji Palli, Berhampur-760008 (Orissa) (India)Contact : Raj Kumar-09338410809

Email : [email protected] [email protected]

Mobility monthly News Paper, Printed, Published & Owned by Swapan Roy at

38-B / 56 Block, C. R. Park, New Delhi-110019 (India).

Printed at Pushpak Printer, C-96, Okhla Industrial Area-I, New Delhi-20. Retail

selling price of News Paper Rs. 20/-. Annual subscription Rs. 240.

Editor : [email protected] roy@ mobilityindia.com Marketing : [email protected] [email protected] Info : [email protected] : subscription@ mobilityindia.com

Web : www.mobilityindia.com

As we move ahead in our quest for that perfect device and that perfect form factor, global IT and telecom majors are always working their way towards providing better devices that can get well with the masses. On

June 14, 2012, the US Patent & Trademark Office published a patent application from Apple that reveals one of their research projects involving a camera device that provides the user with configurable viewing choice.

This device could either represent a next generation iPod touch as a means of differentiating it from the iPhone or a standalone camera that Apple has been playing with since 2009. While Apple has always toyed with the idea of adding various lenses to handhelds via an external accessory in the past, their concepts were never in-line with Apple's great design ethic.

Camera LimitationsIn today’s context, digital image capturing devices include cameras,

portable handheld electronic devices, and electronic devices. Often these digital image capturing devices are highly compact. They may be integrated as part of a multifunction device such as a personal digital assistant (PDA) or mobile telephone. A digital imaging subsystem that includes a lens and an image sensor may be provided as a single sub-assembly for building the device so that all components requiring high precision optical alignment are pre-assembled.

And as the quality of digital images that could be obtained with highly compact devices increases, there is increasing demand for sophisticated features previously found only in high-end digital cameras, such as digital single lens reflex (DSLR) cameras.

Hence it becomes necessary to offer a number of different models of a compact

device if a range of camera features is to be offered. In addition to this, the camera features of a model are limited to what could be provided with a single optical configuration. Moving forward this type of innovation to capture better quality images is surely going to set global standards and encourage better form factors in the mobility space.

Swapan Roy

Cisco Extends WebEx Beyond Web Conferencing to Now Include Social and Telepresence, Giving Customers Ways to Use Social and Video to Increase Employee Innovation and Engagement

Mobility june2012.indd 2 7/4/2012 11:58:43 PM

Page 5: Mobility Celebrating Convergence

MOBILITYwww.mobilityindia.com MOBILITY June 2012 | 3 www.mobilityindia.com

Enterprise News

Cisco has unveiled a variety of innovations that will make it possible for people to participate in social

collaboration, regardless of where they are working, by bringing social capabilities to the devices and applications that workers use most often. The innovations pertain to what’s now called Cisco WebEx® Social (formerly known as Cisco Quad) and build upon existing offerings that help employees share knowledge, find experts and information, and form effective virtual work teams. With this release of WebEx Social, Cisco is introducing the following capabilities

• Microsoft Office Integration:Cisco is announcing integration with WebExSocialandMicrosoftOfficethatwillempower workers using Word, PowerPoint or Excel to jointly edit and post updated documents, presentations and spreadsheets back to WebEx Social.

• Email:Emailnolongerhastobea siloed application. With enhanced e-mail integration, workers can stay in e-mail clientssuchasMicrosoftOutlookwhilealsocreating and posting updates to WebEx Social.

• Mobility: Cisco is introducingenhancements to the WebEx Social iPhone and iPad client that will give workers the ability to transition from social networking toreal-timeIM,Webconferencing,andvoicecalls directly from their mobile application.

• Video: With new browser-based video calling, people can seamlessly escalate to a high-definition (HD) video conferencing session, without going to a separate application. These sessions are compatible with a wide variety of video endpoints, including Cisco TelePresence®, IPvideophones,mobileandsoftclients.

• Flexibledeploymentmodels:Withthis release, customers will have a choice of deployment models. WebEx Social is available as an on-premise (WebEx Social Server) offering, partner-hosted (through Logicalis, ACS and Alphawest) and a Cisco-hosted cloud-based solution.

• Extending social to wherepeople work – WebEx Social helps broaden participation by enabling employees working on mobile devices, email, and personal productivity applications to easily engage in social collaboration with their colleagues. In addition, the new WebExSocial software developer kit (SDK) allows developers to extend core WebEx Social capabilities, such as Activity Streams,

Watch List, and Open Search, to criticalbusiness applications.

• Integrated real-timecommunications and video – WebEx Social also unifies social and real-time collaboration solutions – like video, voice, instantmessaging (IM), presence andwebconferencing -- into a single, integrated user experience. This not only gives users immediate access to the right tools at the right time, but can drive higher and faster adoption of new collaborative ways of working. WebEx Social offers new compelling real-time video experiences and deeper integration with WebEx conferencing.

o HDVideoCalling:WhileaccessingWebEx Social via a Web browser, people can initiate voice and HD video calls without going to a separate application.

o WebEx Integrated Calendar:WebEx Social includes an update for unified calendaring and an integrated WebEx experience. Users can view, join and start meetings directly from the WebEx Social personal calendar.

• Familiar, Personalized UserExperience–

o NewWeb andMobile Interfaces:Both the Cisco WebEx Social Web interface and the mobile client feature new, highly intuitive user experiences that make it simple for anyone to get started. Onthe Web interface, employees can easily personalize their experience by addingapproved applications and choosing layouts. Organizations can also custom brand theWebEx Social Web and mobile interfaces to align with their corporate branding. This simple and intuitive user experience can also help promote greater end user adoption.

• SimpleandPowerfulExpertQ&A–In addition to helping employees locateexperts and information, WebEx Social now helps problem-solving by finding answers to specific questions. New Expert Q&Acrowdsourcesanswersby intelligentlyrouting questions to identified experts withinanorganization.

• Availability: WebEx Social Serveris targeted for availability worldwide in July while the cloud-based solution is targeted for availability in North America in July.

Murali Sitaram, vice president andgeneral manager, Cloud Collaboration Technology Group, Cisco: “More thanever, companies are rethinking the way they have traditionally done business to take a more social approach. With today’s announcements, Cisco is marrying the best of consumer social network features with a complete set of integrated collaboration cloud services for a seamless and integrated user experience. This new experience gives customers the option to securely participate in social business from the device and application of their choice.”

PeterWesterveld, CIO,Minter Ellison:“Designed for the enterprise, CiscoWebEx Social has enabled us to introduce social technologies in a highly secure, managed way not possible with consumer collaboration services. The collaborative communities in Cisco WebEx Social let us warehouse our intellectual capital and encourage lawyers to share their know-how with colleagues. Doing things more efficiently provides better value for our clients.”

Cisco WebEx Social Brings Social Collaboration to Mobiles

New Form factors to redefine Mobile space

Digital imagery is set to get a new look

VOICE

As we move ahead in our quest for that perfect device and that perfect form factor, global IT and telecom majors are always working their way towards providing better devices that can get well with the masses. On

June 14, 2012, the US Patent & Trademark Office published a patent application from Apple that reveals one of their research projects involving a camera device that provides the user with configurable viewing choice.

This device could either represent a next generation iPod touch as a means of differentiating it from the iPhone or a standalone camera that Apple has been playing with since 2009. While Apple has always toyed with the idea of adding various lenses to handhelds via an external accessory in the past, their concepts were never in-line with Apple's great design ethic.

Camera LimitationsIn today’s context, digital image capturing devices include cameras,

portable handheld electronic devices, and electronic devices. Often these digital image capturing devices are highly compact. They may be integrated as part of a multifunction device such as a personal digital assistant (PDA) or mobile telephone. A digital imaging subsystem that includes a lens and an image sensor may be provided as a single sub-assembly for building the device so that all components requiring high precision optical alignment are pre-assembled.

And as the quality of digital images that could be obtained with highly compact devices increases, there is increasing demand for sophisticated features previously found only in high-end digital cameras, such as digital single lens reflex (DSLR) cameras.

Hence it becomes necessary to offer a number of different models of a compact

device if a range of camera features is to be offered. In addition to this, the camera features of a model are limited to what could be provided with a single optical configuration. Moving forward this type of innovation to capture better quality images is surely going to set global standards and encourage better form factors in the mobility space.

Swapan Roy

Cisco Extends WebEx Beyond Web Conferencing to Now Include Social and Telepresence, Giving Customers Ways to Use Social and Video to Increase Employee Innovation and Engagement

Murali Sitaram, Vice Present & General Manager, Cloud Collaboration Technology Group, Cisco

Mobility june2012.indd 3 7/4/2012 11:58:43 PM

Page 6: Mobility Celebrating Convergence

MOBILITY4 | June 2012 www.mobilityindia.com MOBILITY www.mobilityindia.com

Enterprise News

Reliance Communications Limited, the second largest integrated telecom service

provider in the country, today announced their partnership with BIGFLIX, a part of Reliance Group’s digital entertainment business to provide premium full length movies to all Reliance 3G subscribers at Rs 30/- per movie. This premium service is available with No DATA charges or HIDDEN Cost.

To avail this economic offer all that the Reliance subscribers have to do is log on to http://vod.rcom.co.in using their Reliance Mobile. On this link, the subscribers can access an extensive movie catalogue powered by BIGFLIX. Reliance subscribers can now choose a movie of their liking and let a completely seamless and crystal clear movie viewing experience on their Reliance Mobile enthrall them. Now, every Reliance subscriber will get a chance to convert their mobile phone into their own personal

BLOCKBUSTER THEATRE offering them ultimate movie watching experience.

Commenting on this partnership, Kunal Ramtekke, Senior Vice President and Head

– Value Added Services (VAS), Reliance Communications Limited said, “We are thrilled to offer the first of its kind full length movie streaming service to our customers powered by BIGFLIX fulfilling the needs and desires of all the movie buffs on our superior Reliance 3G network with incredible

affordability. Every movie lover will surely love to avail this service as we are now the home for full length mobile movies and experience seamless video on demand streaming through our superior 3G network.” “This unique service requires an exceptional 3G QOS for supporting an uninterrupted movie experience and we have been rated as one of the best telecom operators in QOS by TRAI,” he added.

Reliance 3G is your Personal Blockbuster Theatre

LG Electronics, a leading mobile phone manufacturer, today announced the

enhancementoftheOptimusfamilywiththelaunchofLGOptimus3DMAXandOptimusL7 Smartphones. These beautifully designed, lightweight smartphones combine an unmatched viewing experience with incredible performance. Consumers no longer have to restrict themselves to the limited capabilities of an average smartphone, as the newlylaunchedOptimusphonesallow them to design their own smart lives.

If you simply can’t getenoughof3D intheCinemaorin your swanky home theatre, LG Optimus 3DMAX is the answerthat promises 3D on the gowithoutglasses.Ithasa4.3-inchscreen with WVGA resolution& NOVA Display. Specs includea Tri-dual 1.2Ghz OMAP4430processor (Dual Core, Dual Channel & Dual Memory), 1GB of RAM, 8GB ofinternal storage with a microSD card slot, two5megapixelcameras,anda1,520mAhbattery. The phone runs on Android 2.3,Gingerbread and is 9.6mm thin.

AccordingtoMr.SoonKwon,PresidentSouthWestAsiaRegion&MDLGIndia,“LGOptimus3DMAXisanaturalandpowerful

evolution of LG Optimus 3D. Building onthe phenomenal success of the original Optimus 3D, we are proud to unveil thisultimateSmartphone.In2012,wewilltakeLG’s leadership in Speed, Screen and Content to a whole new level. With the Optimus3DMAX,wewant to setnewstandardsof

quality viewing and powerful performance on mobiles packed in a slim and modern design”.

LG has also customized some of thesoftware on the phone to take complete advantageoftheglasses-less3Dcapability.The3DConverter takes2Dcontentof anyavailable media (Videos, Pictures, Games)

and converts them to 3D for your viewingpleasure.A3Dvideoeditorisalsoincluded,allowing you to edit your video footage in 3Dinreal-time,anda3DHotKeyallowsyoutoquicklyswitchbetween2Dand3Dviews.

L-Style’s design philosophy is comprised of five aesthetic elements: Modern Square

Styleforacomfortablegrip,Floatingmass technology for a slimmer look, Seamless layout for a more intuitive arrangement of keys, Harmonizeddesign contrast utilizing metallicaccents and sensuous Slim shape that naturally draws one’s attention.

“Design is consistently animportant factor for customers when choosing a mobile phone and with L-Style we’re going to go back to our roots as a company focused on products that fit into the lifestyle of customers. Building on the success of the LG Smartphones, we are proud tounveiltheLGOptimus3DMax&

OptimusL7.Optimus serieshasbeentestimony to customers’ requirement and latest features makes it an award-winning range”Mr.SoonKwonemphasized.

These brilliant set of gadgets by LG are available in various stores across India.TheLGOptimus3DMax ispricedatMOPofRs.30,500/-andtheLGOptimusL7ispricedatMOPofRs.19,900/-.

LG Launches Optimus 3D MAX and Optimus L7

IMImobile,aglobalproviderofdigitalmediasolutions to telecom operators, media companies and enterprises, today revealed it is behind the hugely successful Sky News Arabia iPadappthathasachieveda4*+ratinginjustover a month. The bespoke app delivers Arabic-language breaking news videos and articles by geographical region or category.

The custom built tablet interface displays a unique rotating photo wall carousel, allowing users to select live-streaming news videos in a 3Denvironment.NewsstoriesareautomaticallyuploadedtotheappviaanopenAPItoensureusers have seamless access on the move to breaking news as it happens.

Working in conjunction with Sky News Arabia’s content management and editorial teams, the app was launched on May 3rd2012.ThecloseintegrationwithSky’scontentmanagement system allows the news organisation to free up internal resource to focus on core business tasks and reduce cost.

“IMImobilehadanexcitingvisionforthe app that revealed not only a deep understanding of the rapidly changing media landscape in the Middle Eastand North Africa but also our business objectives,” said Thair Soukar, Head of DigitalStrategyatSkyNewsArabia.“This,coupled with its outstanding reputation in the media sector, meant that after a

stringentselectionprocessIMImobileemergedas the clear winner. The reviews on the app store and number of downloads to date are a testament to the app’s compelling user experience.”

“We’re proud that Sky News ArabiacommissionedIMImobiletodeveloptheiriPadapplication. Sky News Arabia set very high expectations for quality and needed the app toreplicateitsvisionforthelaunchoftheTVchannel in terms of audience experience and design innovation. We delivered against these expectations both on time and under budget. Our approach to app development has giventhe team at Sky News Arabia confidence in our ability to deliver and has subsequently engaged us to provide its forthcoming Android tablet products,” said Steve Godman, Commercial Director,BrandsandMediaatIMImobile.

IMImobile powers Sky News Arabia iPad app

Sistema Shyam T e l e S e r v i c e s

Limited (SSTL) that nationally operates its telecom services under theMTSbrandwith over 16 million wireless customers today announced the appointment of Aravind Santhanam as Chief OperatingOfficerforTamilNaduCircle. Reporting directly to Cheenu Seshadri, Chief Operating Officer,South & West Regions - MTSIndia, Aravind will be responsiblefor further strengthening the expansion strategy of the company in the circle.

According to Aravind Santhanam,COO,TamilNaduCircle,MTSIndia-“Iamgladtobeapart

ofMTSIndiafamilywhich is expanding its business at a fast pace. Tamil Nadu is an important market and I am lookingforward to this new role in further strengthening MTS’presence in the region by providing innovative products and value for money propositions to our

customers”.Recently,MTSIndiaadopteda

regional operating structure in view of the company’s rapidly expanding voice and data services across the country. The structure was put in place to enable faster decision making and ensuring flawless execution of the company’s data centric- voice enabled strategy.

MTS Appoints Aravind Santhanam as COO for TN Circle

Digitimes Research estimates that China

handset shipments will grow to430millionunitsin2012,with smartphones likely to take 32% of the market,equivalent to 143 millionhandsets. Given that China already accounted for 22%of global handset shipments in 2011 and the country'smobile user base is projected tohit1.13billionpeople in2012, the potential of thecountry'ssmartphonemarketis staggering.

The boom in China'ssmartphone market that beganin2011wassparkedbythe expansionof 3G servicecoverage and falling budget smartphone prices. Carriers have driven this change in an attempt to bolster flagging

ARPUs, which stood at just CNY37(US$6)permonthfor2G users of China Unicom in 2011; the ARPU for thecarrier's 3G subscribers wasa much more respectable CNY110, according to anupcoming Digitimes Research Special Report on China'ssmartphone market.

Carriers have been able to entice China's price-conscious consumers to make the 3G switch chieflyby offering extremely cheap smartphones priced at around CNY1,000, a figurewhich could yet fall as low as CNY599 in 2012. Thisconcentration in the low end of the market is a major contributing factor to the dominance of Android in China.

Smartphones to take 32% of China handset market in 2012

Style you can see, performance you can feel

• Innovative features include 3D photo carousel and automated news updates• App is already a hit with a 4*+ review rating

Mobility june2012.indd 4 7/4/2012 11:58:43 PM

Page 7: Mobility Celebrating Convergence

MOBILITYwww.mobilityindia.com MOBILITY June 2012 | 5 www.mobilityindia.com

Enterprise News

Reliance Communications Limited, the second largest integrated telecom service

provider in the country, today announced their partnership with BIGFLIX, a part of Reliance Group’s digital entertainment business to provide premium full length movies to all Reliance 3G subscribers at Rs 30/- per movie. This premium service is available with No DATA charges or HIDDEN Cost.

To avail this economic offer all that the Reliance subscribers have to do is log on to http://vod.rcom.co.in using their Reliance Mobile. On this link, the subscribers can access an extensive movie catalogue powered by BIGFLIX. Reliance subscribers can now choose a movie of their liking and let a completely seamless and crystal clear movie viewing experience on their Reliance Mobile enthrall them. Now, every Reliance subscriber will get a chance to convert their mobile phone into their own personal

BLOCKBUSTER THEATRE offering them ultimate movie watching experience.

Commenting on this partnership, Kunal Ramtekke, Senior Vice President and Head

– Value Added Services (VAS), Reliance Communications Limited said, “We are thrilled to offer the first of its kind full length movie streaming service to our customers powered by BIGFLIX fulfilling the needs and desires of all the movie buffs on our superior Reliance 3G network with incredible

affordability. Every movie lover will surely love to avail this service as we are now the home for full length mobile movies and experience seamless video on demand streaming through our superior 3G network.” “This unique service requires an exceptional 3G QOS for supporting an uninterrupted movie experience and we have been rated as one of the best telecom operators in QOS by TRAI,” he added.

Reliance 3G is your Personal Blockbuster Theatre

LG Electronics, a leading mobile phone manufacturer, today announced the

enhancementoftheOptimusfamilywiththelaunchofLGOptimus3DMAXandOptimusL7 Smartphones. These beautifully designed, lightweight smartphones combine an unmatched viewing experience with incredible performance. Consumers no longer have to restrict themselves to the limited capabilities of an average smartphone, as the newlylaunchedOptimusphonesallow them to design their own smart lives.

If you simply can’t getenoughof3D intheCinemaorin your swanky home theatre, LG Optimus 3DMAX is the answerthat promises 3D on the gowithoutglasses.Ithasa4.3-inchscreen with WVGA resolution& NOVA Display. Specs includea Tri-dual 1.2Ghz OMAP4430processor (Dual Core, Dual Channel & Dual Memory), 1GB of RAM, 8GB ofinternal storage with a microSD card slot, two5megapixelcameras,anda1,520mAhbattery. The phone runs on Android 2.3,Gingerbread and is 9.6mm thin.

AccordingtoMr.SoonKwon,PresidentSouthWestAsiaRegion&MDLGIndia,“LGOptimus3DMAXisanaturalandpowerful

evolution of LG Optimus 3D. Building onthe phenomenal success of the original Optimus 3D, we are proud to unveil thisultimateSmartphone.In2012,wewilltakeLG’s leadership in Speed, Screen and Content to a whole new level. With the Optimus3DMAX,wewant to setnewstandardsof

quality viewing and powerful performance on mobiles packed in a slim and modern design”.

LG has also customized some of thesoftware on the phone to take complete advantageoftheglasses-less3Dcapability.The3DConverter takes2Dcontentof anyavailable media (Videos, Pictures, Games)

and converts them to 3D for your viewingpleasure.A3Dvideoeditorisalsoincluded,allowing you to edit your video footage in 3Dinreal-time,anda3DHotKeyallowsyoutoquicklyswitchbetween2Dand3Dviews.

L-Style’s design philosophy is comprised of five aesthetic elements: Modern Square

Styleforacomfortablegrip,Floatingmass technology for a slimmer look, Seamless layout for a more intuitive arrangement of keys, Harmonizeddesign contrast utilizing metallicaccents and sensuous Slim shape that naturally draws one’s attention.

“Design is consistently animportant factor for customers when choosing a mobile phone and with L-Style we’re going to go back to our roots as a company focused on products that fit into the lifestyle of customers. Building on the success of the LG Smartphones, we are proud tounveiltheLGOptimus3DMax&

OptimusL7.Optimus serieshasbeentestimony to customers’ requirement and latest features makes it an award-winning range”Mr.SoonKwonemphasized.

These brilliant set of gadgets by LG are available in various stores across India.TheLGOptimus3DMax ispricedatMOPofRs.30,500/-andtheLGOptimusL7ispricedatMOPofRs.19,900/-.

LG Launches Optimus 3D MAX and Optimus L7

The company has appointed Zia Askari to revamp its marketing effort for its business to business product line which involves its networking p r o d u c t s ,

surveillancesolutionsandP2P&P2MPradio products

With an aim to enhance its marketing effort, Gurgaon based Shyam Networks Limited (SNL), a data communications focused company has appointed Zia AskariasitsHeadofMarketingforB2Bsegment.

Zia holds over 12 years of experience in technology writing and communications. Before joining Shyam, Zia has worked with Huawei Telecommunications and prior to that he worked with RAD Data Communications for over two years as its MarcomManagerforIndianregion.

HestartedhiscareerwithCyberMedia,India’sITspecialtymediahouseintheyear2000andworkedwithitsdifferentpublicationslikeCyberMediaNews,DQWeek, DQ Channels and Voice&DataConnecT.

“WeareveryhappytowelcomeZiaAskari at Shyam Networks. Utilizing,digital, PR, ATL and BTL activities, he will be playing a very important role for us in terms of positioning our brand and creating a marketing platform for us in India aswell as internationally,”explained,NafisKazim,ExecutiveVicePresident, Shyam Networks Limited.

“I am extremely delighted to startmyinningswithShyamNetworks.Oneof my biggest priorities would be to register Shyam’s brand on international turf and create that winning edge for the company’s operations in MiddleEast, Africa and Latin America,” said, Zia Askari, Head (B2B) Marketing,Shyam Networks Ltd.

Fostering leadership in selfreliant India through IPcreationandinnovation, established in 1974, theShyamgroupspecializesinthedesignand manufacturing of sophisticated telecommunications equipment for a wide range of applications.

Shyam Networks Appoints Zia Askari as Head B2B Marketing

IMImobile,aglobalproviderofdigitalmediasolutions to telecom operators, media companies and enterprises, today revealed it is behind the hugely successful Sky News Arabia iPadappthathasachieveda4*+ratinginjustover a month. The bespoke app delivers Arabic-language breaking news videos and articles by geographical region or category.

The custom built tablet interface displays a unique rotating photo wall carousel, allowing users to select live-streaming news videos in a 3Denvironment.NewsstoriesareautomaticallyuploadedtotheappviaanopenAPItoensureusers have seamless access on the move to breaking news as it happens.

Working in conjunction with Sky News Arabia’s content management and editorial teams, the app was launched on May 3rd2012.ThecloseintegrationwithSky’scontentmanagement system allows the news organisation to free up internal resource to focus on core business tasks and reduce cost.

“IMImobilehadanexcitingvisionforthe app that revealed not only a deep understanding of the rapidly changing media landscape in the Middle Eastand North Africa but also our business objectives,” said Thair Soukar, Head of DigitalStrategyatSkyNewsArabia.“This,coupled with its outstanding reputation in the media sector, meant that after a

stringentselectionprocessIMImobileemergedas the clear winner. The reviews on the app store and number of downloads to date are a testament to the app’s compelling user experience.”

“We’re proud that Sky News ArabiacommissionedIMImobiletodeveloptheiriPadapplication. Sky News Arabia set very high expectations for quality and needed the app toreplicateitsvisionforthelaunchoftheTVchannel in terms of audience experience and design innovation. We delivered against these expectations both on time and under budget. Our approach to app development has giventhe team at Sky News Arabia confidence in our ability to deliver and has subsequently engaged us to provide its forthcoming Android tablet products,” said Steve Godman, Commercial Director,BrandsandMediaatIMImobile.

IMImobile powers Sky News Arabia iPad app

Digitimes Research estimates that China

handset shipments will grow to430millionunitsin2012,with smartphones likely to take 32% of the market,equivalent to 143 millionhandsets. Given that China already accounted for 22%of global handset shipments in 2011 and the country'smobile user base is projected tohit1.13billionpeople in2012, the potential of thecountry'ssmartphonemarketis staggering.

The boom in China'ssmartphone market that beganin2011wassparkedbythe expansionof 3G servicecoverage and falling budget smartphone prices. Carriers have driven this change in an attempt to bolster flagging

ARPUs, which stood at just CNY37(US$6)permonthfor2G users of China Unicom in 2011; the ARPU for thecarrier's 3G subscribers wasa much more respectable CNY110, according to anupcoming Digitimes Research Special Report on China'ssmartphone market.

Carriers have been able to entice China's price-conscious consumers to make the 3G switch chieflyby offering extremely cheap smartphones priced at around CNY1,000, a figurewhich could yet fall as low as CNY599 in 2012. Thisconcentration in the low end of the market is a major contributing factor to the dominance of Android in China.

Smartphones to take 32% of China handset market in 2012

Style you can see, performance you can feel

• Innovative features include 3D photo carousel and automated news updates• App is already a hit with a 4*+ review rating

Mobility june2012.indd 5 7/4/2012 11:58:44 PM

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MOBILITY6 | June 2012 www.mobilityindia.com MOBILITY www.mobilityindia.com

Enterprise News

My Mobile Payments Ltd (MMPL), amobile payment service provider,

today announced the launch of ‘Money-on-Mobile’ (MOM), an M-Wallet servicewhich permits a mobile phone subscriber to purchase a wide range of goods and services using the mobile phone instead of paying by cash, cheque, debit or credit cards, for theIndianmarket.

MOM allows the Indian consumerto load their mobile phones with cash of variousdenominations,minimumbeingINR20,atretailtouchpointsandthenusethisvirtual money to top-up any prepaid mobile recharge and DTH recharge, pay postpaid mobile bills, utility bills such as electricity and gas and purchase airline, bus and movie tickets.MOM’sserviceoperatesindependentof the consumer’s mobile operator or bank, and hence any mobile subscriber can avail of its services through the SMSormobileapplication-based platform.

MOMwaslaunchedfortheB2Bmarketin India in 2010, and in the year 2011receivedRBI’spermissiontoofferthesemi-closed m-wallet for the consumer market nationally.Withastrongnetworkof82,000retailer touch points pan-India and apresencein300cities,MOMhassuccessfullyboarded500,000subscribersandtouchesa

businessvolumeofINR20millionperday.Elated about the entry in the consumer

market, Mr. Shashank Joshi, ManagingDirector of Money-on-Mobile expressed,“Wearehappytolaunchourservicesinoneof the fastest growingmobilemarkets. Ina country like India wheremobile phonesare more widespread than the financial

systems, mobile payment is the next big alternativepaymentmethod.MOMdoesallpaperless transactions and it is in line with RBI’svisionofmaking70%ofthefinancialtransactionspaperlessbyendof2012.MOMis committed to ensuring consumers the ability to make safe, convenient and flexible payments thus empowering them to – ‘Stop at nothing. Pay for anything’.”

MOM recently received a funding of$29.7 million from Calpian, Inc. (CLPI.OB), a Dallas, Texas-based U.S. publiccompany. Speaking at the event, Mr.Harold Montgomery, Chairman and CEO

ofCalpian,Inc.said,“WewishMoney-On-Mobilethebestandwillextendoursupportto the team to help them achieve their vision and expansion plans. We believe that MOMiswell-positionedtotakeadvantageof the promising mobile payment market in India. Calpian’s management team hasbeen associated with the electronic payment processing business for the last twenty-five years in the United States and we are glad to enter the Indian market by partneringwithMOM.”

MOMisfocusedontheunbankedmarketthat has no alternate to payments except cash.“Withfiftypercentofourpopulationhaving no means to formal banking sources, an innovative customised solution like MOMwillboostfinancialinclusioninIndia.Moreover, India is pre-dominantly a casheconomyandMOMisinthecentreoftheIndianmobile payment revolution.” addedMr.SundaraRajan,ExCMDofIndianbankwho recently joined theMMPLboardasanon-executive director.

Withagrowingteamof150employees,MOMislookingtoaddover2,00,000retailtouch points to its network by end of the year. MOM is determined to effectivelycontributetotheRBI’sdesireofincreasingelectronicfinancialtransactionsinIndia.

'Money-on-Mobile' launches mobile payment services

AMOLED panel market forecast 2012-2014

Reliance Communications launches 'Master Plan'

Approximately 178 million handsets willhaveAMOLEDpanelsthisyearandthenumberwill increase to 465 million by 2014. WhileAMOLEDs are becoming increasingly popular,production remains a concern and is dominated by Korean makers, with Samsung's SMDdominatingthesmall-andmediumsizemarketandLGDsettoleadthemarketforlarge-sizeOLEDTVpanels.ThisSpecialReportcomparesand contrasts the different technologies used by industry players, as well as looking at the developments and plans of makers in Japan, Taiwan and China.

AbstractApproximately178millionhandsetswillhave

AMOLEDpanelsthisyearandthenumberwillincreaseto465millionby2014.WhileAMOLEDsare becoming increasingly popular, production remains a concern and is dominated by Korean makers, with Samsung's SMD dominating thesmall-andmediumsizemarketandLGDsettoleadthemarketforlarge-sizeOLEDTVpanels.This Special Report compares and contrasts the different technologies used by industry players, as well as looking at the developments and plans of makers in Japan, Taiwan and China.

Reliance Communications, India's fullyintegrated telecommunications service

provider, today announced the launch of its best value ‘Master Plan’ for GSMprepaid customers in Karnataka. MasterPlan - its unique multi-benefit recharge offerpacksfor itsnewandexistingGSMprepaid customers in Karnataka with recharge packs that are available in three denominations-Rs.46/-andRs.101/-fornew customers and Rs. 74/- for existingcustomers, with a validity period of six months.

The Master Plan is the only prepaidplan in the market that offers local calling as low as Rs. 5paise per minute within the Reliance network along with local calling as lowasRs.30paiseperminutetoanyothernetwork. The customer gets the benefit of full talk time on all top-ups along with 500MBdatausagefreepermonthandalllocal and national sms to be charged at Rs. 5 paise only.

This best value product offers a unique facility to its prospective customers whereby on recharge of Rs. 46; customers can avail 4,500 seconds

of free calling to any network with one month validity whereas on recharge of Rs. 101, the customer gets 10,000seconds of free calling to any network with two months validity.

Commenting on this best value product in Karnataka launch, Hemant Dadlani, Hub Head, Karnataka, Reliance Communications Limited said, “We arealways looking to introduce the best in class products and services for our customersandwiththelaunchof‘MasterPlan’ – a best value based product, we intend to excel in our quest for the same.EveryRelianceGSMsubscribercannow enjoy the best Local and STD call rates along with uninterrupted Data and SMS services at the lowest rate acrossnetworks in Karnataka.”

This best value prepaid product is specifically customized to attract newsubscribersontheRelianceGSMnetworkas well as increase AON of the existingsubscribers and promises to meet the insatiable demands of customers with high LocalandSTDcalling,DataandSMSusagewith a single recharge in Karnataka.

Zync Global Private Limited has announced the launch of Z-900 Plus a new model

tablet which can be bought at a nominal price ofRs.6,490.

ThenewZ-990pluscomeswithadditionalfeatures and better upgrades such as a 1.5Ghzprocessorandahighresolutionscreen,withaglossyoutercasing.Italsohasanultra-portable design featuring realtime multitasking and symmetrical multiprocessing capabilities.

The tablet will be a v a i l a b l e at various r e t a i l o u t l e t s t h r o u g h

Balaji Solutions across 22 states in India.It will be available for purchase on variouse-commerce websites. .

The 7-inch Zync Z-990 plus has a highresolution screen which can be used for the best multimedia usage, downloading and watching movies, play multi-player games etc.Loaded witha1GBRAMforexcellentperformance,thedevice4GBin-builtmemory,canbeexpandedto32GB.Itssize,lightweightof380gmandexcellent battery life make it ideal for long hours of use.

The Zync Z-990 plus comeswith best inclassWi-Ficonnectivity,0.3MPfrontcamera,full-sized USB port that supports pendrives,externalkeyboardsand3GUSBdongles,HDMIport,andmicroUSB

port.

Zync Z-990 Plus Launches in India, for ` 6,490

ELECOM India has launchedgroundbreaking “Multi–Function

BluetoothKeyboard” for Apple&AndroidDevices, which lets you “Type, Talk andListen” all with one device.

This innovative and elegantly designed product packs multiple features into a singledevice.ItcanbeusedasanexternalBluetooth® Keyboard (TK-MBD041 Series)to“Type”lengthye-mailmessagesortypenotes. It also has an in-built Mic withSpeakers to be able to receive incoming callsand“Talk”asanexternalBluetooth®headset. In addition, this device also hasanAudiofeaturewitha3.5mmHeadphoneJack, for plugging in headphones, and be able to “Listen” to your favoritemusicstreamedwirelesslyfromtheApple/Androiddevice.

This product is compatible with a hands-free speech profile, and has a ‘Receive Call’ and ‘End Call’ button, just like a handset. There is an appealing Organic EL Displaythat shows the Battery Level, Wireless Pairing Status, and also displays the number ofincomingcalls. ItalsodisplaysVolumeLevels as well as Play / Pause in Music

Mode. There is a Vibration function forcallalertsaswell.ThecompactsizemakesthisMulti-FunctionBluetoothKeyboardanideal ‘Convergence’ gadget for your favorite Smartphone or Tablet PC.

The product has an in-built Lithium Ionbattery,whichcanbeconvenientlyre-chargedwithaMicro-USBDataCable,andcanlastforapproximately3daysonafullcharge. It is compatible with "Bluetooth2.1+EDR",compatiblewithallAppleandAndroid devices that are compatible with

HIDprofiles.Available in three elegant colors - Black,

White and Blue, the TK-MBD041 Productis priced at anMRP of INR 11,899. TheProduct is available for demo, test and purchaseattheELECOMExperienceWorldShowroom,G-1,SahyogBuilding,58,NehruPlace,NewDelhi-110019.

ELECOM Debuts “Multi-Function Bluetooth Keyboard”

Mobility june2012.indd 6 7/4/2012 11:58:46 PM

Page 9: Mobility Celebrating Convergence

MOBILITYwww.mobilityindia.com MOBILITY June 2012 | 7 www.mobilityindia.com

My Mobile Payments Ltd (MMPL), amobile payment service provider,

today announced the launch of ‘Money-on-Mobile’ (MOM), an M-Wallet servicewhich permits a mobile phone subscriber to purchase a wide range of goods and services using the mobile phone instead of paying by cash, cheque, debit or credit cards, for theIndianmarket.

MOM allows the Indian consumerto load their mobile phones with cash of variousdenominations,minimumbeingINR20,atretailtouchpointsandthenusethisvirtual money to top-up any prepaid mobile recharge and DTH recharge, pay postpaid mobile bills, utility bills such as electricity and gas and purchase airline, bus and movie tickets.MOM’sserviceoperatesindependentof the consumer’s mobile operator or bank, and hence any mobile subscriber can avail of its services through the SMSormobileapplication-based platform.

MOMwaslaunchedfortheB2Bmarketin India in 2010, and in the year 2011receivedRBI’spermissiontoofferthesemi-closed m-wallet for the consumer market nationally.Withastrongnetworkof82,000retailer touch points pan-India and apresencein300cities,MOMhassuccessfullyboarded500,000subscribersandtouchesa

businessvolumeofINR20millionperday.Elated about the entry in the consumer

market, Mr. Shashank Joshi, ManagingDirector of Money-on-Mobile expressed,“Wearehappytolaunchourservicesinoneof the fastest growingmobilemarkets. Ina country like India wheremobile phonesare more widespread than the financial

systems, mobile payment is the next big alternativepaymentmethod.MOMdoesallpaperless transactions and it is in line with RBI’svisionofmaking70%ofthefinancialtransactionspaperlessbyendof2012.MOMis committed to ensuring consumers the ability to make safe, convenient and flexible payments thus empowering them to – ‘Stop at nothing. Pay for anything’.”

MOM recently received a funding of$29.7 million from Calpian, Inc. (CLPI.OB), a Dallas, Texas-based U.S. publiccompany. Speaking at the event, Mr.Harold Montgomery, Chairman and CEO

ofCalpian,Inc.said,“WewishMoney-On-Mobilethebestandwillextendoursupportto the team to help them achieve their vision and expansion plans. We believe that MOMiswell-positionedtotakeadvantageof the promising mobile payment market in India. Calpian’s management team hasbeen associated with the electronic payment processing business for the last twenty-five years in the United States and we are glad to enter the Indian market by partneringwithMOM.”

MOMisfocusedontheunbankedmarketthat has no alternate to payments except cash.“Withfiftypercentofourpopulationhaving no means to formal banking sources, an innovative customised solution like MOMwillboostfinancialinclusioninIndia.Moreover, India is pre-dominantly a casheconomyandMOMisinthecentreoftheIndianmobile payment revolution.” addedMr.SundaraRajan,ExCMDofIndianbankwho recently joined theMMPLboardasanon-executive director.

Withagrowingteamof150employees,MOMislookingtoaddover2,00,000retailtouch points to its network by end of the year. MOM is determined to effectivelycontributetotheRBI’sdesireofincreasingelectronicfinancialtransactionsinIndia.

'Money-on-Mobile' launches mobile payment services

Reliance Communications launches 'Master Plan'

Reliance Communications, India's fullyintegrated telecommunications service

provider, today announced the launch of its best value ‘Master Plan’ for GSMprepaid customers in Karnataka. MasterPlan - its unique multi-benefit recharge offerpacksfor itsnewandexistingGSMprepaid customers in Karnataka with recharge packs that are available in three denominations-Rs.46/-andRs.101/-fornew customers and Rs. 74/- for existingcustomers, with a validity period of six months.

The Master Plan is the only prepaidplan in the market that offers local calling as low as Rs. 5paise per minute within the Reliance network along with local calling as lowasRs.30paiseperminutetoanyothernetwork. The customer gets the benefit of full talk time on all top-ups along with 500MBdatausagefreepermonthandalllocal and national sms to be charged at Rs. 5 paise only.

This best value product offers a unique facility to its prospective customers whereby on recharge of Rs. 46; customers can avail 4,500 seconds

of free calling to any network with one month validity whereas on recharge of Rs. 101, the customer gets 10,000seconds of free calling to any network with two months validity.

Commenting on this best value product in Karnataka launch, Hemant Dadlani, Hub Head, Karnataka, Reliance Communications Limited said, “We arealways looking to introduce the best in class products and services for our customersandwiththelaunchof‘MasterPlan’ – a best value based product, we intend to excel in our quest for the same.EveryRelianceGSMsubscribercannow enjoy the best Local and STD call rates along with uninterrupted Data and SMS services at the lowest rate acrossnetworks in Karnataka.”

This best value prepaid product is specifically customized to attract newsubscribersontheRelianceGSMnetworkas well as increase AON of the existingsubscribers and promises to meet the insatiable demands of customers with high LocalandSTDcalling,DataandSMSusagewith a single recharge in Karnataka.

Zync Global Private Limited has announced the launch of Z-900 Plus a new model

tablet which can be bought at a nominal price ofRs.6,490.

ThenewZ-990pluscomeswithadditionalfeatures and better upgrades such as a 1.5Ghzprocessorandahighresolutionscreen,withaglossyoutercasing.Italsohasanultra-portable design featuring realtime multitasking and symmetrical multiprocessing capabilities.

The tablet will be a v a i l a b l e at various r e t a i l o u t l e t s t h r o u g h

Balaji Solutions across 22 states in India.It will be available for purchase on variouse-commerce websites. .

The 7-inch Zync Z-990 plus has a highresolution screen which can be used for the best multimedia usage, downloading and watching movies, play multi-player games etc.Loaded witha1GBRAMforexcellentperformance,thedevice4GBin-builtmemory,canbeexpandedto32GB.Itssize,lightweightof380gmandexcellent battery life make it ideal for long hours of use.

The Zync Z-990 plus comeswith best inclassWi-Ficonnectivity,0.3MPfrontcamera,full-sized USB port that supports pendrives,externalkeyboardsand3GUSBdongles,HDMIport,andmicroUSB

port.

Zync Z-990 Plus Launches in India, for ` 6,490 Panasonic unveils water-proof tablet

ToughPad A1

Panasonic's first Android-basedcomputer tablet designed for tough

environments such as battlefields was unveiled at CommunicAsia Exposition, in Singapore.

It was the first time the“Panasonic Toughpad A1" wasshowcased in Asia, where company officials said there is a huge demand for such a rugged device.

Mobility News

ELECOM India has launchedgroundbreaking “Multi–Function

BluetoothKeyboard” for Apple&AndroidDevices, which lets you “Type, Talk andListen” all with one device.

This innovative and elegantly designed product packs multiple features into a singledevice.ItcanbeusedasanexternalBluetooth® Keyboard (TK-MBD041 Series)to“Type”lengthye-mailmessagesortypenotes. It also has an in-built Mic withSpeakers to be able to receive incoming callsand“Talk”asanexternalBluetooth®headset. In addition, this device also hasanAudiofeaturewitha3.5mmHeadphoneJack, for plugging in headphones, and be able to “Listen” to your favoritemusicstreamedwirelesslyfromtheApple/Androiddevice.

This product is compatible with a hands-free speech profile, and has a ‘Receive Call’ and ‘End Call’ button, just like a handset. There is an appealing Organic EL Displaythat shows the Battery Level, Wireless Pairing Status, and also displays the number ofincomingcalls. ItalsodisplaysVolumeLevels as well as Play / Pause in Music

Mode. There is a Vibration function forcallalertsaswell.ThecompactsizemakesthisMulti-FunctionBluetoothKeyboardanideal ‘Convergence’ gadget for your favorite Smartphone or Tablet PC.

The product has an in-built Lithium Ionbattery,whichcanbeconvenientlyre-chargedwithaMicro-USBDataCable,andcanlastforapproximately3daysonafullcharge. It is compatible with "Bluetooth2.1+EDR",compatiblewithallAppleandAndroid devices that are compatible with

HIDprofiles.Available in three elegant colors - Black,

White and Blue, the TK-MBD041 Productis priced at anMRP of INR 11,899. TheProduct is available for demo, test and purchaseattheELECOMExperienceWorldShowroom,G-1,SahyogBuilding,58,NehruPlace,NewDelhi-110019.

ELECOM Debuts “Multi-Function Bluetooth Keyboard”

Mobility june2012.indd 7 7/4/2012 11:58:54 PM

Page 10: Mobility Celebrating Convergence

MOBILITY8 | June 2012 www.mobilityindia.com MOBILITY www.mobilityindia.com

With the longest battery life of any smartphone, this

device has enough juice for 17.6 hours of talk-time – on a single charge. And because it’s in the Motorola RAZRfamily, it has the same incredibly thin, fast and light pedigree as the groundbreaking original Motorola RAZRsmartphone.Ithasavibrant4.3-inchSuperAMOLED Advanced display that featuresa wider range of colours than most LCD

HDTVs. Plus at just 8.99mm, MotorolaRAZRMAXXisstillimpossiblythin.

For aspiring filmmakers,forget about

buying expensive, clunky equipment to shoot your first masterpiece.

Instead,takeadvantageofMotorolaRAZRMAXX’s 8-megapixel rear-facing camerawith1080pvideocaptureforcrisp,clear,cinematic-quality images.Or, simplyuseit to chat with a friend using the front-

facing HD video camera.MotorolaRAZRMAXXisalso“BusinessReady,”meaning

it features government-grade encryption that

protects your email, contacts and

calendar. Even the strictest ITmanager will be impressed.

Mobility News

Motorola Razr Maxx launched in India for ` 31,590

Samsung has launched its latest smartphone dual-SIM Galaxy Ace Duos in the Indian market.

Galaxy Ace Duos sports a 3.5-inch TFT touchscreen with a 320x480 pixel resolution. The phone runs on Android 2.3 operating system (OS) powered by powered by an 832 MHz processor coupled with 512MB RAM and 3GB internal memory, which is expandable up to 32GB.

The phone features a 5MP auto focus rear camera and packs a 1300 mAh battery. As of connectivity the phone supports 3G, Wi-Fi, Bluetooth 3.0 and FM Radio. This phone is available in the market at a price of Rs 15,090.

Samsung launches dual-SIM Galaxy Ace Duos in

India Porsche Design and Research InMotion (RIM) has launched the

PorscheDesign P’9981 in India. It ismade of exclusive materials such as forged stainless steel frame, hand-wrapped leather back cover, sculpted QWERTY keyboard, and crystal clear touch display and has exclusive PorscheDesignUIontopofthelatestBlackBerryOS7.

It was announced last OctoberandwasshowcasedatMWC2012. Itfeaturesa1.2GHzprocessorandhas2.8-inchdisplaywithLiquidGraphics

technology, which enables a highly responsive touch experience with incredibly fast and smooth graphics. It has 5MP camera with HD videorecording, 24-bit high resolutiongraphics.

It has built-in NFC support, 768MB RAM, 8 GB of on-board memory,32GBexpandablememorywithmicroSDand1230mAhbattery.TheBlackBerryPorsche Design P’9981 smartphoneis priced at Rs. 1,39,990 and will beavailable at select BlackBerry Premium andBlackBerryExclusivestoresinIndia.

BlackBerry launches Porsche Design P’9981 in India

HTC has officially launched the One S in India. It was announced the One S

at MWC 2012 and it went on sale in India from online retailers earlier this week. It has 4.3-inch (540×960 pixels) AMOLED display, 1.7 GHz dual-core Snapdragon S3 processor, 8MP auto focus camera with flash, 1080p HD video recording and VGA front-facing. ItrunsonAndroid4.0ICSwithHTC

Sense 4 UI. It is 7.9 mm thick, has BeatsAudio integration similar to other Oneseries of phones and comes with 25GB free Dropbox space Other features include, 3.5mmstereoaudiojack,StereoFMRadiowithRDS,1GBRAM,16GBinternalmemory.Theconnectivityfeaturesinclude,3G,Bluetooth4.0,WiFi802.11b/g/n,DLNA,GPS/aGPS.Ithas1650mAhbattery.TheHTCOneSis

available in India atanMOP(BestBuy)of Rs. 33,590.Check out our HTC One Sunboxing and h a n d s - o n images.

HTC One S launched in India for ` 33,590

Airtel has launched ‘Behtar Zindagi’, a new IVR-based Value Added Service

(VAS) for farmers and their communitiesacross Rajasthan in partnership with VAS provider HandygoTechnologies Pvt. Ltd.

This service would lets them access a wide variety of relevant and useful information including market prices, agricultural &cropping advisory, livestock advisory, weather and finance etc. Since it is based on InteractiveVoice Response (IVR), it is easyto use and communicate key information through voice medium.

Airtel mobile customers can dial 556780 (toll free) to availtheseserviceatachargeofRs30for 30 days. It is available 24x7

and365daysoftheyearandsupportsawide range of dialects and is available in Hindi and 17 other regional languages.

Airtel launches 'Behtar Zindage' IVR-based VAS for farmer in Rajasthan

Mobility june2012.indd 8 7/4/2012 11:58:57 PM

Page 11: Mobility Celebrating Convergence

MOBILITYwww.mobilityindia.com MOBILITY June 2012 | 9 www.mobilityindia.com

With the longest battery life of any smartphone, this

device has enough juice for 17.6 hours of talk-time – on a single charge. And because it’s in the Motorola RAZRfamily, it has the same incredibly thin, fast and light pedigree as the groundbreaking original Motorola RAZRsmartphone.Ithasavibrant4.3-inchSuperAMOLED Advanced display that featuresa wider range of colours than most LCD

HDTVs. Plus at just 8.99mm, MotorolaRAZRMAXXisstillimpossiblythin.

For aspiring filmmakers,forget about

buying expensive, clunky equipment to shoot your first masterpiece.

Instead,takeadvantageofMotorolaRAZRMAXX’s 8-megapixel rear-facing camerawith1080pvideocaptureforcrisp,clear,cinematic-quality images.Or, simplyuseit to chat with a friend using the front-

facing HD video camera.MotorolaRAZRMAXXisalso“BusinessReady,”meaning

it features government-grade encryption that

protects your email, contacts and

calendar. Even the strictest ITmanager will be impressed.

Motorola Razr Maxx launched in India for ` 31,590

Porsche Design and Research InMotion (RIM) has launched the

PorscheDesign P’9981 in India. It ismade of exclusive materials such as forged stainless steel frame, hand-wrapped leather back cover, sculpted QWERTY keyboard, and crystal clear touch display and has exclusive PorscheDesignUIontopofthelatestBlackBerryOS7.

It was announced last OctoberandwasshowcasedatMWC2012. Itfeaturesa1.2GHzprocessorandhas2.8-inchdisplaywithLiquidGraphics

technology, which enables a highly responsive touch experience with incredibly fast and smooth graphics. It has 5MP camera with HD videorecording, 24-bit high resolutiongraphics.

It has built-in NFC support, 768MB RAM, 8 GB of on-board memory,32GBexpandablememorywithmicroSDand1230mAhbattery.TheBlackBerryPorsche Design P’9981 smartphoneis priced at Rs. 1,39,990 and will beavailable at select BlackBerry Premium andBlackBerryExclusivestoresinIndia.

BlackBerry launches Porsche Design P’9981 in India

Mobility News

HTC has officially launched the One S in India. It was announced the One S

at MWC 2012 and it went on sale in India from online retailers earlier this week. It has 4.3-inch (540×960 pixels) AMOLED display, 1.7 GHz dual-core Snapdragon S3 processor, 8MP auto focus camera with flash, 1080p HD video recording and VGA front-facing. ItrunsonAndroid4.0ICSwithHTC

Sense 4 UI. It is 7.9 mm thick, has BeatsAudio integration similar to other Oneseries of phones and comes with 25GB free Dropbox space Other features include, 3.5mmstereoaudiojack,StereoFMRadiowithRDS,1GBRAM,16GBinternalmemory.Theconnectivityfeaturesinclude,3G,Bluetooth4.0,WiFi802.11b/g/n,DLNA,GPS/aGPS.Ithas1650mAhbattery.TheHTCOneSis

available in India atanMOP(BestBuy)of Rs. 33,590.Check out our HTC One Sunboxing and h a n d s - o n images.

HTC One S launched in India for ` 33,590

Airtel has launched ‘Behtar Zindagi’, a new IVR-based Value Added Service

(VAS) for farmers and their communitiesacross Rajasthan in partnership with VAS provider HandygoTechnologies Pvt. Ltd.

This service would lets them access a wide variety of relevant and useful information including market prices, agricultural &cropping advisory, livestock advisory, weather and finance etc. Since it is based on InteractiveVoice Response (IVR), it is easyto use and communicate key information through voice medium.

Airtel mobile customers can dial 556780 (toll free) to availtheseserviceatachargeofRs30for 30 days. It is available 24x7

and365daysoftheyearandsupportsawide range of dialects and is available in Hindi and 17 other regional languages.

Airtel launches 'Behtar Zindage' IVR-based VAS for farmer in Rajasthan

iVK in continuing to fulfill its promise tointroduce new innovation, is now coming with”Ivory”averyattractivetouchmodelwithFree2GBSDcardloadedwithnewabollywoodmovie/SongsandscreenSavers.iVoryisfullmultimediamobilephonewithextra large full touch 8.1 cm display and1400 mAh big battery. The handset isenabledwith the KingMovie technologythat canuse to storeup to50movies in2GB limited space free SD card which can store5-6moviesinmp4and2-3moviesinAVIformat.AvailableatRs.3600/-

The phone has a 16 GB Expandable memory coupled with 1.3 mega pixelprimary camera with torch light to take picturesinnighttimealsoandVGAFrontCamera.Ivoryiswellequippedwithothersplendid features like Caller Blacklist, Torch Light,andMobiletracker,FMplayer,Videoplayer ( play all major video formats .kmv,3GP, mp4and Avi) , Audio player play all audio formats with crystal clear sound. Tomake Ivory useas a audio gadget it isenrichedwith3.5mm universal audio jack.

Video recorderand audio recorder makes it a unique gadget in this latest technology world. Ivory support Bluetooth A2DP facility totalk and listen music on Bluetooth enabled devices. Image viewer facilitymakes Ivorygood to watch your all Ivory is jeweledwith latest games which initially were coming with High end mobile handset only like Talking Tom, Angry Bird, Puff and more. With excellent features like Smart Phonebook, SMS and contacts back up.Java is supported by the handset user can installtheirlightJAVAfilesontheTcard.

Unique feature of the phone is that Ivory supportsLiveVideoWallpapers.Theuser has the option of using either a gif image or jpg as wallpaper. Ivory is Javaenabled enabling the user to download and run external Java applications which will be saved in your T flash card. Keeping our trend“valueformoney”forourcustomer,we are providing torch light with camera used as flash light , a unique feature” commented Anil K Kaushik Cofounder and Director,iVKMobile.

SICT Presents Ivory–A feature rich phone

Mobility june2012.indd 9 7/4/2012 11:58:58 PM

Page 12: Mobility Celebrating Convergence

MOBILITY10 | June 2012 www.mobilityindia.com MOBILITY www.mobilityindia.com

Mobile devices maker Lava plans to invest about Rs 55 crore

this year to strengthen its R&Dcapabilities, and will launch a tablet PC in August priced belowRs10,000.

Italsohasplansto launch two smartphone models by September.

"This year weare investing close to Rs 55 crore...Next month, we will launch tablet PC in thepricerangeofRs7,000-8,000,"Lava Co-founder and Director S N Rai said.

The tablet will have a seven inch capacitive touchscreen, 1.2 Ghz processor, and 4GB internal

and 16GB external memory.Experts have forecast that

market for Indian tablet PC, willgrow to a million units in volume

in the next 12 months.

Besides the tablet PC, Lava is planning to launch two smartphones powered by Intel'sprocessor in

September.ThecompanyhadlaunchedIntel

powered 'Xolo X900' smartphoneinApril. "Sometimeby September,onewillintherangeofRs35,000-40,000, while the other will besomewhereintheRs15,000range,"Rai said.

Microsoft has introduced its own line of tablets, marking a major

strategic shift for the software giant as it struggles to compete with Apple and re-invent its aging Windows franchise.

The new tablet line, named Surface, includes a consumer device aimed directly at the Apple iPad, and another, larger machine designed to compete with lightweight laptops. Both include a keyboard that doubles as a cover, and both will be powered by versions of the new Windows 8operating system.

ThemovebreakswithMicrosoft'soperating model of the past 37years, which has relied on computer manufacturers to make and market machines runningWindows. Itcould

throw the world's largest softwarecompany into direct competition with its closest hardware partners such as Samsung and HP.

The new software is the biggest overhaul of Windows in years, and features a new touch-friendly interface dubbed"Metro".Itisscheduledtobeavailable for the Christmas shopping season. The lighter, thinner version of the Surface tablet, built on an Nvidia chipdesignedbyARMHoldings,willbe the first to market at the same time asthegeneralreleaseofWindows8,and will feature Microsoft's popularOfficesuiteofapplications.

It is comparable to Apple's newiPad, heavier but slightly thinner. Ithasa10.6inchscreenandcomesin32GBand64GBmemorysizes.

Microsoft tackles iPad with Surface tablet

Lava to launch new products; plans to invest ` 55 crore

Mobility june2012.indd 10 7/4/2012 11:59:02 PM

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MOBILITYwww.mobilityindia.com MOBILITY June 2012 | 11 www.mobilityindia.com

Mobility Event

Mobile devices maker Lava plans to invest about Rs 55 crore

this year to strengthen its R&Dcapabilities, and will launch a tablet PC in August priced belowRs10,000.

Italsohasplansto launch two smartphone models by September.

"This year weare investing close to Rs 55 crore...Next month, we will launch tablet PC in thepricerangeofRs7,000-8,000,"Lava Co-founder and Director S N Rai said.

The tablet will have a seven inch capacitive touchscreen, 1.2 Ghz processor, and 4GB internal

and 16GB external memory.Experts have forecast that

market for Indian tablet PC, willgrow to a million units in volume

in the next 12 months.

Besides the tablet PC, Lava is planning to launch two smartphones powered by Intel'sprocessor in

September.ThecompanyhadlaunchedIntel

powered 'Xolo X900' smartphoneinApril. "Sometimeby September,onewillintherangeofRs35,000-40,000, while the other will besomewhereintheRs15,000range,"Rai said.

Microsoft has introduced its own line of tablets, marking a major

strategic shift for the software giant as it struggles to compete with Apple and re-invent its aging Windows franchise.

The new tablet line, named Surface, includes a consumer device aimed directly at the Apple iPad, and another, larger machine designed to compete with lightweight laptops. Both include a keyboard that doubles as a cover, and both will be powered by versions of the new Windows 8operating system.

ThemovebreakswithMicrosoft'soperating model of the past 37years, which has relied on computer manufacturers to make and market machines runningWindows. Itcould

throw the world's largest softwarecompany into direct competition with its closest hardware partners such as Samsung and HP.

The new software is the biggest overhaul of Windows in years, and features a new touch-friendly interface dubbed"Metro".Itisscheduledtobeavailable for the Christmas shopping season. The lighter, thinner version of the Surface tablet, built on an Nvidia chipdesignedbyARMHoldings,willbe the first to market at the same time asthegeneralreleaseofWindows8,and will feature Microsoft's popularOfficesuiteofapplications.

It is comparable to Apple's newiPad, heavier but slightly thinner. Ithasa10.6inchscreenandcomesin32GBand64GBmemorysizes.

Microsoft tackles iPad with Surface tablet

DIGISOL has introduced two new IP SurveillanceCameras DG-SC3800 & DG-SC3800P. The DG-

SC3800&DG-SC3800ParePan/TiltIPcamerawith3Megapixelimagesensor.Withits3MegapixelimageresolutionandH.264compression,userscanstreamhigh quality video at low bandwidth. The Pan/Tiltfunction allows the camera to monitor a much larger & wider area. DG-SC3800Psupports PoE, which helps in easy installation by eliminating the need of a dedicated power source for the camera. These cameras are ideal for monitoring hugeareasona24x7basis.

Thesecamerashave9IRLEDs and a light sensor for better visibility under low light environment and dark areas.The lightsensorautomatically triggers the IRLED when environment is dark. These IP camerassupport QoS parameters which can help prioritizethe video traffic alongwith theManaged switches/Routers in the network to ensure best delivery of the video when running multiple applications over IP network. The IP camera can either white list orblacklist an IP address. This restricts unauthorizedaccesstotheIPCamera.

TheseIPcamerassupportsarangeofhighqualityvideo formats like QXGA, 1080p, 960p, 720p, D1,VGA and frame rates up to 30fps for better videoquality. This gives flexibility for setting an appropriate resolution for video streaming/ recording purpose.DDNSallowsviewingtheIPcameraoverInternetwiththe help of a domain name. UPnP will allow Windows users to access the camera with the click of a mouse eveniftheIPaddressofthecameraisnotknown.Key Features

• 3MegapixelSensor• Pan-TiltFunction• Day/Nightfunctionality• H.264/MPEG4/MJPEGmultiplestreaming• Build-in SD/SDHC memory card slot for

local storage• Twowayaudio• IPv6support• QoSandIPfiltering• ONVIFcompliant• DDNS&UpnP• 3GPPMobileSurveillanceSupportPrice:DG-SC3800&DG-SC3800Pareavailablein

themarketatMRPofRs.23,335/-andRs.27,223/-respectively

USP: For DG-SC3800 & DG-SC3800P serviceandsupportisprovidedfrom64locationsacrossthecountrybyDIGICAREtheservicedivisionofSmartlinkNetwork Systems Ltd.

Lava to launch new products; plans to invest ` 55 crore

DIGISOL launches two IP Surveillance Cameras with 3 Mega pixel image sensor

Mobility june2012.indd 11 7/4/2012 11:59:06 PM

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MOBILITY12 | June 2012 www.mobilityindia.com MOBILITY www.mobilityindia.com

Cover Story

Getting Smarter with AndroidWith global Smartphones vendors such as Samsung and Huawei etc accepting Android in a big way, Android

is set to rule the mobility game now

Mobility june2012.indd 12 7/4/2012 11:59:06 PM

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MOBILITYwww.mobilityindia.com MOBILITY June 2012 | 13 www.mobilityindia.com

Cover Story

Getting Smarter with AndroidWith global Smartphones vendors such as Samsung and Huawei etc accepting Android in a big way, Android

is set to rule the mobility game now

Mobility june2012.indd 13 7/4/2012 11:59:06 PM

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MOBILITY14 | June 2012 www.mobilityindia.com MOBILITY www.mobilityindia.com

Cover Story

As more and more smartphone users opt for Google’s Android operating system, Apple’s iOS and

other systems such as Symbian are set to loose out of this smartphone opportunity. According to market research company, ComScore, more than 107 million Americans now own smartphones, up 6 percent from the three-month period ending in January.

Android commanded 50.8 percent of the U.S. smartphone operating system market, up 2.2 percent, according to CNET’s report on ComScore’s study. The No. 2 smartphone operating system, Apple’s iOS, came in with 31.4 percent of the market, up 1.9 percent.

Both Android and iOS have benefited as BlackBerry maker Research in Motion continued to struggle. RIM remained No. 3 in operating system market share but took a major hit due to its troubles, falling to 11.6 percent of the market from 15.2 percent.

Commenting about the Android scenario globally as well as in India, Victor Shan, President India Device Business, Huawei said that according to various market agencies, Android currently has approx 56% share of the global smart phone OS market.

“As per GFK, in Year 2011 total sales of handsets was 174Mn of which Smartphone sales contributed 8.03 Mn. Android Smartphone in India was 1.8Mn contributing approx 23%. Android is expected to capture over half of Indian Smartphone Market Share by end of 2012. As per one of the studies, Indian Smartphone user spends 2.5 hours a day using their phones with 72% of their time spent on activities such as gaming, entertainment, apps and internet related content. Only 28% of their time is now used for voice calls and text messaging. According to Huawei studies connecting to 4 cities in India nearly 40% of the users are not aware about operating system on the their phone, suggesting that consumers are not very well informed about the technical specs on their phones. OS vendors like Google and micro soft need to take greater initiative and educating users about the features available on the platform. In the same study Huawei found Entertainment 72% and Games (71%) are the two more important segment users access on their

smart phone, typically used more by younger segment , . social networking is gaining momentum with 61% of the users accessing it. Business and life style is used 22% to 23% respectively,” he explained.

And talking about Huawei’s app store, Shan said that Huawei has Hi-Space - Huawei App store available exclusively to Huawei Smartphone owners. “We have over 2000 top apps for work, play and everything in between. The apps that come in the Huawei Smartphone is just the beginning. You can download more apps from Hi-Space and experience more on your phone. Hi-space caters to Indian taste. Hispace provides the best in the industry apps categorized to ease your search and experience on the app market,” he added.

As being put by Nafis Kazim, Executive Vice President, Shyam Networks, Android is surely moving ahead with holding great promise for the end user as well as smartphone vendor community.

“According to a recent report by analysis firm Convergence Catalyst, the Indian smartphone market is expected to grow by 100 percent with 18 to 20 million devices being sold in the year in comparison to 9.5 million units sold in 2011. Moreover, the report also says that smartphones will be responsible for 12 to 14 percent of the total handset sales. In the present situation, Symbian platform holds about 46 percent in market share while Android holds 28.3 percent market share, however this is likely to change in the coming months. As far as mobility space is concerned, Android is moving in the right direction. Development of Android application is already happening different segment of users. Shyam is getting sector specific Android applications development for the users of Tablets,” he adds on.

Android is Ruling The Mobile MarketAndroid is operating system built on

Linux OS and developed by Google and Open Handset Alliance. It is a software

pile for mobile devices that consists of an operating system, key applications and middle-ware. It is a highly strong platform and in-depth knowledge of Android SDKs and NDKs helps android developers to build number of best applications. Android provide support of Java language for the developers so that they can make 3rd party applications on java which can easily run on device that is Android based.

Team of Android developers have been working on development since Google has released the first version of SDK. SDK provides great tools and APIs essential to start building applications on Android using Java language.

Android SDK comes with applications that are hugely useful for Android developers though Developers use these applications to simplify reuse of framework APIs for building cutting edge

android applications. Having knowledge of Android’s features, Android application developers very well understand the limitations of the Android and this ensures to easily create work around for those limitations.

Android is the second giant ruling the mobile market because of its great beneficial features for users and high flexibility for developers with its open source development environment. It has market which is open application distribution channel that guarantees more flexibility and assurance to fast application development.

Its Advantage AndroidTalking about the advantages of

Android Shan from Huawei said that

the biggest advantage of Android is that it is an open and royalty free platform. “Manufacturers and application developers can design a variety of software’s and load on the Android system. If you have a phone with Android then you can download and install several free applications from play store. Android based mobile also serves great in terms of speed, power and efficiency. With their ability of multitasking, customization capability and outstanding web compatibility, Android based mobile phones have become preferred choice for individuals for both personal and commercial use. Huawei’s R&D continuously keeps working on technologies which further enhances the performance and improves the overall user experience. Some of the path breaking initiatives by Huawei have been introduction of Cloud+ with a range of next generation features like 16GB Cloud+ drive, Message+, Streams, Phone finder, SNS, Contacts Integration and any where any device access for content saved on drive, Emotional UI for better user experience, integration of useful applications such as Traffic Manager and Task Killer etc,” he explained.

Speaking about the advantages of Android platform, Nafis Kazim from Shyam says that there are some pretty clear advantages that the Android system brings to the table for the end

customers, and this has put the customer’s comfort level to a new height. This is the primary reason for the success of Android market, globally as well as in India.

“One of the biggest advantages of Android platform is that it is open-source. This means instead of just one company working on the code, an unlimited number of people can work on the core of the platform. Open sourced software is usually more secure than proprietary

software because it catches thousands of eyeballs every day and hence, any holes in the software security system are quickly found and patched accordingly. Most importantly, a device running on android platform unlike the Apple iPhone can run multiple set of Applications at the same time. Android users benefit greatly from this feature as they can receive notifications, listen to music, or even record data without keeping the application open,” he explains.

What vendors offer in India in Android“Huawei’s main focus for India

market is on the Smart phones, Data

Cards and Tablets. Our all the operational Smart phones in India are based on Android OS. Our portfolio of devices can be checked at www.huaweidevice.co.in. Huawei Smart phones comes with Cloud+ with a range of next generation features like Cloud+ drive, Message+, Streams, Phone finder, SNS, Contacts Integration and any where any device access for content saved on drive. These features help the phone user to experience the future,” Shan adds on.

Huawei R&D has created Emotional UI for better user experience. We have many 3D Designs. There are many exciting features such as you can create your own Folders in the menu and delete, the phone unlock pattern is unique with shortcuts to Camera, Call Logs and Messages along with Home Screen.

R&D has integrated applications such as Traffic Manager and Task Killer. With Traffic Manager Application you can monitor usage of your data. Task Killer application helps you close all those applications which keep running in the background and keeps eating up the phone battery.

Huawei Phones has Fast boot feature so that you can power on your phone in just 5 seconds.

R&D has developed Hi-space-Huawei

Mobility june2012.indd 14 7/4/2012 11:59:10 PM

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MOBILITYwww.mobilityindia.com MOBILITY June 2012 | 15 www.mobilityindia.com

Cover Story

As more and more smartphone users opt for Google’s Android operating system, Apple’s iOS and

other systems such as Symbian are set to loose out of this smartphone opportunity. According to market research company, ComScore, more than 107 million Americans now own smartphones, up 6 percent from the three-month period ending in January.

Android commanded 50.8 percent of the U.S. smartphone operating system market, up 2.2 percent, according to CNET’s report on ComScore’s study. The No. 2 smartphone operating system, Apple’s iOS, came in with 31.4 percent of the market, up 1.9 percent.

Both Android and iOS have benefited as BlackBerry maker Research in Motion continued to struggle. RIM remained No. 3 in operating system market share but took a major hit due to its troubles, falling to 11.6 percent of the market from 15.2 percent.

Commenting about the Android scenario globally as well as in India, Victor Shan, President India Device Business, Huawei said that according to various market agencies, Android currently has approx 56% share of the global smart phone OS market.

“As per GFK, in Year 2011 total sales of handsets was 174Mn of which Smartphone sales contributed 8.03 Mn. Android Smartphone in India was 1.8Mn contributing approx 23%. Android is expected to capture over half of Indian Smartphone Market Share by end of 2012. As per one of the studies, Indian Smartphone user spends 2.5 hours a day using their phones with 72% of their time spent on activities such as gaming, entertainment, apps and internet related content. Only 28% of their time is now used for voice calls and text messaging. According to Huawei studies connecting to 4 cities in India nearly 40% of the users are not aware about operating system on the their phone, suggesting that consumers are not very well informed about the technical specs on their phones. OS vendors like Google and micro soft need to take greater initiative and educating users about the features available on the platform. In the same study Huawei found Entertainment 72% and Games (71%) are the two more important segment users access on their

smart phone, typically used more by younger segment , . social networking is gaining momentum with 61% of the users accessing it. Business and life style is used 22% to 23% respectively,” he explained.

And talking about Huawei’s app store, Shan said that Huawei has Hi-Space - Huawei App store available exclusively to Huawei Smartphone owners. “We have over 2000 top apps for work, play and everything in between. The apps that come in the Huawei Smartphone is just the beginning. You can download more apps from Hi-Space and experience more on your phone. Hi-space caters to Indian taste. Hispace provides the best in the industry apps categorized to ease your search and experience on the app market,” he added.

As being put by Nafis Kazim, Executive Vice President, Shyam Networks, Android is surely moving ahead with holding great promise for the end user as well as smartphone vendor community.

“According to a recent report by analysis firm Convergence Catalyst, the Indian smartphone market is expected to grow by 100 percent with 18 to 20 million devices being sold in the year in comparison to 9.5 million units sold in 2011. Moreover, the report also says that smartphones will be responsible for 12 to 14 percent of the total handset sales. In the present situation, Symbian platform holds about 46 percent in market share while Android holds 28.3 percent market share, however this is likely to change in the coming months. As far as mobility space is concerned, Android is moving in the right direction. Development of Android application is already happening different segment of users. Shyam is getting sector specific Android applications development for the users of Tablets,” he adds on.

Android is Ruling The Mobile MarketAndroid is operating system built on

Linux OS and developed by Google and Open Handset Alliance. It is a software

pile for mobile devices that consists of an operating system, key applications and middle-ware. It is a highly strong platform and in-depth knowledge of Android SDKs and NDKs helps android developers to build number of best applications. Android provide support of Java language for the developers so that they can make 3rd party applications on java which can easily run on device that is Android based.

Team of Android developers have been working on development since Google has released the first version of SDK. SDK provides great tools and APIs essential to start building applications on Android using Java language.

Android SDK comes with applications that are hugely useful for Android developers though Developers use these applications to simplify reuse of framework APIs for building cutting edge

android applications. Having knowledge of Android’s features, Android application developers very well understand the limitations of the Android and this ensures to easily create work around for those limitations.

Android is the second giant ruling the mobile market because of its great beneficial features for users and high flexibility for developers with its open source development environment. It has market which is open application distribution channel that guarantees more flexibility and assurance to fast application development.

Its Advantage AndroidTalking about the advantages of

Android Shan from Huawei said that

the biggest advantage of Android is that it is an open and royalty free platform. “Manufacturers and application developers can design a variety of software’s and load on the Android system. If you have a phone with Android then you can download and install several free applications from play store. Android based mobile also serves great in terms of speed, power and efficiency. With their ability of multitasking, customization capability and outstanding web compatibility, Android based mobile phones have become preferred choice for individuals for both personal and commercial use. Huawei’s R&D continuously keeps working on technologies which further enhances the performance and improves the overall user experience. Some of the path breaking initiatives by Huawei have been introduction of Cloud+ with a range of next generation features like 16GB Cloud+ drive, Message+, Streams, Phone finder, SNS, Contacts Integration and any where any device access for content saved on drive, Emotional UI for better user experience, integration of useful applications such as Traffic Manager and Task Killer etc,” he explained.

Speaking about the advantages of Android platform, Nafis Kazim from Shyam says that there are some pretty clear advantages that the Android system brings to the table for the end

customers, and this has put the customer’s comfort level to a new height. This is the primary reason for the success of Android market, globally as well as in India.

“One of the biggest advantages of Android platform is that it is open-source. This means instead of just one company working on the code, an unlimited number of people can work on the core of the platform. Open sourced software is usually more secure than proprietary

software because it catches thousands of eyeballs every day and hence, any holes in the software security system are quickly found and patched accordingly. Most importantly, a device running on android platform unlike the Apple iPhone can run multiple set of Applications at the same time. Android users benefit greatly from this feature as they can receive notifications, listen to music, or even record data without keeping the application open,” he explains.

What vendors offer in India in Android“Huawei’s main focus for India

market is on the Smart phones, Data

Cards and Tablets. Our all the operational Smart phones in India are based on Android OS. Our portfolio of devices can be checked at www.huaweidevice.co.in. Huawei Smart phones comes with Cloud+ with a range of next generation features like Cloud+ drive, Message+, Streams, Phone finder, SNS, Contacts Integration and any where any device access for content saved on drive. These features help the phone user to experience the future,” Shan adds on.

Huawei R&D has created Emotional UI for better user experience. We have many 3D Designs. There are many exciting features such as you can create your own Folders in the menu and delete, the phone unlock pattern is unique with shortcuts to Camera, Call Logs and Messages along with Home Screen.

R&D has integrated applications such as Traffic Manager and Task Killer. With Traffic Manager Application you can monitor usage of your data. Task Killer application helps you close all those applications which keep running in the background and keeps eating up the phone battery.

Huawei Phones has Fast boot feature so that you can power on your phone in just 5 seconds.

R&D has developed Hi-space-Huawei

“As per GFK, in Year 2011 total sales of handsets was 174Mn of which Smartphone sales contributed 8.03 Mn. Android Smartphone in India was 1.8Mn contributing approx 23%. Android is expected to capture over half of Indian Smartphone Market Share by end of 2012. As per one of the studies, Indian Smartphone user spends 2.5 hours a day using their phones with 72% of their time spent on activities such as gaming, entertainment, apps and internet related content. Only 28% of their time is now used for voice calls and text messaging. According to Huawei studies connecting to 4 cities in India nearly 40% of the users are not aware about operating system on the their phone, suggesting that consumers are not very well informed about the technical specs on their phones."

– Victor Shan,President India Device Business, Huawei

Mobility june2012.indd 15 7/4/2012 11:59:11 PM

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MOBILITY16 | June 2012 www.mobilityindia.com MOBILITY www.mobilityindia.com

App store available exclusively to Huawei smart phone owners. It has over 2000 top apps for work, play and everything in between. The apps that come in the Huawei smart phone are just the beginning. You can download more apps from Hi-Space and experience more on your phone. Hi-space caters to Indian taste. Hi-space provides the best in the industry apps categorized to ease your search and experience on the app market.

Riding high on Android platform, Shyam Networks is set to introduce an interesting array of smart devices in the Indian market. “We have got complete range of tablets and smart TV boxes. We have different sizes of tablets available which are designed keeping in mind different market needs with WiFi and 3G connectivity options. Smart TV boxes in different Android versions convert normal TV to Smart TV. This enables the user to use

normal TV as internet browser with the help of extending existing WiFi and Ethernet connectivity,” Nafis Kazim adds on.

Application Development in AndroidAndroid application development

varies from simple Android games to complex android applications. More and more businesses are investing in Android

application development to reach huge number of Android users. Also, if you have idea, you can get android application developed and start selling it to maximum number of Android users.

Features of Android Application Development:• GSMTelephony• Application framework allowing

Cover Story

r e p l a c e m e n t and reuse of components

• I n t e g r a t e dbrowser based on the open source Web kit engine

• SQLite forstructured data storage

• Dalvik virtualmachine optimized for mobile devices

• Bluetooth, EDGE,3G and Wifi

• Camera,compass,GPS, touch screen, m a g n e t o m e t e r and accelerometer

• Mediasupportforaudio, video and still image formats

• Comprehens ivelibraries for 2D and 3D graphics that allow the developer to bring in the desktop effect into Android based mobile applications

• Optimized graphics powered bycustom 2D graphics library; 3D graphics based on OpenGL ES 1.0 specification

• Rich development environmentconsisting debugging tools, device emulator, memory and performance profiling and a plug-in for the Eclipse IDE

According to IDC, Google and Apple have both consolidated their position. Android has a market share of 59.0% in 2012 Q1 (growing from 2011 Q1's36.1%, with increased shipments from 36.1 million units to a whopping 89.9) while Apple has grown the market share if iOS to 23% from 18.3% (shipping 35.1 million units versus 18.6 last year). Samsung accounted for 45.4% of the total Android-based smartphone shipments and the iPhone 4S keeps the numbers high for Apple.

Mobile phone tracker firm IDC has released the latest numbers of worldwide smartphone shipment for the first quarter of the year. This period has all but confirmed the dominance of two particular mobile platforms, Android and iOS. The dynamic duo secured a combined 82% share of the 152.3 millionsmartphonesshippedinQ12012and made it tougher for other mobile platforms, such as Symbian, BlackBerry, and Windows Phone 7/ Windows Mobile, to stop falling further down the chart.

"According to a recent report by analysis firm Convergence Catalyst, the Indian smartphone market is expected to grow by 100 percent with 18 to 20 million devices being sold in the year in comparison to 9.5 million units sold in 2011. Moreover, the report also says that smartphones will be responsible for 12 to 14 percent of the total handset sales. In the present situation, Symbian platform holds about 46 percent in market share while Android holds 28.3 percent market share, however this is likely to change in the coming months. As far as mobility space is concerned, Android is moving in the right direction."

– Nafis Kazim,Executive Vice President

Shyam Networks

Mobility june2012.indd 16 7/4/2012 11:59:15 PM

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App store available exclusively to Huawei smart phone owners. It has over 2000 top apps for work, play and everything in between. The apps that come in the Huawei smart phone are just the beginning. You can download more apps from Hi-Space and experience more on your phone. Hi-space caters to Indian taste. Hi-space provides the best in the industry apps categorized to ease your search and experience on the app market.

Riding high on Android platform, Shyam Networks is set to introduce an interesting array of smart devices in the Indian market. “We have got complete range of tablets and smart TV boxes. We have different sizes of tablets available which are designed keeping in mind different market needs with WiFi and 3G connectivity options. Smart TV boxes in different Android versions convert normal TV to Smart TV. This enables the user to use

normal TV as internet browser with the help of extending existing WiFi and Ethernet connectivity,” Nafis Kazim adds on.

Application Development in AndroidAndroid application development

varies from simple Android games to complex android applications. More and more businesses are investing in Android

application development to reach huge number of Android users. Also, if you have idea, you can get android application developed and start selling it to maximum number of Android users.

Features of Android Application Development:• GSMTelephony• Application framework allowing

Cover Story

r e p l a c e m e n t and reuse of components

• I n t e g r a t e dbrowser based on the open source Web kit engine

• SQLite forstructured data storage

• Dalvik virtualmachine optimized for mobile devices

• Bluetooth, EDGE,3G and Wifi

• Camera,compass,GPS, touch screen, m a g n e t o m e t e r and accelerometer

• Mediasupportforaudio, video and still image formats

• Comprehens ivelibraries for 2D and 3D graphics that allow the developer to bring in the desktop effect into Android based mobile applications

• Optimized graphics powered bycustom 2D graphics library; 3D graphics based on OpenGL ES 1.0 specification

• Rich development environmentconsisting debugging tools, device emulator, memory and performance profiling and a plug-in for the Eclipse IDE

According to IDC, Google and Apple have both consolidated their position. Android has a market share of 59.0% in 2012 Q1 (growing from 2011 Q1's36.1%, with increased shipments from 36.1 million units to a whopping 89.9) while Apple has grown the market share if iOS to 23% from 18.3% (shipping 35.1 million units versus 18.6 last year). Samsung accounted for 45.4% of the total Android-based smartphone shipments and the iPhone 4S keeps the numbers high for Apple.

Mobile phone tracker firm IDC has released the latest numbers of worldwide smartphone shipment for the first quarter of the year. This period has all but confirmed the dominance of two particular mobile platforms, Android and iOS. The dynamic duo secured a combined 82% share of the 152.3 millionsmartphonesshippedinQ12012and made it tougher for other mobile platforms, such as Symbian, BlackBerry, and Windows Phone 7/ Windows Mobile, to stop falling further down the chart.

"According to a recent report by analysis firm Convergence Catalyst, the Indian smartphone market is expected to grow by 100 percent with 18 to 20 million devices being sold in the year in comparison to 9.5 million units sold in 2011. Moreover, the report also says that smartphones will be responsible for 12 to 14 percent of the total handset sales. In the present situation, Symbian platform holds about 46 percent in market share while Android holds 28.3 percent market share, however this is likely to change in the coming months. As far as mobility space is concerned, Android is moving in the right direction."

– Nafis Kazim,Executive Vice President

Shyam Networks

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It is true that the idea of mobile video conferencing might seem to be coming straight out of the plot of Star Trek or

any other sci-fi movie to some, but the movement to bring video communications to devices such as smart phones is well underway today.

And in this direction, both the iPhone and Android mobile phones have seen a flurry of internal and third-party software development that has led to some recent interesting breakthroughs in personal mobile video conferencing.

The two greatest limitations to the development of portable video conferencing, hardware and bandwidth, have been in large part overcome by advances in phone and network design.

And on top of that, the advent of 3G mobile networks has dramatically improved data transfer speeds to the point where real-time digital video data is finally feasible, and with 4G networks slowly rolling out across the country, mobile video conferencing continues to expand in terms of the quality and features it can offer.

At the same time, global handset manufacturers have been able to push ever more powerful chips inside handsets, along with accessories such as miniaturized video cameras that face the mobile device’s user – a critical part of providing a video conferencing experience.

In this scenario, only a few software apps have emerged which have been able to take advantage of this confluence of network bandwidth, powerful handsets and caller-facing video cameras. Android users were the first to jump onboard the mobile video conferencing movement thanks to Fring, software which allowed for video conferencing between Skype contacts on devices such as the Sprint EVO 4G phone.

Apple iPhone customers soon followed Android phones down the video conferencing path thanks to applications such as FaceTime, an Apple-sourced video communications application for the iPhone 4. Phone to phone communications between iPhone users and even between Android and iPhone users is now also possible using these applications.

And as a result, the mobile video

conferencing segment of the industry is still taking baby steps, but major players like Cisco are likely in the midst of developing a fully featured smartphone video conferencing strategy. It is important to note that global networking major Cisco has already expanded its Unified Communications suite to include WebEx functionality for mobile phone users, which is no doubt a good indicator that new mobile video communication capabilities will soon follow.

As far as the high definition mobile telepresence is concerned, the greater bandwidth demands associated with this quality of video transmission will most likely mean waiting for 4G networks to catch up with 3G in national distribution. It will also require that smartphone manufacturers commit to using top notch camera components and state of the art processing hardware to provide the extra digital horsepower required to for this type of service.

Enabling Smart ConferencingIf your operator provider supports video

calling, you may use your smartphone to make video conference calls. Check to make sure that your phone's processor is at least 1 GHz, and that it has video software installed on it.

For example, the Apple iPhone 4 comes bundled with the video application FaceTime. When the software is activated, the digital camera on the phone is used to establish a video conference call over a WiFi Internet connection.

Step 1Check the "Settings" icon on your

smartphone's Home screen. Use your finger to scroll down the screen until you see the option "Phone" and tap it. Check

to make sure that the phone feature is turned on.

Step 2Enable the video software application.

Look for the video software application icon on the Home screen and tap it. The video software application icon looks like an image of a video camera.

Step 3Check the "Camera" icon on the Home

screen to activate the digital camera. Press the "Video" button to switch the camera to video mode on your phone.

Step 4Check the "Phone" icon on the Home

screen. Select the name of the person that you want to call from your contact or phone book list. Press the "Video Call" button, or the video software application icon located next to the name of your contact. If the person that you're calling is available, they will see a video conference invitation displayed on their phone from you.

Step 5Wait for the person that you're calling

to accept the video conference invitation. The video call will begin after your contact

tap the video conference invitation that's displayed on their phone. You should see a live image of the person that you're calling on your smartphone when the phone connection is made.

Step 6Press the "End" button

on your smartphone when you're finished with the video conference call. Deactivate or turn off the digital camera on your

phone.It is important to note that not all

smartphones have the capability of making mobile video conference calls. However, if you own one of the latest smartphone models, and the person that you're calling also has the same type of phone, you will be able to make and receive video conference calls from that person. Moving forward, this trend is likely to define a new realm of smartphone focused video based conferencing capabilities well within the reach of common masses.

Mobility Enterprise

Video Conferencing Gets Bigger With Next-Gen smartphones

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MOBILITYwww.mobilityindia.com MOBILITY June 2012 | 19 www.mobilityindia.com

Mobility Enterprise

It is true that the idea of mobile video conferencing might seem to be coming straight out of the plot of Star Trek or

any other sci-fi movie to some, but the movement to bring video communications to devices such as smart phones is well underway today.

And in this direction, both the iPhone and Android mobile phones have seen a flurry of internal and third-party software development that has led to some recent interesting breakthroughs in personal mobile video conferencing.

The two greatest limitations to the development of portable video conferencing, hardware and bandwidth, have been in large part overcome by advances in phone and network design.

And on top of that, the advent of 3G mobile networks has dramatically improved data transfer speeds to the point where real-time digital video data is finally feasible, and with 4G networks slowly rolling out across the country, mobile video conferencing continues to expand in terms of the quality and features it can offer.

At the same time, global handset manufacturers have been able to push ever more powerful chips inside handsets, along with accessories such as miniaturized video cameras that face the mobile device’s user – a critical part of providing a video conferencing experience.

In this scenario, only a few software apps have emerged which have been able to take advantage of this confluence of network bandwidth, powerful handsets and caller-facing video cameras. Android users were the first to jump onboard the mobile video conferencing movement thanks to Fring, software which allowed for video conferencing between Skype contacts on devices such as the Sprint EVO 4G phone.

Apple iPhone customers soon followed Android phones down the video conferencing path thanks to applications such as FaceTime, an Apple-sourced video communications application for the iPhone 4. Phone to phone communications between iPhone users and even between Android and iPhone users is now also possible using these applications.

And as a result, the mobile video

conferencing segment of the industry is still taking baby steps, but major players like Cisco are likely in the midst of developing a fully featured smartphone video conferencing strategy. It is important to note that global networking major Cisco has already expanded its Unified Communications suite to include WebEx functionality for mobile phone users, which is no doubt a good indicator that new mobile video communication capabilities will soon follow.

As far as the high definition mobile telepresence is concerned, the greater bandwidth demands associated with this quality of video transmission will most likely mean waiting for 4G networks to catch up with 3G in national distribution. It will also require that smartphone manufacturers commit to using top notch camera components and state of the art processing hardware to provide the extra digital horsepower required to for this type of service.

Enabling Smart ConferencingIf your operator provider supports video

calling, you may use your smartphone to make video conference calls. Check to make sure that your phone's processor is at least 1 GHz, and that it has video software installed on it.

For example, the Apple iPhone 4 comes bundled with the video application FaceTime. When the software is activated, the digital camera on the phone is used to establish a video conference call over a WiFi Internet connection.

Step 1Check the "Settings" icon on your

smartphone's Home screen. Use your finger to scroll down the screen until you see the option "Phone" and tap it. Check

to make sure that the phone feature is turned on.

Step 2Enable the video software application.

Look for the video software application icon on the Home screen and tap it. The video software application icon looks like an image of a video camera.

Step 3Check the "Camera" icon on the Home

screen to activate the digital camera. Press the "Video" button to switch the camera to video mode on your phone.

Step 4Check the "Phone" icon on the Home

screen. Select the name of the person that you want to call from your contact or phone book list. Press the "Video Call" button, or the video software application icon located next to the name of your contact. If the person that you're calling is available, they will see a video conference invitation displayed on their phone from you.

Step 5Wait for the person that you're calling

to accept the video conference invitation. The video call will begin after your contact

tap the video conference invitation that's displayed on their phone. You should see a live image of the person that you're calling on your smartphone when the phone connection is made.

Step 6Press the "End" button

on your smartphone when you're finished with the video conference call. Deactivate or turn off the digital camera on your

phone.It is important to note that not all

smartphones have the capability of making mobile video conference calls. However, if you own one of the latest smartphone models, and the person that you're calling also has the same type of phone, you will be able to make and receive video conference calls from that person. Moving forward, this trend is likely to define a new realm of smartphone focused video based conferencing capabilities well within the reach of common masses.

Video Conferencing Gets Bigger With Next-Gen smartphones

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the Research In Motion (RIM) blackberry Enterprise Server, whose Mobile Data Service (MDS) feature enables the extension of enterprise applications to mobile employees as well as improvements in security and the availability of applications from major ISVs.

Customer relationship management (CRM) packages have led this trend largely because of strong overlap between the needs of customer-facing employees and the strengths of mobile devices such as the Smart devices.

Even though mobile applications have been for the most part about pushing information out into the field, less customer-centric applications such as enterprise resource planning (ERP) and supply chain management (SCM) will more likely promote process optimization in areas such as production planning, inventory management, and logistics — by bringing in and incorporating information from the field faster. In both cases, the extension of enterprise applications via mobile devices has tightened processes, increased responsiveness, and improved decision making.

Here we are exploring the industry-specific factors driving this rise and provides examples of how enterprises are using these applications to enhance and in some cases, transform their business processes. The key distinction of industry mobile applications is that they facilitate one or more processes associated with a particular industry or vertical market. Under this definition, "pure" mobile communications applications — such as wireless email — do not qualify, even though they clearly deliver benefits such as improved productivity and increased customer satisfaction.

Instead, the focus is on how core elements of specific processes, within specific industries, are fundamentally altered by mobile enablement. Given the nuances and similarities of business models across industries, subtlety is important in making this distinction. Take the example of "field services."

Although it is a critical process for a range of businesses — from utilities and onsite printing service providers to insurance companies and IT support providers — each one has its own set of unique process elements that leverage mobility in different ways. Some have a transactional and order-entry component (e.g., ordering parts remotely to fix a broken printer), some require advanced content viewing (e.g., pipeline charts,

technical diagrams for utility workers), and some require remote data entry (e.g., insurance assessments for adjusters).

Thus, mobile applications clearly still have a largely horizontal character, but new developments and capabilities are beginning to show how certain vertical markets can gain unique business benefits from mobility.

At a high level, the growth of mobility-enabled applications is driven by the same factors driving IT and business process change initiatives by companies, namely the need to:

! Be more responsive to their customers and to changes in their operating environments (related to their competitors, suppliers, partners, and customers)

! Optimize the efficiency of their staff resources

Shorten the cycle time of key processes throughout their value chains Each of these factors, in turn, is driven by the increasing intensity of competition in nearly every industry and the importance of integrating processes and information to meet this competition.

Another factor driving the adoption of industry-specific mobile applications is the evolution of the technology itself, which has laid the necessary groundwork for mobile enterprise applications to take off. At the infrastructure level, one such factor is the development of platforms such as RIM’s Smart devices Enterprise Server, whose Mobile Data Service (MDS) feature enables the extension of enterprise applications to mobile employees.

Another factor is the improvement of mobile application security, which had posed a barrier. Still another factor is the increasing availability of mobility-enabled applications from major ISVs such as SAP.

With this foundation in place, mobile applications have become more prevalent across a number of vertical markets. The drivers and patterns of mobile application adoption vary across industries, but a common framework has begun to take shape that explains these activities. Put simply, organizations have started to apply mobile technology to those processes where the integration of real-time information can drastically improve process quality. Although the definition of process quality varies by industry, some general characteristics include the following:

! Better Decisions. To many field employees, the value of information is situational — having the right materials

in front of a sales prospect, knowing what parts will be needed to fix a remote problem, figuring out which products to cross sell based on what the customer is using.

! Faster Decisions. Not having information in the field can impede responsiveness to customer needs. Insurance adjusters can’t adjudicate claims in the field, brokers can’t provide "instant" price quotes based on credit scores, and financial planners can’t view a customer’s portfolio in real time.

! Shortened Cycles. Bridging the gap between the field and the office can shorten core process cycles. Remote reporting of retail inventory can shorten replenishment, the ability to customize contracts in the field can shorten the sales cycle, and the ability to track logistics in real time enables manufacturers to shift their production plans more quickly.

Although mobile email made some inroads into these areas, the mobile enablement of enterprise applications represents a quantum shift in capabilities. CRM packages have arguably been the front line of this trend. One big reason is the strong overlap between the needs of customer-facing employees and the key strengths of mobile devices such as the Smart devices, including customer-specific alerts and the ability to access and update customer records. Thus far, the main emphasis of application mobility has been getting information "out" into the hands of field personnel.

Increasingly, however, this emphasis is shifting toward more "inwardly directed" (i.e., less customer-centric) applications such as ERP and SCM, in which the rapid incorporation of information from the field enables the optimization of such processes as production planning, inventory management, and logistics. In both cases, the extension of enterprise applications via mobile devices has tightened processes, increased responsiveness, and improved decision making.

Examples of mobile applications in specific industries are outlined below.

Within the government sector, mobile applications are being used to support public safety, law enforcement, and municipal compliance activities. To improve its responsiveness to disasters, a state emergency response agency employs Smart devices to update damage assessment databases remotely, thus enabling key decision makers to assess the situation on the ground and optimize cleanup and recovery efforts.

Smart Phones Vie for Smart Applications

Mobility Analysis

With more and more end customers looking up to having better mobile applications that can

help them in their day to day challenges, most of the mobility related vendors are trying their best to incorporate better applications. Mobile applications still have a largely horizontal character, but

new developments and capabilities are beginning to show how certain vertical markets can gain unique business benefits from mobility.

The growth of mobility-enabled applications is driven essentially by the same factors that are driving IT and business process change, namely the

need to be more responsive, optimize the efficiency of staff resources, and shorten the cycle time of key processes throughout their value chain.

Another driver of industry-specific mobile application adoption is the evolution of the technology, including the development of platforms such as

Mobility june2012.indd 20 7/4/2012 11:59:16 PM

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MOBILITYwww.mobilityindia.com MOBILITY June 2012 | 21 www.mobilityindia.com

the Research In Motion (RIM) blackberry Enterprise Server, whose Mobile Data Service (MDS) feature enables the extension of enterprise applications to mobile employees as well as improvements in security and the availability of applications from major ISVs.

Customer relationship management (CRM) packages have led this trend largely because of strong overlap between the needs of customer-facing employees and the strengths of mobile devices such as the Smart devices.

Even though mobile applications have been for the most part about pushing information out into the field, less customer-centric applications such as enterprise resource planning (ERP) and supply chain management (SCM) will more likely promote process optimization in areas such as production planning, inventory management, and logistics — by bringing in and incorporating information from the field faster. In both cases, the extension of enterprise applications via mobile devices has tightened processes, increased responsiveness, and improved decision making.

Here we are exploring the industry-specific factors driving this rise and provides examples of how enterprises are using these applications to enhance and in some cases, transform their business processes. The key distinction of industry mobile applications is that they facilitate one or more processes associated with a particular industry or vertical market. Under this definition, "pure" mobile communications applications — such as wireless email — do not qualify, even though they clearly deliver benefits such as improved productivity and increased customer satisfaction.

Instead, the focus is on how core elements of specific processes, within specific industries, are fundamentally altered by mobile enablement. Given the nuances and similarities of business models across industries, subtlety is important in making this distinction. Take the example of "field services."

Although it is a critical process for a range of businesses — from utilities and onsite printing service providers to insurance companies and IT support providers — each one has its own set of unique process elements that leverage mobility in different ways. Some have a transactional and order-entry component (e.g., ordering parts remotely to fix a broken printer), some require advanced content viewing (e.g., pipeline charts,

technical diagrams for utility workers), and some require remote data entry (e.g., insurance assessments for adjusters).

Thus, mobile applications clearly still have a largely horizontal character, but new developments and capabilities are beginning to show how certain vertical markets can gain unique business benefits from mobility.

At a high level, the growth of mobility-enabled applications is driven by the same factors driving IT and business process change initiatives by companies, namely the need to:

! Be more responsive to their customers and to changes in their operating environments (related to their competitors, suppliers, partners, and customers)

! Optimize the efficiency of their staff resources

Shorten the cycle time of key processes throughout their value chains Each of these factors, in turn, is driven by the increasing intensity of competition in nearly every industry and the importance of integrating processes and information to meet this competition.

Another factor driving the adoption of industry-specific mobile applications is the evolution of the technology itself, which has laid the necessary groundwork for mobile enterprise applications to take off. At the infrastructure level, one such factor is the development of platforms such as RIM’s Smart devices Enterprise Server, whose Mobile Data Service (MDS) feature enables the extension of enterprise applications to mobile employees.

Another factor is the improvement of mobile application security, which had posed a barrier. Still another factor is the increasing availability of mobility-enabled applications from major ISVs such as SAP.

With this foundation in place, mobile applications have become more prevalent across a number of vertical markets. The drivers and patterns of mobile application adoption vary across industries, but a common framework has begun to take shape that explains these activities. Put simply, organizations have started to apply mobile technology to those processes where the integration of real-time information can drastically improve process quality. Although the definition of process quality varies by industry, some general characteristics include the following:

! Better Decisions. To many field employees, the value of information is situational — having the right materials

in front of a sales prospect, knowing what parts will be needed to fix a remote problem, figuring out which products to cross sell based on what the customer is using.

! Faster Decisions. Not having information in the field can impede responsiveness to customer needs. Insurance adjusters can’t adjudicate claims in the field, brokers can’t provide "instant" price quotes based on credit scores, and financial planners can’t view a customer’s portfolio in real time.

! Shortened Cycles. Bridging the gap between the field and the office can shorten core process cycles. Remote reporting of retail inventory can shorten replenishment, the ability to customize contracts in the field can shorten the sales cycle, and the ability to track logistics in real time enables manufacturers to shift their production plans more quickly.

Although mobile email made some inroads into these areas, the mobile enablement of enterprise applications represents a quantum shift in capabilities. CRM packages have arguably been the front line of this trend. One big reason is the strong overlap between the needs of customer-facing employees and the key strengths of mobile devices such as the Smart devices, including customer-specific alerts and the ability to access and update customer records. Thus far, the main emphasis of application mobility has been getting information "out" into the hands of field personnel.

Increasingly, however, this emphasis is shifting toward more "inwardly directed" (i.e., less customer-centric) applications such as ERP and SCM, in which the rapid incorporation of information from the field enables the optimization of such processes as production planning, inventory management, and logistics. In both cases, the extension of enterprise applications via mobile devices has tightened processes, increased responsiveness, and improved decision making.

Examples of mobile applications in specific industries are outlined below.

Within the government sector, mobile applications are being used to support public safety, law enforcement, and municipal compliance activities. To improve its responsiveness to disasters, a state emergency response agency employs Smart devices to update damage assessment databases remotely, thus enabling key decision makers to assess the situation on the ground and optimize cleanup and recovery efforts.

Smart Phones Vie for Smart Applications

Mobility Analysis

With more and more end customers looking up to having better mobile applications that can

help them in their day to day challenges, most of the mobility related vendors are trying their best to incorporate better applications. Mobile applications still have a largely horizontal character, but

new developments and capabilities are beginning to show how certain vertical markets can gain unique business benefits from mobility.

The growth of mobility-enabled applications is driven essentially by the same factors that are driving IT and business process change, namely the

need to be more responsive, optimize the efficiency of staff resources, and shorten the cycle time of key processes throughout their value chain.

Another driver of industry-specific mobile application adoption is the evolution of the technology, including the development of platforms such as

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Trends in Convergence

Ascend & Descend of Blackberry

BlackBerry Climbs up a Hill but goes down a Mountain

Not so many years ago, Research in Motion, the global maker of the BlackBerry smartphones, was one

of the most acclaimed mobile focused technology companies in the world. And in this segment, BlackBerry dominated smartphone market and was a staple of business world. Amazingly profitable, the handset company became a cult in itself and keeping a blackberry was regarded as a great status symbol.

However, now the situation is turning out to be not that favorable for the global smartphone maker these days. Thanks to the iPhone and Android devices, R.I.M.’s smartphone market share has plummeted; in the U.S., according to one industry estimate, it fell from forty-four per cent in 2009 to just ten per cent last year. The BlackBerry’s reputed addictiveness now looks like a bygone era; a recent study found that only a third of users planned to stick with it the next time they upgraded.

R.I.M.’s stock price is down seventy-five per cent in the past year, and quite recent enough, the Canadian company was forced to bring in a new CEO. The easy explanation for what happened to R.I.M. is that, like so many other companies, it got run over by Apple’s cult products and its style & panache.

But the real challenge is that the technology world keeps on changing at a fast pace and as a company you need to keep a close tab on technological developments and inculcate the same into your product and business plans and R.I.M. simply could not do this. The BlackBerry was designed for businesses. Its true customers weren’t its users but the people who run corporate information-technology departments. The BlackBerry gave them what they wanted most: reliability and security. It was a closed system, running on its own network. The phone’s settings couldn’t easily be tinkered with by ordinary users. So businesses loved it, and R.I.M.’s assumption was that, once companies embraced the technology, consumers would, too.

This scheme of winning over business and government markets and then reaching consumers is a time-tested one. The telephone, though it became popular with consumers relatively quickly, was first used principally as a business tool. The typewriter’s biggest users were offices. The Internet originated in the

military-industrial complex, and first found an audience among academics and scientists. The personal computer, though popular with hobbyists early on, came to market dominance only once I.B.M. introduced models targeted squarely at businesses.

Historically, new technologies have been very expensive—when phone service was introduced in India – New Delhi, it cost over Rs 16 per minute to receive calls – forget about the outgoing tariffs. And so early adopters have generally been

companies that could make money by using them. In 2006, it looked to R.I.M. as if the story of the smartphone market would echo the story of the telegraph.

As the BlackBerry was at the height of its popularity, we were entering the age of what’s inelegantly called the consumerization of I.T., or simply Bring Your Own Device (BYOD). In this new era, technological diffusion started to flow the other way—from consumers to businesses. Social media went from being an annoying fad to an unavoidable part of the way many businesses work. Tablets, which many initially thought were just underpowered laptops, soon became common among salesmen, hospital staffs, and retailers.

So, too, with the iPhone and Androids. They’ve always been targeted at consumers, and tend to come with stuff that I.T. departments hate, like all those extraneous apps. Yet, because employees love them, businesses have adapted (and the iPhone and Androids have upgraded security to make themselves more business-friendly). As a result, the iPhone and Androids now control more than half the corporate mobile market.

Consumerization has been disastrous

for R.I.M., because the company has seemed clueless about what consumers want. R.I.M. didn’t bring out a touch-screen phone until long after Apple, and the device that it eventually launched was just an imitation of the iPhone.

The consumerization of I.T. has deep economic and social roots and is unlikely to go away. Technological innovation has dramatically lowered the cost of computing, making it possible for large numbers of consumers to own powerful new technologies at reasonably low

prices. (Apple’s products seem pricey, but despite the weak economy it has sold more than a hundred million iPhones and more than forty million iPads.)

The workplace is changing, too. The barrier between work and home has been eroded, and if people are going to have to be constantly connected they want at least to use their own phones. Companies have quickly come to love consumerization, too: a recent study by the consulting firm Avanade found that executives like the way it keeps workers plugged in all day long.

And since workers often end up paying for their own devices, it can also help businesses cut costs. One way or another, consumers are going to have more and more say over what technologies businesses adopt. It’s a brave new world. It’s just not the one that the BlackBerry built to brave and help its users win an edge.

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Trends in Convergence

Ascend & Descend of Blackberry

BlackBerry Climbs up a Hill but goes down a Mountain

Not so many years ago, Research in Motion, the global maker of the BlackBerry smartphones, was one

of the most acclaimed mobile focused technology companies in the world. And in this segment, BlackBerry dominated smartphone market and was a staple of business world. Amazingly profitable, the handset company became a cult in itself and keeping a blackberry was regarded as a great status symbol.

However, now the situation is turning out to be not that favorable for the global smartphone maker these days. Thanks to the iPhone and Android devices, R.I.M.’s smartphone market share has plummeted; in the U.S., according to one industry estimate, it fell from forty-four per cent in 2009 to just ten per cent last year. The BlackBerry’s reputed addictiveness now looks like a bygone era; a recent study found that only a third of users planned to stick with it the next time they upgraded.

R.I.M.’s stock price is down seventy-five per cent in the past year, and quite recent enough, the Canadian company was forced to bring in a new CEO. The easy explanation for what happened to R.I.M. is that, like so many other companies, it got run over by Apple’s cult products and its style & panache.

But the real challenge is that the technology world keeps on changing at a fast pace and as a company you need to keep a close tab on technological developments and inculcate the same into your product and business plans and R.I.M. simply could not do this. The BlackBerry was designed for businesses. Its true customers weren’t its users but the people who run corporate information-technology departments. The BlackBerry gave them what they wanted most: reliability and security. It was a closed system, running on its own network. The phone’s settings couldn’t easily be tinkered with by ordinary users. So businesses loved it, and R.I.M.’s assumption was that, once companies embraced the technology, consumers would, too.

This scheme of winning over business and government markets and then reaching consumers is a time-tested one. The telephone, though it became popular with consumers relatively quickly, was first used principally as a business tool. The typewriter’s biggest users were offices. The Internet originated in the

military-industrial complex, and first found an audience among academics and scientists. The personal computer, though popular with hobbyists early on, came to market dominance only once I.B.M. introduced models targeted squarely at businesses.

Historically, new technologies have been very expensive—when phone service was introduced in India – New Delhi, it cost over Rs 16 per minute to receive calls – forget about the outgoing tariffs. And so early adopters have generally been

companies that could make money by using them. In 2006, it looked to R.I.M. as if the story of the smartphone market would echo the story of the telegraph.

As the BlackBerry was at the height of its popularity, we were entering the age of what’s inelegantly called the consumerization of I.T., or simply Bring Your Own Device (BYOD). In this new era, technological diffusion started to flow the other way—from consumers to businesses. Social media went from being an annoying fad to an unavoidable part of the way many businesses work. Tablets, which many initially thought were just underpowered laptops, soon became common among salesmen, hospital staffs, and retailers.

So, too, with the iPhone and Androids. They’ve always been targeted at consumers, and tend to come with stuff that I.T. departments hate, like all those extraneous apps. Yet, because employees love them, businesses have adapted (and the iPhone and Androids have upgraded security to make themselves more business-friendly). As a result, the iPhone and Androids now control more than half the corporate mobile market.

Consumerization has been disastrous

for R.I.M., because the company has seemed clueless about what consumers want. R.I.M. didn’t bring out a touch-screen phone until long after Apple, and the device that it eventually launched was just an imitation of the iPhone.

The consumerization of I.T. has deep economic and social roots and is unlikely to go away. Technological innovation has dramatically lowered the cost of computing, making it possible for large numbers of consumers to own powerful new technologies at reasonably low

prices. (Apple’s products seem pricey, but despite the weak economy it has sold more than a hundred million iPhones and more than forty million iPads.)

The workplace is changing, too. The barrier between work and home has been eroded, and if people are going to have to be constantly connected they want at least to use their own phones. Companies have quickly come to love consumerization, too: a recent study by the consulting firm Avanade found that executives like the way it keeps workers plugged in all day long.

And since workers often end up paying for their own devices, it can also help businesses cut costs. One way or another, consumers are going to have more and more say over what technologies businesses adopt. It’s a brave new world. It’s just not the one that the BlackBerry built to brave and help its users win an edge.

Mobility june2012.indd 23 7/4/2012 11:59:23 PM

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MOBILITY24 | June 2012 www.mobilityindia.com MOBILITY www.mobilityindia.com

For quite some time now, the Nokia N8 enjoyed the status of being an unbeatable camera phone. However, it's time for it to make way for the 808 PureView, whose camera sensor is

about 2.5 times physically larger in size than that of the N8. The phone sports a 4" AMOLED screen containing 360x640

pixels. Thanks to Nokia's ClearBlack technology, its sunlight legibility is very good. It produces rich colours and deep blacks. Additionally, the viewing angles are excellent. Due to its low pixel density though, you can easily spot jagged edges around icons. Fortunately, this jaggedness is not at all apparent while viewing images.

The 808 is powered by a 1.3 GHz CPU and features 512 MB of RAM. Other specs include:•A41MPrearandVGAfrontcamera•16GBinternalstorageandmicroSD

card support up to 32 GB•Wi-Fi, Bluetooth 3.0, NFC, FM

transmitter, and GPS•HDMI port, USB OTG, and 3.5

mm jack•1400mAhbattery•Astandardsetofsensors.The Belle OS allows up to six

homescreens, with separate wallpapers for each. While it's a clone of Android's notification bar, the status bar is a

good addition.Like any other Symbian handset, the 808 struggles in the

gaming department. What's worse is the limited number of quality games available in the Ovi Store — but then again, nobody is going to buy this phone for its apps.

Nokia claims that the reason is that the PureView technology was in development for close to five years, well before the availability of Windows Phone 7 to developers. Moreover, Microsoft's camera API is not customisable, so Nokia had the choice of either waiting till it ported PureView to WP, or going ahead and releasing its phone with the current Symbian platform.

After leaving Ericsson aside, the Japanese technology major, Sony has managed to impress its fans with the latest Xperia series. While the Xperia S is targeted at

the high-end market, its younger sibling, Xperia U is meant for budget buyers. This handset brings the power of dual-core to the mid-rage segment.

The Xperia U is powered by a 1 GHz dual-core CPU, coupled with a Mali-400MP GPU. Other specs include:•A5MPrearandVGAfrontcamera•Wi-Fi,Bluetooth,USBOTG,and3.5mmjack•4GBinternalstorage•1320mAhbattery•Astandardsetofsensors.The gadget's 3.5" LCD panel has pixel dimensions of

480x854, with the pixel density being as high as 280 ppi. The screen is bright and sharp. However, its viewing angles are very limited. I wasn't impressed with the display's sunlight legibility either. The Xperia U features Sony's custom UI on top of Android 2.3 Gingerbread. Sony has done a good job of adding enough eye-candy to the interface, while keeping it virtually lag free.

Sony Xperia U - Full of Promise

Nokia 808 PureView – Pure Pleasure

` 17,400

Global handset maker HTC, now seems to release and concentrate on fewer handsets. While its One X competes with Samsung's GALAXY S III, the One V

battles it out in the crowded mid-range segment. The handset offers Android 4.0 out of the box to stand out from the rest.

The phone's 3.7" screen has pixel dimensions of 480x800, with pixel density being 252 ppi. The screen is bright and offers wide viewing angles. Display sharpness and color

reproduction is also reasonably good. This handset is powered by a 1 GHz CPU, coupled with an

Adreno 205 GPU. Other specs include:•A5MPcamera•512MBofRAM•4GBinternalstorage(1GBuseraccessible)•MicroSDcardslotwithsupportforupto32GB•Wi-Fi,GPS,andBluetooth4.0•Amicro-USBportand3.5mmjack Keeping in mind the handset's price tag, the user experience

is good enough. The phone does lag a bit while using the task switcher, but its rivals aren't any better either. The One V also features the latest version of the Android web browser. It comes with full-Flash support, tabbed browsing, and an option to toggle between mobile and desktop mode.

The One V offers a plethora of equaliser settings. Additionally, it comes with Beats audio enhancements. However, despite the branding, the phone doesn't include Beats audio earphones. The handset's sound quality is very good considering its price tag. On the video playback front, it is capable of handling MP4, 3GP, and WMV videos up to 720p.

The smartphone's camera UI gives access to the snapper and camcorder at the same time. This means you can snap pictures while recording video. The phone provides many features including Panorama, Burst mode, Group portrait, and HDR. Additionally, it gives access to numerous camera filters such as Vintage, Aqua, and Sepia to name a few.

HTC One V – Full on Style

Mobility Review

Korean electronics major, Samsung's latest and greatest smartphone has finally arrived in India. Needless to say, it's arguably the hottest smartphone in the market.

No matter how classy its rivals might look, Samsung never seems to feel the need of changing its boring designs. Like most Samsung phones, this one features an all-plastic body, with the sides painted in a metallic colour.

The 4.8" Super AMOLED screen is protected by Corning's Gorilla Glass 2 and has pixel dimensions of 1280x720. The display renders impressive colours and has wide viewing angles. It's sharp, bright, and capable of delivering deep blacks.

This handset is powered by the much-hyped Exynos 4212 chipset, featuring a 1.4 GHz quad-core Cortex-A9 CPU and Mali-400MP GPU. Other specs include:•An8MPmainand1.9MPfrontcamera•1GBofRAM•16GBinternalstorage•MicroSD card slotwith support for up to32

GB•Wi-Fi,GPS,Bluetooth4.0,andNFC•Amicro-USBportwithMHLandUSB-OTG(On

the Go) supportSamsung has customised the Android 4.0 installation right

from the lock screen, which now features four quick-launch shortcuts. The homescreens seem to be inspired by Motorola's

MotoBlur UI, but are less ugly. Thanks to the powerful Exynos chipset, the Android

experience is very pleasing. The phone runs extremely smooth most of the time, except for the multitasking menu, where it sometimes skips a frame or two. Every game that I tried worked without any noticeable lag.

The music player interface has received a major facelift, and the resultant changes are good. As usual, Samsung has provided a plethora of equaliser settings. The sound quality is great, and the bundled earphones are good too. The GS3 can handle MP4, AVI, and MKV videos up to 1080p without a problem.

Samsung GALAXY S3 – Superb Performer

` 35,000

Mobility june2012.indd 24 7/4/2012 11:59:24 PM

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MOBILITYwww.mobilityindia.com MOBILITY June 2012 | 25 www.mobilityindia.com

For quite some time now, the Nokia N8 enjoyed the status of being an unbeatable camera phone. However, it's time for it to make way for the 808 PureView, whose camera sensor is

about 2.5 times physically larger in size than that of the N8. The phone sports a 4" AMOLED screen containing 360x640

pixels. Thanks to Nokia's ClearBlack technology, its sunlight legibility is very good. It produces rich colours and deep blacks. Additionally, the viewing angles are excellent. Due to its low pixel density though, you can easily spot jagged edges around icons. Fortunately, this jaggedness is not at all apparent while viewing images.

The 808 is powered by a 1.3 GHz CPU and features 512 MB of RAM. Other specs include:•A41MPrearandVGAfrontcamera•16GBinternalstorageandmicroSD

card support up to 32 GB•Wi-Fi, Bluetooth 3.0, NFC, FM

transmitter, and GPS•HDMI port, USB OTG, and 3.5

mm jack•1400mAhbattery•Astandardsetofsensors.The Belle OS allows up to six

homescreens, with separate wallpapers for each. While it's a clone of Android's notification bar, the status bar is a

good addition.Like any other Symbian handset, the 808 struggles in the

gaming department. What's worse is the limited number of quality games available in the Ovi Store — but then again, nobody is going to buy this phone for its apps.

Nokia claims that the reason is that the PureView technology was in development for close to five years, well before the availability of Windows Phone 7 to developers. Moreover, Microsoft's camera API is not customisable, so Nokia had the choice of either waiting till it ported PureView to WP, or going ahead and releasing its phone with the current Symbian platform.

After leaving Ericsson aside, the Japanese technology major, Sony has managed to impress its fans with the latest Xperia series. While the Xperia S is targeted at

the high-end market, its younger sibling, Xperia U is meant for budget buyers. This handset brings the power of dual-core to the mid-rage segment.

The Xperia U is powered by a 1 GHz dual-core CPU, coupled with a Mali-400MP GPU. Other specs include:•A5MPrearandVGAfrontcamera•Wi-Fi,Bluetooth,USBOTG,and3.5mmjack•4GBinternalstorage•1320mAhbattery•Astandardsetofsensors.The gadget's 3.5" LCD panel has pixel dimensions of

480x854, with the pixel density being as high as 280 ppi. The screen is bright and sharp. However, its viewing angles are very limited. I wasn't impressed with the display's sunlight legibility either. The Xperia U features Sony's custom UI on top of Android 2.3 Gingerbread. Sony has done a good job of adding enough eye-candy to the interface, while keeping it virtually lag free.

Sony Xperia U - Full of Promise

Nokia 808 PureView – Pure PleasureGlobal handset maker HTC, now seems to release and

concentrate on fewer handsets. While its One X competes with Samsung's GALAXY S III, the One V

battles it out in the crowded mid-range segment. The handset offers Android 4.0 out of the box to stand out from the rest.

The phone's 3.7" screen has pixel dimensions of 480x800, with pixel density being 252 ppi. The screen is bright and offers wide viewing angles. Display sharpness and color

reproduction is also reasonably good. This handset is powered by a 1 GHz CPU, coupled with an

Adreno 205 GPU. Other specs include:•A5MPcamera•512MBofRAM•4GBinternalstorage(1GBuseraccessible)•MicroSDcardslotwithsupportforupto32GB•Wi-Fi,GPS,andBluetooth4.0•Amicro-USBportand3.5mmjack Keeping in mind the handset's price tag, the user experience

is good enough. The phone does lag a bit while using the task switcher, but its rivals aren't any better either. The One V also features the latest version of the Android web browser. It comes with full-Flash support, tabbed browsing, and an option to toggle between mobile and desktop mode.

The One V offers a plethora of equaliser settings. Additionally, it comes with Beats audio enhancements. However, despite the branding, the phone doesn't include Beats audio earphones. The handset's sound quality is very good considering its price tag. On the video playback front, it is capable of handling MP4, 3GP, and WMV videos up to 720p.

The smartphone's camera UI gives access to the snapper and camcorder at the same time. This means you can snap pictures while recording video. The phone provides many features including Panorama, Burst mode, Group portrait, and HDR. Additionally, it gives access to numerous camera filters such as Vintage, Aqua, and Sepia to name a few.

HTC One V – Full on Style

` 20,000/-

Mobility Review

Korean electronics major, Samsung's latest and greatest smartphone has finally arrived in India. Needless to say, it's arguably the hottest smartphone in the market.

No matter how classy its rivals might look, Samsung never seems to feel the need of changing its boring designs. Like most Samsung phones, this one features an all-plastic body, with the sides painted in a metallic colour.

The 4.8" Super AMOLED screen is protected by Corning's Gorilla Glass 2 and has pixel dimensions of 1280x720. The display renders impressive colours and has wide viewing angles. It's sharp, bright, and capable of delivering deep blacks.

This handset is powered by the much-hyped Exynos 4212 chipset, featuring a 1.4 GHz quad-core Cortex-A9 CPU and Mali-400MP GPU. Other specs include:•An8MPmainand1.9MPfrontcamera•1GBofRAM•16GBinternalstorage•MicroSD card slotwith support for up to32

GB•Wi-Fi,GPS,Bluetooth4.0,andNFC•Amicro-USBportwithMHLandUSB-OTG(On

the Go) supportSamsung has customised the Android 4.0 installation right

from the lock screen, which now features four quick-launch shortcuts. The homescreens seem to be inspired by Motorola's

MotoBlur UI, but are less ugly. Thanks to the powerful Exynos chipset, the Android

experience is very pleasing. The phone runs extremely smooth most of the time, except for the multitasking menu, where it sometimes skips a frame or two. Every game that I tried worked without any noticeable lag.

The music player interface has received a major facelift, and the resultant changes are good. As usual, Samsung has provided a plethora of equaliser settings. The sound quality is great, and the bundled earphones are good too. The GS3 can handle MP4, AVI, and MKV videos up to 1080p without a problem.

Samsung GALAXY S3 – Superb Performer

` 42,500/-

` 35,000

Mobility june2012.indd 25 7/4/2012 11:59:25 PM

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MOBILITY26 | June 2012 www.mobilityindia.com MOBILITY www.mobilityindia.com

Mobility Review

Samsung has brought out several variants of tablets under its GALAXY range, in multiple screen sizes. Of these, the 7" version is the cheapest of the lot. Boasting of HD video

playback, the device makes an impressive initial impression. The touch device is powered by a 1.2 GHz dual-core

CPU, Mali 400MP GPU, 1 GB of RAM, and 16 GB of internal memory. Other bells and whistles include Wi-Fi, Bluetooth, 3G support, 3.5 mm audio jack, USB 2.0 charging port, 3 MP rear and 2 MP front cameras, GPS, a 4000 mAh battery and a bunch of sensors.

The tab sports only two physical buttons - the power switch and the volume rocker on the left side, while the right side features the SIM card and microSD card slot. The 3.5 mm jack and the mic are placed at the top, whereas the charging port and the speakers are at the base.

Apart from the standard on-screen navigation keys such as Back and Home, the tab also features a task manager. You can check out the connectivity options, brightness setting and access device settings from the shortcut next to the digital clock.

The multimedia experience of the tablet is very good. While sound through the speakers is pretty average, the earphones are

fairly loud. The built in music player has a clean interface, and is very easy to use. It also offers equaliser settings and sound effects, along with playing a variety of formats including MP3, WAV, and WMA files.

The Xtab A10 is one such 7" tablet that offers the Android 4.0 experience at an affordable price. Additionally, the company claims effortless full HD video playback.

The device's 7" touchscreen has pixel dimensions of 800x480. The screen isn't extraordinary, but is definitely better than its competition. Its brightness and colour reproduction is ok. On the flipside, it's quite reflective and has limited viewing angles.

Although the official website claims to feature a 1.5 GHz processor, the device is actually powered by a 1 GHz CPU. Other specs include 512 MB of RAM, Wi-Fi, 4 GB / 8 GB internal memory, a microSD card slot, front VGA camera, 3.5 mm jack, USB O T G - e n a b l e d mini-USB port, HDMI port, and a 3700 3600 mAh battery.

The Xtab A 10 runs Android 4.0 (Ice Cream Sandwich) out of

the box. Surprisingly, the hardware handles the latest software reasonably well. This has been achieved by stripping off a few features, such as the Face Unlock from the ICS. The tablet still has a slight amount of lag, but then it's a part of the standard Android experience.

NXG Xtab A10 – Complete Value for Money

Samsung GALAXY Tab 620 – Expen-sive Proposition

The sequel to Motorola's first dual-core smarphone, the Atrix 2, has finally made it to the Indian shores. Atrix's successor doesn't seem like a big improvement, since it

still has a dual-core 1 GHz CPU. The screen size and camera has received an upgrade though.

The 4.3" screen has pixel dimensions of 540x960. The display is protected by a Corning Gorilla Glass and features a layer that helps you wipe off smudges easily. The panel is reasonably bright, but the colours look drab. Moreover, the viewing angles are not wide.

This handset from Motorola is powered by a 1 GHz dual-core Cotex-A9 CPU and a PowerVR SGX540 GPU. Other specs include:•An8MPmainand1.9MPfrontcamera•1GBofRAM•8GBinternalstorage(4GBuseraccessible)•MicroSDcardslotwithsupportforupto32GB•Wi-Fi,GPS,andBluetooth4.0•Amicro-USBport,HDMI,and3.5mmjack•A1785mAhbatteryThe device runs Android 2.3 (Gingerbread) with the

MOTOBLUR UI on top of it. Those who think that Samsung's TouchWiz is

ugly, you should check this one out. It's full of gaudy colous, and the UI design is also tasteless.

The browser has full Flash support, and it had no problem handling most web videos. During our tests, the phone's Wi-

Fi reception was good; however, like most Android device's, the GPS performance was lackluster.

The handset's sound quality is impressive. One nice feature Motorola has added to the default player is its ability to display lyrics. Of course, this feature requires internet connection. Equaliser settings are covered, but you can't access them within music player. For that, you have to navigate through device's settings.

The 8 MP autofocus lens has an LED flash to keep it company. This snapper is neither fast nor feature packed. What's worse is that the camera has a tendency to add an annoying greenish tint to pictures.

Throughout the testing, there were no call drops. The voice quality was also good. However, despite having a bigger display, the portrait keyboard isn't very comfortable to type on.

Motorola Atrix 2 – The Average Runner

` 25,000/-

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Mobility Review

Samsung has brought out several variants of tablets under its GALAXY range, in multiple screen sizes. Of these, the 7" version is the cheapest of the lot. Boasting of HD video

playback, the device makes an impressive initial impression. The touch device is powered by a 1.2 GHz dual-core

CPU, Mali 400MP GPU, 1 GB of RAM, and 16 GB of internal memory. Other bells and whistles include Wi-Fi, Bluetooth, 3G support, 3.5 mm audio jack, USB 2.0 charging port, 3 MP rear and 2 MP front cameras, GPS, a 4000 mAh battery and a bunch of sensors.

The tab sports only two physical buttons - the power switch and the volume rocker on the left side, while the right side features the SIM card and microSD card slot. The 3.5 mm jack and the mic are placed at the top, whereas the charging port and the speakers are at the base.

Apart from the standard on-screen navigation keys such as Back and Home, the tab also features a task manager. You can check out the connectivity options, brightness setting and access device settings from the shortcut next to the digital clock.

The multimedia experience of the tablet is very good. While sound through the speakers is pretty average, the earphones are

fairly loud. The built in music player has a clean interface, and is very easy to use. It also offers equaliser settings and sound effects, along with playing a variety of formats including MP3, WAV, and WMA files.

The Xtab A10 is one such 7" tablet that offers the Android 4.0 experience at an affordable price. Additionally, the company claims effortless full HD video playback.

The device's 7" touchscreen has pixel dimensions of 800x480. The screen isn't extraordinary, but is definitely better than its competition. Its brightness and colour reproduction is ok. On the flipside, it's quite reflective and has limited viewing angles.

Although the official website claims to feature a 1.5 GHz processor, the device is actually powered by a 1 GHz CPU. Other specs include 512 MB of RAM, Wi-Fi, 4 GB / 8 GB internal memory, a microSD card slot, front VGA camera, 3.5 mm jack, USB O T G - e n a b l e d mini-USB port, HDMI port, and a 3700 3600 mAh battery.

The Xtab A 10 runs Android 4.0 (Ice Cream Sandwich) out of

the box. Surprisingly, the hardware handles the latest software reasonably well. This has been achieved by stripping off a few features, such as the Face Unlock from the ICS. The tablet still has a slight amount of lag, but then it's a part of the standard Android experience.

NXG Xtab A10 – Complete Value for Money

Samsung GALAXY Tab 620 – Expen-sive Proposition

` 27,000/-

The sequel to Motorola's first dual-core smarphone, the Atrix 2, has finally made it to the Indian shores. Atrix's successor doesn't seem like a big improvement, since it

still has a dual-core 1 GHz CPU. The screen size and camera has received an upgrade though.

The 4.3" screen has pixel dimensions of 540x960. The display is protected by a Corning Gorilla Glass and features a layer that helps you wipe off smudges easily. The panel is reasonably bright, but the colours look drab. Moreover, the viewing angles are not wide.

This handset from Motorola is powered by a 1 GHz dual-core Cotex-A9 CPU and a PowerVR SGX540 GPU. Other specs include:•An8MPmainand1.9MPfrontcamera•1GBofRAM•8GBinternalstorage(4GBuseraccessible)•MicroSDcardslotwithsupportforupto32GB•Wi-Fi,GPS,andBluetooth4.0•Amicro-USBport,HDMI,and3.5mmjack•A1785mAhbatteryThe device runs Android 2.3 (Gingerbread) with the

MOTOBLUR UI on top of it. Those who think that Samsung's TouchWiz is

ugly, you should check this one out. It's full of gaudy colous, and the UI design is also tasteless.

The browser has full Flash support, and it had no problem handling most web videos. During our tests, the phone's Wi-

Fi reception was good; however, like most Android device's, the GPS performance was lackluster.

The handset's sound quality is impressive. One nice feature Motorola has added to the default player is its ability to display lyrics. Of course, this feature requires internet connection. Equaliser settings are covered, but you can't access them within music player. For that, you have to navigate through device's settings.

The 8 MP autofocus lens has an LED flash to keep it company. This snapper is neither fast nor feature packed. What's worse is that the camera has a tendency to add an annoying greenish tint to pictures.

Throughout the testing, there were no call drops. The voice quality was also good. However, despite having a bigger display, the portrait keyboard isn't very comfortable to type on.

Motorola Atrix 2 – The Average Runner

` 5,700/-

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MOBILITY28 | June 2012 www.mobilityindia.com MOBILITY www.mobilityindia.com

Mobility Review

Despite the cut-throat competition, Zync was bold enough to launch its 7" tablet, the Z-990. Now,

let's find out whether it has managed to strike a balance between price and performance.

The tablet is powered by a 1.2 GHz CPU coupled with Vivante Gc430 GPU. Other specs include 1 GB of RAM, Wi-Fi, 4 GB of internal memory, a microSD card slot, front VGA camera, 3.5 mm jack, full size USB port, HDMI, and a

3600 mAh battery. Similar to most low-cost Android tablets, the company has done away with the main camera and Bluetooth.

The Z-990 runs Android 4.0 (Ice Cream Sandwich) out of the box. To make it work on this hardware though, ICS has been stripped off a few features, such as Face Unlock. In spite of that, the interface still feels sluggish. The tablet has access to Google's Play Store, which allows you to download a plethora of free apps. On the flipside though, due

to a software issue, sometimes a few icons go completely off the screen, in the portrait mode. These software bugs should have been spotted in the testing phase.

The device's front facing VGA camera and mic let you make video calls using third party apps such as Fring and Skype. The onboard browser supports Flash and is capable of handling web videos pretty well.

The 3600 mAh battery can keep the device powered on for about 10 hours. With heavy use though, it can last up to 4 hours. The biggest downer here, is the Z-990's tendency to overheat while charging.

Zync Z-990 – Style with Performance

Hong Kong-based iberry has introduced a 7" tablet called the BT07i. What makes this tablet

stand out from the rest, is its 1 GHz CPU that is capable of 1080p video playback.

The manufacturer has been generous enough to stuff the retail package with a lot of goodies. It contains the tablet, mini-USB cable, charger, earphones, and a leather cover. Despite being affordable, the device has decent looks. The bezel is too big to my liking, but the back panel has a nice matte finish to it.

The 7" touchscreen has pixel dimensions of 800x480. The screen is reasonably bright, but the colours look dull. Like every low cost device, its screen is highly reflective. This becomes more annoying when used outdoors.

This budget tablet is powered by a 1 GHz CPU and has 512 MB of RAM.

Other specs include Wi-Fi, 4 GB internal memory, a microSD card slot, front VGA camera, 3.5 mm jack, USB OTG-enabled mini-USB port, and a 3600 mAh battery.

The onboard browser supports

Flash 10.3 and it handled web videos pretty well. However, the browser's page rendering speed is very slow, and can take a few minutes to render script-heavy websites.

iberry BT07i – The Budget Tablet

` 8,000/-

` 9,000/-

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